The document discusses different types of netnography research including auto netnography, symbolic netnography, digital netnography, and humanist netnography. It explains that netnography is a development of traditional ethnography adapted for the modern, digital world. The document provides examples of each netnography type and outlines the benefits of netnography research, such as exploring consumer behavior, identifying generational trends, and predicting trends. It also provides background on the author and includes a bibliography of references on digital ethnography and netnography.
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This document discusses netnography as a market research tool for the pharmaceutical industry. It defines netnography as the study of online communities and cultures through computer-mediated communication. The document outlines the benefits of netnography, including providing natural, authentic, and timely insights into customers' questions, needs, and experiences. It then describes the key steps in conducting a netnographic study: entering online communities, collecting and analyzing online data, interpreting results, and addressing ethical considerations. The second part of the document will present case studies of netnography in pharmaceutical companies.
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This document provides an overview and agenda for a tutorial on extracting intelligence from digital traces and trails left by web and mobile users. It discusses the proliferation of digital devices that create extensive data about people's online and mobile activities. Examples are given of different types of digital traces, including cookies, web bugs, location data, and social media interactions. Concerns about privacy are also mentioned as vast amounts of personal data are now collected and analyzed.
What Actor-Network Theory (ANT) and digital methods can do for data journalis...Liliana Bounegru
Slides from a talk I gave at the University of Ghent on 21 October 2014 about how Actor-Network Theory (ANT) and digital methods can be used to study and inform data journalism.
Chatbot in a Campus Enviroment: Design of LiSA, a Virtual Assistant To Help S...Massimiliano Dibitonto
The document describes the design of LiSA, a chatbot created to help university students. User research was conducted with 100 students to understand their needs and preferences. Key findings were that students prefer personal communication for important topics but will trust a bot for up-to-date information. Based on this, LiSA was designed with a friendly personality and quick replies to be helpful while avoiding complex expectations. Future work will test different chatbot personalities and their impact on student habits.
Open Grid Forum workshop on Social Networks, Semantic Grids and WebNoshir Contractor
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Open Grid Forum workshop on Social Networks, Semantic Grids and WebNoshir Contractor
Workshop organized by David De Roure at the Open Grid Forum XIX. Other participants included Carole Gobler, Jeremy Frey, Pamela Fox.
January 29, 2007, Chapel Hill, NC
This document provides an overview of Tommaso Venturini's background and research. It summarizes that he is a researcher who founded the SP médialab and focuses on digital methods, controversy mapping, and analyzing online debates. The document outlines his educational background in communication sciences and sociology and lists some of his influential publications on developing digital methods to study online controversies and digital trace data. It also provides an outline of his "Digital Methods" module which introduces students to approaches for analyzing and visualizing online data through network analysis and other techniques.
This document discusses the rise of virtual personas and how data is used to create narratives. It notes that as sensors and computing devices became smaller, social media encouraged oversharing of personal information. This data can now be used by systems like Weavrs to generate virtual personas that act autonomously online. While this raises issues around authenticity and transparency, it also enables new types of market research by simulating audiences at scale. The document questions how people and businesses will interact with these algorithmically generated narratives in the future.
This document discusses the convergence of media platforms, the rise of computational communication, and the continuity challenges this presents for public relations (PR). It notes that algorithms now play a central role in how communication and data are distributed, organized, and made sense of. This shifts some social power away from human PR practitioners towards algorithms. It raises ethical questions around algorithmic responsibility and transparency. However, PR can work with algorithms by creating engaging content tailored to them. Overall, computational communication will require PR to invest in new data and algorithm skills while maintaining human elements.
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This document presents the slideshow for a PhD workshop presentation. The presentation evaluates how the availability of internet-connected devices affects the travel experience. It discusses how connectivity facilitates emotional connections and creates new imperatives during travel. It also examines how travelers use social media to transform experiences into digital content. The presenter proposes exploring these issues through an autoethnography involving critical reflection on their personal travel experiences and device usage, supported by an exegesis. Key concepts discussed include the tourist gaze, hermeneutic circle, panopticon, and performing self on social media.
