The document provides sales and marketing recaps for Neuro NorCal in August 2011. It summarizes distributor sales performance, buying reports, sales metrics, and marketing events including sampling at Walgreens stores, media placements, an Earthquakes soccer game, a paintball event, Bevmo stores, and Outside Lands music festival in San Francisco. Overall, marketing events in August sampled over 1,000 people and generated over 120,000 impressions to help boost sales.

1. Neuro NorCal
August 2011Team Recap

3. Distributor Sales Actual vs Plan–
NorCal/Spokane Overall
18000
16000
14000
12000
10000
8000
6000
4000
2000
0
Actual Sales Plan
_______
MTD Actual= 16,331 MTD Plan= 16,758
97% to plan

4. 4500
NorCal/Spokane Buying Report
4146
3996 3956 3936 3974
4000 3580 3613
3708 3688
3890
3512
3450
3500 3293
3076
2904
3000 2692 2647 2675
2524 2518 2549
2433
2500 2348
2153
2177 2278
2365 2391 2343
1954 1944
2000 1891 1812 1802
1769 1749 1791 1823
1576
1500 1357
1000
428
500 138 193
109 141 92 89
308
69 33 35
56
0
New Accounts 30 Days 60 Days 90 Days Total Accounts

5. DPSG NorCal VPO
7 6.4
6.05
5.8 5.6
6
5.1
4.75 4.87 4.54 4.86
5 4.44
4 3.9
4 3.7
3
2
1
0

6. SAFEWAY DPSG
FOOTBALL BLISS INCENTIVE - NORCAL

7. Division Summary prior to Incentive
Avg. Units/Store/Week
Genuardis
Eastern
Seattle
Denver
Phoenix
Portland
NorCal
Vons
Dominicks
Texas
0 5 10 15 20 25 30
Latest 12 Weeks Ending July 5th - Safeway Weeks 15-26

8. Safeway DPSG Neuro Sales
Football Bliss Bracket Incentive
• Starting 8/10 (ad drop) sales reps within branches go
heads up with one another in branch level
completion with #’s bases on total cases sold in
during that week
There can be only one!!
• Top sales rep from each branch with take total
number x overall vpo for timeframe = Football Bliss to
Zen Winner!!

9. Sales DPSG Norcal Safeway

10. Sales DPSG Norcal Safeway

11. Sales NEURO DPSG Norcal Safeway

12. In August

13. Walgreen’s SF
August 2011
Qualifiers Pricing
– Min 5 Neuro SKUs – $16 case price
– Min 20 case purchase – $2.96 off invoice
– End cap or display – 2/$4 TPR
– 75% of all stores
participating
Volume Prediction
– 49 accounts
Neuro Support – 20 cases per outlet
– $.25 per case purchased in – 980 cases
August will be donated to
charity of Walgreen’s
choice

