The document summarizes several topics related to business and the environment in South Carolina, including: 1) A forum hosted by the South Carolina Chamber of Commerce focused on energy and environmental issues, highlighting their impact on businesses through increased costs. 2) New EPA regulations on power plant carbon emissions that could cost the US 224,000 jobs and significantly impact states in the South. 3) The SC Chamber's 2014 Legislative Scorecard, including bills passed around solar energy and stalled bills around permitting and pollution control. 4) Opposition to proposed "flow control" ordinances that limit competition for waste disposal and increase costs for businesses.

1. Se p t e m b e r /Oc t o b e r 2014
V o l . 35 No .5
SC’s Solar Bill
Three Things To Know
About Environmental Law
Navigating DHEC
Business Continuity Plans
Domtar
Sustainability in
South Carolina

2. Smart energy ahead.
Duke Energy is the power behind one of the nation’s fastest growing markets. But we offer more
than electrons. Our rates are well below the national average, our reliability is well above, and
our business customers rank us in the nation’s top five for overall satisfaction.
When you come to the Carolinas, you’ll find that Duke Energy is more than a utility. We’re your
business partner, and we’re just down the road. We can help select just the right site for your
business. Then we’ll provide dependable and affordable energy to run it, and work with you to
find smart new ways to operate efficiently. Find out more at www.ConsiderTheCarolinas.com.
www.duke-energy.com

3. Your job is to grow business and protect your company’s bottom line.
Charting your course can be daunting.
For over 125 years, our Firm has been navigating our clients through
the legal channels in South Carolina, the Southeast and beyond.
At Haynsworth Sinkler Boyd, we define success by guiding our clients
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Boyd B. (Nick) Nicholson, Jr., Managing Director, ONE North Main, 2nd Floor, Greenville, SC
WWW.HSBLAWFIRM.COM | CHARLESTON COLUMBIA FLORENCE GREENVILLE MYRTLE BEACH
NAVIGATING
YOUR BUSINESS LANDSCAPE

4. | South Carolina Business2
WillYourBusinessSurviveorThrive?...........................12
By Scott Cave, cbcp
BuildingaSustainableCompanyandLife.....................16
By Penny Delaney Cothran, apr
NavigatingDHEC.................................................................20
By W. Marshall Taylor, Jr.
WindowstonewWorlds.................................................22
By Penny Delaney Cothran, apr
DemonstratingResults.....................................................24
By Julie Scott
CO2 RulePunishesEarlyWorkbyS.C.............................26
By Mollie Gore
IamS.C.Business..................................................................33
21 Ways to Maintain Environmental Health and Safety................7
• Jackie Baxley
Three Things Every Company President Must Know About
Environmental Law.........................................................................................9
• Ethan R. Ware, Esquire
Sustainability Means Business In South Carolina...........................9
• Mary Pat Baldauf
Collaboration Carries the Day for Solar in South Carolina...........10
• Clark S. Gillespy
Message from the President............. 5
Otis Rawl
Business Briefs.................................... 6
After the Event
2014 SC Chamber Roundtable...........27
2014 SC Business Week......................28
Environmental Forum..........................29
Member News..................................30
Welcome, New Members................31
Advertiser Index...............................32
D E P A R T M E N T S
The opinions and views expressed by the contributors to this publication do not necessarily reflect the opinions and
views of the South Carolina Chamber of Commerce, its staff or members.
September/October 2014
Volume 35, Number 5
South Carolina
Chamber of Commerce
1301 Gervais Street, Suite 1100
Columbia, South Carolina 29201
800.799.4601
www.scchamber.net
Copyright © 2014 by Converging Media LLC and the
South Carolina Chamber of Commerce. All foreign
and U.S. rights reserved. Contents of this publication,
including images, may not be reproduced without written
consent from the publisher. Published for the South
Carolina Chamber of Commerce by Converging Media
LLC. 803.256.3010
c o n t e n t sF E A T U R E S
Member spotlight
DOMTAR
ECONOMIC DRIVERS
M
President & Chief Executive Officer
OTIS RAWL
Associate Vice President
of Communications
JULIE SCOTT
Multimedia Manager
PENNY DELANEY COTHRAN
Graphics and Web Administrator
REID PRICE
M
SOUTH CAROLINA BUSINESS
MAGAZINE
Editor
PENNY DELANEY COTHRAN
Art Direction & Design
TIM MCKEEVER / TMCA INC.
Production & Print Coordination
TMCA INC.
Published by
CONVERGING MEDIA LLC
Advertising Sales
CONVERGING MEDIA LLC
DEIDRE MACKLEN
803.318.3923
12
20
22
24
PUBLISHING & MEDIA SERVICES

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other higher education institution in the state.
That’s the kind of excellence you expect from
South Carolina’s flagship university.
NO LIMITS.
sc.edu

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7. 5scchamber.net | September/October 2014 | South Carolina Business |
SustainabilityisSouthCarolina’sbusiness
Otis Rawl is president and chief executive officer of
the South Carolina Chamber of Commerce.
FROMTHEPRESIDENT
sandyandrews
uringthethirdinstallmentofaseriesofforumscenteredontheSouthCarolinaChamber
ofCommerce’sannualCompetitivenessAgenda,thebusinesscommunity’sannuallistof
legislativepriorities,morethan150businessleadersgatheredforaday-longdiscussionon
energyandenvironmentalissues.Thediversityofcompanies,locationsrepresentedand
industriesintheroomprovedonceagainthatenergyandenvironmentalissuesaresomething
wecannotignoreaswerunourbusinesses.
Whetherit’sanoverzealousEnvironmentalProtectionAgency(EPA)orextendedwaitsandredtape
duringthepermittingprocess,energyandenvironmentalconcernscostbusinessesanunbelievableamountof
timeandmoney–dollarsthatcouldbeusedforexpansionandjobcreation.
Mostrecentlythissummer,theEPAreleasednewcarbonemissionregulationsforpowerplants.AU.S.
ChamberofCommerceanalysisfoundthatthesenewregulationscouldcostcitizensasmanyas224,000
U.S.jobsby2030.Thesenewregulationsmayalsolowerdisposablehouseholdincomesby$586billionand
increaseelectricitycostsbymorethan$289billion.Thereportfoundthatthemostdamagingeffectsonjobs
andtheeconomywillbefeltrighthereintheSouthandintheGreatLakesregions.Weexplorewhatthese
regulationsmeantoSanteeCooper,thestate-ownedelectricutility,inthiseditionofthemagazine.
TheChamberhasreleasedthe2014LegislativeScorecardandYearinReview.TheSouthCarolina
Chamberscoredmanykeyvotesthisyear,somespecifictoenergyandenvironmentalpolicy.First,the
GeneralAssemblywassuccessfulinpassingasolarbillthatallowsforthird-partyleasingofrenewableenergy
generatingfacilities,updatingthenetmeteringrequirementsandimplementingrenewableenergyproduction
targetsforutilities.ThisrepresentedanotherstepforwardforsustainabilityinitiativesinSouthCarolina.
IurgeyoutotakeacloselookattheScorecardtoseehowyourHouseandSenatemembersvotedonall
oftheissuesimportanttoyourbusiness.
Unfortunately,theSenatestalledtwoenvironmentalbillsimportanttothebusinesscommunity:onethat
wouldhavestreamlinedthepermittingprocessatDHECandeliminatedtheDHECboardreviewduringthe
permittingprocess,andanotherthatwasaneededtechnicalfixtothePollutionControlAct.
Additionally,duetoadeceptivemarketingcampaignbyenvironmentalistsandtheS.C.Associationof
Counties,theBusinessFreedomtoChooseActwaskilledearlyinthelegislativesession.TheBusinessFreedom
toChooseActisbasedonthefundamentalbenefitsofcompetitioninthemarketplace.Currently,thereare
countiesthatlimitprivatebusinesses’abilitytoshopforthebestpriceforthedisposaloftheirsolidwaste.These
ordinancesareknownas“flowcontrols”andrequireresidentsandbusinessestosendtheirsolidwastetoa
government-ownedfacilityforprocessing,treatmentordisposal.Thiscreatesgovernment-ownedmonopolies
thatcanchargeabove-marketrateswithoutfearofcompetition.Italsoprohibitsbusinessesfromcontrolling
theirowncontracts,includingcostsandliabilities.Essentially,countiesareequippedwiththeabilitytocharge
moreforwastedisposalandinturnputcompaniesoutofbusiness.
Ahostofbroad-basedgroupsjoinedtheSouthCarolinaChamberofCommercetosupporttheBusiness
FreedomtoChooseAct,includingtheNationalSolidWastesManagementAssociation,SouthCarolina
ManufacturersAlliance,CarolinasAssociatedGeneralContractors,S.C.RetailAssociationandNational
FederationofIndependentBusinesses.
InthiseditionofSouthCarolinaBusiness,wetakeacloserlookattherecentlypassedsolarlegislation,
learnsixbenefitsto“goinggreen,”andgettipsonnavigatingDHEC.Iamalsopleasedtointroduceyou
toJohnD.Williams,presidentandCEOofDomtar,whowillsharethecompany’sevolutioninthedigital
age.We’llalsohighlight21waystomaintainenvironmentalhealthandsafetyandlearnmoreaboutthe
importanceofbusinesscontinuityplanning.
TheSouthCarolinaChamberisinthemidstofourstatewidegrassrootstourinconjunctionwithlocal
chambersofcommerce.Iinviteyoutojoinusforameetinginyourareatodiscussthelegislativeissues
impactingyourbusiness.Asweshiftintoplanningforthe2015legislativesession,nodoubtenergyand
environmentalissueswillbeattheforefrontofbusinessconcerns.
Toviewthe2014LegislativeScorecardandYearinReview,visitscchamber.net.
By Otis Rawl
D

8. | South Carolina Business6
BUSINESSBRIEFS
SCChamberendorsesNikkiHaley
Atfourpressconferencesheldthroughoutthestate(Greenville,MyrtleBeach,
CharlestonandColumbia),theSouthCarolinaChamberofCommercejoined
GovernorNikkiHaleytoannounceitsendorsementofHaleyforGovernorin2014.
InherfirstfouryearsleadingthePalmettoState,GovernorHaleydemonstrateda
deepcommitmenttojobcreationandeconomicdevelopment,makingbothhertop
priorities.
“Aproductofasmallbusinessherself,GovernorNikkiHaleyunderstandswhat
itmeanstorunabusiness–whatitmeanstomakepayroll,takecareofemployees,
navigateonerousregulationsandworryabouthealthinsurancecosts.Governor
Haleygetsit,”saidPamelaLackey,presidentofAT&TSouthCarolinaand2013-14
chairoftheSouthCarolinaChamberofCommerce.
SinceJanuary2011,SouthCarolinahasannouncedmorethan56,000newjobs
andmorethan$13.2billioninnewinvestmentsin45ofthe46countiesinthestate.
Infact,GovernorHaleyannounced7,100jobsinoneday,makingitthelargestsingle
dayofjobsannouncementsinSouthCarolinahistory.
NBSC,adivision
ofSynovus
Bank,announcesthe
appointmentofLou
KennedytoitsSouth
Carolinaboardof
directors.“Weare
delightedthatLouhas
joinedourboard. She
isaprovenleaderinourstateandwearehonored
tohaveheronourboard,”saidChuckGarnett,
presidentandchiefexecutiveofficerofNBSC.
Kennedyispresident,chiefexecutiveofficerand
ownerofNephronPharmaceuticalsCorporation.
HeadquarteredinOrlando,Florida,Nephron
Pharmaceuticalsrecentlyopenedamanufacturing
facilityinWestColumbia,SouthCarolina.NBSC
currentlyserves26communitiesinSouthCarolina
from42locations.
Theaerospaceclusterhasa$17.4billion
economicimpactonSouthCarolina
andsupportsmorethan102,000workers,
accordingtoastudyconductedbyJoseph
VonNessen,aresearcheconomistwith
theUniversityofSouthCarolina’sDarla
MooreSchoolofBusiness.Thestudy,titled
“UncoveringtheStealthCluster:TheEconomic
ImpactofCivilianandMilitaryAerospaceon
SouthCarolina,”wasreleasedAugust19by
NewCarolinaandtheuniversity’sRonaldE.
McNairCenterforAerospaceInnovationand
Researchduringthestate’sfirsteverAerospaceIndustryDayheldinColumbia.Amongthekey
findingsofthestudy:
SC’saerospaceindustrystudyshowcases
economicimpact
NBSCappoints
LouKennedytoboard
•ThetotaleconomicimpactoftheaerospaceclusterinSouthCarolinais$17.4billion
andsupports102,721jobs.
•Since2010,SouthCarolina’saerospacecorehashadanaverageannualemploymentgrowthrateof
11.4percent,whichisapproximatelyeighttimeshigherthantheemploymentgrowthrateforthestate
overthesametimeperiod.
•Since2010,SouthCarolina’saerospacecorehashadanaverageannualfirmgrowthrateof19.2percent,
withthemajorityofgrowthoriginatinginsmallfirmswithfiveorfeweremployees.
•Theaveragecompensationforacivilianaerospaceemployeeis$70,748,whichissignificantlyhigherthan
SouthCarolina’saverageemployeecompensationof$41,206.
•Theaerospaceclustergeneratesanaverageof$532,096,021instatetaxrevenueperyear.
DuringthededicationoftheHarrisE.andLouiseH.DeLoachCenter,GovernorNikkiHaleyjoinedCokerCollegePresident
RobertWyattandotherdignitariestorecognizethecontributionsoftheDeLoach’sandotherswhomadethenew
$12millionfacilityatCokerCollegepossible.At71,000squarefeet,theHarrisE.andLouiseH.DeLoachCenteristhelargest
campusexpansionininstitutionalhistory.
“Ihopethisbuildingreflectsourdeepappreciationforthegoodworkofstudents,faculty,staff,alumniandthe
administrationofCokerCollege,”HarrisDeLoachsaid.“Moreimportantly,however,wewantittoreflecthowpassionatelywe
believeintherolethateducationplaysinthesuccessofthepeopleofthiscommunity.”
GovernorHaleyawardedHarrisDeLoachtheOrderofthePalmetto,thestate’shighestcivilianhonor,whichwasgivenin
recognitionofthebusinessleader’slifetimeachievementsandcontributionstothestate.“Fromyouroutstandingleadershipat
SonocoProductsCompany,toyourextensiveinvolvementincivicaffairs,youhavedemonstratedaremarkablecommitmentto
excellence,andyourcontributionswillhavealastingimpactforyearstocome,”GovernorHaleysaid.
HarrisE.DeLoachservedaschairmanandchiefexecutiveofficeratSonocobeforeheretiredin2013.HeisExecutive
ChairmanofSonoco’sBoardofDirectorsandaTrusteeoftheDukeEndowment.Inaddition,heservesontheboardsofDuke
EnergyandMilliken&Company.
GovernorjoinshundredsinhonoringDeLoach

