The document provides an introduction to netnography, which is a form of qualitative research using online communities. It discusses the history and basic concepts of netnography. Specifically, it notes that 1) the history of netnography is tied to the rise of the internet, and 2) netnography comes from practical application and requires constant self-reflection. It also briefly describes a case study on reduced consumption and key findings from analyzing online communities.

1. Modern techniques of qualitative research : Brief Introduction to Netnography Eva Perčič Ljubljana, april 2009

9. 1. History of netnography is a history of the Internet.

10. 1. History of netnography is a history of the Internet.

11. 1. History of netnography is a history of the Internet.

12. 1. History of netnography is a history of the Internet.

13. 1. History of netnography is a history of the Internet.

14. 1. History of netnography is a history of the Internet.

15. 1. History of netnography is a history of the Internet.

16. 1. History of netnography is a history of the Internet.

17. 2. Netnography comes from practice.

18. 2. Netnography comes from practice.

19. 2. Netnography comes from practice.

21. 1. Different terminology - similar approach.

22. 1. Different terminology - similar approach.

23. 1. Different terminology - similar approach.

24. 1. Different terminology - similar approach.

25. 1. Different terminology - similar approach.

26. 1. Different terminology - similar approach.

27. 2. Netnography requires constant reflection (and appropriate modifications if necessary).

28. 2. Netnography requires constant reflection (and appropriate modifications if necessary).

29. 2. Netnography requires constant reflection (and appropriate modifications if necessary).

30. 2. Netnography requires constant reflection (and appropriate modifications if necessary).

31. 2. Netnography requires constant reflection (and appropriate modifications if necessary).

32. 2. Netnography requires constant reflection (and appropriate modifications if necessary).

33. 2. Netnography requires constant reflection (and appropriate modifications if necessary).

34. 3. Key netnographic dilemma: Staying under cover or not?

35. 3. Key netnographic dilemma: Staying under cover or not?

36. 3. Key netnographic dilemma: Staying under cover or not?

37. 3. Key netnographic dilemma: Staying under cover or not?

38. 3. Key netnographic dilemma: Staying under cover or not?

39. 3. Key netnographic dilemma: Staying under cover or not?

41. 1. What are possible advantages of reduced consumption for consumers?

42. 1. What are possible advantages of reduced consumption for consumers?

43. 1. What are possible advantages of reduced consumption for consumers?

44. 1. What are possible advantages of reduced consumption for consumers?

45. 1. What are possible advantages of reduced consumption for consumers?

46. 1. What are possible advantages of reduced consumption for consumers?

47. 1. What are possible advantages of reduced consumption for consumers?

48. 1. What are possible advantages of reduced consumption for consumers?

49. 2. The Compact movement and Netblography

50. 2. The Compact movement and Netblography

51. 2. The Compact movement and Netblography

52. 2. The Compact movement and Netblography

53. 2. The Compact movement and Netblography

54. 2. The Compact movement and Netblography

55. 2. The Compact movement and Netblography

56. 3. The key findings

57. 3. The key findings

58. 3. The key findings

59. 3. The key findings

60. 3. The key findings

61. 3. The key findings

62. 3. The key findings

63. DISCUSSION

64. DISCUSSION

65. DISCUSSION

66. DISCUSSION