14. In August Norcal
WALGREENS 000887 1524 POLK ST SAN FRANCISCO 17
WALGREENS 000890 135 POWELL ST SAN FRANCISCO 52
WALGREENS 000896 3601 CALIFORNIA ST SAN FRANCISCO 23
WALGREENS 001054 3398 MISSION ST SAN FRANCISCO 6
5260 DIAMOND HEIGHTS
WALGREENS 001109 BLVD SAN FRANCISCO 3
WALGREENS 001120 4645 MISSION ST SAN FRANCISCO 30
WALGREENS 001126 1979 MISSION ST SAN FRANCISCO 16
WALGREENS 001241 1201 TARAVAL ST SAN FRANCISCO 30
WALGREENS 001297 670 4TH ST SAN FRANCISCO 12
WALGREENS 001307 499 HAIGHT ST SAN FRANCISCO 3
WALGREENS 001327 498 CASTRO ST SAN FRANCISCO 24
WALGREENS 001393 1630 OCEAN AVE SAN FRANCISCO 5
WALGREENS 001403 3201 DIVISADERO ST SAN FRANCISCO 18
WALGREENS 002005 2550 OCEAN AVE SAN FRANCISCO 10
WALGREENS 002088 1333 CASTRO ST SAN FRANCISCO 10
WALGREENS 002125 320 BAY ST SAN FRANCISCO 17
WALGREENS 002152 1899 FILLMORE ST SAN FRANCISCO 7
WALGREENS 002244 3861 3RD ST SAN FRANCISCO 15
WALGREENS 002521 300 MONTGOMERY ST SAN FRANCISCO 23
WALGREENS 002705 2050 IRVING ST SAN FRANCISCO 23
WALGREENS 002866 1363 DIVISADERO ST SAN FRANCISCO 15
WALGREENS 003185 825 MARKET ST SAN FRANCISCO 22
WALGREENS 003358 1301 FRANKLIN ST SAN FRANCISCO 10
WALGREENS 003383 141 KEARNY ST SAN FRANCISCO 22
WALGREENS 003475 25 POINT LOBOS AVE SAN FRANCISCO 31
WALGREENS 003624 275 SACRAMENTO ST SAN FRANCISCO 25
WALGREENS 003707 2100 WEBSTER ST SAN FRANCISCO 5
WALGREENS 003849 745 CLEMENT ST SAN FRANCISCO 21
WALGREENS 003869 1750 NORIEGA ST SAN FRANCISCO 21
WALGREENS 004180 685 PORTOLA DR SAN FRANCISCO 1
WALGREENS 004231 2690 MISSION ST SAN FRANCISCO 30
WALGREENS 004275 456 MISSION ST SAN FRANCISCO 16
WALGREENS 004492 25 DRUMM ST SAN FRANCISCO 21
WALGREENS 004529 2145 MARKET ST SAN FRANCISCO 21
WALGREENS 004558 300 GOUGH ST SAN FRANCISCO 5
WALGREENS 004570 3001 TARAVAL ST SAN FRANCISCO 22
WALGREENS 004609 1301 MARKET ST SAN FRANCISCO 15
WALGREENS 004680 730 MARKET ST SAN FRANCISCO 17
WALGREENS 005487 5300 3RD ST SAN FRANCISCO 10
WALGREENS 005599 2120 POLK ST SAN FRANCISCO 31
WALGREENS 005618 100 SANSOME ST SAN FRANCISCO 24
WALGREENS 005815 2801 JONES ST SAN FRANCISCO 25
WALGREENS 006291 116 NEW MONTGOMERY ST SAN FRANCISCO 12
WALGREENS 006557 199 PARNASSUS AVE SAN FRANCISCO 2
WALGREENS 006625 2141 CHESTNUT ST SAN FRANCISCO 18
WALGREENS 007044 88 SPEAR ST SAN FRANCISCO 7
WALGREENS 007150 965 GENEVA AVE SAN FRANCISCO 30
WALGREENS 009886 3400 CESAR CHAVEZ STREET SAN FRANCISCO 8
WALGREENS 013666 1300 BUSH ST SAN FRANCISCO 34
WALGREENS 013667 5280 GEARY BLVD SAN FRANCISCO 25
WALGREENS 013668 1496 MARKET ST SAN FRANCISCO 20
WALGREENS 013669 776 MARKET ST SAN FRANCISCO 17
WALGREENS 013670 200 W PORTAL AVE SAN FRANCISCO 6
WALGREENS 3711 24TH STREET AND POTRERO SAN FRANCISCO 13
Cases 946
Buying Accts 54
VPO 17.51852

15. Neuro Media Support
Hitting the Bay Area 7/25 – 8/21

16. Wheat Paste Norcal – 7/19 -8/2

17. Total Spend Total Return ROI (Return
July July – Spend)
$ 16216 $ 10,936,040 10,919,824

18. • total estimated
impressions for your
two week campaign
(including repeat
impressions) on 40
locations is
10,864,000.
Total Spend Total ROI (Return
Media Return –Spend)
12,000 10,864,000 10,852,000

19. LED Norcal – 7/30 -9/2
Leveraged LED Board from
7/30 -9/2 in Northern
California and Sold into 4
Separate accounts, and
gained of 600 K
impressions per day. Total
Spend for LED in Norcal
$18,500 Retailers Below:
Free ad x 4
- 9/25 Northwest

20. Drink NeuroBliss to Now and Zen
Northern California Neuro BevMo Program

21. Localized Neuro POS would communicate
this contest via in store, on air, ooh,
Facebook, twitter would call out a text to
win “Text the word '' to ALICE
(25423) ” for a chance to win a VIP Blissed
out experience at Now and Zen 2011.