9. 7scchamber.net | September/October 2014 | South Carolina Business |
ECONOMICDRIVER
By Jackie Baxley
21waysto
maintain
environmental
healthand
safety
Environmentalhealthandsafety(EH&S)
compliancecansometimesmovetothe
backgroundasotheremergenciescomeintofocus.
Themostsuccessfulprogramsarethosethatare
proactiveinsteadofreactive.Buttherealityof
today’sregulatedbusinessworldisthatweareall
doingmorewithless.Bynothavingthestaffor
resourcesthatweoncedid,proactiveprograms
haveturnedreactive.EH&Sresourcesmaybe
focusedsolelyonriskandnotcompliance.
Hereare21actionitemstohelpgetyouback
intothedriver’sseatregardingyourEH&Sprogram.
1.Visit the EPA’s Envirofacts webpage (epa.
gov/enviro/)Withinthisreport,youcanidentify
permitsandregistrationsactiveforyourfacility,as
wellaspointsofcontacttoreporterrors.
2.Check your compliance history Viewyour
environmentalcomplianceontheEPA’sEnvirofacts
pageoryourOccupationalHealthandSafety
Administration(OSHA)compliancehistoryon
OSHA’swebsitetoidentifyareaswhereyourfacility
hasstumbledinthepastandtoensureyoudonot
findyourselfinarepeatviolationsituation.
3.Read your permits Notonlymustyou
operateyourfacilitywithinthespecificprovisions
outlinedinyourpermit,youmustoperatein
accordancewiththeinformationsubmittedinthe
permitapplication.Changestoyourfacilitymay
requirechangestoyourpermit.
4.Read (and update)your plans Thereare
manyEH&Sprogramsthatrequirewrittenplans
tooutlinehowyouwillcomplywiththerespective
regulatoryprogram.Theseplanswillofteninclude
varioustaskstoperformdaily,weekly,monthlyand
annuallytostayontrack.
5.Exercise your plans Plansthatareofan
emergencynatureshouldbedrilledwithsome
frequencyineitherahands-onortable-topformat.
Theresultsofthatdrillshouldbereviewedwiththe
appropriatefacilitypersonnelandtheplanrevised
basedonlessonslearned.
6.Organize your calendar Assignroutine
responsibilitiestotheappropriatepersonsatthe
facilityandtrackyourprogress.Thereareseveral
toolsthatcanbesuccessfullyused,fromanExcel-
basedcalendarsystemtoOutlook,orevena
specificcompliancesoftwarepackage.
7.Critique your training EH&Straining
traditionallyhasbeenadministeredthroughvideos
orPowerPointpresentations.Thesemechanisms
arenotalwaysthemosteffective.Incritiquinga
trainingprogram,identifywhattrainingrequires
formaltrainingwithrostersanddocumentation
versuswhattrainingismoreawarenessdriven.
8.Identify all your “holes in the ground”
Bythis,wemeanidentifywhereallyourwaste
goes.Youarealwaysresponsibleforyourwaste
viaaregulatoryconceptcoined“cradletograve.”
Assuch,itisimportanttoknow1)whatwasteyou
generate,2)wherethatwastegoesand3)whatis
donewithyourwasteonceitarrivesthere.
9.Inventory your chemicals OSHA’s
HazardCommunicationProgramrequiresalistof
hazardouschemicalsintheworkplace.Notethat
manyotherregulationstriggeronlywhenyouhave
athresholdamountofspecificchemicals.
10.Inventory your equipment Beforeyou
cantacklevariousOSHAprograms,youmustfirst
knowwhatyouhaveonsite.Lock-outTag-out,
machineguardingandarcflashprogramswillbe
moresuccessfulifyoucanreferenceanumbered
inventorysystem.
11.Build a committee Evenifyouhavea
dedicatedEH&Sdepartmentorstaff,compliance
cannotbeonepersonoronedepartment’s
responsibility.Everyoneonsiteshouldunderstand
howtheiractions,orfailuretoact,mayleadtoa
non-compliantorpotentiallydangeroussituation.
Formacross-functionalcommitteetoactas
ambassadorsthroughoutthefacility.
12.Meet your local emergency responders
(before an emergency situation) Inviteyour
firedepartment,countyemergencymanagement
orspillcontractortothesitesothatthosewhomay
needtorespondtoanemergencyarefamiliarand
comfortableatthelocation.
13.Meet your local sewer authority Ifyou
dischargewastewaterstothelocalsewerauthority,
involvethesecommunitymembersinyourfacility
complianceprogram.Youcanbeagoodcommunity
partnerbyunderstandingwhatconcernstheyhave
regardingyouroperations,thusallowingyoutoact
responsiblyregardingyourdischarges.
14.Get your files in order Recordsand
documentsmustbelocatedeasilytoprove
compliance.Ensureyoursystemisunderstoodby
morethanjustoneindividualbydocumenting
afilingsystemorprovidingamanifesttolocate
variousdocumentsthroughoutyourfacility.
15.Identify what rules or regulations
do not apply to you Manyfacilitieshave
identifiedwhichrulesandregulationsdo apply
andthushavesystemsinplacetomanagethese
programs.However,itisequallyimportantto
identifywhatdoesnotapplytoyourfacilityand
why.Asyourfacilitychanges,youcanlookbackat
yourdocumentationandeasilyidentifychanging
conditionsthatnowmaytriggerapplicability.
16.Manage facility changes Ensureyou
haveasystemtomanagefacilitychanges.A
managementofchangeprocedurewillallow
youtoaddresshealthandsafetyscenariosinthe
beginningsothatyoucandesigninengineering
controls,guardsorotherprotectivedevicesand
protocols.Also,manychangesmayrequireyouto
reviseoracquireanenvironmentalpermitbefore
youbegintheproject.
17.Review your contracts with onsite
contractors Manyfacilitiesarerelyingmore
oncontractors.Notonlyshouldyoureview
thecontractsspecificallyregardingEH&S
responsibilities,butalsoreviewyourcontractor
safetyprogramtoensurebothpartiesareawareof
safetyprogramsandexpectations.
18.Reassess your remediation goals
Periodicallyevaluatingtheremedialpractices
employedatyoursitemayreduceyourcompany’s
long-termfinancialliabilityandexpeditethepath
towardincidentclosure.Insituationswhereyouare
nottheresponsiblepartybutremediationefforts
areongoingatyourfacility,itisimportanttohave
anindependentconsultantreviewtheassociated
remediationreportsinordertoadviseyouof
anypotentialhealthimpactstoyouremployees
stemmingfromtheseactivities.
19.Audit your EH&Sprogram Never
underestimateanothersetofeyes.Hirea
consultanttoreviewyourcompliance,developan
auditcalendarofalternatinginternalreviewsand
externalreviewsorutilizesisterplantswithinyour
organizationtoaudityourcompliance.
20.Implement preventive actions,not just
corrective actions Investigatetherootcause
ofasituationandtargetthatcauseforpreventive
actions.Ifyourcorrectiveactionprogramdoesnot
includepreventiveaction,youwillfindyourselfina
reactive,asopposedtoproactive,workplace.
21.Routinely review EH&Swith upper
management Theuppermanagementatyour
facilitymayrelyonindividualstoruntheEH&S
program,butthoseindividualshavetheobligation
tonotifytheirmanagementteamofpotentialnon-
compliant,orlife-threatening,situations.
JackieBaxleyisaprojectmanagerforHRPAssociates,
Inc.Sheisresponsibleforcoordinatingmulti-media
environmentalcomplianceauditsandoverseeing
variouspermittingandcomplianceprojects.

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11. 9scchamber.net | September/October 2014 | South Carolina Business |
ECONOMICDRIVERS
Threethingseverycompany
presidentmustknowabout
environmentallaw
By Ethan R. Ware, Esquire
Pollution cases always seem to make headlines. In
fact, there is no such thing as a good polluter. To
keep a business out of the headlines, here are three
thingseverycompanypresidentmustknow.
No.1:Environmentallawsarecomprehensive.
Your manufacturing plant is smothered by a
complexwebofenvironmentallawsandregulations.
Itdoesnotmatterwhatyourbusinessis.
According to the Pollution Control Act, “[it] is
unlawful for [any] person, directly or indirectly, to …
discharge … organic or inorganic matter [into] the
environment” except in compliance with a permit. In
case you do not know, everything in life is made of
eitherorganicorinorganicmatter.
You cannot construct or operate a stationary
source of “air contaminants” or discharge pollutants
tothelocalcountytreatmentworkswithoutapermit.
Authorization is required to treat, store or dispose of
wastes.Almostallchemicalsimported,manufactured
or processed at the plant are subject to registration,
recordkeepingandmonitoringrequirements.Evenan
accidentalspillofa“hazardoussubstance”mayneed
tobereportedtouptofivedifferentagencies.
Exceptionstotheserequirementsarefewandfar
between.Youwilllikelyneedalawyertoavoidthevery
rulesotherlawyerswrote.
No.2:Plantoperationswillbeaffected.
Environmental Protection Agency (EPA) policies
will place substantial restrictions on the way you do
business,too.
President Obama’s “Plan: Environmental Justice
2014” will give your plant’s residential neighbors
“protected class” status under civil rights laws. This is
done to compensate for “disproportionately high . . .
adverseeffects...tominoritypopulations”ofpollution
from businesses. The President plans to correct the
“injustice” by monetary payments to those affected
by pollution through targeted enforcement actions
beginningthisyear.
Your plant is saddled with comprehensive
reporting requirements. The Emergency Planning
and Community Right-To-Know Act (EPCRA) statute
passed in 1986 established five annual or immediate
reports for most modest-sized businesses, and the
environmentalpermitsapplicabletoyourplantrequire
additionalmonitoringandreporting.
No.3:Liabilityisreal.
The current EPA is setting records on penalties
andfines.
TheamountofEPA’scivilandadministrativefines
assessedin2013forenvironmentalviolationsincreased
500percentover2012,collectingarecord$1.1billion
in penalties. The EPA increased criminal actions for
knowing and willful violations of environmental laws
byalmost100percentduringthesameperiodoftime.
The irony? The record penaltieswerefromfewer
cases and inspections the same year. The number of
enforcement cases actually declined by five percent
from2012to2013.
Haveaplan
Businesses subject to environmental laws and
regulationsneedtohaveaplan.
Step No. 1: Audit. Companies should conduct
annualenvironmentalcomplianceauditstoconstantly
measure and correct non-compliance. Use the
attorney-client privilege to manage the audit where
thereisariskofliability.
StepNo.2: VoluntaryDisclosure.EPA’s“Policy
onSelf-Policing”passedin1997allowscompaniesto
voluntarily report non-compliance discovered during
environmental audits and reduce or eliminate fines
andpenaltiesiftheviolationsaredisclosed.Ninecriteria
mustbemettoqualify.
StepNo.3: CorrectiveAction.Regardlessofthe
voluntarydisclosure decision, correctanyviolationsto
avoidcriminalliabilityasaknowingviolation.
EthanWareisashareholder
atMcNairLawFirm,P.A.,in
Columbia,SouthCarolina.
Warerepresentsbusiness
andindustryindefenseof
environmentalregulatory
cases.HehasbeenlistedinBest
LawyersinAmericasince2008andchairedtheSouth
CarolinaBar,EnvironmentalLawSection.
The word “environmentalist” once triggered
visions of tie-dyed shirts and head scarves. Go to
any sustainability meeting these days, though, and
you’rejustaslikelytoseeathree-piecesuitasapairof
Birkenstocks. “Going green” is no longer a bumper
sticker on an old VW van, but a conventional
business strategy embraced by chief
executives and financial officers
alike. It is no longer a fad, but a
proven approach with a variety
of benefits for nearly every size
organization.
1: Healthier
Workplaces
Didyouknowthatindoorair
quality(IAQ)istypicallytwoto
fivetimesworsethantheairoutside?
Employees working in unhealthy environments were
noted to suffer from headaches, asthma and other
respiratory conditions. When businesses incorporate
green building techniques and use green cleaning
supplies,employeesareexposedtofewerchemicals
and suffer fewer ill effects. This not only
leads to a healthier, more satisfied
employee; it also reduces
absenteeism and increases
productivity.
2: Increased
Employee
Morale
Employeesaresavvierto
environmentalpractices
andfeelasenseofpridewhen
working for an environmentally
consciousbusiness.The SocietyforHumanResource
Management found that environmental policies
account for increased employee morale by a factor
of 44 percent. Furthermore, employee loyalty has
beennotedtoincreasebyasmuchas16percentafter
the implementation of new environmentally friendly
policies.Thestudyalsofoundthatalmost75percent
of employees say they want their employers to “go
green”immediately.
In addition to improving morale, green
business practices can also help companies attract
better employees. A poll from MonsterTRAK.com,
the division of Monster.com that focuses on the
emergingworkforce,foundthat80percentofyoung
professionals are interested in securing a job that has
apositiveimpactontheenvironment,and92percent
wouldbemoreinclinedtoworkforacompanythatis
environmentallyfriendly.
SustainabilitymeansbusinessinSouthCarolina
Sixbenefitsto‘goinggreen’
By Mary Pat Baldauf
Continued on Page 10

