NetBase offers a digital response tracking solution that provides marketers insights into how their social media messages are spreading, who is driving conversations, which messages are resonating, and the sentiments being generated. This helps marketers make informed corrections to improve engagement and revenue. The solution tracks activity on social networks and company sites, and provides metrics on reach, sentiment, influencers, and more. Custom dashboards can be created to monitor key performance indicators. The solution is powered by NetBase's enterprise social intelligence platform that processes billions of social posts to extract structured insights.
Digital Marketing Analytics: Get the big picture on performanceGoodData
Take your buyers and business on a journey. GoodData’s completely connected digital marketing analytics bring all your data together for a full view into buyer behavior, campaign performance, and revenue contribution. Read the brief to learn more.
Digital Marketing Analytics: Get the big picture on performanceGoodData
Take your buyers and business on a journey. GoodData’s completely connected digital marketing analytics bring all your data together for a full view into buyer behavior, campaign performance, and revenue contribution. Read the brief to learn more.
Oktopost Rated #1 Among the Top 10 Social Media Management Platforms in Ventu...Oktopost
VentureBeat Insight recently surveyed 1,133 social media marketing managers to find out which tools they use, and which ones give the most value. Oktopost, the only social media management platform developed especially for B2B marketers, ranked the highest in key features, among the top 10 social media marketing tools from the survey.
Source: http://insight.venturebeat.com/report/social-media-management-tools-tactics-and-how-win
Social Media Command Center - What's the Point?Avinash Joshi
All brands today need a social media command center. This deck talks about the use cases of social media command centers - the What of it and also covers a few of the successful ones with brief case studies.
Social Media Command Center - Simplify360Simplify360
The objective of this deck is ;
1. To showcase the strength of Simplify360 as a Social
Business Intelligence Platform.
2. To illustrate how you can use Simplify360 across
business functions of an organization.
3. To demonstrate how your organization can benefit from
setting up Social Media Command Center
In this presentation, we take a look at some of the best (and free) tools to help you stay ahead of your competitors and make social media management easy.
This presentation was delivered by Michal Nemcok and Matej Kukucka of Marketing Player in September of 2016 in Prague.
Special thanks to Denisa Zidekova for helping organize the event.
A good article about Social Media Management tool Hootsuite: https://www.marketingplayer.com/social-media/social-media-management-pick-month-hootsuite/
For more, visit www.marketingplayer.com.
As part of the award-winning SUBSCRIBERS, FANS, & FOLLOWERS research series, we surveyed hundreds of digital marketers on the tactics they’re using today to gain more invested, more engaged audiences across every digital channel. From mobile apps to email, consider this data your catalyst for audience growth brainstorming and success.
In this case study, we'll discuss how a leading IT systems and services provider, was able to increase the performance of their existing Marketo instance using the Oktopost integration. With the added data, they were able to better score and nurture their leads, which led to leads moving to sales faster.
Data is of no use if you don’t know what to do with it. 2013 will see brands increasingly looking for social media data analysts who understand what to do with big data and how to use it for business results.
Oktopost Rated #1 Among the Top 10 Social Media Management Platforms in Ventu...Oktopost
VentureBeat Insight recently surveyed 1,133 social media marketing managers to find out which tools they use, and which ones give the most value. Oktopost, the only social media management platform developed especially for B2B marketers, ranked the highest in key features, among the top 10 social media marketing tools from the survey.
Source: http://insight.venturebeat.com/report/social-media-management-tools-tactics-and-how-win
Social Media Command Center - What's the Point?Avinash Joshi
All brands today need a social media command center. This deck talks about the use cases of social media command centers - the What of it and also covers a few of the successful ones with brief case studies.
Social Media Command Center - Simplify360Simplify360
The objective of this deck is ;
1. To showcase the strength of Simplify360 as a Social
Business Intelligence Platform.
2. To illustrate how you can use Simplify360 across
business functions of an organization.
3. To demonstrate how your organization can benefit from
setting up Social Media Command Center
In this presentation, we take a look at some of the best (and free) tools to help you stay ahead of your competitors and make social media management easy.
This presentation was delivered by Michal Nemcok and Matej Kukucka of Marketing Player in September of 2016 in Prague.
Special thanks to Denisa Zidekova for helping organize the event.
A good article about Social Media Management tool Hootsuite: https://www.marketingplayer.com/social-media/social-media-management-pick-month-hootsuite/
For more, visit www.marketingplayer.com.