22. Winner of the Bliss to Zen Contest to Receive:
 Night Stay for (2) at the W Hotel SF w / full Bliss Spa package and take home
Bliss products(9/24)
 VIP Backstage Experience for (2) at Now and Zen (SF 9/25) with private Blissed
out lounge viewing area.
 Customized NeuroBliss Spa bathrobe
 IPAD 2 with preloaded latest album from Now and Zen artist
 Home delivery of a Months Supply of NeuroBliss

23. San Jose
Earthquakes
Pre-Game
Festival
Santa Clara
University
Buck Shaw
Stadium
6 August 2011

24. San Jose Earthquakes Pre-Game
Earthquake fans came to watch their soccer team take on the Portland
Timbers. But before going into the game, 600 lucky fans got to sample the
gift of Neuro. Our team of Brand Ambassadors delivered Sonic, Sun, Bliss,
Sport, and Trim to the fans. The hot sun, Neuro, and music and Shout Out
by 94.9 at the Pregame made this Soccer Event the best one yet.
Neuro had the best
looking booth at the
game.

25. # of Bottles Impression
Sampled s
GASM 0 Male 60%
SONIC 60
SLEEP 0 Female 40%
SUN 60
14-17 15%
BLISS 60
SPORT 12 “Omg I drink the Bliss and the Trim all the 18-24 30%
TRIM 60 time!”
TOTAL 252 25-34 35%
35+ 20%
Before 10,000+
Event
During 0
Event
After 0
Event
“This booth looks amazing. The drinks taste
great.” - Coordinators at the Earthquake
Game

26. Big Games
Davis Paintball
Davis, CA
06 August
2011

27. Big Games @ Davis Paintball
Saturday August 06, 2011
Neuro Sport-Sun & Gasm came to Attack and Defend over 200 paint-ballers who battled it out on a hot
Saturday afternoon. After experiencing Neuro players were able to battle it out on the 4 acre field for longer
periods of time. Neuro was the secret weapon at Big Game!!!

28. The Ref and players enjoying
Neuro The ladies at Big Games

29. Big GameINGRDIENTS
# of Cases Impressions Expenses Cost
Sampled
GASM 7 Male 70% Cases Sampled $121.60
SONIC 0 Female 30%
SLEEP 0 14-17 0% Staff hours $108.49
SUN 0 18-24 40%
Total Spend $230.09
BLISS 5 25-34 30%
AQUA 0 35+ 30%
SPORT 8 On Site Impressions 250
TRIM 0 Off Site Impressions 1500
TOTAL 20 Total Return 1750
Total Spend Total Return ROI (Return –Spend)
$ 230.09 $1750 $1519.91

30. Supporting
Sales
Bevmo-
Sacramento,
CA
13 August
2011

31. Supporting Sales
Saturday August 6, 2011
Sales called out for some demo love at Bevmo. Customers were able to sample and try Neuro for the 1st time
and Bevmo appreciated the support to move Neuro of the shelves.

32. Outside Lands
Golden Gate Park
San Francisco,
CA
Saturday &
Sunday
13 &14 August
2011

33. Day One of Outside Lands

34. Carrie explaining the A group of fun people excited to get
benefits of Neuro as she samples of GASM before walking into
pours the drinks. outside lands
Girl- “I love how pretty “I’ll be hitting up Walgreens for some more “Sexier, leaner, happier”
your booth looks”! Neuro SONIC after today” - Guy in hat

35. Day Two
Outside Lands
Outside Lands was such a success on Day
One, sampling over 400 people! By
popular demand we had to come back to
satisfy the people for another round of
samplings on Day Two. People were so
excited about getting Neuro and all of
them took pictures in front of our Neuro
Signs.

36. “I feel sexier already!” - Guys
There was never a dull moment during
these two days of samplings at Outside
Lands. There were crowds of people
waiting to get their hands on some
delicious samples! Sampling over 800

37. # of Bottles
Sampled
Expenses Cost
GASM
SONIC
60
36
Outside Lands Cases Sampled $97.28
SLEEP
SUN
0
48
13th & 14th Staff hours $120
BLISS 48
Total Spend $217.28
SPORT 0 Impressions
TRIM 0
Male 30%
TOTAL 192 Bottles
Female 70%
14-17 10%
18-24 50%
25-34 20%
35+ 20%
Before Event 800
During Event 120,000
After Event 0
They couldn’t wait to get “We should be models
their hands on some Neuro!!
for NeuroGasm”

38. Heart Boutique
2nd Saturday Art
Show
Sacramento, CA
13 August 2011

39. Heart Boutique 2nd Saturday Art Show
Saturday August 13, 2011
Heart Boutique turned its boutique into an art gallery with amazing art, music and sales on haute summer
fashions. Fashion and art lovers were able to enjoy Neuro Sun-Trim-Bliss and Gasm as the enjoyed the music, art
and fashion deals!!!
Neuro bottles are great DJ Trait and Bliss great MIX!!!
accessory items!!