12. | South Carolina Business10
ECONOMICDRIVERS
| South Carolina Business10
On June 2, Governor Nikki Haley signed into law
SenateBill1189,creatingtheDistributedEnergy
Resource Program Act of 2014, and set the stage for
theexpandeduseofsolarenergyinthestate.
Outside of South Carolina, very few folks have
heardmuchaboutthenewlaw.Itwasacollaborative
effort supported by a coalition of organizations that
usually make news disagreeing with each other:
utilities, electric cooperatives and environmental,
consumerandindustrialgroups.
I’m proud of the role Duke Energy played in
creating this collaborative and forward-looking
legislation. Its
comprehensive
nature
addresses all
a s p e c t s o f
distributed
energy and
solargeneration
in a fair and
balancedway.
In January
2013, Duke
Energy was
a s k e d t o
participate in
a formal stakeholder engagement process on issues
related to solar, including distributed generation rate
making,customerchoiceandresourceeconomics.
We saw that as an educational opportunity – to
helpothersunderstandhowdistributedgenerationand
solar interact with the existing electrical infrastructure
inSouthCarolina.
Followingthestudy,thelegislativesessionbegan,
and several legislators asked the group to put their
recommendationsintolegislation.Thefirstdraftofthe
Distributed Energy Resource Program Act emerged
fromthesamecoalitionofstakeholderswhoauthored
thestudy.
ThebillwasinitiallycraftedbyagroupofkeySouth
Carolinastakeholdersinearly2014.Thisdiversegroup
includedDukeEnergy,SouthCarolinaElectricandGas,
theSouthCarolinaCoastalConservationLeague,the
Southern Environmental Law Center, The Intertech
Group (a South Carolina-based solar developer),
Central Electric Cooperative, Santee Cooper and the
Electric Cooperatives of South Carolina. The state’s
consumeradvocate,theOfficeofRegulatoryStaff,and
some of the state’s large industrial energy users also
playedcriticalrolesindraftingthelegislation.
Now, this law puts South Carolina on a path
to increase renewable technology, strengthen our
communities,diversifyourenergysourcesandprovide
morechoicesforconsumers.
Evenbetter,itwasdonewithoutthegridlockthat
is commonplace in other states. South Carolina has
been accused of being slow to embrace solar.Onthe
contrary, I believe the state has been very methodical
andintentionalinembracingsolar–somuchso,South
Carolinamaynowbethemodelotherstateswillfollow.
With unanimous votes in the legislature, it’s clear
that collaboration was the right method to advance
solar energy. This wasn’t a “Duke Energy bill” or an
“environmentalbill,”butatruecollaborativeeffortthat
hadstakeholdersaroundthetablehashingoutvarious
detailseveryonecouldagreeupon.
There are additional details to work out, and I’m
suretherewillbedisagreementstoworkthrough.But
there are many states like South Carolina that are still
intheearlystagesofadvancingsolarenergy.Ifgroups
as diverse as Duke Energy, the Coastal Conservation
LeagueandtheSouthernEnvironmentalLawCenter,
among others, can agree on the direction of solar
energyinastate,whycan’tithappeninotherstates?
Collaborationcarriestheday
forsolarinSouthCarolina
By Clark S. Gillespy
WhatistheSolarBill?
•AllowsforThirdPartySolarLeasing:The
lawallowssolarleasingbynon-utilitiestohelp
homeownersavoidthehighup-frontcostsofsolar
panels.Thetotalamountofleasingislimitedto
acapof2percentoftheutility’shistoricaverage
peakdemand.
•UpdatesNetMeteringRequirements: The
lawdirectsthePublicServiceCommission(PSC)
toupdatenetmeteringrates(chargesandcredits)
byconsideringtherelativecostsandbenefitsof
customersolargeneration,theelectricalgridand
non-solarcustomers.
•ImplementsDistributedEnergyResource
(DER)Plans:Thelawallowsregulatedutilitiesto
fileaplanwiththePSCtoinvestinorpurchase
renewableenergygeneration,withcostrecovery,
forupto2percentoftheutility’shistoricaverage
retailpeakdemand.
ClarkS.Gillespyispresidentof
DukeEnergy’sutilityoperations
inSouthCarolina,serving
about720,000electricretail
customersinthestate.Heis
responsibleforadvancingthe
company’srateandregulatory
initiativesandmanagingstateandlocalregulatory
andgovernmentalrelations,economicdevelopment
andcommunityaffairs.DukeEnergyisthelargest
electricpowercompanyintheUnitedStates.
SouthCarolina
hasbeenaccusedof
beingslowtoembrace
solar.Onthecontrary,
Ibelievethestatehas
beenverymethodicaland
intentionalinembracing
solar–somuchso,South
Carolinamaynowbethe
modelotherstateswill
follow.
3: Reduced Costs
The perception that it costs an arm and a leg to
“gogreen”keepsplentyofbusinessesfromeven
trying, let alone successfully implementing, in tough
times. Many eco-friendly improvements do require
some initial capital, but they can also yield significant
cost savings. There are also plenty of simple, zero- to
low-coststrategiesthatanybusinesscandotoreduce
waste, water and energy consumption. This will in
turn reduce operating costs; over time, this can lead
tosignificantsavings.
4: Creation of Revenue Streams
Did you know that up to 75 percent of business
waste can be recycled? Many businesses have
beenabletocreateentirelynewrevenuestreamsjust
by recycling. It’s a simple process that quickly creates
newrevenuebyrecyclinghighvolumesofitemssuch
as plastic, paper, cardboard, batteries, metal waste
andmore.
5: Enhanced Reputation and
Competitive Advantages
Studies have shown that companies with green
initiatives, and better still, green products, have
witnessedanincreaseinprofits.Companiesthathave
incorporatedgreenchangessuchascompostingand
recycling,changingtransportationroutestosavegas,
reducingpackagingandstockingshelveswithgreener
products have seen customers respond positively to
thechanges,withgreenproductsalesalonejumping
somewherearound20percent.
6: Improve the State’s Economy
We all benefit from South Carolina’s strong
economy,andbusinessescandotheirpartby
simplyrecycling.Recyclingaloneisa$13billionindustry
in South Carolina, and it grew to support 54,121
jobs in 2013, a 44 percent increase over the sector’s
employmentin2006.
Thetotaleconomicimpactofrecyclingactivitiesin
thestategrewalmostfivepercentannuallytodoubleits
impactoveraneight-yearperiod,accordingtoareport
recentlyreleasedbytheSCDepartmentofCommerce.
The2014report’skeyfindingsrevealthatrecycling
contributes:
•$13billionintotaleconomicimpact,doublethe
$6.5billionimpactin2006.
• 54,121 jobs, up 44 percent from 37,440 jobs
eightyearsago.
•$2.7billioninlaborincome,up80percentfrom
the2006report.
•$329millioninstateandlocaltaxes.
MaryPatBaldaufisthesustainabilityfacilitatorinthe
publicworksdepartmentoftheCityofColumbia.
Continued from Page 9
Sixbenefitsto
‘goinggreen’

13. MORE POWER
TO YOU
A NEW WORLD-CLASS CLEMSON LAB IS MOVING WIND ENERGY TO THE GRID FASTER THAN EVER.
clemson.edu/headon
Blackouts. Only when they occur do
we realize just how important reliable
power is in our daily lives.
Clemson University’s new $110 million SCE&G
Energy Innovation Center is focused on creating
new technologies that will improve the reliability,
efficiency and cost of energy.
Nick Rigas, Ph.D., executive director for the
Clemson University Restoration Institute in Charleston,
serves as lead scientist for the center. His facility
houses the world’s largest and most-advanced wind-turbine
drivetrain testing facility, as well as the eGRID,
a Clemson-designed and developed technology on
the forefront of much-needed upgrades to the nation’s
electrical grid.
“The energy challenges we face require big thinking,” says Rigas.
“It’s our job to support that kind of creativity by testing ideas,
improving on them and getting them into the market quickly to
diversify our country’s energy resources.”
Meeting energy needs – HEAD ON

14. | South Carolina Business12
Jorgenmac
By Scott Cave, CBCP
Business continuity can limit downtime
Will your business
survive or thrive?
Whilenaturaldisastersoftencaptureour
attention,businessesaremoresusceptibleto
downtimefromeverydaylocalizedevents:
utilityoutages,humanerror,supplychainissues,
lossofakeyemployeeandtechnology
orequipmentfailures.
F
ailure is not an option. Many strong leaders have
used that phrase as they embark on a critical mission
or project with an unwavering resolve to succeed.
Similarly, business leaders often evoke this same sentiment
when prompted with the possibility of a potential business
disruption: downtime is not an option. While this resolve to
avoid downtime is understandable, the reality is that most
businesses experience downtime before knowing how to
minimizeoravoidit.
To become a truly resilient organization, one that
knows its greatest vulnerabilities and plans and prepares
accordingly, a clear understanding of downtime is required.
Mostbusinessesknowtheymustlimitdowntimeinorderto
servetheircustomersandsucceedintheirmissions.However,
many businesses do not go far enough in evaluating their
vulnerability to downtime, or even the types of downtime
thattheyshouldconsider.
Themostcommonandimpactfultypesofbusinessdowntime
include:
Technologyandequipmentdowntime
Peopleandproductivitydowntime
Communicationsdowntime
Utilitiesdowntime
Operationaldowntimeand
Facilitiesdowntime.