Digital Literacy: It's about more than accessBobbi Newman
Digital literacy is about more than just access to technology. It involves using technology well and the ability to learn, unlearn, and relearn skills. While many have access to technology, 66 million Americans still lack basic digital literacy skills. Digital literacy encompasses skills like attention, participation, collaboration, and network smarts. It also involves the ability to read, write, and interact across different platforms and media. Questions about digital literacy include its relationship to concepts like media literacy, visual literacy, and information literacy.
Netnography online course part 1 of 3 17 november 2016suresh sood
The document discusses findings from two studies on social media usage in Australia. The first study found that Australians send an average of 234 million tweets per month, with females more likely to retweet than males. The second study was the first analysis of Instagram usage in Australia. It also discusses a social media research project called "Datafication" that analyzed Twitter data to understand user motivations and behaviors. Software created by Dr. Suresh Sood then analyzed the data to produce insights into what people do on Twitter.
Information and communication technologies to listen to tourists. Practices, ...lorenzo cantoni
Keynote presentation by prof. Lorenzo Cantoni, PhD, at the 5ème colloque international de l’Association ASTRES – Association Tourisme, Recherche et Enseignement Supérieur
La Rochelle (France) - 9-12 juin 2015
Observer les touristes pour mieux comprendre les tourismes - Observing tourists to better understand tourism.
The Future of Communication Artificial Intelligence and Social Networks.pdfTina652927
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1) The history and definitions of AI, from Alan Turing's early work developing machine intelligence to modern applications of neural networks, machine learning, and deep learning.
2) How social networks like Facebook, Google, and Microsoft are heavily investing in AI research to power features like image recognition, predictive analytics, and personalized recommendations using vast user data.
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The document discusses CIBER's work using deep log analysis (DLA) to understand user behavior in digital environments. DLA transforms digital activity data into information on user satisfaction, impacts, and outcomes. Findings from DLA are used to inform system changes. Benefits of DLA include its ability to analyze massive amounts of direct and real-time user activity data without sampling. CIBER has used DLA in various research projects analyzing digital behavior in fields like health, publishing, and education.
This document discusses success factors for marketing in virtual worlds. It conducted a netnographic study of 3 virtual worlds and related blog discussions. The findings suggest mechanisms that enable virtual worlds to maintain user interest and underlie successful marketing practices. These include facilitating user involvement through telepresence, flow, and consumer learning. Telepresence refers to feeling present in the virtual world. Flow occurs when users are immersed and lose track of time. The study aims to build a conceptual framework for understanding virtual world marketing.
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This document contains biographies of several researchers attending a seminar on collective intelligence and civic governance from 29-30 September 2014 at the Open University in London. It provides background information on each attendee's past research interests and experiences in areas like online deliberation, civic intelligence, argumentation, living labs, and community informatics. Most express expectations to meet like-minded colleagues, explore new collaborations, and learn how technology can support collective problem solving and citizen participation.
Vks Presentation, Jankowski,15 Jan2009, Websites & Books, Near FinalNick Jankowski
Network Venues & Scholarly Monographs:
Pioneering Initiatives in Publishing e-Scholarship
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Scholarly publishers are increasingly incorporating Web sites into facets of the enterprise. Often, such sites primarily serve basic promotional and purchasing functions, but occasionally sites of both publishers and authors reflect other functionalities: search facilities, availability of published text, referral to instructional and research materials, hyperlinks to external sources, opportunity for reader-author exchange. This presentation provides a panoramic overview of Web sites recently prepared by publishers and/or authors that complement traditionally published scholarly monograph. This overview is intended to stimulate discussion of suitable Web functionalities that might be incorporated into monograph publications being prepared by scholars affiliated to the Virtual Knowledge Studio.
