Marketers can’t stop talking about social media, but how many understand how it can help them meet critical business objectives? Or what tools are available to analyze social media, how they compare, and which one is best suited for market research and brand managers?
This NetBase presentation will teach you:
How social media impacts your sales funnel.
Why understanding specific customer themes is important.
How to quantify conversations and get actionable insights that strengthen your brand.
How to use social analytics tools to efficiently get valuable competitive insights.
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
Creating digital, social media and mobile optimized content for the web and ecommerce strategies for consumer marketing in Asia Pacific - from Waggener Edstrom, WE Studio D, APAC, Asia Pacific
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...Zaheer Nooruddin
Creating digital, social media and mobile optimized content for the web and ecommerce strategies for consumer marketing in Asia Pacific - from Waggener Edstrom, WE Studio D, APAC, Asia Pacific
Covers ROI of email. Consumer preference for email. Benefits of email. Explanation of permission for email: opt-in vs opt-out. Highlights CAN SPAM rules. Discusses deliverability of emails. Reviews lead nurturing through email. Explains scoring leads. Gives examples for email content, frequency and recency. Shows email data on timing, open rates, click through rates, device statistics, and subject lines. Details two email case studies.
All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
This presentation was delivered to attendees of the VT/NH Marketing Group business marketing seminar held in Lebanon, NH. It's a great package of actionable content for b2b sales and marketing professionals. Enjoy!
Mapping Mind & Method: The Buyer's Journey in the Age of Inbound CommerceHubSpot
As merchants we are often too focused on engaging customers at the moment of purchase. This leads us to overly rely on expensive outbound acquisition activities that are often ineffective. Join Danny Essner, Head of Merchant and Partner Marketing at Magento, and Sam Mallikarjunan, Head of eCommerce Marketing, to learn how to map customer buying journeys and leverage Inbound Commerce to engage and win customers before they’re ready to buy. In this webinar we’ll show you how to build long-term customer relationships that optimize for customer lifetime value.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
Aspect Level Sentiment Analysis for Arabic LanguageMido Razaz
This is the presentation I used in my proposal seminar for master degree in ISSR.
the thesis about Aspect Level Sentiment Classification for Arabic Language.
Any further info. please contact me at (razaz_2006@hotmail.com)
Covers ROI of email. Consumer preference for email. Benefits of email. Explanation of permission for email: opt-in vs opt-out. Highlights CAN SPAM rules. Discusses deliverability of emails. Reviews lead nurturing through email. Explains scoring leads. Gives examples for email content, frequency and recency. Shows email data on timing, open rates, click through rates, device statistics, and subject lines. Details two email case studies.
All businesses should be taking advantage of the internet for marketing their brand, generating leads, nurturing their existing customers, and reducing expense. Find out what major components are important for an overall internet marketing strategy.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate!
Om September 18th 2015 Frank Terlep, CEO and Lead Sherpa of Summit eMarketing Sherpa’s introduced more than 250 Canadian Collision Industry Forum attendees to several tools, technologies and techniques today’s Canadian collision repairers, insurers and other industry participants need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.”
This presentation was delivered to attendees of the VT/NH Marketing Group business marketing seminar held in Lebanon, NH. It's a great package of actionable content for b2b sales and marketing professionals. Enjoy!
Mapping Mind & Method: The Buyer's Journey in the Age of Inbound CommerceHubSpot
As merchants we are often too focused on engaging customers at the moment of purchase. This leads us to overly rely on expensive outbound acquisition activities that are often ineffective. Join Danny Essner, Head of Merchant and Partner Marketing at Magento, and Sam Mallikarjunan, Head of eCommerce Marketing, to learn how to map customer buying journeys and leverage Inbound Commerce to engage and win customers before they’re ready to buy. In this webinar we’ll show you how to build long-term customer relationships that optimize for customer lifetime value.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
Aspect Level Sentiment Analysis for Arabic LanguageMido Razaz
This is the presentation I used in my proposal seminar for master degree in ISSR.
the thesis about Aspect Level Sentiment Classification for Arabic Language.
