Youth Financial Literacy

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Educating at-risk youth in financial literacy

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Youth Financial Literacy

  1. 1. A
Youth
Financial
Literacy
&
Customer
Acquisition
Program

 youth financial literacy program
 Financial
Literacy
Workshop
Program
 1 www.ootbyouthfinancial.org
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Youth
Financial
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Program
 About OOTB The Out Of the Box (OOTB) Youth Financial Literacy Program provides talented, at-risk teens with a means to gain an understanding of financial and entrepreneurial skills. The program’s success is built upon its partnerships with local corporate institutions, educational and faith-based groups and national non-profit organizations focused on youth empowerment.
 Key Facts •  Founded 2004, as a non-profit, 501(c)3 organization under the Eagles Economic Community Development Corporation •  The OOTB Mission is to improve the quality of life for 1 million at-risk teenagers by increasing opportunities for educational, economic and social development. •  The OOTB program is managed by a group of diverse professionals comprised of successful entrepreneurs, former investment bankers, non-profit volunteers and corporate executives.
 2 www.ootbyouthfinancial.org
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 OOTB Leadership Capabilities
 OOTB’s leadership team consists of corporate business professionals and entrepreneurs with accomplished experience in the education, financial investments, banking, government, marketing and advertising sectors. The organization is led by Marc E. Ellis, Chief Executive Director. Marc brings over five years of specific operational experience and industry knowledge in effectively building, branding, and promoting marketing channels within fragmented industries. Prior to co-founding the company, Marc was CEO of Madison’s Bag, a branded promotional vehicle for a nationwide group of dry cleaners. Prior to his involvement in the dry cleaning industry, Marc was Vice President at Wachovia Securities Inc. and Chase Marc Ellis Manhattan Bank, where he advised middle-market companies on Executive Director
 their capital strategies. Marc holds a B.A. in Finance from Morehouse College and an M.B.A. in Finance and Marketing from NYU Stern School of Business.
 3 www.ootbyouthfinancial.org
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 Target Profile Demographic & Psychographic Profile • At-risk, underserved and talented students, ages 14 –18 • Caucasian, African American, Hispanic, Asian, other • National reach via community organization partnerships and high school districts • Primarily low-to-moderate income families; secondarily middle income families • Lacks basic banking, budgeting, credit management, investing and entrepreneurial understanding • Typically, financial literacy teachings are not discussed, taught at home • Brand conscious, frugal spenders • Attributes wealth and success to high profile influencers in sports, music and wealthy professionals • Students are recommended and/or recruited by the educational, corporate and advocacy organizational partners aligned with the OOTB program. Alumni Program Upon completion of the program, students graduate with the skills to maintain a secure financial future in addition to receiving on-going mentoring with career placement and interviewing skills along with a checking account with a major banking institution.
 4 www.ootbyouthfinancial.org
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 OOTB “Millionaire” Principles ™ Students Ask: How Do I Become a Millionaire? OOTB Answers: In Order for Me to Become a Millionaire, I MUST:
 1. Develop Financial Partnerships 7. Understand My Risk Tolerance 2. Live Within My Budget 8. Diversify My Investments
 3. Build and Maintain an Excellent 9. Limit My Interest Expense Credit Score 10. Develop a Specific Service that Generates 4. Develop a Long-Term Multiple Revenue Streams Financial Vision 11. Know My Target Client and My 5. Protect My Financial Identity Potential Competitors 6. Ensure My Money Earns a 12. Leverage My Network
 Healthy Return 5 www.ootbyouthfinancial.org
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 Curriculum Highlights
 •Derived from the 12 OOTB Principles ™, our proven financial literacy education sequence covers banking & budgeting, investing, credit management and entrepreneurship •Student measurement tools evaluate financial comprehension, foundational understanding and futuristic empowerment •Curriculum includes interactive learning exercises providing students with realistic financial management issues •Workshop facilitators are experienced banking, investing, and corporate business professionals •Personal and professional sessions encourage leadership, self-esteem, charity, ethics and moral character •Team projects enhance teamwork, listening, leadership and camaraderie skills
 6 www.ootbyouthfinancial.org
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 What Partners Are Saying…
 Beverly Dabney, First VP Pamela Antoine Weekes, William Greene, Executive Director Community Affairs Relationship President, Junior League of for Teaching & Leaning, Clayton Brooklyn County School District Manager, Washington Mutual Bank “This program (OOTB) is relevant to quot;The Junior League is pleased “OOTB provided a sound and any teen who wants a formula for to be able to offer Brooklyn measurable literacy tool for eight of financial success. Our partnership Teens a means to gain an our area high schools to increase with OOTB has been a huge regional understanding of financial and standardized test scores. Over the success in granted Wachovia entrepreneurial skills. It could past year, we have strived to develop immediate access to youth/parents very well be this program that additional training to our students to with a turn-key and measurable will encourage many teens to increase our rankings and OOTB was solution in Atlanta and New York. have a more positive and new one of the best added value programs We look forward to expanding our perspective of their future.”
 we implemented. The students loved community outreach with OOTB and the interaction, our teachers got are pleased to note the program as a involved and parents were thrilled. highly recommended partner.”
 We look forward to a continued relationship and are extremely
 7 www.ootbyouthfinancial.org
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 Communityhas successfully expanded its’ corporate and community Outreach
 The Out Of The Box program organization partnerships within metropolitan Atlanta, Georgia, Harlem & Brooklyn, New York and Macon, Georgia. More market expansion programs are scheduled. Additionally, OOTB has partnered with major corporations and organizations that lend their professional talent and volunteerism to help impact a high-level competitive program.
