Networking: It’s Not What you Know; It’s Who you Know; AND Who they Know

Networking on Purpose
Its not what you know;
its who you know;
AND, who they know

Jim Drake, MBA, FOG
•Jim.drake@lsc.edu
•Twitter: @jimmydrake• #mscsa-network
•Lake Superior College; www.lsc.edu
•Principles of Marketing; BUS 1400
•Principles of Management; BUS 1402
•Leadership Development; BUS 1448
2MSCSA-12-05-15-LakeSuperiorCollege-JimDrake

Networking

Millennials: The Generation That Doesn't
Remember Life Before Smartphones
From <http://www.popularmechanics.com/technology/a17931/technology-american-teenager/>

Cellphone Users Check Phones 150x/Day
From <http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones-150xday-and-other-internet-fun-facts/>

F2F Communication –
What Percentage is Body Language?
•Communication is only 7 percent verbal and 93
percent non-verbal.
•Body language (55 percent)
•Tone of voice (38 percent).
http://ubiquity.acm.org/article.cfm?id=2043156

"Six degrees of separation"
"Six degrees of separation" by Daniel' (User:Dannie-walker) - Own work. Licensed under CC BY-SA 3.0 via Commons -
https://commons.wikimedia.org/wiki/File:Six_degrees_of_separation.svg#/media/File:Six_degrees_of_separation.svg From <https://en.wikipedia.org/wiki/Six_degrees_of_separation>

Median Facebook user has more than 300 friends
Mapping facebook pairs of friends. Illustration: Paul Butler Paul Butler/Public Domain
From <http://www.theguardian.com/news/datablog/2014/feb/04/facebook-in-numbers-statistics>
You have
NOT met 1/3
of your
“friends”

Number of “friends” vs. age

FaceBook Networking
•Lie to your friends
•Oops! I mean share your
embellished existence
•Share pictures/videos of cute
cats

Networking – 3 reasons
•Personal
•Personal growth
•Professional
•External and share
common interests

•Organization
• People who can help you get your
work done
• Internal and current focused

•Strategic
• Shape your
future goals and
direction
• Internal or
external; future
oriented
• Map of influence

Newspaper / Magazine Job Ads

FaceBook Job Opportunities

Rate of
Change

2009: Superbowl 100 million watchers
2009 = 98.73 million
http://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/

One Billion FB Log-ins in ONE day August 24, 2015

What Facebook Is Doing To Your Brain;
More connections; fewer relationships
23
• The Innovation of Loneliness.
• http://tranquilmonkey.com/facebook/#sthash.X7PsJi07.dpuf
MSCSA-12-05-15-LakeSuperiorCollege-JimDrake

Marketing
Definition:
•The processes related to
exchanging items of value.
How do I market ME! Inc.?

Christine Comaford-Lynch
Networking is marketing.
Market yourself, market your
uniqueness, market what you stand
for.

Networking deliberately; what is YOUR brand?
•Brand: A brand is the set of expectations, memories,
stories and relationships that, taken together, account
for a consumer’s decision to choose one product or
service over another. If the consumer (whether it’s a
business, a buyer, a voter or a donor) doesn’t pay a
premium, make a selection or spread the word, then
no brand value exists for that consumer. Seth Godin –
Author of Linchpin
• http://heidicohen.com/30-branding-definitions/

What is your personal brand?
http://www.tomward.com/archives/kardashians 27MSCSA-12-05-15-LakeSuperiorCollege-JimDrake

What’s in YOUR
tool box?
PC MAGAZINE DIGITAL EDITION I I MARCH 2015
http://www.pcmag.com/article2/0,2817,2475340,00.asp

Words from the wise
Dale Carnegie -- You can make more friends in two
months by becoming interested in other people than you
can in two years by trying to get other people interested
in you.
Maya Angelou -- I’ve learned that people will forget what
you said, people will forget what you did, but people will
never forget how you made them feel.
Mary Kay Ash -- Everyone has an invisible sign hanging
from their neck saying, ‘Make me feel important.

Most interesting man in the world?

“Let me tell you about ME!”

5 People You Need To Kick To The Curb If You Plan
On Being Successful
You are the average of the five people with whom you
spend the most time. Jim Rohn
People we can do without:
• The Complainers
• The Entitled
• The Conformers
• The Party Animals
• The Doubters
Creative people associate with other creative people
From <http://elitedaily.com/life/culture/limit-spending-time-with/1256116/?utm_source=entrep&utm_medium=tr&utm_campaign=p10k80>

Relationship management
Communicate
with your
contacts
Avoid
constantly
asking for help
Personalize
conversation

Listen -- be “PRESENT”
Ask pertinent questions, but do not interrupt
Pay attention
Keep eye contact

Opportunity
Cost
Inventory:
2 ears
2 eyes
1 nose
1 mouth (cost

Offer Value
Become a value added product
Identify the
needs of others
Determine how
your expertise
meets these
needs
Offer to help

Build Trust
Be honest
Act with
consistency
Be helpful

Always Be Ready to Network; ALWAYS “on”
Look the part at all times:
Packaging
Make personal gestures:
Body language
Pay attention to changes in
the industry: Be aware

Active listening; meaningful exchange
Listen actively and without interrupting
Be respectful even when you disagree
Resist the urge to argue when you respond

Maintain Boundaries
Communicate your
boundaries based
on values
Learn to say no,
and explain why;
protect your time
Prepare an
appropriate
response -
visualization

Questions?
Fail fast
Fail often
Always
Fail forward

How to Make Others Feel Significant
What can you do for the special people in your life?
From <http://www.success.com/article/how-to-make-others-feel-significant>
Retrieved: 11/25/2015 46MSCSA-12-05-15-LakeSuperiorCollege-JimDrake

www.Lenddo.com

www.kreditech.com

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