15. 13scchamber.net | September/October 2014 | South Carolina Business |
GETTY/STOCKBYTE
Typically, organizations spend most of their time
and resources addressing the first item on this list,
technologydowntime,withoutconsideringtheother
types of downtime and their impacts on product/
service delivery and company reputation. Resiliency
requires a broad understanding of the impacts of
downtime across all components of an organization
anditsoperations.
Businesscontinuityisanestablisheddisciplinethat
effectivelydealswiththecomplexissueofdowntime.
Byevaluatingandmitigatingrisks,prioritizingbusiness
functionsanddevelopingresponseandrecoveryplans,
a business will leverage resiliency as its best tool to
combatdowntime.Inotherwords,businesscontinuity
isoftenviewedaspreventativemedicinefordowntime.
Causes of Downtime
We’veseenanumberofdisastersanddisrupting
events in South Carolina this year. A series of
winterstormsinJanuaryandFebruaryclosedroadsand
bridges, brought down utility lines and left the state
with approximately $500 million in cleanup costs.
Then, earthquakes rattled parts of South Carolina:
firsta4.1magnitudeearthquakenearAikenthatwas
felt by many throughout the state, followed by a 3.0
magnitudeearthquakenearSummerville.Now,weare
in the middle of hurricane season while we anxiously
watchthosetropicalsystemsmoveacrosstheAtlantic.
While these natural disasters often capture our
attention,businessesaremoresusceptibletodowntime
fromeverydaylocalizedevents:utilityoutages,human
error, supply chain issues, loss of a key employee and
technology or equipment failures. These scenarios
are experienced almost daily by businesses and
organizations throughout South Carolina, but they
are rarely discussed by the media or the business
community. The good news is that businesses don’t
have to resort to a crystal ball to conceive of all the
possible causes of downtime. By focusing on the
impacts of downtime, and how to plan for these
impacts, business continuity provides a methodology
to effectively deal with almost any conceivable threat
thatcouldleadtodowntime.
Elements of a Plan
Tobeeffectivewhenneeded,abusinesscontinuity
plan should be comprehensive, flexible and
actionable.Theplanmustaddressallthecriticalareas
of the business that support customer activity and
revenue generation. A good plan will also be flexible
by providing several options for recovering critical
systems or functions depending on the severity and
impact of the disrupting event. Above all, the plan
must be actionable so key personnel can quickly
locate and implement the appropriate plan sections
by following simple checklists and procedures to
resumeorrecoveroperations.
Businesscontinuityplansshouldgenerallyinclude
thefollowingcomponents:
•Anassessmentofthethreatstothebusiness
operations,andtheassociatedriskstobemitigatedor
addressed;
• An identification of the personnel,
equipment, supplies and other resources required to
completethecriticalbusinessactivitiesorfunctions;
• A prioritized list of all critical business
activities or functions for recovery following a
disruption;
• An Emergency Action Plan for fires,
tornadoes, earthquakes, workplace violence, etc. to
protectemployeesduringtheseevents;
• A communications plan to communicate
important information to employees, customers,
vendorsandotherstakeholdersfollowinganevent;
• An operations recovery plan to recover or
resume operations within an acceptable recovery
timeframe;
•Afacilityrecoveryplantorelocateoperations
toanalternatefacilityandtoassess,repairandrecover
thedamagedfacility;
• An information technology disaster
recoveryplantorecovercomputersystemsanddata
withinanacceptablerecoverytimeframe;and
• A financial recovery plan to document the
insurance claims process, discussions with banks and
thereservesnecessarytofundrecoveryoperations.
Business Continuity Benefits
The most obvious benefit of business continuity
is to minimize downtime to a tolerable level.
As downtime is minimized or avoided, significant
financial return is realized. However, a business may
realize many other benefits as well. First, a business
with more than 10 employees is required by OSHA
to have a written Emergency Action Plan (see 29
CFR 1910.38). The business continuity plan generally
incorporates this OSHA requirement by providing life
safetyplansforemployeesandvisitorsforthreatssuch
asfires,tornadoes,earthquakes,medicalemergencies,
workplace violence and others. These plans not only
address this federal requirement, but also provide
an effective means to protect any businesses’ most
importantasset:itsemployees.
Second, we have seen a growing number of
banks, insurance companies and large customers
requesting business continuity plans from their
vendorsand/orclients.Beforeyourbusinessfacesthis
questionwithoutanadequateresponse,aproactively
developedbusinesscontinuityplancananswerquickly
anyquestionsorconcernsfromyourbusinesspartners.
Then, these partners will have the confidence and
knowledgethatyourbusinesshasadequatelyplanned
fordowntimetominimizetheimpactonyourbusiness,
and,moreimportantly,ontheirbusiness.
Third, business continuity can be an important
differentiatorinthemarket.Asyoutaketheproactive
stance to develop a business continuity plan to
minimize and limit downtime, your business can set
itselfapartfromthecompetition.Imaginethereaction
fromacustomerorprospectwhenyousay,“Wehave
developed a business continuity plan and would like
to share it with you so you can be sure that our plan
will meet your expectations during an emergency or
disaster.” The resulting trust and confidence that this
type of conversation may instill can be an invaluable
partofthecustomerrelationshiporsalesprocess.
Business Continuity Program
Finally, an often-overlooked benefit is the peace
of mind that business owners and managers
realize when a business continuity program is in
place. (A business continuity program is the ongoing
maintenance, training, testing and improving of the
business continuity plan). Most business owners and
leaders have invested significant time, resources and
capital to start, grow and expand their businesses.
Thesadrealityisthatmanybusinesseswithoutasolid
planwillexperiencesignificantloss.Theymaynoteven
survive an extended period of downtime. Business
continuity helps to protect the investment, longevity
andbrandthathavebeendevelopedovertime.
Downtimecanbeadirtywordtomanybusinesses.
Whilewemayneverbeabletoeliminatealldowntime
to achieve the ultimate goal of “downtime is not an
option,” business continuity can reduce the risk of
downtimetoatolerablelevelwhiledeliveringsignificant
additionalbenefits.
ScottCaveisaCertifiedBusinessContinuity
ProfessionalandprincipalofAtlanticBusiness
ContinuityServicesinSummerville,S.C.Cavehasspent
thelast14yearsdeveloping,testingandimproving
businesscontinuityplanstominimizedowntime.

16. CELEBRATING
30 YEARS
Making Connections Possible
As a global manufacturing leader of fiber optic cable and substation fittings,AFL delivers high
performance and reliability to communications networks.AFL has a wide range of custom-designed
products that help increase efficiency of networking operation centers, power-generating facilities
and substations.
Headquartered in Spartanburg, South Carolina,AFL continues to develop innovative products and
services that fuel our growth. More importantly, we are dedicated to making a difference in our
community and throughout the world.
www.AFLglobal.com
864.433.0333

18. | South Carolina Business16
September~October2014CenterfoldSeptember~October2014Centerfold
JOHND.WILLIAMS
DOMTAR
JOHND.WILLIAMS
DOMTAR

19. 17scchamber.net | September/October 2014 | South Carolina Business |
PhotographybySandyAndrews
Buildingasustainable
companyandlifeByPennyDelaneyCothran,apr
T
hedefinitionofsustainabilityismeetingtheneedsofbothagrowingfreetrademarketandthe
environmentatthesametime.IfyoupictureaVenndiagram,sustainabilityexistsintheareaoverlapping
thecommunity,theeconomyandtheenvironment.Theinterestingthingaboutbeingthepresidentand
CEOofDomtar,‘thesustainablepapercompany,’issurvivinginanindustrythatstraddlestwoworlds:oldand
new.JohnD.Williams,thenewcaptainattheirhelm,straddlesmanyworlds,too.Domtarhasmovedfromthe
slashandburndaysoftheindustrialrevolutionintotheworldofforeststewardshipsofthe21st
century.

20. | South Carolina Business18
September ~ October Centerfold
J O H N D . W I L L I A M S
D O M TA R
ohnD.WilliamslivesinNorthCarolinabutdrivesjust20minutes
southtohisofficeinFortMill,SouthCarolina.He’saBritwholoves
Americancountrymusic,muchtothechagrinofhisAmerican
wife.TheAmericaninhimreadstheWall
StreetJournalreligiously.TheBritreadsThe
Economist.Hepurportstobeaquickstudywho
alsoemphasizesthatthebestadvicehecould
evergivewouldbetoslowdownandtaketimetomake
decisions.Hehasagaggleofsevendogsandsixcatsthathe
herdsdaily.WhenaskedwhyhelivesintheCarolinas,hesays,
“Ithinkit’slikelivinginawarmbath.It’sjustsocomfortable.
What’snottolike?”
I Like Open Spaces
Williams’grandfatherwasacoalminerinSouthWales.His
fatherwasaschoolmaster.“Iwasborn
40milessouthofLondoninalittletowncalled
StorringtoninWestSussex,whichisabout
12milesfromthecoast.Iwasactuallybornat
home,whichwasarareeventin1954.Iwas
bornabout750yardsfromabeautifuloldgolf
course.”Asachild,Williamswasanavidgolfer.
Hehadadogwhofoundgolfballs.“Iwas
muchbetterthenthanIamnow,muchtomy
frustration.”
“IhadnoideawhatIwantedtodowhenIgraduated
[fromKing’sCollege].Ialwayshadjobsfromtheageof11.I’dcaddyor
dopeople’sgardens.Infact,whenIwasatuniversity,Ihadajobcleaning
apartmentbuildingsandmowingthelawns.SoIhadadirty,oldtruck.Iwas
goingoutwiththisgirlwhosefatherhadamagnificentcountryhouse.Andhe
justhatedmyguts.SowhenIgraduated,hesaid,‘Youcan’ttakemydaughter
outifyou’vegotthisrevoltingvehicle.’SoIthought,‘Ineedaproperjob.’Iactually
lookedatthenewspaper,whichshowsyouhowlongagothiswas.Therewasan
advertthatsaid,‘ManagementThroughSales.PedigreePetFoods.CarProvided.’
AndIgotthejob.IlostthegirlbutatleastIgotthejob.”
PedigreePetFoodsisadivisionoftheMarsCorporation,knownintheU.S.
asabigconfectioner.Itisalsothelargestproducerofpetfoodsintheworld.
“SoIworkedforthemintheU.K.
forawhile.ThenImetmyfirstwife
whowasfromSouthernCalifornia.
ImanagedtoconvincethemthatI
shouldbegivenajobintheU.S.They
gavemeajobinPortland,Oregon.So
wedroveallthewayupRoute1onour
honeymoon.Iworkedforthemfora
numberofyearsandthenwentback
totheU.K.”
Keep Calm and Carry
On
HangingonhiswallinhisofficeinFortMillisa
red“KeepCalmandCarryOn”posterfromWorldWarII.
Williams’firstrealmanagerialjobasapresidentwaswithSweetheartpapercups
andstrawsinEurope.Itwasownedbyapapercompanyatthetime.Heworked
inmanydivisionsandinmanylocations,includingBrusselsandAmsterdam.In
June2008,aheadhunterreachedouttohimandindicated
thatDomtarwaslookingforachiefexecutiveofficer.He
interviewed,andinOctober2008,Domtarannouncedhis
hiring.“Justastheworldwasabouttoend,”addsWilliams.
WithclassicBritishstoicism,hedescribedthatperiodas
interesting.“Whenitgetsdifficult,itmakesitinteresting.”
“Whenyousightanewpapermill,fibersupplyis
everything,”explainsWilliamsinreferencetotheplantthey
haveinBennettsville,S.C.,whichtheycalltheMarlboroPlant.Domtaristraded
ontheNewYorkStockExchangeandhasmade$5.6billioninsales.Itemploys
10,000people.Onthepaperside,theirpapercanbefoundinStaplesandOffice
Depot.“Ourpaperbusinessisadecliningbusinessforobviousreasons:electronic
substitutions.”SoDomtarhasfoundotherniches.Namely,
personalcare.Adultdiapers,femininehygieneproductsand
privatelabel(storebrand)babydiapers.Thefluffpulp
insidetheseitemscomesfromatreefoundinthe
SoutheasternU.S.calledtheloblollypine.Aspart
ofitsforwardintegration,thecompanyjustbought
themarketleaderinSpain.You’llfindDomtar
productsinretailoutletslikeWalmart,Family
DollarandWholeFoodsaswellasinlargehealth
careinstitutionslikeCardinalHealthand
McKesson.Athirdoftheirpulpisbeingsold
toChinasotheycanmakepaperandtissue.
“Theydon’thavethatmanytrees.It’smostly
desert.Sotheywanttomakepaperbuttheyneed
pulp.”TheMarlboroMill’ssitewaschoseninpart
becauseitsfibersupplyiswithin50to100milesoftheplant.
Green Energy - Buy All, Sell All
“Whenyoulookatourpower[needs],weareabout75percentself-
sufficientinpoweracrossournetworkof15sites.Why?Because
there’stwothingsinatree.There’scelluloseandlignin.Wewantthecellulose.
Historically,wewouldnotwantthelignin.Soweburnthelignininarecovery
boiler.Andthatgeneratesalotofpower
(i.e.steamthatdrivesturbines).That’sgreen
power,becauseit’scarbonneutral.Soalot
oftheutilitiesthesedaysneedtomakesure
theyhavegreenpoweravailable.
Sowehavetheopportunitytosell
thepowertoanumberofutilities.
ItenablesthisindustryintheU.S.
tobeverycompetitivebecauseifits
powercosts.Obviously,powercosts
areahugeissueforus.Thechange
inwhat’shappeningtopowercosts
intheU.Sovertimeisgoingtomake
theU.S.industryextremelycompetitiveonaglobalbasis.”
Whenaskedwhatthegreatesteconomicvariables
wereweighingonhisproductionline,Williamsjokes,“It’sverysimple:woodand
J