 Non-Profit & Educational Partners Corporate Partners • Clayton County School District • J.P. Morgan Chase • Eagles Economic Community • Washington Mutual Atlanta & Brooklyn Development Corporation • Owens Corning • Brooklyn Junior League • Edwards Jones Investing • Brooklyn Chamber of Commerce • Capitol Mortgage • Brooklyn Borough Hall • Wheat Family Dental • Xcelling Youth Zone (XYZ) • Alcoa • Gospel Tabernacle Church • Xerox • Open World Christian Ministries • IBM • Christian City Church • SunTrust Banks • Covenant Community Development • Wal-Mart
 Resource Center
 8 www.ootbyouthfinancial.org
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 National Media Reach
 Print • Wall Street Journal • The Atlanta Journal-Constitution – South Metro • Clayton County Daily News • Clayton Neighbor • Southside Shopper • South Fulton Citizen • Empowerment For Life Magazine Television • ABC News • Fox News Atlanta • Fox News New York Radio • Atlanta 102.5FM, Radio One Network • V103.3FM • WAOK 1380 AM Electronic E-Mail Coverage • EECDC Database • Brooklyn Junior League Database • Brooklyn Borough Database
 9 www.ootbyouthfinancial.org
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 How Students Are Benefiting…
 Wall Street Journal Interviews OOTB Alumni; 6/27/07… Tales of a Ninth-Grade Fund Manager At 14, Brandon Conley shorts stocks, meets CEOs, sleeps little; why mom is 'terrified‘.
 BROOKLYN, N.Y. -- Brandon Conley opens his weekly Wednesday 7:30 a.m. conference call with a briefing of news items affecting the portfolio of his fund, Mariner Investment Advisers. ……Brandon got the idea to start the fund in November when he took a financial-literacy course. As part of the program, he and other students had to develop their own business plans. One student wanted to open a View other features on OOTB skateboard shop. Brandon, who became interested in markets with a Alumnus Brandon Conley virtual-reality game called Neopets and was setting up mock stock portfolios by the age of 12, wanted to start his own investment fund. quot;It http://abclocal.go.com/wabc/st blew me away,quot; says Jay Ellis, a regional manager of Washington Mutual ory?section=our_schools&id=5 in Manhattan and the course instructor.
 548482 To read the entire article, please visit the below link: http://online.wsj.com/article/SB118255301502745318.html? http://www.worldmag.com/articles/ mod=googlenews_ 14067
 wsj
 10 www.ootbyouthfinancial.org
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 Program Achievements
 • Secured a partnership with Clayton County High Schools, one of Georgia’s most progressive school districts, providing financial literacy education to teens from 8 participating high schools • Several waves of students have successfully completed the program in Atlanta, Georgia, Brooklyn, New York and Macon, Georgia • Students achieved a 180% increase in financial literacy • The program opens and funds banking and investment accounts for all students that successfully complete the program • Students participate in an active Alumni Relations program that provides Corporate Mentoring, Career Counseling, Job Referral, and On-going Networking
 11 www.ootbyouthfinancial.org
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 Youth Financial Literacy Workshop Series “Based on a national survey of high school seniors, America's teenagers as a group in 2004 score a failing grade in basic financial literacy knowledge.” Network Financial Institute 
 12 www.ootbyouthfinancial.org
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 Learning Objectives & Expected Outcomes
 Program Learning Objectives: •Participants will learn the fundamentals of banking and budgeting, investing, credit management and entrepreneurship in a fun and instructional atmosphere •Partner with high schools and youth-driven organizations that reach at-risk and underserved and disadvantaged youth •Partner with leading corporations to obtain expert facilitation of student workshops •Reach over 500 students in the Southeast effort Student Expected Learning Outcomes: •Participants will better understand financial basics •Participants will understand financial blueprint options as a road map to their success •Participants will have the ability to immediately apply workshop learnings •Become an active Alumni Member taking advantage of our career development components
 13 www.ootbyouthfinancial.org
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 Student Workshop Agenda
 INTRO INFORMATION COURSEWORK •  Workshops 1 - 3 Pre-Survey OOTB Millionaire Principle #1: •  Review of OOTB Organization Facts •  “I Must…Develop Financial Partnerships” •  Review of the 12 OOTB Millionaire •  Interactive Team Exercise #1 Principles ™ OOTB Millionaire Principle #2 •  OOTB Course Objectives
 •  “I Must…Live Within My Budget” •  Interactive Team Exercise #2 OOTB Millionaire Principle #3: •  “I Must…Develop a Long-Term Financial Vision” •  Interactive Team Exercise #3 •  “Accountability” Character Pearl •  Facilitator Profile •  Workshop 1 Post-Survey
 14 www.ootbyouthfinancial.org
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 Certified Lectures
 •  Experienced Financial Professionals Teach the Workshops •  These Lecturers are Trained by OOTB and Commit to Teach (3) Classes Per Year •  This is an Excellent Turnkey Volunteer Outlet for Your Emplyees 15 www.ootbyouthfinancial.org
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 Marketing & PR
 All partnering organizations and corporate entities will combine efforts to ensure effective results in student recruitment, acquisition of new accounts and public relations initiatives. OOTB’s base marketing program will launch a joint 8-12 week plan to include the following:
 The Website for the tour •Press Release distribution •Joint Press Kits for local media (www.ootbyouthfinancial.org ) •Website Links to OOTB will include registration •Market-specific online registration forms •Market-specific email blasts documents, partner information, •On-Site Student Recruitment at PTA or other partner profiles and more.
 parent mtgs (TBD) •Public Service Announcements •Workshop Kick-Off Press Conference •Graduation Ceremony •Partnership Training •Parent Workshop Session
 16 www.ootbyouthfinancial.org
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 Brand Integration
 The OOTB Sponsorship Team will customize branding opportunities for Corporate Title Sponsors to ensure your youth financial literacy message and products can have a seamless integration without defraying from our overall purpose and vision.
 17 www.ootbyouthfinancial.org
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 OOTB ROI Measurement Tools
 Outreach
Measurements
 OOTB Program Assessment • Pre & Post Student Surveys •

