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Theory of hypermedia
This document discusses the theory of hypermedia, focusing on the roles of power, autonomy, and perception of time and space in digital communication. It emphasizes the shift from traditional to digital communication, highlighting the influence of social values and the importance of user participation in information dissemination. The document also explores commercial aspects of digital media and the evolving nature of content consumption in the digital age.
Theory of hypermedia
- 1. Theory of Hypermedia AnaBrambilla, January/2019
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- 3. HIERARCHY >> Power AUTHONOMY TIME& SPACE PERCEPTION SOCIAL VALUES COMMERCIAL VALUES
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- 7. S P AC E
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- 14. Mass Media: bringingthe public to the private sphere Social Values
- 15. Hypermedia: carrying theprivate to the public sphere Social Values
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- 18. What about the TRUTH?(Bio)logic of the web: organic, looking for a cultural and a technological balance. “In the moment when we access the web, we accept some rules and limits.” SELF-ORGANIZED (C. Scolari, 2008)
- 19. Hypermedia: Reframed place fromwhere emerge news (and hybrids) communication models. Networked processes of exchange, production and symbolic consumption, with many actors, means and languages.
- 20. MORE communication SHORT messages real time Lesstext fragmentation anxiety co l s new agreements
- 22. Flow of Media Message DISTRIBUTION SPREAD MassMedia Hypermedia
- 23. People play acrucial role in the spread of information, according their judgment, interest and action!
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- 31. What money doesn’tbuy Traditional Communication Digital Communication You ARE if you HAVE You ARE if you SHARE
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- 35. Why people pay$4 for a snack bag and don’t pay $1 for an app? ANCHORING LOSS OF TANGIBILITY
- 36. But isn’t streaminga successful media model? They don’t sell musics; they sell a service.
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