21. 19scchamber.net | September/October 2014 | South Carolina Business |
The Aiken, Edgefield and Saluda region in South Carolina is home to some
of the world’s most productive manufacturing companies as well as a
stable, highly qualified workforce with advanced manufacturing skills.
The region is also home to leading scientists and researchers who are
expanding the limits of hydrogen and renewable energy. Exciting
developments in the medical and manufacturing sectors are on-going in
microwave and glass and ceramics technology at the Applied Researchmicrowave and glass and ceramics technology at the Applied Research
Center.
But, we’re not complacent. We’re also investing in a new, state of the art
Center for Energy and Advanced Manufacturing at Aiken Technical College.
We’re right where you need to be.
RIGHT WHERE YOU NEED TO BE.
For more information, contact:
Will Williams, President/CEO
wwilliams@edpsc.org
P.O. Box 1708 | Aiken, SC 29802 | Phone: 803.641.3300 | Find us on Facebook | www.edpsc.org
SOUTH CAROLINA
AIKEN
EDGEFIELD
SALUDA
GettoKnowJohnD.Williams
Thingyoucan’tlivewithout…Mywife.She’stheonethingIcan’tlive
without.Andbooks.Physicalbooks.NotKindles.NotApps.
FavoriteBook?MyEarlyLifebyWinstonChurchill
Inyoursparetime,youcanbefound…playinglotsofgolf.Reading.
Staggeringabouttryingtoorganizemydogs.Also,I’mbuildingagardenat
myplaceinBannerElk.
Ifyoucouldhaveadinnerpartywithanybody,livingordeceased,
whowoulditbe?ItwouldhavetobeWinstonChurchill,LordAlan
Brooke(Churchill’schiefofstaff)andLyndonJohnson.Whoelse?You’d
havetohaveRoosevelt,andpreferablyStalin,butthenyou’dneedan
interpreter.Ithinkthatgroupwouldbeinteresting.
energy.That’swhyIcanrunthebusiness.It’ssimple.”Domtarwillbuyabout$1
billionworthofwoodinlogsandwoodchipsfromasawmill.“Toasawmill,chips
arewaste,sowecanusethateffectively.”
Outsideofenergy,Domtarhasbrandeditself“thesustainablepaper
company.”They’veparlayedtheirForestStewardCertification(FSC)statusintoa
brandcalledEarthChoice®.“Athirdofoursalesareinthatparticularbrand,says
Williams.”
We are the town
Domtar’sSouthCarolinapresenceinBennettsvilleboastsanon-unionized
workforce,whichhas“brilliantworkingpractices,teamsandmultiskill
sets.”TheMarlboroMillisoneofWilliams’verybestfacilities.Atfullcapacity,it
makes350,000tonsofpaper.Whenaskedwhatthestate’sfocusshouldbefor
companieslikeDomtar,heanswers,“Education.Education.Education.Moreand
moreweneedelectronicskills.Ifyoucan’tfindtheskills,youcan’tdothejob.Let’s
behonest.Peoplearetheonlydifferentiatingentityinabusiness,really.Weneed
good,practicalskills.IthinktheGermanshavepartoftheanswerintheirreally
goodapprenticeshipschemes.”
“Oneofthethingsweoffer(atDomtar)isfantasticemployment
(opportunities)insmalltowns.Veryoften,wearethetown.Weare70-80percent
ofthetax(base)forthetown.That’sanattractivething.Butwehavetostay
globallycompetitive,”explainsWilliams.
“Quitefrankly,Ithinkthisstateisdoingabrilliantjobofthat,”concludes
Williams.“Iseeallthesejobscominginhere.Allcredittoyou.Whydopeoplelove
thisarea?It’snottoobigandit’snottoosmall.It’skindofGoldilocks.”
PennyDelaneyCothranisthemultimediamanagerattheSouthCarolina
ChamberofCommerceandeditorofSouthCarolinaBusiness.
The
Marlboro
Mill’s
site was
chosen
in part
because
its fiber
supply
is within
50 to 100
miles of
the plant.

22. | South Carolina Business| South Carolina Business20
We’re glad you’re here,
Showa Denko.
Before a recent planned expansion. Before the
first graphite electrode was manufactured. Before
the plant manager flipped on the lights for the first
time. Santee Cooper partnered with Showa Denko
Carbon Inc. 30 years ago to bring the international
industrial giant to the Charleston area.
By partnering our low-cost, reliable power and
development opportunities with our state’s attractive
tax base, relocation incentives, and an unparalleled
quality of life graced with Southern hospitality,
Santee Cooper helps Showa Denko continue to
thrive in South Carolina. And continues to power
South Carolina toward Brighter Tomorrows, Today.
POWERING S.C.
www.santeecooper.com/SC
N
avigatinganystateagency,
especiallyoneofthelargest
inSouthCarolina,canbe
intimidatingtoeventhemostseasonedenvironmental
professional.However,ifyoucomeprepared,youare
morelikelytoavoidtheriptidesandsandbarsbetweenyou
andyourdestination.AttheSouthCarolinaDepartmentof
HealthandEnvironmentalControl(DHEC),wearehereto
meet,consultandworkwithyoutoensureyourcompany’sactivitiescomply
withthestate’senvironmentallawsandregulations.Communicationiscrucial,
andinthatspirit,thefollowingaresometipsyoumayfindusefulinnavigating
theDHECwaters.
The Chart: Understand DHEC’s environmental
organization and mission
DHECisgovernedbytheBoardofHealthandEnvironmentalControl.DHEC’s
director,CatherineTempleton,reportstotheboard,istheexecutiveheadofthe
agencyandoverseestheoperationsofthefivedivisionsofthedepartment.DHEC’s
fivedivisionsincludeEnvironmentalQualityControl(EQC),OfficeofCoastal
ResourceManagement(OCRM),PublicHealthServices,HealthRegulationand
DHECAdministration.EQCconsistsoffourbureaus:water,air,landandwaste,
andenvironmentalservices.Stafffromoneormoreofthesebureauslikelywillbe
involvedinanyenvironmentalissuebeforetheagencybecomesinvolved.
Theagency’smissionguidesitsinteractionsanddecisions.DHEC’smissionis
topromoteandprotectthehealthofthepublicandtheenvironment.TheSouth
CarolinaGeneralAssemblydefinesinstatutethepolicyunderlyingDHEC’smission.
Forexample,inthePollutionControlAct(PCA),thelegislaturedeclaredittobethe
publicpolicyofSouthCarolinatomaintainreasonablestandardsofpurityofthe
airandwaterresourcesinthestate,consistentwiththepublichealth,safetyand
welfareofitscitizens,maximumemploymentandtheindustrialdevelopmentof
thestate.Therefore,whileDHEChastheauthoritytoabate,controlandprevent
pollutionunderthePCA,itconsidersthispublicpolicywhenpromulgating
regulationsandmakingdecisionsrelatedtoairandwaterdischarges.
Follow the Course: Understand the
applicable law
DHECisacreatureofthelegislatureandtheagency’sauthorityisdefined
bystatute.DHECgenerallypromulgatesregulationstoimplementitsstatutory
authority.Whileenvironmentalstatutesandregulationscanbecomplicated,a
basicunderstandingofthestatutesandregulationsthatapplytoyoursituationis
NavigatingDHEC
By W. Marshall Taylor, Jr.

23. 21scchamber.net | September/October 2014 | South Carolina Business |
Select Health of South Carolina is honored to be
a 2014 “Best Places to Work in South Carolina”
company. A strong commitment to First Choice
plan members and our mission have helped us
achieve this distinction for the 7th
consecutive year:
We help people get care, stay well and build
healthy communities.
Building safe playgrounds across South Carolina
is an example of how we are fufilling our
mission. With the help of the AmeriHealth Caritas
Partnership, we’ve built a playground at Pinehurst
Park in Columbia and another one for the Chicora
neighborhood in North Charleston.
We are excited to announce that we will build a
third playground in Spartanburg on Nov. 21.
Interestedbusinessesand
individualsareinvitedtopartner
withus.Tolearnmore,please
call(843)746-7565orvisit
www.selecthealthofsc.com.
A M E R I H E A LT H C A R I TA S
PA R T N E R S H I P
Building Healthy Communities
for South Carolina
The Marcus Lattimore Foundation has partnered to support
a new First Choice Fit playground for Spartanburg.
importantinanyconversationwithDHECaboutyourcompany’scompliance.Itis
advisabletoreadtheapplicablelaw,regulationandyourcompany’spermitbefore
approachingDHECaboutcomplianceissues.
Watch the Signs: Policy & guidance
PolicyandguidancedocumentsarehelpfulinunderstandinghowDHEC
implementsandenforcesthelaw.Helpfulguidancedocumentsarelocatedonthe
agencywebsiteatwww.scdhec.gov.Also,feelfreetorequestapplicableguidance
documentsfromDHECstafforthroughtheagency’sFreedomofInformation
Office.DHECalsoissuesanannualregulationupdatereporteachJulydescribingall
changestoDHECregulationsduringtheprioryear.Additionally,DHEC’smonthly
enforcementsummary,whichcanbefoundontheDHECwebsite,maybehelpful
indiscovering,correctingand,ifnecessary,voluntarilydisclosingtoDHECsimilar
violationsatyourfacility.
Be Proactive: Participate in the process
TheAdministrativeProceduresAct(APA)requiresallstateagencies,including
DHEC,topubliclynoticeplanstodraftnewregulations.Thesenoticesare
publishedintheStateRegister,amonthlypublicationbytheS.C.Legislative
Council.Therearemanyopportunitiestobecomeengagedintheregulation
draftingprocessbyprovidingcommentsontheproposalinpersonorinwriting.
DHECstaffanditsboardareinterestedinhearinghowtheproposedregulation
wouldimpactyourcompany,whetherpositivelyornegatively. Importantly,ifyou
havesuggestionstoimprovetheproposal,pleasesharethoseideaswithDHEC.
Consult with DHEC: Early and often
DHECwelcomestheopportunitytodiscusshowrequirementsmayapply
toyourprojectorfacility.Thisappliesinboththepermittingandenforcement
contexts.ThemoreinformationyoucanprovideDHECaboutthepotentialissues
inwritingandinadvance,thebetterDHECcanprepareforthediscussion. Come
preparedtodiscusstheissues,therequirementsyoubelieveareapplicableand
yourproposedcompliancesolutions.Whencompaniesproactivelyseekguidance
oncompliance,whetherinpermittingorenforcement,itindicatestheyshare
DHEC’sgoalfortheprojectorfacilitytocomplywiththelaw.DHECiscommitted
toworkingwithyoutoachievethatcommongoal.
MarshallTaylorhasservedasDHEC’sgeneralcounselsince2012.Heoverseesthe
OfficeofGeneralCounsel,theFreedomofInformationOfficeandtheOfficeof
InternalAuditsatDHEC.Also,TaylorislegalcounseltotheBoardofHealthand
EnvironmentalControl.

24. MEMBERSPOTLIGHT
| South Carolina Business22
By Penny Delaney Cothran, APR
MeetthenewSouthCarolinaStateMuseum
T
heSouthCarolinaStateMuseumhasalayerofdustonit.
Notthekindthatcomesfromstagnantexhibitsforgotten
by the throngs of tourists who have passed through this
25-year-oldMidlandsinstitution.No,thistime,andatlonglast,it
isconstructiondust.TheWindowstotheNewWorldsrenovation
project is a $23 million investment that will elevate the state’s
flagship museum to a new level of respect and usher it into the
21st
century.
TheexpandedStateMuseum(whichhasacquiredinpart
theareasinthehistoric1894DuckMillthatwerepreviously
occupiedbytheSCBudgetandControlBoard)willbethefirst
ofitskindintheUnitedStatestohaveunderoneroofanon-site
andonlineobservatoryandclassroom,a55-footplanetarium
domeandtheateranda4Dmulti-sensorytheater.Theentire
museumexperiencehasbeencompletelyredesignedwith
carefulattentiongiventovariousaudiences,whetherit’sinthe
lobby,giftshop,newlunchroomorthegroup/studententrance
areainsidethebigglassbox.
OpenedtothepubliconAugust16,2014,thenew
additionswillattractbetween210,000and260,000visitorsofall
agesaccordingtoWillieCalloway,executivedirectoroftheState
Museum.Theexpansionishalffundedbystategovernment
andhalffundedbylocalgovernments(14percent)alongwith
donationsbyfoundations(5percent),corporations(8percent)
andprivatecitizens(14percent),alongwithaninvestmentby
NASA(9percent).
Windows to New Worlds has arrivedWindows to New Worlds has arrived
By Penny Delaney Cothran, APR
What’s new at the
State Museum?
Oneofthefirstchangesyou’llnotewhenyouapproach
the front entrance IS the front entrance. As you pass
under a new outdoor viewing terrace connected to the
new observatory, you’ll walk right through the legs of a
50-foot tripod that stabilizes the Museum’s newest prized
acquisition,a1926AlvanClarkworld-classvintagetelescope.
Thisfunctioning123/8-inchrefractingtelescopeisconsidered
tobethe“Stradivarius”ofrefractinglenstelescopes.Bestof
all,thisnewastronomicalresourcewillbeaccessibletoevery
studentinSouthCarolina,eitherbyvisitingtheobservatoryin
personorbypointingtheirInternetbrowsertoasophisticated
digital control system that allows the student to access the
instrument, provide coordinates and then receive images
from the rings of Saturn to the Orion nebula. Distance learning
(lightyearsaway)hasneverbeensoclose.
Adjacenttothenewobservatorywillbetheantique
telescopecollection.RobertB.Ariail,alocalamateur
astronomerandcollector,donatedhispricelesscollectionof
telescopestotheStateMuseum.Theoldestonedatesbackto
1730.Anothercuriosityinthecollectionistheoldestsurviving
Americanmadeobservatoryinstrumentwhichwasdeliveredin
1849toErskineCollege.
Insidethenewglisteningglassboxnewlyaffixedtotheeast
sideoftheoldmillbuildingisthedigitaldomeplanetariumand
theater.ItlookssomuchlikethefamedHaydenPlanetariumin
NewYorkthatonealmostexpectsphysicistNeildeGrasseTyson,
ofCosmosfame,tocomewalkingaroundthecornerinahard
hat.NASAmemorabilia,allofwhichistiedtoSouthCarolina’s
uniqueaerospacehistory,willadornitsfrontentrance.Thanks
tothemuseum’spartnershipwithNASAandusingclosed-
circuittelevision,studentsandvisitorswillgettoenjoy,inreal
time,eventslikeachatwithanAmericanastronautaboardthe
InternationalSpaceStation.Bestofall,theplanetariumwillbe
openforextendedhoursfornighttimelearningandfun.
Ifthe145-seatdometheaterisn’timmersiveenoughfor
The expanded State
Museum will be the first
of its kind in the United
States to have under one
roof an on-site and online
observatory and classroom,
a 55-foot planetarium
dome and theater and a 4D
multi-sensory theater.
17 ye a r s i n t h e m a k i n g :
IMAGESCOURTESYOFSCSM