Any further info. please contact me at (razaz_2006@hotmail.com)
This presentation was part of my graduation project which we have done during the spring semester of 2013 it talked about how we extracted sentiment from tweets using data-mining and NLP methods
Emotions Affect Markets in Predictable Ways: Behavioral Finance and Sentiment...Cristian Bissattini
Financial markets are not purely rational. Emotions play a large part in stock pricing. H2O Sentiment Analysis captures these emotions, the “animal spirits” coined by Keynes, through social media post messages.
We employ a novel way to capture and quantify sentiment based on authors' credibility, namely tracking the accuracy of past recommendations. Our results provide evidence that there is strong and useful information on investor sentiment and likely stock market movements.
Our research (done in collaboration with the Università della Svizzera italiana) has demonstrated that we can use this information in order to make predictions about stock price changes and to implement trading strategies based on sentiment analysis that perform, on average, better than traditional investment strategies like Buy and Hold or Moving Averages.
Can Deep Learning solve the Sentiment Analysis ProblemMark Cieliebak
Sentiment analysis appears to be one of the easier tasks in the realm of text analytics: given a text like a tweet or product review, decide whether it contains positive or negative opinion. This task is almost trivial for humans, but it turns out to be a true challenge for automated systems. In fact, state-of-the-art sentiment analysis tools are wrong on approx. 4 out of 10 documents.
Current sentiment analysis tools are rule-based, feature-based, or combinations of both. However, recent research uses deep learning on very large sets of documents.
In this talk, we will explain the intrinsic difficulties of automated sentiment analysis; present existing solution approaches and their performance; describe an architecture for a deep learning system; and explore whether deep learning can improve sentiment analysis accuracy.
Make a query regarding a topic of interest and come to know the sentiment for the day in pie-chart or for the week in form of line-chart for the tweets gathered from twitter.com
This is one of the tools of the Conversation Manager: understanding conversations about your brand: both online & offline. We use the input of the research to develop brand & company conversation strategies.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
A primer on Social Media & how to build a social media plan. References: Groundswell (book by Forrester Analysts), Social Media Metrics, Trust Agents, ClueTrain Manifesto etc
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
“But I’m a small business owner. I don’t have time for research,” you say? On the contrary, you do and you’d better. In this tag-team presentation, GDC’s Marketing Manager Elizabeth Anderson and Cultural Anthropologist/Ethnographer Tim Craig, Ph.D. will walk you through how anyone on any budget in any time constraint can easily make use of the best research available. Tim will talk about conducting primary research (through simple, quick focus groups and interviews) and validating secondary research so you don’t take some reporter’s skewed interpretation as fact. Elizabeth will show you how easy it is to utilize social monitoring and website analytics that will assist in collecting data, as well as how to make sense of all those numbers. And together they’ll show you how these two processes can work simultaneously and continuously. That way, your customer insight will be as informed, relevant and constant as all your other business operations.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
My favorite brand of dark chocolate is TCHO. I was curious to see what other people thought of it so I conducted this perception study using social media. I hope you enjoy the analysis as much chocolate itself ;-)
UPDATED Netnography Case Study on Listerine by NetBaseNetBase
This netnography on Listerine done using the ConsumerBase tool from NetBase identifies and provides insight into customer perceptions and behaviors regarding Listerine.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
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➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The Parable of the Pipeline a book every new businessman or business student ...