This document describes a new research methodology called DigiVidualsTM that uses programmed research robots to search social media for content representing a target group or segment. The robots curate this content into "lifeboards" and "day-in-the-life videos" to provide a rich understanding of people's attitudes, passions and behaviors. Two case studies are cited as examples of how DigiViduals can generate insights. The document then provides details on how the research robots are programmed and how they search social media to build profiles of target audiences.
OssCom Media and Communication Research Centre is a research center at Università Cattolica del Sacro Cuore in Milan, Italy. It was established in 1994 to conduct theoretical and applied research on media and cultural industries in Italy. OssCom takes a holistic perspective using qualitative methods from fields like sociology, semiotics, and anthropology. It has researched topics such as the history of Italian cultural industries, media and cultural innovation, the impact of digitization, and cross-media audiences. OssCom collaborates with national and international networks and companies on projects regarding issues like social shaping of technology, generational media use, and creative practices in cultural industries.
Kelola Kubikal Data Transaksional Sistem Informasi.pdfferisulianta.com
Data transaksional rumah sakit dapat diberdayakan lebih lanjut untuk ragam keperluan
dan bukan hanya sebagai arsip riwayat pasien perseorangan saja. Berbagai informasi
berharga dapat diungkapkan dari data transkasional rumah sakit yang dihasilkan dari
sistem rekam medis.Dalam kasus ini untuk mendapatkan kejelasan yang melibatkan
informasi menyeluruh yang juga melibatkan
ragam sudut pandang dapat disolusikan
dengan teknik Online Analytical Processing (OLAP). Teknik ini mampu mengakomodasi
kelengkapan data yang nantinya menjadi framework untuk dianalisa secara seksama
Mengacu pada data rekam medis dimana setiap pasien memiliki banyak keluhan dan
latar belakang yang berbeda yang terelasi dengan sang pasien. Teknik OLAP mampu
menyajikan data dalam bentuk multidimensi. Selanjutnya, OLAP akan melakukan
eksekusi
data
yakni
slicing(irisan)
dan
dicing(rotasi)
yakni
meringkas
dan
mengumpulkan sejumlah besar data, melakukan filtering, pengurutan, dan memberikan
peringkat (rangking) yang akan memperkaya temuan berharga dari data kubikal.
Kata kunci: online analytical processing (olap), data rekam media, data kubikal, slicing,
dicing.
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This document provides an introduction and overview of a thesis on artificial intelligence (AI) and social networks. It discusses:
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dan
dicing(rotasi)
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Kata Kunci Asuransi, Kesehatan, Clustering, Data mining
Aturan Asosiasi menggunakan Algoritma Apriori sebagai Dasar Aksi Bisnis .pdfferisulianta.com
Didalam hal bisnis, banyak sektor yang terlibat dalam proses jual beli. Tidak hanya penjualan besar yang dilakukan oleh perusahaan-perusahaan yang juga besar, masih banyak bisnis toko retail yang dilakukan masyarakat menengah kebawah. Toko retail umunya tidak menjual satu produk namun relatif banyak produk yang ditawarkan dalam bisnisnya. Dalam bisnisnya, toko retail membeli barang yang akan dijualnya dari produsen yang kemudian dijualnya kembali pada para konsumen secara langsung. Cukup banyaknya pelanggan dan proses transaksi, toko retail ini ingin mengetahui pola pembelian konsumen dengan memanfaatkan data transaksi yang sudah terjadi. Penelitian ini bertujuan untuk menganalisis pola pembelian konsumen pada toko retail dengan memanfaatkan data transaksi yang telah terjadi. Data transaksi tersebut mencakup informasi mengenai produk yang dibeli, jumlah pembelian, waktu pembelian, dan profil konsumen. Dengan menganalisis data transaksi tersebut, toko retail dapat memperoleh wawasan yang berharga mengenai kebiasaan pembelian konsumen, preferensi produk, tren penjualan, dan faktor-faktor lain yang dapat mempengaruhi keputusan pembelian. Metode yang digunakan dalam penelitian ini adalah analisis data dan pemodelan statistik. Data transaksi yang dikumpulkan dari toko retail akan dianalisis menggunakan teknik-teknik statistik seperti analisis deskriptif, analisis asosiasi, dan analisis klaster. Hasil dari penelitian ini diharapkan dapat memberikan wawasan yang berharga bagi toko retail dalam mengoptimalkan strategi penjualan dan pemasaran mereka. Dengan memahami pola pembelian konsumen, toko retail dapat mengatur stok produk dengan lebih efisien, merancang promosi yang tepat, dan menyediakan pengalaman berbelanja yang lebih personal bagi konsumen.
