Right Brain vs. Left Brain? Use Brain Games to boost your productivity? These and other, in 5 Fables we've been told about the brain and business– and why they’re wrong.
SIGHTINGS A Look Forward: 5 Marketing Ideas for 2011BrandSquare
This year, while the world re-awakens from its economic slumber, consider how you make decisions, take action, and interact with your consumer — from touchpoints to pricing. Marketing itself requires innovative thinking. 2011 is the year.
Right Brain vs. Left Brain? Use Brain Games to boost your productivity? These and other, in 5 Fables we've been told about the brain and business– and why they’re wrong.
SIGHTINGS A Look Forward: 5 Marketing Ideas for 2011BrandSquare
This year, while the world re-awakens from its economic slumber, consider how you make decisions, take action, and interact with your consumer — from touchpoints to pricing. Marketing itself requires innovative thinking. 2011 is the year.
[Webinar] Applying Neuroscience to Communications ResearchInsightInnovation
Neuromarketing is an exciting field that is redefining what we think we know about our customers, their decision-making, and the processes that govern how they think and act.
It’s clear why researchers, scientists, inventors and entrepreneurs would be interested in serendipity, but why would psychotherapists? When we think of serendipity, the sensational examples catch the eye: vulcanisation, velcro and viagra for instance. Yet there are many more smaller but no less significant instances of serendipity at the personal level. Although the ‘ah-ha’ moments get all the press, they are only a small part of the serendipity process that Penny Tompkins and I mapped into six stages. We regularly see our clients go through a similar process and supporting them to maximise serendipity is one the most important parts of our work.
Get to know How and What Role Brain Plays in Online Domain. Factors for consideration and emphasis for Online Businesses. Content Creation to engagement to conversion.
Roger Dooley Live Session: "Your Brain on Brands" BrandSquare
Brain-based marketing strategies are the next frontier, and Roger Dooley is a recognized expert in neuromarketing, the application of neuroscience and behavior research to understand shoppers' decision patterns and market to them more efficiently.
Mind & Marketing: the Neuroscience of StorytellingMeg Nanson
These are the slides from the lecture I gave at PubCon 2015 in Las Vegas. It provides some insight into how we as marketers can tap into the way memory works as well as the natural "flow" of the human brain to tell the best stories we can. Spoiler alert: it's all about emotions!
Please find me on LinkedIn if you're interested in learning more, have any questions, or just want to say hi.
Neuroscience: Myths, Metaphors and MarketingJames Lawley
Presentation given to the Annual NLPtCA Conference 2012: We may be called 'neuro'-linguistic psychotherapists, but how much does neurological research influence how we work with a client? How much has science discovered about our neurology that is applicable to working psychologically? Do we know when we are committing logical level errors by reading too much into the research? And can we distinguish psychological-map from neural-territory? I will explore how much is myth, metaphor and marketing – and how much it matters.
A collaboration of existing findings of both neuroscience and marketing research as it pertains to neuromarketing. Here neuromarketing definitions, technologies, validation and application are discussed. http://lunaweb.com
By reducing your net working capital, you release funds for investments and new growth opportunities. Beyond these effects, by reducing net working capital you also improve logistics processes, profitability and increase your stakeholders’ enterprise value.
SPEED (Subcortical Pathways Enable Expertise Development) model applications.Brian Spiering
Introduction and application to:
Ashby, F. G., Ennis, J. M., & Spiering, B. J. (2007). A neurobiological theory of automaticity in perceptual categorization. Psychological Review, 114, 632-656.
[Webinar] Applying Neuroscience to Communications ResearchInsightInnovation
Neuromarketing is an exciting field that is redefining what we think we know about our customers, their decision-making, and the processes that govern how they think and act.
It’s clear why researchers, scientists, inventors and entrepreneurs would be interested in serendipity, but why would psychotherapists? When we think of serendipity, the sensational examples catch the eye: vulcanisation, velcro and viagra for instance. Yet there are many more smaller but no less significant instances of serendipity at the personal level. Although the ‘ah-ha’ moments get all the press, they are only a small part of the serendipity process that Penny Tompkins and I mapped into six stages. We regularly see our clients go through a similar process and supporting them to maximise serendipity is one the most important parts of our work.
