Hsenid, established in 1997, specializes in telco-grade and mobile/wireless applications, offering solutions such as mobile banking, USSD services, and loyalty programs, supported by over 250 skilled employees across multiple countries. The company is committed to innovation, high-quality service, and customer support, with various certifications including ISO 9001:2000 and CMMI Level 3. Hsenid has a proven track record with global clients, providing tailored and efficient solutions to enhance communication and operations in the telecommunications industry.

1. hSenid Company Presentation

2. Established in 1997, with over 12 years experience in the Industry With a main focus in providing Telco grade and Mobile/Wireless applications Possess in depth knowledge in Mobile switching (IN systems, SMSC, MMSC, USSD, etc) and middleware development Has over 250 highly skilled employees Operates from offices in U.S.A, Singapore, India and R&D centers in Sri Lanka and Malaysia Serves a global customer base Who We Are ?

3. Fast implementation process High quality solutions Ready to tailor it for your specific needs 24/7 support Reliable Our Enduring Commitment ISO certified processes CMMI Level 3 Certification in processes

4. hSenid Divisions

5. Mobile Solution Contour

6. Telco grade solutions mChoice TM SDP mChoice TM USSD mChoice TM Rewards mChoice TM Reporting mChoice TM Recharge mChoice TM Banking mChoice TM VAS

7. Overview–SDP mChoice TM SDP , A Innovation happens mostly outside of the telco domain . The challenges lie in how fast operators can absorb innovative content and bring it to market Operators need to: Simple and loosely coupled interface for service providers (SP) Standard APIs for network resource integration Easy-to-use and efficient operations and management interface High availability and scalability* High throughput and fast response time

8. Overview–USSD services mChoice TM USSD , enables telcos to provide their subscribers an easy and cost effective method of communication and other services via a GSM network. USSD offers a real-time session oriented services and is advantageous when subscribers are roaming P2P Top up Call back services Send text message USSD Services: Customer Care Services Content services Mobile Banking

9. Overview–Rewards mChoice TM Rewards is an application designed & engineered for telcos to: Easily create special promotions to attract new prepaid subscribers Offer bonuses and prices for loyal subscribers Create loyalty & promotion programs based on a wide variety of mobile activities: SMS MMS voice mail voice call WAP Top-up Offer tangible gifts or free/extra air time as bonuses/prices Send credit expiry reminders to the prepaid subscribers

10. Overview–Reporting mChoice TM Reporting A business intelligence system that provides mobile operators to address: Business intelligence Network Traffic Analysis Market analysis Subscriber analysis Extracts information from multiple data sources at multiple locations IN Switches Databases etc Facilitates application specific reporting through monitored CDR’s of - SMS - MMS - Voice - GPRS - Topup

11. Overview-Recharge mChoice TM Recharge revolutionized mobile prepaid reload offers air-time transfers via : SMS SIM Tool Kit WAP J2ME P2P ATM POS Web

12. Overview–Banking mChoice TM Banking A solution that allows banks to open personal branches in every customers mobile handset: Innovative Personalized Convenient Secure Available 24 hours Location Independent Features Fund Transfer Balance Inquiries Statement Request Utility Bill Payment Foreign Exchange Cheque Realization & Cancellation End to End Security Easy Installation Local data Storage Personalized Tickers Mini Statement Credit Card Payments Cheque Book Request

13. Overview-VAS mChoice TM VAS is consisted with : MMS Photo Album Voting Chat Games

14. Overview–Telco Data Warehousing A data warehousing focused on the collection of data that is unique to the telecommunications industry. The system integrates to Multiple systems from different locations to track and monitor all types of and formats of information. Integrates to: Multiple telco Intelligence Networks Switches Databases Telco Billing Systems Reports for strategic decision making and revenue calculations: Churn ARPU Traffic Usage etc Telco Provisioning Call Detail Records Trouble Tickets Network Performance Monitoring Systems

15. Overview-Telco Customer Care Quick search facility with a web UI specifically designed for telco customer care officers to promptly address customer queries such as; Topup details Service activation details Call details for a given period And many more Note: All queries are addressed within 5 seconds of time.

16. Telco Grade Services Telco Project Management Development Services - Middleware to integrate INs, SMSCs, MMSCs & USSDCs from different vendors - Other telco specific applications Data and application integration Installation and configuration of high availability systems - Database clustering & installation - System configuration System migration Technical Consultancy Telco specific professional services

17. Middleware Experience SMSC/MMSC integrator to IN system This is a communicator between a Nokia SMSC/MMSC and a Telco IN system, which maps the requests using CORBA, LDAP or XML/HTML technologies. WSB integrator with IN system WSB integrator with IN system: Provides seamless communication between a Logica CMG WSB and a Telco IN system. RTPP, LDAP, or XML/HTML is the technologies used for mapping the request from both the entities. CDR Decoder/Analyser CDR Decoder/Analyser: This is a multitask middleware which decodes, analyses, create & execute promotion programs and integrates requests using LDAP or XML/HTML technologies.

18. Value Proposition Our strength has been to improve communication efficiency between the IN’s, SMSCs, MMSCs at Telcos. Enable telcos to have the best mix of technologies With our integration expertise & domain knowledge we allow telcos to integrate new a diversified solutions and systems to the existing. We help telcos to reduce on vendor dependency. Provide cost reduction options for core network systems

19. hSenid mobile expertise Process: Extreme Programming [Agile development] Technologies Development Technologies & frameworks Platforms

20. hSenid Global Delivery Model An engineering framework that provides proven practices and disciplines for planning, designing, developing, Quality testing and deploying software solutions efficiently and effectively.

21. ISO 9001:2000 certified CMMi certification program – level 3 in progress Continues Best Quality awards for hSenid solutions from BCS Quality standards BCS Best Quality Awards

22. Supported Handset Platforms All our solutions are tested on the above platforms

23. We are partnered with…

24. Few of our global clients…

25. Our strong track record A leading cellular operator in Mexico, offers voice services under a variety of rate plans, either prepaid or postpaid. Additionally, the company offers data services in the form of short message services, wireless application protocol and data transmission. hSenid has developed the recharge and WAP systems for Telcel Alcatel Lucent is a leading global supplier of communications networking equipment world wide. hSenid has designed & developed many middleware solutions for Lucent. DST Communications Sdn Bhd (DSTCom) is a provider of world-class mobile communication services both for business and for the local and foreign communities of Brunei Darussalam. hSenid deployed i-themes, Information server, and mobility games.

26. Our strong track record An unit of Millicom International, is Sri Lanka’s first cellular network. A sophisticated mobile phone based information cum tracking facility for stocks on the Colombo Stock Exchange (CSE) was developed by hSenid for Celltel Lanka (Pvt) Limited. Mobitel is Sri Lanka’s first network provider with EDGE technology which include hSenid’s comprehensive MMS and SMS portal with SIM Toolkit. Mobile 1 , Singapore’s most exciting and innovative mobile and IDD provider which uses hSenid’s pre paid top up solution & rewarding solution.