Kata kunci: Toko Retail, Algoritma Apriori, Aturan Asosiasi, Strategi Bisnis, Data Mining.
Penerapan Metode Apriori Untuk Identifikasi Pola Data Transaksi Pada Customer...ferisulianta.com
Supermarket merpuakan tempat berbelanja dari seseorang terhadap suatu daerah masyarakat setempat. Dengan pelayanan yang maksimal untuk mengetahui pola data pembelian yang diberikan dan mengantisipasi persediaan bahan pokok didaerah tertentu agar tidak mengalami keterlambatan kesediaan barangt. Maka diperlukan pencarian pola atau hubungan Association rule (aturan asosiatif). Association rule merupakan salah satu teknik data mining yang sangat penting, dapat diartikan bahwa hubungan antara sejumlah item dengan menentukan nilai support dan confidence pada basis data, penting tidaknya aturan asosiasi dapat diketahui dengan nilai support atau nilai penunjang dan confidence (nilai kepastian) algoritma apriori menghitung seringnnya item-set yang muncul dalam database melalui beberapa iterasi, setiap iterasi tersebut memiliki dua tahapan yaitu menentukan kandidat dan menghitung kandidat. Tahap pertama pada iterasi pertama , himpunan yang dihasilkan dari kandidat item-set berisikan seluruh 1-item-set. Tahap kedua algoritma apriori menghitung support-nya melalui seluruh item-set dengan batas minimum tertentu saja yang dianggap sering muncul (frequent), sehingga dapat diketahui item-set yang sering muncul.. Penghapusan ini berdasarkan pengamatan yaitu apakah item-set tersebut sering muncul atau tidak. Dari hasil penelitian dengan menggunakan nilai minimum support dan minimum confident tertinggi akan membentuk nilai akhir, yaitu nilai paling besar yang melebihi batas minimal support dan confidence. Dalam penelitian ini dengan menggunakan kombinasi 2 item set dengan minimum support 2 dan minimum confidence 35 pada super market di daerah tebet selatan adalah “jika pembeli membeli Telur dan daging giling maka pembeli akan membeli air mineral ” dengan Support 7,333% dan confidence 50,66%
Kata Kunci : super market, association rule, algoritma apriori
Prediction Of Cryptocurrency Prices Using Lstm, Svm And Polynomial Regression...ferisulianta.com
The rapid development of information technology, especially the Internet, has facilitated users
with a quick and easy way to seek information. With these convenience offered by internet
services, many individuals who initially invested in gold and precious metals are now shifting
into digital investments in form of cryptocurrencies. However, investments in crypto coins are
filled with uncertainties and fluctuation in daily basis. This risk posed as significant challenges
for coin investors that could result in substantial investment losses. The uncertainty of the
value of these crypto coins is a critical issue in the field of coin investment. Forecasting, is one
of the methods used to predict the future value of these crypto coins. By utilizing the models of
Long Short Term Memory, Support Vector Machine, and Polynomial Regression algorithm for
forecasting, a performance comparison is conducted to determine which algorithm model is
most suitable for predicting crypto currency prices. The mean square error is employed as a
benchmark for the comparison. By applying those three constructed algorithm models, the
Support Vector Machine uses a linear kernel to produce the smallest mean square error
compared to the Long Short Term Memory and Polynomial Regression algorithm models, with a mean square error value of 0.02.