Get to know How and What Role Brain Plays in Online Domain. Factors for consideration and emphasis for Online Businesses. Content Creation to engagement to conversion.
Roger Dooley Live Session: "Your Brain on Brands" BrandSquare
Brain-based marketing strategies are the next frontier, and Roger Dooley is a recognized expert in neuromarketing, the application of neuroscience and behavior research to understand shoppers' decision patterns and market to them more efficiently.
Mind & Marketing: the Neuroscience of StorytellingMeg Nanson
These are the slides from the lecture I gave at PubCon 2015 in Las Vegas. It provides some insight into how we as marketers can tap into the way memory works as well as the natural "flow" of the human brain to tell the best stories we can. Spoiler alert: it's all about emotions!
Please find me on LinkedIn if you're interested in learning more, have any questions, or just want to say hi.
Neuroscience: Myths, Metaphors and MarketingJames Lawley
Presentation given to the Annual NLPtCA Conference 2012: We may be called 'neuro'-linguistic psychotherapists, but how much does neurological research influence how we work with a client? How much has science discovered about our neurology that is applicable to working psychologically? Do we know when we are committing logical level errors by reading too much into the research? And can we distinguish psychological-map from neural-territory? I will explore how much is myth, metaphor and marketing – and how much it matters.
A collaboration of existing findings of both neuroscience and marketing research as it pertains to neuromarketing. Here neuromarketing definitions, technologies, validation and application are discussed. http://lunaweb.com
By reducing your net working capital, you release funds for investments and new growth opportunities. Beyond these effects, by reducing net working capital you also improve logistics processes, profitability and increase your stakeholders’ enterprise value.
SPEED (Subcortical Pathways Enable Expertise Development) model applications.Brian Spiering
Introduction and application to:
Ashby, F. G., Ennis, J. M., & Spiering, B. J. (2007). A neurobiological theory of automaticity in perceptual categorization. Psychological Review, 114, 632-656.
Cognitive Neuroscience - Current Perspectives And Approaches Vivek Misra
Cognitive neuroscience is an academic field concerned with the scientific study of biological substrates underlying cognition, with a specific focus on the neural substrates of mental processes. It addresses the questions of how psychological/cognitive functions are produced by neural circuits in the brain.
In current slides, I tried to cover History, Basic Concepts and Research Methods currently used in cognitive neuroscience research.
CVPR 2020 Workshop: Sparsity in the neocortex, and its implications for conti...Christy Maver
Numenta VP Research Subutai Ahmad presents a talk on "Sparsity in the Neocortex and its Implications for Continual Learning" at the virtual CVPR 2020 workshop. In this talk, he discusses how continuous learning systems can benefit from sparsity, active dendrites and other neocortical mechanisms.
CVPR 2020 Workshop: Sparsity in the neocortex, and its implications for conti...Numenta
Numenta VP Research Subutai Ahmad presents a talk on "Sparsity in the Neocortex and its Implications for Continual Learning" at the virtual CVPR 2020 workshop. In this talk, he discusses how continuous learning systems can benefit from sparsity, active dendrites and other neocortical mechanisms.
Brian Spiering, a faculty member at the University of San Francisco's MS in Data Science, provides practical advice on how best to navigate the seemingly unlimited choices. He covers how to learn programming skills you'll need, how much Machine Learning is enough, and how to develop the necessary communication skills.
Data science, machine learning, and artificial intelligence have revolutionized business. The same techniques can make an impact in the social sector. However, there is a skills gap. Often the people that know the most about how to improve the world do not have the necessary data skills.
This talk discusses closing the skill gap through partnership and training. It also profiles two San Francisco based organizations that provide pro bono Data Science services to nonprofits and social impact organizations - DataKind SF Bay Area & Delta Analytics.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
9. Previous Notions
“It has been widely held that although memory
traces are at first formed in the cerebral cortex,
they are finally reduced or transferred by long
practice to subcortical levels” (p. 466)
Karl Lashley (1950)
In search of the engram
10. Previous Notions
“Routine, automatic, or overlearned behavioral
sequences, however complex, do not engage the
PFC and may be entirely organized in subcortical
structures” (p. 323)
Joaquin Fuster (2001)
The prefrontal cortex – an update