Netbase AMA Sentiment Analysis Presentation
1. Today’s Speakers Stephen Rappaport Knowledge Solutions Director, The ARF Author: Listen First! Dave Evans Author: Social Media Marketing Lisa Joy Rosner CMO, NetBase Eliska Johnson Global Project Consultant Knowledge & Insights
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3. Dave Evans Author: Social Media Marketing Twitter: @evansdave Blog: ReadThis.com
9. The Impact of Conversations consumer-generated (Think “megaphone”) marketer-generated (Think “funnel”) word-of-mouth conversion impact use form opinion talk be aware consider buy
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14. Stephen Rappaport Knowledge Solutions Director, The ARF Author: Listen First! Twitter: @steverappaport Blog: listenfirst.thearf.org
15. Listening is … The study of naturally occurring signals conversations, behaviors and biometrics That may, or may not, be guided To bring the voice of people’s lives into the brand What people say, do and feel Emotions, mindsets, cultures Not just online sources Interdisciplinary
16. Two Ways to Think About Brands Creates Competitive Advantage Source: http://www.senseandrespond.com/?page_id=7
17. Gain Competitive Edge through Signal Advantage The ability to capture, interpret and act upon signals from rich and dynamic data Advantage therefore accrues to companies that can focus on the right information , extract the relevant signals , process them rapidly, and modulate their organization’s behavior accordingly.
18. Signal Advantage Will Shift Research Investments Innovation Sense/Respond Evaluation
19. Market Research Will Deliver More Value Market research as “order takers” Market research as strategic foresight organization Traditional Market Research Business Contributors Strategic Insights Organization Insights as a Competitive Advantage 1 2 3 4 90% of benchmarked companies are clustered in bucket one and two
32. What are Consumers Saying Online? I prefer Coke Zero because it feels like I'm doing something moderately healthy with my diet even though I've heard horror stories about aspartame. Nothing is better than Coke Zero. I can remember the first time I ever had one at some dumpy gas station. It's like a bottle full of AWESOME . My husband drinks a lot of Coke Zero too, mainly because he watches his weight very meticulously. I switched from Coke to Coke Zero mainly because I like the taste of Coke Zero better. I also went with Coke Zero over regular Coke since that was another easy 200-300 calorie saving . I drink Coke Zero because of the taste . Then I drink Coke Zero 'cause it wakes me up more than coffee, and in about twenty minutes or less, I'm at work, miserable but determined . Coke Zero is pretty gross . Coke zero is just bland . Cherry Coke Zero tastes GREAT . Pepsi Max and Coke Zero are pretty similarly disgusting to me Somebody tell me what chemical I don't have a taste for. Coca Cola Zero, Fanta Zero, Sprite Zero etc the taste is so disgusting I can only express it fully in my native language and it isn't much healthier anyway, they just replaced the sugar with the sweetener aspartame . Secondly Coke Zero is GROSS . Coke Zero is an impossibly bad product.
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36. Join Us For 11 for ‘11 Managing the Mess: 11 Tools To Manage Social Media Wednesday, March 16, 2011 11:00 am/PT
Editor's Notes
Ladder: Consumption (reading an ad) Curation (rating someone’s photo) Creating (posting your own video or blog entry) Collaboration (working with other members of your social network.) Collaboration builds long-term stcikiness, leads to trial, purchase and experience-based advocacy for the brand, product or service.
American Express created OPEN Forum, a place where members can talk TO EACH OTHER.
Boingo is always watching Twitter – can spot problems quickly. Customers feel attached as a result and engage socially with the brand.
But in the Information Age, peripheral vision investments become especially important because they can: extend the number and types of signals we are able to sense. nurture an ability to transform new signals into meaning, rather than dismiss them as meaningless noise. Individuals must become adept at changing their local context appropriately, and organisational leaders must become skilled at continually adapting the global enterprise context (what are we here to achieve, what are the boundaries on acceptable behaviour, and how do we relate to one another). They cannot do this if they are not exposed to the new signals that first emerge on the periphery. enable role-specific managing-by-wire support, which makes possible order of magnitude decreases in sense-and-respond cycle time by key decision-makers.
Grounded theory: the first step is data collection, through a variety of methods. From the data collected, the key points are marked with a series of codes , which are extracted from the text. The codes are grouped into similar concepts in order to make them more workable. From these concepts, categories are formed, which are the basis for the creation of a theory , or a reverse engineered hypothesis. This contradicts the traditional model of research, where the researcher chooses a theoretical framework, and only then applies this model to the studied phenomenon