25. 23scchamber.net | September/October 2014 | South Carolina Business |
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youwithitsglitteringnightskyandpsychedelicPinkFloydlaser
shows,youshouldtrythemuseum’snew4Dtheater,which
combinesa3Dfilmwithreal-lifesensationslikesmell,wind,rain
andvibrations.Theonlypermanent4Dtheaterinthestatewill
complementSTEMprogrammingwhilefiringupimaginations
andprovidevisitingfamilieswithseasonalfavoriteslikeThePolar
Expressin4D.
What’s the business impact?
While enhancements to things like access to bathrooms,
foodandbeverage,lockersandbabychangingstationsall
soundlikecreaturecomforts,they’reactuallyanodtothebusiness
side and operational impact of the project. The typical length of
stayperguestwillincreasewiththeseaddedcomforts,whichwill
ripple into the museum’s economic impact on the city and the
statethroughadditionaljobsandincreasedspending.Itwillresult
inincreased“outermarket”visitorsandincreasedaccommodation
andhospitalitytaxrevenues.“Weanticipatewe’llnowhavea500-
mileradiuspull,”explainsCalloway.“Thatwillextendourreachto
Atlantaandbeyond.”
Inadditiontoticketsales,themuseumispoisedtoadvance
itsfacilityrentalrevenuestreamwithitsarchitecturallyopenfloor
plans,newstate-of-theartmeetingspaces,amezzanineanda
grandcentralstaircase,positionedforthesweepingentrance
ofanyofthe19Southernbrideswhohavealreadyselectedthe
newspacefortheirupcomingnuptials.Thenthere’stheCotton
MillExchange,oneofColumbia’sfavoriteshoppingdestinations,
whichhasbeenexpandedto4,000squarefeetofretailspace
andisthemedtoembodytheessenceofanoldmilltradingpost.
Themainlobbyisalittledifferent,
inthatithasbeendesignedasa
welcoming13,250-square-footfree
spaceforvisitorstoColumbia.The
StateMuseumhasreachedintoits
archivesandpluckedouticonicartifacts
torepresentthemuseum’sfour
disciplines:art,culturalhistory,natural
history,andscienceandtechnology.
Justinsidethemainentrance,you
maystopbyanexhibitoperatedby
theColumbiaVisitor’sBureau,South
CarolinaEducationalTelevisionorthe
SouthCarolinaParks,Recreationand
TourismDepartment(SCPRT).SCPRT’s
exhibitisabreathtakinglylifelikehands-
onstrollthroughSouthCarolina’s
favoritedestinationsliketheCaesars
Headoverlookorthetopofthefamous
HuntingIslandlighthouse.This“Come
OutandPlay”interactivedisplayofSouth
Carolina’smountains,rivers,beaches
andparksisenoughtomakeanySouth
Carolinianswellwithprideatourstate’s
naturalresources.
PennyDelaneyCothran,APRisthe
multimediamanagerattheSouth
CarolinaChamberofCommerceandeditorofSouth
CarolinaBusiness.
The statewide economic impact of the
new additions is $19 million.

26. | South Carolina Business24
A
nationwide program, GEAR UP
connects businesses and schools
to improve academic achievement,
parental involvement, graduation rates and post-
secondary/college/career readiness. The federal
GEAR UP initiative was authorized in 1998 as
an amendment to the Higher Education Act of
1965 and signed by President Bill Clinton. In his
remarks, President Clinton said, “In today’s global
economy, what you earn depends on what you
learn. This bill will make it easier for millions of
Americans to get the higher education they need
to succeed in the global economy.”
Nationally,GEARUPprovidessix-yeargrants
tostatesandpartnershipstoprovideservicesat
high-povertymiddleandhighschools.TheSouth
CarolinaChamberofCommerceusesitsgrant
tofocusontheI-95corridor.Here,weuseour
resourcesandbusinesspartnershipstoserve7th
graders,andthenfollowthemthroughhighschool
graduationandintotheirfirstyearofcollege.SC
GEARUPfocuseson22highschoolsin15school
districtsandserves4,000students.
SCGEARUPprovidestutoring/mentoring,
incentiveprogramsforstudents(forimproved
grades,attendance,goodcitizenship),career
awarenessopportunities,parentalandcommunity
involvementinitiativesandsupplementalschool
resources(likeschoolsupplies,bookdrives,etc.).
Whyinvolvethebusinesscommunity?
Workforcedevelopmenthaslongbeenatop
issueamongemployers,andincreasing
thehighschoolgraduationratesisoneofthefirst
stepsincultivatingaskilledworkforce,whether
forentrylevel,middleskilledorhighskilledcareers.
Educationandeconomicdevelopmentgohandin
hand.InSouthCarolina,twokeycomponentsexist:
inclusionofGEARUPpersonnelwithintheSouth
CarolinaChamberofCommerceandbuildinga
strategicsystemforgeneratingandrecording“in-
kind”supportfromthebusinesscommunity.To
date,in-kindcontributionsfrombusinesseshave
topped$15millionduringthisgrantcycle!
In South Carolina, business and education
Demonstrating
Results
Why GEAR Up is important
to the SC business community
By Julie Scott

27. 25scchamber.net | September/October 2014 | South Carolina Business |
LUXURY AND TR ANQUILIT Y AWAIT
YOU IN THE HE ART OF COLUMBIA
• 285 guest rooms and 15 luxury
suites, completely restyled
• Downtown location and walking
distance to State and Federal courts,
state government and USC
• 27,000 square feet of newly
remodeled meeting and banquet
space
• Private lounge and state-of-the-art
boardroom
• New Midlands restaurant featuring
Southern cuisine
• Rocks at Midlands bar featuring
handcrafted cocktails and local beers
• Cafe at Midlands proudly brewing
Starbucks®
Call 803-771-7000 to reserve the
luxury and tranquility you deserve
or visit columbiamarriott.com.
Columbia Marriott Hotel | 1200 Hampton St. | Columbia, SC | 29201
Experience the NEW Columbia Marriott!
1-4 Pg-SCBusiness#2.indd 1 4/18/14 8:53 AM
26
77
85
85
385
26
26
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95
95
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20
CHARLESTON
MIDDLE SCHOOLS
COLLEGES & UNIVERSITIES
HILTON HEAD ISLAND
SAVANNAH
COLUMBIA
FLORENCE
SPARTANBURG
GREENVILLE
MYRTLE BEACH
GEORGETOWN
CHARLOTTE
AUGUSTA
ORANGEBURG
CAMDEN
CHERAW
SUMTER
KINGSTREE
GREENWOOD
DENMARK
ALLENDALE
BEAUFORT
ANDERSON
ROCK HILL
SC GEAR UP Middle School, College and Universitiy Partnerships
are working together more than ever before. The Palmetto State’s
future success will depend on continuing strong relationships
between businesses and educational institutions. SC GEAR UP is
part of that equation.
MajorAccomplishments2005-2011
SCGEARUPisconsideredamodelprogramacrossthenation.
Duringthe2005-2011grantcycle,SouthCarolinaon-timehigh
schoolgraduationratesroseforthethirdconsecutiveyear,including
forstudentslivingin
highpovertyareas.In
addition,87.5percent
ofSCGEARUPstudents
passedthemathand
ELAportionsoftheirhigh
schoolassessments.The
numberofstudentswitha3.0GPAincreasedin10thgradeby38
percent.Andmorethan40GEARUPstudentswereexposedtoSouth
CarolinaBusinessWeek,asix-daycampthatteachesstudentsabout
lifeinthebusinessworldandincludestheopportunitytoearncollege
scholarships.
Studentandparentengagementalsorose,withmorethan90
percentofstudentssayingtheywereeducatedoncollegepreparatory
requirementsandmorethan80percentofparentssayingsomeone
spokewiththemabouttherequirementsfortheirchildren.
Inshort,GEARUPworks!
JulieScottisassociatevicepresidentofcommunicationsfortheSouth
CarolinaChamberofCommerce.
SC GEAR UP students from Dillon High School attend a business etiquette
seminar at Florence-Darlington Technical College.