40. Facebook Love from HEART!!!!

41. Heart Boutique INGRDIENTS
# of Cases Impressions Expenses Cost
Sampled
GASM 5 Male 20% Cases Sampled $121.60
SONIC 0 Female 80%
SLEEP 0 14-17 0% Staff hours $90.00
SUN 5 18-24 25%
Total Spend $211.60
BLISS 5 25-34 50%
AQUA 0 35+ 25%
SPORT 0 On Site Impressions 600
TRIM 5 Off Site Impressions 4000
TOTAL 20 Total Return 4600
Total Spend Total Return ROI (Return –Spend)
$ 211.60 $4600.00 $4388.40

42. Designing
Dreams
Fashion Show
Sacramento,
CA
13 August 2011

43. Designing Dreams Fashion Show
Saturday August 13, 2011
Sweet Dreams Foundation and designer Tiana Vega did an amazing job bring the community together for a
terrific cause through fashion. The Show raised money to help children with life threatening diseases enjoy life by
transforming their room into a special place for the children. Neuro supported by donating Gasm-Sun and Bliss
for designers, models, hair and makeup teams. The 200 VIP guests got complimentary Neuro Sleep in their gift
bags.
Neuro Gasm and models backstage!!!

44. Models loving Neuro Backstage Neuro keeping Hair & Make-up team Alive
200-VIP Bags With
Neuro Sleep
Gasm helped me stuff 200 VIP bags!!!

45. Designing Dreams INGRDIENTS
# of Cases Impressions Expenses Cost
Sampled
GASM 6 Male 30% Cases Sampled $218.88
SONIC 0 Female 70%
SLEEP 18 14-17 10% Staff hours $108.00
SUN 6 18-24 20%
Total Spend $326.88
BLISS 6 25-34 40%
AQUA 0 35+ 30%
SPORT 0 On Site Impressions 1000
TRIM Off Site Impressions 2500
TOTAL 36 Total Return 3500
Total Spend Total Return ROI (Return –Spend)
$ 326.88 $3500.00 $3173.12

46. 2nd Sunday
Mimosa @
Slice of
Broadway
Sacramento,
CA
14 August
2011

47. Neuro makes everyone look sexy!!! The homies like Neuro too! Neuro window display
A mouth full of sun!!! Gasm makes me smile

49. Slice of Broadway INGRDIENTS
# of Cases Impressions Expenses Cost
Sampled
GASM 6 Male 40% Cases Sampled $109.44
SONIC 6 Female 60%
SLEEP 0 14-17 0% Staff hours $153.00
SUN 6 18-24 10%
Total Spend $262.44
BLISS 6 25-34 60%
AQUA 0 35+ 30%
SPORT 0 On Site Impressions 600
TRIM 0 Off Site Impressions 2500
TOTAL 18 Total Return 3100
Total Spend Total Return ROI (Return –Spend)
$ 262.44 $3100.00 $2837.56

50. 2nd Sunday Mimosa
Sunday August 14, 2011
NEURO and Mimosa’s are the best way to start off a sunny Sunday in SAC-Town. Slice of Broadway transformed
form restaurant to a VIP lounge serving pizza, mimosa and dj playing dance breaks all afternoon. Customers
got complimentary NEURO to wash down pizza. DD’S got everyone home safe thanks to NEURO!!! The owner
loved the Positive response and feedback about NEURO from customers; he’s looking at ordering for all his
restaurants.
Neuro and Pizza what a great Sunday Special

51. San Francisco State
University
August 17, 18, 19 & 24th

52. SFSU students hearing about Neuro Trying out all the “I remember drinking Sonic during
for the first time. Neuro drinks! finals week last semester.”
Day one @ SFSU 8/17
Trim, Gasm, and Sonic! Girls were loving the “My girlfriend can use some Neuro
Trim! Bliss.”

53. Day Two @ SFSU
People were lined up by the booth to try a
sample of Neuro. A lot of incoming
freshmen’s were excited about the Neuro
Booth. People liked everything from the
colorful booth to the benefits of the drinks!

54. Day Three @ SFSU 8/19
Our Brand Ambassadors making
everyone fall in love with Neuro drinks.
“These bottles are sick”!!