Keywords: Cryptocurrency, Forecasting, Long Short Term Memory, Mean Square Error,
Polynomial Regression, Support Vector Machine
Konsumen Sebagai Co-Creation untuk Menentukan Strategi.pdfferisulianta.com
Industri retail skala internasional menjual banyak variasi produk yang didapat dari berbagai vendor, transaksi penjualan yang terjadi membentuk gudang data yang tersimpan pada basis data Sistem Enterprise Resource Planning. Ketersediaan data historis hasil transaksi yang terdokumentasi dapat manfaaatkan lebih lanjut untuk ditambang dengan menganalisa keranjang belanja konsumen. dengan mencari korelasi antara produk-produk dalam kumpulan transaksi penjualan yang sudah terjadi dalam kurun waktu tertentu. Algoritma apriori digunakan untuk membangun aturan asosiasi yang berfokus pada memetakan perilaku konsumen retail sebagai co-creation manajemen startegi perusahaan dan dapat menghasilkan hubungan dan aturan yang akan mengungkapkan pola preferensi pelanggan terhadap berbagai jenis produk, yang sebelumnya tersembunyi dan sulit diukur. Aturan asosiasi yang dihasilkan melalui serangkaian proses teknik data mining diujikan lebih lanjut untuk mengukur keberhasilkan aturan asosiasi menggunakan data transaksional pada periode berikutnya. Hasil pengujian aturan asosiasi dengan nilai minimum confidence 70% digunakan sebagai dasar membangun strategi bisnis diantaranya: memperkuat penjualan paket, strategi penempatan produk, segmentasi pasar berdasarkan preferensi warna,
mengelola stok dan ketersediaan produk.
Literasi digital di tengah pandemi - Feri Suliantaferisulianta.com
Teks tersebut membahas tentang literasi digital dan pembelajaran pada era industri 4.0 dan pandemi Covid-19. Teknologi digital dipandang sebagai katalisator untuk menghadapi tantangan baru dalam pembelajaran, seperti pembelajaran jarak jauh, serta menyesuaikan karakteristik peserta didik generasi saat ini yang sudah akrab dengan teknologi."
Buku literasi digital, riset dan perkembangannya dalam perspektif social stud...ferisulianta.com
Dokumen tersebut membahas tentang pentingnya literasi digital di era informasi saat ini. Literasi digital merupakan keterampilan penting bagi masyarakat untuk menyikapi perkembangan teknologi dan internet serta mampu mengolah informasi digital dengan baik. Sayangnya, sebagian besar masyarakat Indonesia belum memiliki literasi digital yang baik meskipun sudah banyak yang menggunakan internet. Literasi digital perlu ditingkatkan, khususnya melalui pendidikan
MEMBANGUNKAN SANG RAKSASA
Bangkitnya Revolusi Sosial Dunia Paling Berbahaya
Sebuah fenomena luar biasa mulai berkecambuk, menjalar mengubah persepsi masyarakat, ditenggarai dengan ideologi berjubah putih yang menyeret masyarakat terus berlabuh sekencang-kencangnya untuk menghantam ‘bongkahan gunung es’.
Buku ini menggambarkan bangkitnya raksasa yang akan mengubah secara total masyarakat manusia.
Sejarah tidak dapat diulang, bencana sosial sudah di depan mata, saatnya mengencangkan ikat pinggang dan bersiap-siap menghadapi keruntuhan peradaban
ISBN: 978-602-371-562-6
Terbit: April 2018
Halaman : 360, BW : 360, Warna : 6
Harga: Rp. 81.300,00
Deskripsi:
Sebuah fenomena luar biasa mulai berkecamuk, menjalar mengubah persepsi masyarakat, ditengarai dengan ideologi berjubah putih yang menyeret masyarakat terus berlabuh sekencang-kencangnya untuk menghantam ‘bongkahan gunung es’. Buku ini menggambarkan bangkitnya raksasa yang akan mengubah secara total masyarakat manusia. Sejarah tidak dapat diulang, bencana sosial sudah di depan mata, saatnya mengencangkan ikat pinggang dan bersiap-siap menghadapi keruntuhan peradaban.
