The document discusses the principles of complexity and systems theory. It states that reality is multidimensional but studied in parts through reductionism. A system is defined as a set of interconnected parts that could not exist independently. Six principles of complexity are outlined: 1) the whole is more than the sum of parts, 2) each part contains the whole and vice versa, 3) systems seek stability through circular regulation, 4) systems self-produce and self-organize recursively, 5) individuals are both autonomous and dependent on the system, and 6) wholes contain uncertainties and contradictions that are complementary rather than exclusive. The document asks about problems in media businesses today and trends.

1. Paradigm of Complexity
Ana Brambilla
January/2019

2. The reality is multidimensional.
But it is studied by parts.

3. Red
uctio
nism

4. ACTION REACTION

6. System
A set of different parts connected between
themselves, which couldn’t exist if these parts would
be isolated.

7. CITIES - SOCIETY - TRAFFIC - CULTURE - WEATHER - FASHION - EDUCATION - MEDIA
MEDICINE - ARTS - INDUSTRIES - TRADES - LANGUAGES - ETHICS - LAW - NATURE

8. ECOsystems

9. complexus
what braids together
complexus
what braids together

10. Principle
#1 SYSTEMIC or
ORGANIZATIONAL

11. The whole is more (or less) than the sum of parts.
<<<
+
+
+
+ +
++

13. Principle
#2 HOLOGRAMATIC

14. Each part is in the whole as well as the whole is
in each part.

15. Each part is in the whole as well as the whole is
in each part.

16. Principle
#3 RETROACTIVE
RING

17. An autonomous system looks for stability through
a circular regulation.
Norbert Wiener (cybernetics, 1940)
Today - AI?

19. Principle
#4 RECURSIVE
RING

20. Self production, self organization.
A
B
C
D
E

22. Principle
#5 SELF-ECO-
ORGANIZATION

23. The individual is AUTONOMOUS and
DEPENDANT of the system which he creates.

25. Principle
#6 DIALOGIC

26. A whole contains
UNCERTAINTY
CONFLICT
CONTRADICTION
ANTAGONISM
RANDOMNESS
ASYMMETRIES
… which aren’t excludents, but complementaries.

27. What problems do we have
in media business today?

28. Problem: Abundance of content
Previous certainty:____________
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Problem: Business Model
Previous certainty:____________
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Problem: Algorithms
Previous certainty:____________
___________________________
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Problem: Fake News
Previous certainty:____________
___________________________
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Problem: Piracy
Previous certainty:____________
___________________________
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Problem: Lack of loyalty
Previous certainty:____________
___________________________
___________________________
___________________________
___________________________

29. What are the big trends in
media business today?

30. To the next class:
http://bit.ly/sibilia_0602