28. | South Carolina Business26
O
nJune2,theU.S.EnvironmentalProtectionAgency(EPA)releaseda
proposedCO2
emissionsrulethatthreatensSouthCarolina’scontinued
abilitytorecruitandretainindustrytosustainoureconomy,ourfamiliesand
ourqualityoflife.
Yearsago,SanteeCooperandotherSouthCarolinautilitiesbeganproactively
planningandworkingtoreduceCO2
emissions.Foritspart,SanteeCooper
wantedameasuredapproachthatbalancesenvironmentalstewardship,reliability
andcosts.Thestate-ownedutilityalreadyhasreduceditsCO2
emissions23
percentsince2005,throughaseriesofinitiativesthatletitstilldeliverelectricitythat
isreliableandaffordable.
SanteeCoopergrewitsrenewableenergyportfolio,forexample,building
offitssuccessfulfirst-in-the-stateGreenPowerstationin2001toincludemore
landfillgas,solar,biomassandalittlewindenergy.SanteeCooperopenedalarge
naturalgasgeneratingstationin2002andaddedmodern,highlyefficientcoal
unitswiththelatestenvironmentalcontroltechnologyin2007and2008.In2009,
SanteeCooperannouncedanewenergyefficiencycampaignforcustomers.At
theendof2012,itclosedfouroldercoalunits.AndSanteeCooperisinthemiddle
ofbuildingtwonewnuclearpowerunitswithSouthCarolinaElectricandGas,a
roughly$10billionprojectthatwillbring2,200megawattsofreliable,emissions-
freeelectricitytothestate’sgrid.
“ByplanningforandlaunchingtheseCO2
–reducinginitiativesstrategically,
wewereabletoachievesignificantemissionsreductionswithrelativelylowsticker
shockforcustomers,”saidPamelaWilliams,seniorvicepresidentofcorporate
servicesforSanteeCooper.
Initsproposedrule,theEPAsetsouttoreducetheCO2
emissionsrateof
electricutilities30percentby2030.However,EPAassignedSouthCarolinaatarget
51percentreductioninCO2
emissionsrate,thethird-largestreductionofanystate
inthecountry.
“Theruleislengthy,complexandrequiresmakingassumptionsaboutthe
stateoftheeconomyin2030,butonethingiscertain:ifitstandsasproposed,
everySouthCarolinianwillseehisorherpowerbillincrease,”Williamssaid.
“Furthermore,electricityisoftenoneofthelargestexpensesforindustry,andthe
extremeeffortsrequiredtomeettheproposedEPAtargetwillcertainlydriveup
coststopowerthoseplants.”
EPAhasproposedbuildingblockstohelpstatesachieveloweremissions,
thingslikeincreasingnucleargeneration,naturalgas,renewablesandenergy
efficiency.ThesearesomeofthesameinitiativesthatSanteeCooperhasalready
successfullyusedandsoadditionalemissionscutswillbeeventougher.
Mostcritical,intermsofcosts,isthewaythisproposaltreatsnewnuclear
alreadyunderconstruction,suchastheSCE&G-SanteeCooperprojects.
“SouthCarolinaelectricconsumersarealreadypayingintotheproject,”
Williamssaid.“Byconsideringtheseunder-constructionunitsasiftheyare
alreadybuilt,andindoingsosettingthestate’sgoalmorerestrictively,theEPAis
punishingSouthCarolinaforbeingproactiveinitsCO2
reductionsandinvesting
earlyinthisproject.”
Iftherulestands,consumersinSouthCarolinawillhavetopayagainfor
highcostCO2
reductionsfromrenewablesandothermeasuresthatarenotcost
effectiveforthestate.
Apartfromthenuclearconcern,EPAadvocatesmoreuseofnaturalgas,
renewablesandenergyefficiency.SouthCarolina,especiallytheeasternhalf,
hasnoinfrastructuretoaddnaturalgasgeneration,sincethenearestpipeline
By Mollie Gore
runsalongourwesternborder.
“SanteeCooperisalready
runningourgasunitsasmuch
aspossible.Infact,ourtwo
largestunitsrankedNo.1
andNo.4onEPA’slistofthe
nation’snaturalgasunitsfor
howmuchtheyranin2013,”
Williamssaid.
Regardingrenewable
energy,therearedifferences
betweenSouthCarolinaand
otherstatesintheamountand
typeofrenewablesavailable
forelectricityproduction.We
donothavetheresourcesto
meetarenewablerequirement
of10percentby2030asEPA
hassuggested.
Anestimated36percent
ofallofSouthCarolina’s
retailsalesaretoindustrial
customers,whichalready
prioritizeefficiencyinall
aspectsoftheiroperations.It
isnotreasonabletoassume
thatlargeincreasesinenergy
efficiencyareavailabletothis
customerclass.
ThedraftCO2
rulecomes
inthemidstofatremendous
seriesofnewindustry
announcementsbringing
thousandsofnewjobsand
capitalinvestmenttoSouth
Carolina,awelcomerebound
afteratoughrecessionand
post-recessionperiod.Santee
Cooperisconcernedabouttheimpactthisrulewillhave,ifitstands,onourstate’s
abilitytoattractandretainindustryandjobs.
“SouthCarolina’sutilitiesareworkingtoeducateEPAaboutSouth
Carolina’sparticularsituationwithregardtoopportunitiesforCO2
reduction,”
Williamssaid.“Theinitiativeswehavealreadyproactivelyundertaken,ifproperly
credited,willreduceCO2
emissionsbyfarmorethanthe30percenttargetEPA
hassetforthenation.Whenotherutilitiesarecountedinthestate,wearestill
faraheadofyournationalaverage.Toaskustodomoresimplybecausewegot
aheadstartisunfairtothepeopleofSouthCarolina,whobeartheultimate
burdenforthesemeasures.”
MollieGoreismanagerofcorporatecommunicationsforSanteeCooper,South
Carolina’slargestelectricitygenerator.
CO2
rule punishes early work
by South Carolina
By considering these under-construction
units as if they are already built, and in doing
so setting the state’s goal more restrictively,
the EPA is punishing South Carolina for being
proactive in its CO2
reductions and investing
early in this project.

29. 27scchamber.net | September/October 2014 | South Carolina Business |
AFTERTHEEVENT
EDUCATION
& WORKFORCE
DEVELOPMENT
COMPETITIVENESS
AGENDA SERIES
October 14, 2014
Embassy Suites, Columbia
SCCHAMBER.NET/EVENTS.ASPX
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T
heSouthCarolinaChamberofCommerce’sRoundtable
MeetingwasheldatMichelinNorthAmericainGreenville
onWednesday,July16th. Seventy-twoexecutivesattended
andparticipatedintheissuesdiscussions.SenatorBillyO’Dellgavean
overviewoflegislativeissuesandtookquestionsfromthegroup.Ron
Patton,chiefengineerattheS.C.Dept.ofTransportationspokeon
currentinfrastructureprojectsandfundingandalsotookquestionsfrom
thegroup.OtherdiscussionsledbyChamberstaffincludededucation,
workforcedevelopmentandhealthcare.
2014SCChamber
RoundtableMeeting
Ron Patton, chief engineer
at the S.C. Dept. of
Transportation spoke on
current infrastructure
projects and funding.
Senator Billy O’Dell gave an
overview of legislative issues
and took questions from the
group.

30. | South Carolina Business28
AFTERTHEEVENT
A
reentrepreneursborn
ormade?InJuly,the
studentsoftheSouth
CarolinaChamberofCommerce’s
2014classofSouthCarolina
BusinessWeeklearnedhowthey
canonedayrunasuccessful
business.Inoneweek,thesehigh
schoolstudentslearnedabout
leadership,publicspeaking,
makingtoughbusinessdecisions
andtheimportanceofeducation,
careerreadinessandpersonal
finance.Closeto200students
engagedinreal-timebusiness
simulationsin14company
teams.Plus,theyvisitedSouth
CarolinacompanieslikeBMW
Manufacturing.EachBusiness
WeekcompanyisledbyaSouth
Carolinabusinessleaderforthe
entireweek!
2014SCBusinessWeekhatchesfutureleaders

31. 29
AFTERTHEEVENT
scchamber.net | September/October 2014 | South Carolina Business |
November 12-14, 2014
Wild Dunes Resort | Isle Of Palms
Presented By
scchamber.net/events.aspx
Employers & Lawyers, Working Together
Save the Date
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35th Annual Summit 2.pdf 1 8/29/2014 12:07:10 PM
T
heSouthCarolinaChamberofCommerceinvitedenvironmentalandenergy
industry leaders to come together on August 21 at the Embassy Suites in
Columbia for the third forum in the Chamber’s Competitiveness Agenda
Series. The Environmental & Energy Forum, presented by McNair Law Firm, P.A.,
featuredkeyplayersfromtheenergysectoraswellasenvironmentalspecialistsfroma
crosssectionofindustries.Thedayhighlightedavarietyofenvironmentalandenergy
issues along with business experts who will share their knowledge, innovations,
successesandlessonslearnedintheglobaleconomytoday.
The Competitiveness Agenda Series (CAS) is compiled of four informational
forums covering the key aspects of the Chamber’s Competitiveness Agenda,
including infrastructure, health care, environmental/energy and education. The
final CAS forum, focusing on education, is set for October 14 at the Columbia
MetropolitanConventionCenter.
ForumTakeaway:Environmentalissuesaffect
multipleindustriesbothpositivelyandnegatively
Environmental Consulting &
Technology, Inc.
ERM
McAngus Goudelock & Courie LLC
Waste Management
of South Carolina
Competitiveness Agenda Series
Environmental / Energy Forum 2014 Sponsors
Partner
Bank of America
Community Integrated Management Services, LLC
Parker Poe Adams & Bernstein LLP
Presenting
McNair Law Firm, P.A.
Platinum
BB&T
Ogletree, Deakins, Nash, Smoak, Stewart, P.C.
Blue Ridge
Electric Cooperative
Duke Energy
Lockhart Power Company
Santee Cooper
SCE&G
Gold
silver
contributor
GEL Engineering, LLC
Geosyntec Consultants Inc.
Novesis, Inc.
Piedmont Natural Gas
Sonoco
Bronze
Eaton Hydraulics
S.C. Attorney
General Alan
Wilson gave the
keynote address
over lunch
highlighting
what companies
should and
should not
expect from
the state’s chief
prosecutor.
Attendees
gathered from
a wide variety
of employers
including
governmental
agencies, law
offices, energy
utilities and
manufacturing
companies.
DHEC panel: (l to r) Daphne Neel, chief of the Bureau of Land
and Waste Management, Myra Reece, chief of the Bureau of
Air Quality and David Wilson, and chief of the Bureau of Water,
along with emcee Ethan Ware.
George Patrick of the S.C.
Department of Commerce gave an
update on the commission exploring
clean energy industries in S.C.

32. | South Carolina Business30
MEMBERNEWS
Alliance Consulting Engineers,
Inc. was ranked by the Engineering
News-Record (ENR), a McGraw-Hill
Companies publication with a focus
on the engineering design sector, as
oneofthetoptendesignfirmsinSouth
Carolina and one of the top 75 design
firmsinthesoutheasternUnitedStates.
Financial advisors A.T.
LOCKE added Veronica
Edwards as a financial
analyst to the firm’s
Upstateteam.
BlueCross® BlueShield® of South
CarolinaandBlueChoice®
HealthPlan
havereachedanagreement withNason
MedicalCenter/AmbulatoryUrgentCare
Centers that allows the Low Country-
based urgent care centers to remain in
the same BlueCross and BlueChoice®
networks and accessible to those
membersatin-networkrates.
BlueChoice®
HealthPlan of South
Carolina now offers a new product
combining incentives for employees
who use Patient-Centered Medical
Homes (PCMH) and wellness tools.
Called Engagement Plus, the plan was
designed to offer the highest level of
benefitswhenamemberusesaPCMH,
especially employees who have high
bloodpressure,heartfailureordiabetes.
InreturnforusingaPCMH,themember
will pay a lower copayment than if they
wenttoanon-PCMHmedicalpractice.
Eileen T. Kraemer is the new C.
Tycho Howle Director of the School of
Computing at Clemson University.
Kraemer comes from the University
of Georgia, where she was associate
dean of the Franklin College of Arts
andSciences.
Clemson University professor
Windsor Westbrook Sherrill was
namedassociatevicepresidentforhealth
research at Clemson and chief science
officer at Greenville Health System
(GHS). Clemson and GHS announced
last summer the establishment of a
health-care research and education
powerhouse that makes Clemson
the primary research collaborator for
the GHS Clinical University and a key
partnerinhealthresearchandeducation
initiatives.
Clemson University was awarded
$11milliontoexpandabioengineering
center that helps mentor junior faculty
members as they research how lab-
grown tissue can treat some of the
world’s most debilitating diseases,
ranging from heart disease to spinal
cord injuries. The money comes from
a National Institutes of Health (NIH)
program that supports the Centers of
BiomedicalResearchExcellence(COBRE)
nationwide. The Clemson center is the
SouthCarolinaBioengineeringCenterof
Regeneration and Formation of Tissues
(SCBioCRAFT).
Professor emeritus
and BB&T Scholar of
Economics Bobby
McCormick was named
Clemson’sinterimdeanof
the College of Business and Behavioral
Science.HesucceedsCharlesWatt,who
tookonanewassignmentasfounding
director of the Watt Family Innovation
Center,currentlyunderconstruction.
Clemson Computing and
InformationTechnologynamedTom
Taylor to serve as the interim deputy
chief information officer for enterprise
systemsandapplications.
Collins & Lacy, P.C. appointed three
partners-in-charge for its statewide
offices. They are Jack Griffeth in
Greenville,BennettCritesinCharleston
and Will Bryan in Myrtle Beach.
Likewise, the firm established a new
management committee to lead the
firm on its mission of protecting and
defending South Carolina businesses.
It includes Scott Wallinger, Christian
Stegmaier,andChristopherAdams.
Collins & Lacy, P.C.
shareholder Scott
Wallinger was certified
by The South Carolina
SupremeCourt’sBoardof
ArbitrationandMediatorCertificationto
beacircuitcourtmediator.
Derrick,Stubbs&Stith,
LLP, added A.J. Duesler
to the firm as a senior
tax specialist. A certified
public accountant,
Dueslerworkedinupstate
New York for five years
before coming to South
Carolina. Joseph M.
Andrade, an audit and
assurancespecialist,alsojoinedthefirm.
Prior to that, he was a tax specialist at
PricewaterhouseCoopersVBO.
ElectricGuardDogwasnamedtothe
top30integrationcompaniesintheU.S.
byvolumeonSDM’s2014TopSystems
IntegratorsReport.
Haynsworth Sinkler Boyd, P.A. was
awardedLEED(LeadershipinEnergyand
EnvironmentalDesign)Goldcertification
fromtheU.S.GreenBuildingCouncilfor
itsGreenvilleofficeinterior. Haynsworth
Sinkler Boyd is the first South Carolina-
basedlawfirmtoachievethehonor.
H. Donald Sellers,
a senior litigator in
Haynsworth Sinkler
Boyd’s Greenville office,
wasselectedasaFellowof
theLitigationCounselofAmerica. Atrial
lawyerformorethanthirty-fiveyears,he
headsthe firm’sBusinessLitigation and
ProfessionalLiabilityPracticeGroup.
HTI Employment
SolutionshiredBrandon
Rice as a recruiter for
the Seneca office. Also,
the firm hired Melanie
Graham as an industrial recruiter.
GeoffBarnardmovedintoasupervisory
role and Josh Shiflett returned to the
company as an onsite supervisor in
Anderson. Kristen Brown started her
newroleasanindustrialrecruiter.Cassie
Bruce is the new Anderson branch
coordinator. Anna Newell joined as
theMauldinbranchcoordinator.
McAngus Goudelock
& Courie announced
the addition of Happel
Scurry in the Charleston
office. He is focusing on
generallitigationandconstructionlaw.
Bill Latham, a partner
in Nelson Mullins Riley
& Scarborough LLP’s
Columbia office, received
certifications as both a
mediator and arbitrator by the South
Carolina Supreme Court’s Board of
Arbitrator and Mediator Certification.
Legal directory publisher
Chambers and Partners
has recognized Nelson
M u l l i n s R i l e y &
Scarborough LLP in
its national category for
its products liability and
mass torts litigation. The
publishers also singled
out Columbia partners
David Dukes and Steve McKelvey
for national recognition in their practice
areas. In addition, 36 Nelson Mullins
attorneys from South Carolina were
selected by their peers for the 2014 list
of South Carolina “Super Lawyers”
and “Rising Stars” in 16 practice areas.
Additionally,threeattorneys,A.Marvin
QuattlebaumandSamuelW.Outten
The Clemson University International Center for
Automotive Research (CU-ICAR) demonstrated its
capabilities with its automotive engineering students’
latest concept vehicle, called Deep Orange 4. It is a BMW
ManufacturingCo.-sponsoredvehicleandisbasedonthe
BMW X3 for the niche market of performance-oriented
SUV customers who want both best-in-class utility and
space and an aggressive sporty design. A cost-efficient
manufacturing plan was developed which details how a
theoreticallow-volumemodelcouldbeassembledwithout
negativelyimpactingexistingBMWproductionprocesses.
Students in Clemson’s graduate automotive engineering program are required to create and manufacture a new
vehicleprototype.Thestudentsdesignedatrunkcompartmentwiththeopen-bedconfigurationofapickuptruck.
ClemsonUniversity’sSouthCarolinaElectric
and Gas (SCE&G) Energy Innovation
CenterattheRestorationInstituteinNorth
Charleston has been awarded LEED Gold
certification by the U.S. Green Building
Council.
McKelvey
Duesler
Rice
Andrade
Dukes