Success with softskill to deliver your hardskill feri sulianta - st intenferisulianta.com
This document discusses the importance of soft skills for ICT professionals. It notes that technical skills alone are not enough and employers are looking for both technical skills and soft skills like communication, teamwork, and problem solving. The document provides examples of soft skills like manners, timekeeping, communication and flexibility. It suggests increasing soft skills through social activities, meditation, and adapting lessons from family, community and education. The document also discusses challenges with end users and the roles of the CIO, CFO and CEO in managing information resources. It provides advice on stress management and references additional resources on soft skills.
This document reviews the book "Change By Design" by Tim Brown and Barry Katz. It discusses how design thinking can transform organizations and inspire innovation by putting people first, teaching organizations to fish through prototyping, and inspiring solutions through design activism. The review highlights 3 challenges of synergy discussed in the book.
Sexuality - Issues, Attitude and Behaviour - Applied Social Psychology - Psyc...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ESR spectroscopy in liquid food and beverages.pptxPRIYANKA PATEL
With increasing population, people need to rely on packaged food stuffs. Packaging of food materials requires the preservation of food. There are various methods for the treatment of food to preserve them and irradiation treatment of food is one of them. It is the most common and the most harmless method for the food preservation as it does not alter the necessary micronutrients of food materials. Although irradiated food doesn’t cause any harm to the human health but still the quality assessment of food is required to provide consumers with necessary information about the food. ESR spectroscopy is the most sophisticated way to investigate the quality of the food and the free radicals induced during the processing of the food. ESR spin trapping technique is useful for the detection of highly unstable radicals in the food. The antioxidant capability of liquid food and beverages in mainly performed by spin trapping technique.
The cost of acquiring information by natural selectionCarl Bergstrom
This is a short talk that I gave at the Banff International Research Station workshop on Modeling and Theory in Population Biology. The idea is to try to understand how the burden of natural selection relates to the amount of information that selection puts into the genome.
It's based on the first part of this research paper:
The cost of information acquisition by natural selection
Ryan Seamus McGee, Olivia Kosterlitz, Artem Kaznatcheev, Benjamin Kerr, Carl T. Bergstrom
bioRxiv 2022.07.02.498577; doi: https://doi.org/10.1101/2022.07.02.498577
Current Ms word generated power point presentation covers major details about the micronuclei test. It's significance and assays to conduct it. It is used to detect the micronuclei formation inside the cells of nearly every multicellular organism. It's formation takes place during chromosomal sepration at metaphase.
The binding of cosmological structures by massless topological defectsSérgio Sacani
Assuming spherical symmetry and weak field, it is shown that if one solves the Poisson equation or the Einstein field
equations sourced by a topological defect, i.e. a singularity of a very specific form, the result is a localized gravitational
field capable of driving flat rotation (i.e. Keplerian circular orbits at a constant speed for all radii) of test masses on a thin
spherical shell without any underlying mass. Moreover, a large-scale structure which exploits this solution by assembling
concentrically a number of such topological defects can establish a flat stellar or galactic rotation curve, and can also deflect
light in the same manner as an equipotential (isothermal) sphere. Thus, the need for dark matter or modified gravity theory is
mitigated, at least in part.
PPT on Direct Seeded Rice presented at the three-day 'Training and Validation Workshop on Modules of Climate Smart Agriculture (CSA) Technologies in South Asia' workshop on April 22, 2024.