55. Out on the
Beach
Sacramento,
CA
18August
2011

56. Out on the Beach
Thursday August 18th, 2011
What makes the day at the beach better you ask???? An ICE COLD NEURO!!!! As people lady out, played in the
water and just enjoyed the hot dry Sacramento weather, Neuro made the day at the beach that more exciting.
Several beach goers feel in love with Neuro for the 1st time today!!

57. Beach INGRDIENTS
# of Cases Impressions Expenses Cost
Sampled
GASM 4 Male 45% Cases Sampled $121.60
SONIC 4 Female 55%
SLEEP 4 14-17 10% Staff hours $136.00
SUN 4 18-24 10%
Total Spend $257.60
BLISS 4 25-34 50%
AQUA 0 35+ 30%
SPORT 0 On Site Impressions 400
TRIM 0 Off Site Impressions 1000
TOTAL 20 Total Return 1400
Total Spend Total Return ROI (Return –Spend)
$ 257.60 1400 $1142.40

58. Day Four @ SFSU 8/24
Total 4 Days # of Bottles Our brilliant Brand Total 4 Days Impressions
Sampled Ambassadors did such an
amazing job during SFSU Male 40%
GASM 75
orientation week that they Female 60%
SONIC 78 were asked to COME BACK
14-17 5%
SLEEP 0 again for a Fourth day.
Over the course of only four 18-24 70%
SUN 70
days at school, our brand
25-34 10%
BLISS 100 ambassadors sampled over
SPORT 0 800 SFSU Students. With 35+ 5%
impressions totaling about Before Event 800
TRIM 60
15,000 people.
TOTAL 383 Bottles During Event 15-20,000

59. Chico
State Pool
Party
Chico, CA
26August
2011

60. Chico State Pool Party
Friday August 27, 2011
The number 1 party school “ Chico State “had a private pre pool party to celebrate the starting of the 2011
school year. Students were amazed by the taste of Neuro and were very thankful for the complimentary
Neuro’s. Several of students never had Neuro but became new fans by the end of the day.

62. Pool Party INGRDIENTS
# of Cases Impressions Expenses Cost
Sampled
GASM 5 Male 45% Cases Sampled $145.92
SONIC 0 Female 55%
SLEEP 0 14-17 0% Staff hours $170.00
SUN 5 18-24 70%
Total Spend $315.92
BLISS 6 25-34 20%
AQUA 0 35+ 10%
SPORT 0 On Site Impressions 400
TRIM 8 Off Site Impressions 2000
TOTAL 24 Total Return 2400
Total Spend Total Return ROI (Return –Spend)
$ 315.92 2400 $2084.08

63. Macy’s
Shop For A
Cause
Sacramento,
CA
27August
2011

64. Macy’s Shop for Cause
Saturday August 27, 2011
Neuro took part in Macy’s shop for a cause which supports nonprofit organizations nationwide. Macy’s
shoppers enjoyed their complimentary Neuro as they got amazing deals on summer fashions and got to see fall
fashion on the catwalk. Made great contacts to support other Macys in the area..
Bliss makes shopping so much better!!!

65. MAC make-up loves Bliss Katie educating consumers about Sleep Thumbs up for Sleep, it Works!!

66. Macy’s INGRDIENTS
# of Cases Impressions Expenses Cost
Sampled
GASM 0 Male 30% Cases Sampled $121.60
SONIC 6 Female 70%
SLEEP 8 14-17 0% Staff hours $153.00
SUN 0 18-24 10%
Total Spend $274.60
BLISS 6 25-34 60%
AQUA 0 35+ 30%
SPORT 0 On Site Impressions 800
TRIM 0 Off Site Impressions 1500
TOTAL 20 Total Return 2300
Total Spend Total Return ROI (Return –Spend)
$ 274.60 2300 $2025.40

67. Retail Sampling
Saturday August 27th & Monday August 29th
At the request of the Sales team, we made sure to give some demo love to our Retail Stores
that carry Neuro. The managers at these two stores appreciated our Brand Ambassadors
coming in and sampling their customers.
Marina Food- 1791 Decoto Rd, Union City Nob Hill Foods-130 Market Pl, San Ramon

68. Demo Set up @ Nob Hills Nob Hills Neuro Cooler Marina Foods- Neuro’s are lined up at eye
level !

69. Neuro NorCal
August 2011
Total Spend Total Return ROI (Return
– Spend)
$29995.08 $11,300,286 $11,270,291