Non‐Profit
Community
 • Pre & Post Parent Surveys 



Partnership
Profile
 • Pre & Post Corporate •

High
School
Partnership
 Volunteer Surveys 



Profile
 • Student Attendance • Graduates Brand
Value
Measurement
 •

Brand
Message
Exposure
 Media Measurement •

Brand
Interaction
Platform
 • Media Impressions • Press Clippings •

Brand
Spokespersons,
 • Feature Story/Interview 



Volunteer
Participation
 Coverage •

In‐Branch
Advertisement
 • Media Groups
 •

On‐Site
Signage,
Display
 •

Sales,
New
Accounts
 18 www.ootbyouthfinancial.org
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 Partnership Investment
 • Venue Signage • Sponsor ID on student curriculum materials • Integrate brand’sfinancial training • 10x10 exhibit space at all in-market press, materials and core services as supplement parent, student launch receptions education within the workshops • Access to co-marketing opportunities with • Logo inclusion on all print and on-line OOTB national community organization marketing materials partners • Name mentions in all publicity and on-line • Ability to survey, capture data per market efforts • Incorporate Financial Partner into the OOTB • Prominent exposure on OOTB website Community Commitment PR campaign Acknowledge Financial Partner as a scheduled for 2008 Presenting Sponsor for the programs reaching • Produce a co-branded 2008 OOTB / teens through partnering with several major Financial Partner t-shirts to students organizations • Provide corporate volunteers as workshop • Brand inclusion in all marketing, publicity facilitators and monitors and promotional opportunities • Donate promotional items as student • Introduce OOTB college graduate students participation workshop incentives to the Financial Partner Internship Program Investment: $100 / Student
 through our Alumni program • Opportunity to assist with stamping out financial illiteracy among at risk teenagers.
 19 www.ootbyouthfinancial.org
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 Contact Information
 Marc E. Ellis Out Of The Box Youth Financial Literacy Program Executive Director (p) 770.964.5744 (e) marc@OOTBYouthFinancial.org 20 www.ootbyouthfinancial.org

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