Immersive Learning That Works: Research Grounding and Paths ForwardLeonel Morgado
We will metaverse into the essence of immersive learning, into its three dimensions and conceptual models. This approach encompasses elements from teaching methodologies to social involvement, through organizational concerns and technologies. Challenging the perception of learning as knowledge transfer, we introduce a 'Uses, Practices & Strategies' model operationalized by the 'Immersive Learning Brain' and ‘Immersion Cube’ frameworks. This approach offers a comprehensive guide through the intricacies of immersive educational experiences and spotlighting research frontiers, along the immersion dimensions of system, narrative, and agency. Our discourse extends to stakeholders beyond the academic sphere, addressing the interests of technologists, instructional designers, and policymakers. We span various contexts, from formal education to organizational transformation to the new horizon of an AI-pervasive society. This keynote aims to unite the iLRN community in a collaborative journey towards a future where immersive learning research and practice coalesce, paving the way for innovative educational research and practice landscapes.
Authoring a personal GPT for your research and practice: How we created the Q...Leonel Morgado
Thematic analysis in qualitative research is a time-consuming and systematic task, typically done using teams. Team members must ground their activities on common understandings of the major concepts underlying the thematic analysis, and define criteria for its development. However, conceptual misunderstandings, equivocations, and lack of adherence to criteria are challenges to the quality and speed of this process. Given the distributed and uncertain nature of this process, we wondered if the tasks in thematic analysis could be supported by readily available artificial intelligence chatbots. Our early efforts point to potential benefits: not just saving time in the coding process but better adherence to criteria and grounding, by increasing triangulation between humans and artificial intelligence. This tutorial will provide a description and demonstration of the process we followed, as two academic researchers, to develop a custom ChatGPT to assist with qualitative coding in the thematic data analysis process of immersive learning accounts in a survey of the academic literature: QUAL-E Immersive Learning Thematic Analysis Helper. In the hands-on time, participants will try out QUAL-E and develop their ideas for their own qualitative coding ChatGPT. Participants that have the paid ChatGPT Plus subscription can create a draft of their assistants. The organizers will provide course materials and slide deck that participants will be able to utilize to continue development of their custom GPT. The paid subscription to ChatGPT Plus is not required to participate in this workshop, just for trying out personal GPTs during it.
5. 5
3.1 Bentuk-bentuk Lain Netnografi
Sebagaimana pencetus netnografi, Robert Kozinets
menyatakan bahwa penelitian netnografi dapat dikategorisasi
ke dalam empat bagian, yakni:
• Netnografi Otomatis (Auto Netnografi)
• Netnografi Simbolis
• Netnografi Digital
• Netnografi Humanis
Gambar 1.1 Kategorisasi penelitian netnografi ( Kozinets, 2015).
……………………………………………………………………………………………
……………………………………………………………………………………………
Humanis Digital
Auto Simbolik
Kritikal Complementer
Area analitik
Lokal
Global
Orientasi
Aksiologi
6. ……………………………………………………………………………………………
……………………………………………………………………………………………
……………………………………………………………………………………………
……………………………………………………………………………………………
…………………………
Melalui kombinasi parameter tersebut, dapat dipetakan empat
jenis netnografi:
1. Auto-netnography
Auto-netnografi berada pada area kritis dan lokal,
dimana peneliti menciptakan data berdasarkan
kedirian mereka. Auto netnografi adalah perkembangan
dari auto-etnografi. Ciri-ciri diantara keduanya mirip
yakni mengandung unsur-unsur personal (auto-
biografi).
…………………………………………………………………………………
…………………………………………………………………………………
…………………………………………………………………………………
…………………………..
2. Netnografi simbolik
Netnografi simbolik adalah netnografi yang paling
umum digunakan,
…………………………………………………………………………………
…………………………………………………………………………………
………………………………
3. Netnografi digital
Netnografi kategori ini berada di area komplementer
dan global.
…………………………………………………………………………………
…………………………………………………………………………………
………………………………
7. 7
4. Netnografi humanis
Netnografi humanis berfokus
…………………………………………………………………………………
…………………………………………………………………………………
………………………………
Gambar 1.2 Ruag lingkup penelitian etnografi dan variasinya
Robles, P. Gillette’s (2019). “The Best Men Can Be” campaign
might not have been the brand’s best move.