33. 31
MEMBERNEWS
Welcome,
New Members
scchamber.net | September/October 2014 | South Carolina Business |
Aerotek
North Charleston
Aiken Regional Medical
Centers
Aiken
BrightStar of Charleston
North Charleston
Brookdale Home Health
Greenville
Capitol Information Affiliates
Columbia
Carolina Colonoscopy Center
Columbia
Charleston Southern
University - Career Planning
and Student Employment
North Charleston
Comact Equipment USA
Saint George
eDocHome
Greenville
Excel Products, Inc.
Greenville
Florence CK, LLC
DBA Comfort Keepers
Florence
Intramed Plus Inc
West Columbia
Kent International, Inc.
Parsippany, NJ
KYMCO USA Inc.
Spartanburg
Lowcountry Outpatient
Surgery Center
Summerville
Palmetto Primary Care
Phyisicians
Charleston
Pamita Aviation Services
Spartanburg
Senior Health Associates
Ladys Island
The Methodist Oaks
Orangeburg
The Phoenix Center -
Greenville Cty Commission on
Alcohol & Drug Abuse
Greenville
The Urology Group
Hilton Head Island
in Greenville and George Cauthen in
Columbia,wereamongthetop25vote-
getters in the state. Columbia partner
George Cauthen was among the top
ten.ThoselistedareMichaelT.Cole,G.
Mark Phillips, Eli A. Poliakoff, John
C. Von Lehe Jr., Stuart M. Andrews
Jr., George S. Bailey, A. Mattison
Bogan,C.MitchellBrown,GeorgeB.
Cauthen,KarenAldridgeCrawford,
David E. Dukes, Carl B. Epps III,
RobertW.Foster,Jr.,JamesC.Gray,
Jr., Sue Erwin Harper, William C.
Hubbard, S. Keith Hutto, Francis
B.B. Knowlton, John F. Kuppens,
StevenA.McKelvey,JohnT.Moore,
Edward W. Mullins Jr., Matthew D.
Patterson,JamesF.Rogers,R.Bruce
Shaw, Carmen Harper Thomas,
Daniel J. Westbrook, William H.
Foster,TimothyE.Madden,Samuel
W.Outten,A.MarvinQuattlebaum,
Jr.,DowseBradwellRustin,IV, Giles
M.Schanen,ReidT.Sherard,Ashley
Summer,RobertC.CalamariandJim
McCrackin.
Nexsen Pruet attorneys Ron
Cardwell, Jennie Cluverius, David
Gossett, John Hardaway, Amy
Allen Hinson and William W. “Billy”
WilkinshavebeennamedtoGreenville
Business Magazine’s “Legal Elite” list
for 2014. Cardwell is recognized in
the environmental category, Cluverius
in labor and employment, Gossett in
banking and finance, Hardaway and
Hinson in intellectual property and
Wilkinsingovernmentaffairs.
Former Nexsen Pruet
member (partner) Rick
Reames was appointed
as director of the South
Carolina Department of
Revenue. Governor Nikki Haley made
theannouncementonJune23,2014.
Nexsen Pruet attorney
Brad Waring was
reappointed by SC
Supreme Court Justice
Jean Toal to serve an

34. | South Carolina Business32
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Columbia Marriott......................................25
Duke Energy.......................Inside Front Cover
Economic Development Partnership..........19
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K&L Gates..................................................... 8
Keenan Suggs.............................................23
Palmetto Partners.......................................25
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additional four-year term on the South
CarolinaJudicialCouncil.
Nexsen Pruet remained on The
National Law Journal’s list of the 350
largest law firms in America. This year,
only two South Carolina-based firms
made the list. The firm holds steady as
the 224th largest firm in the country,
unchangedfrom2013.
Fortheseventhtime,PalmettoHealth
was recognized as one of the “Most
Wired” organizations by Hospitals &
Health Networks magazine. Palmetto
Health is the only Midlands health care
provider to meet the magazine’s strict
criteriaandoneofonlysix“MostWired”
organizationsinSouthCarolina.
Amy Coward, APR,
Fellow PRSA, has been
selected as a 2014 Fellow
by the Public Relations
SocietyofAmerica(PRSA)
Board of Directors. She is among 15
publicrelationsprofessionalsnationwide
whowillbeinductedintotheesteemed
College of Fellows this year. Coward is
the vice president of public relations at
PalmettoHealthFoundation.
Palmetto Health
Foundation announced
t h a t A s h l e y M .
Dusenbury, APR was
promotedtoassistantvice
presidentofpublicrelations.
Salvation Army welcomed its new
directorofpublicrelationsandvolunteer
services/disasterservicesrepresentative,
Jennifer Lambert. She previously
served the Salvation Army from 2004-
2010 and was most recently the traffic
manager for a local web design and
developmentcompany.
Schnabel Engineering, Inc. was
ranked 19th on the “Best Civil
Engineering Firms to Work For” list
by Zweig White. The criteria used to
make the selection included culture,
benefits, compensation, performance/
recognition, recruiting and employee
retention, and professional
development, as well as an employee
satisfactionsurvey.
Smith Moore Leatherwood partner
SteveFarrarwasselectedasaFellowof
theLitigationCounselofAmerica(LCA),
whichrecognizesthecountry’stoptrial
attorneys. The LCA is a trial lawyer
honorarysocietycomposedoflessthan
one-half of one percent of American
lawyers.
Sowell Gray Stepp &
Laffitte, LLC attorney
Nicolas (Nick) L. Haigler
was selected as chair of
the2014-2015Leadership
ColumbiaAdvisoryBoard.
SpiritCommunicationshiredCandice
McCuien as account executive in
Columbia. The firm promoted Daniel
Eskew to regional sales manager for
theMidlands.
Penny Delaney Cothran, APR,
multimedia manager at the South
Carolina Chamber of Commerce
and editor, South Carolina Business
magazine, was named a finalist in the
2014 Influential Women in Business in
thevolunteercategory.
The State Board
for Technical and
Comprehensive
Education announced
that Ralph A. “Nick”
Odom,Jr.wasre-electedboardchair.
SunTrust Bank has
named Mark Lattanzio
regionpresidentofitsnew
Charleston region which
covers the Lowcountry of
South Carolina and serves all of eastern
SouthCarolina.
A replica of Cocky, the beloved mascot
ofUniversityofSouthCarolina,took
flight July 31 atop an 18-foot beam
bearing the signatures of hundreds of
alumni. It was placed at the peak of the
new My Carolina Alumni Center being
constructed in Columbia’s Vista. The
raisingofthe500-poundbeamwaspart
ofaToppingOffceremonytosignifythe
completion of the structural or “steel”
phaseofthecenter.
Jim Konduros, a 1954 University of
SouthCarolinaSchoolofLawalumnus,
madea$1.1milliongifttotheUniversity
of South Carolina’s School of Law to
provide students with scholarships,
fellowshipsandleadershipdevelopment.
Womble Carlyle attorney Mike
Cashman was selected to serve a two-
year term on the South Carolina Bar’s
Judicial Qualifications Committee. The
committeescreenscandidatesforjudicial
vacancies or for reappointment to the
administrative law judge division, the
family court, the circuit court, the court
of appeals and the Supreme Court of
SouthCarolina.
Womble Carlyle attorneys Sandy
Miller and Lindsay Smith were
named to Greenville Business
Magazine’s 2014 Legal Elite of the
Upstate. Miller was recognized in the
healthcare category, while Smith was
recognizedinrealestatelaw.
Womble Carlyle attorney Shunta
Grant was named to Lawyers of
Color’s 2014 Hot List, which salutes
minorityattorneysexcellinginthelegal
profession.
Chambers USA recognized 13
Womble Carlyle attorneys from
three South Carolina offices in the
2014 Chambers USA report. The
Corporate/M&A attorneys were Allen
Grumbine and Betty Temple. The
labor and employment attorney was
David McCormack. The litigation:
general commercial attorneys were
Will Cleveland, David Cox, Allen
Gibson, Henry Smythe and Charles
Summerall. The real estate attorneys
were Morris Ellison, Larry Estridge,
Foster Gaillard, Lindsay Smith and
SusanSmythe.
Greenville Business Magazine
recognized 17 Wyche attorneys as
being among the area’s “Legal Elite.”
For the third year in a row, Wyche
placed more attorneys on the list than
any other firm in the Upstate. Among
those recognized were Eric Amstutz
and Melinda Davis Lux in corporate
law, mergers & acquisitions; Mark
Bakker in labor & employment law;
Rita Bolt Barker and Greg English
in environmental law; Andy Coburn
andEricGrabeninbank&financelaw;
Natalie Dunham in estates & trusts;
CaryHallintaxlaw;MaurieLawrence
and Jim Warren in real estate law;
Wallace Lightsey in intellectual
propertylaw;TerrellMillsinhealthcare
and intellectual property law; Troy
A. Tessier in personal injury law; Bill
Wilsoninforeclosureandconstruction
law; Marshall Winn in bankruptcy &
creditors’ rights and international law;
andAmosWorkmaninfamilylaw.
PleasesendMemberNewsand
publicityphotosto
penny.cothran@scchamber.net.

35. I am S.C. BusinessI am S.C. Business
Name: Dirk Brown
Hometown: Ottawa, Canada
Education/College: Ph.D. in Material Science/
Engineering from Cornell University; MBA from San Jose
State University
Occupation: CEO of Pandoodle Corporation
How has your industry changed?
Pandoodle is in the digital media space. There’s been a
visual explosion online recently. When you look at how
consumers interact with online content, they spend most
of their time now looking at images and video. Articles
with pictures have a 94-95 percent better chance of being
read than articles without pictures. What we see is a strong
shift toward native advertising, which is content that we’re
actually interested in viewing.
What’s your passion?
Besides my family, it’s building companies. I’m a serial
entrepreneur. Most of my career was in the Silicon Valley.
I’ve been the CEO of two start-ups prior to this one. I just
like building something from scratch and seeing it be
successful.
What are you known for?
Having a good balance between being a visionary and
being a pragmatist.
What’s the best advice anyone’s ever given
you?
It was from a very well-known venture capitalist named
Irwin Federman at US Venture Partners. I was having a
conversation with him once and I said, “You know, I’ve
got all the strategy laid out. I just need to execute.” He
just looked at me straight in the eye and said, “It’s always
about execution. Just laser focus and get it done.”
Are there advantages to being in South
Carolina?
We actually moved Pandoodle from Silicon Valley to South
Carolina. What surprised me was the quality of the talent.
When we hire people here, they’re really dedicated to
helping us build our company. And the level of support
from the SC ecosystem has been remarkable to us.
We’ve received financial investments from folks in South
Carolina. We’ve received support from the universities.
The amount of attention we get as a tech company in
South Carolina is much more than we’d receive anywhere
else that I’ve been.
I am S.C. Business because… [South Carolina]
allows us to build a world-class organization without
compromise. It’s the lifestyle.