Ethnography
Digital
Ethnography
Netnography
Netnography
Humanist, Auto
Netnography,
Symbolic
Netnography
8. https://econsultancy.com/gillette-best-men-can-be-brand-
bad-idea/
Taylor, C. (2019). Why Gillette's New Ad Campaign Is Toxic.
https://www.forbes.com/sites/charlesrtaylor/2019/01/15/
why-gillettes-new-ad-campaign-is-toxic/?sh=56737a4e5bc9
Ward, Matthew. (2020). “The Best Men Can Be”: Reactions to
Gillette’s 2019 Short Film.
Washingtontimes.com. Gillette ‘shifting the focus from social
issues,’ ‘toxic masculinity’ ads to ‘local heroes’.
https://www.washingtontimes.com/news/2019/aug/22/gill
ette-shifting-the-focus-from-social-issues-tox/)
Wikipedia. The Best Men Can Be.
https://en.wikipedia.org/wiki/The_Best_Men_Can_Be.
Wikipedia. Quora. https://en.wikipedia.org/wiki/Quora.
9. 9
SINOPSIS
Buku NETNOGRAFI- Penelitian Etnografi Digital pada
Masyarakat Modern merupakan buku yang akan mempertajam
penelitian Anda sewaktu meneliti perihal kelompok,
komunitas atau organisasi yang terkait dengan budaya yang
ada di dalamnya. Pada dasarnya buku ini mengetengahkan
penelitian etnografi, etnografi digital dan netnografi sehingga
jelas perbedaan diantara ketiganya.
Seiring perkembangan jaman, penelitian masa kini tidak lagi
hanya mengandalkan penelitian etnografi semata, dimana
perkembangan komputer dan jaringan internet mengubah
aktivitas komunikasi tradisional menjadi aktivitas digital.
Banyak manfaat penelitian netnografi, diantaranya: sebagai
cara untuk mengeksplorasi perilaku konsumen,
mengidentifikasi selera generasi milenial, memprediksi tren,
mempelajari budaya digital tertentu, membuat kebijakan
digital dsb.
Hal unggulan yang dibahas dalam buku ini:
• Dasar penelitian etnografi, etnografi digital, netnografi
dan variasi penelitian netnografi
• Budaya digital & Budaya Internet
• Langkah-langkan terinci penelitian modern era digital
• Sumber-sumber penelitian data digital
• Contoh-contoh penelitian
10. BIOGRAFI PENULIS
Dr. Feri Sulianta , S.T., M.T., MOS, MTA, CPC, C.NNLP, CPRM
mengawali karirnya pada tahun 2001 sebagai Chief
Information Officer, saat ini ia mengajar sebagai dosen.
Berbagai aktivitas lain yang dilakukannya: menggeluti peran
sebagai motivator, life coaching, memberikan pelatihan dan
seminar, serta aktif dalam beberapa komunitas profesi. Bidang
riset yang menjadi ketertarikannya antara lain: Sistem Analitik,
Netnografi, dan Social Studies Education.
Kegemarannya menulis membuatnya didapuk oleh MURI pada
tahun 2016 sebagai penulis buku Teknologi Informasi
terbanyak dan pada akhir tahun 2018 LEPRID memberikan
apresiasi sebagai Penulis dengan Kategori Buku Terbanyak
yakni 19 kategori untuk 88 buku.
Sampai saat ini Feri Sulianta sudah memublikasikan lebih dari
99 judul buku.
11. 11
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Kepulauan Trobriand, pada tahun 1918
(https://commons.wikimedia.org/wiki/File:Bronis%C5%82aw_Malinows
ki_among_Trobriand_tribe.jpg)
Gambar 1.2 Penelitian Netnografi tidak harus beranjak dari meja kerja untuk
melakukan penelitian .[[File:Khans online service vikarabad
interenet.jpg|Khans_online_service_vikarabad_interenet]] (
https://commons.wikimedia.org/wiki/File:Khans_online_service_vikarab
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