As part of the award-winning SUBSCRIBERS, FANS, & FOLLOWERS research series, we surveyed hundreds of digital marketers on the tactics they’re using today to gain more invested, more engaged audiences across every digital channel. From mobile apps to email, consider this data your catalyst for audience growth brainstorming and success.
In this case study, we'll discuss how a leading IT systems and services provider, was able to increase the performance of their existing Marketo instance using the Oktopost integration. With the added data, they were able to better score and nurture their leads, which led to leads moving to sales faster.
Data is of no use if you don’t know what to do with it. 2013 will see brands increasingly looking for social media data analysts who understand what to do with big data and how to use it for business results.
The role of social media in decision-making accelerated in 2020. According to recent research, social media is the first interaction your clients have with your business.
ROIALTY puts real-time customer profiling at the core of your marketing ecosystem so that you can stop guessing and start knowing how to make better business decisions and drive ROI.
Businesses are trying to collect as much data as they can in attempt to learn more about their customers, aiming at personalizing customer experience. But how can they strengthen these data in a way that truly gives back a meaningful view of their customers that leads to relevant interactions and relationships?
ROIALTY is based around a simple truth: modern consumers publicly share information about their relationships, passions, desired products and holiday plans via social networks. Every single social interaction, if timely collected and properly interpreted, is an opportunity to better understand your customers and to get in touch meeting their expectations.
SOCIAL INTELLIGENCE identifies people interested in your brand and builds rich marketing personas suggesting the right content and placement to reach and thrill each of them.
DIGITAL ENGAGEMENT personalize customer experience with gamification and tailored missions and rewards, enhancing conversion rates.
CUSTOMER PROFILING enriches your CRM with demographic, psychographic and behavioral data and nurtures your marketing automation platform with real-time customer-centric events.
BizViz is a unique BI platform that was built to give users better knowledge and insight into their business. It enables users to assemble data from multiple structured, semi-structured, and unstructured data sources.
BizViz helps analysts provide Descriptive, Diagnostic, Predictive, and Prescriptive analytics in the cloud, on mobile devices, and on-premise. The BizViz platform intersects SMAC (Social Media, Mobility, Analytics, and Cloud). Users can build and interact with dynamic, information-rich dashboards from any device and will be able to enter real-time data from mobile devices.
YouScan Company Overview - Social Media Listening with Visual Insights.pdfAlexander Sirach
Social Media Listening
with Visual Insights
Get to know your customers on a whole new level with AI-powered analysis of text, images, and audience data from social media.
This is our story
Back in 2009, it was quite challenging for companies to instantly collect brand mentions and get in-depth analytics based on this data. This was the moment when YouScan was created - a pioneering social media listening tool.
With the continuous improvement of the product, YouScan quickly became the #1 solution for social media monitoring in the Eastern Europe. The team started to work with world-renowned brands and agencies, such as Nestle, Unilever, Ipsos, and Samsung.
In 2018, YouScan introduced its breakthrough image recognition technology called ‘Visual Insights’, and the same year the team decided to conquer the global market.
Global recognition didn’t take long. In 2019, Gartner recognized YouScan as ‘Cool AI Vendor for Marketing’ and Saas Advisor named YouScan a Visual Analysis Category Winner in Martech-Challenges.
YouScan continued to expand and opened offices in New York, Mexico City, Limassol, and Warsaw. Two years in a row - 2020 & 2021 - it received the MarTech Breakthrough Award in the "Best Social Media Monitoring Software" category.
Today, the YouScan team is committed to bringing the best-in-class AI technologies to companies across the world, making it easier to listen to their customers every day.
DATACTIF®SoNetA is an Enterprise Social Intelligence Platform based on artificial intelligence and part of the DATACTIF Suite of Big Data Analytics series. Combining Social Networks Analysis and Text Mining, DATACTIF®SoNetA offers each enterprise the possibility to increase profitability by applying state of the art : Sentiment Analysis-Influence Analysis-Communities Detection-Terms Extraction-Polarization-Social Media Performance Evaluation
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
Facebookster focuses on strategic Facebook application development. At Facebookster, we have professional Facebook application developers who are well trained and well equipped with all the skills and technical requirements for a perfect Facebook application.
Social media in the enterprise has predominantly been a haven for marketers, who use its power to engage target audiences along multiple points of the conversion funnel, while being able to track the eicacy of messages and content in a very precise way.
https://runfrictionless.com/b2b-white-paper-service/
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My favorite brand of dark chocolate is TCHO. I was curious to see what other people thought of it so I conducted this perception study using social media. I hope you enjoy the analysis as much chocolate itself ;-)
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Digital response tracking solution
1. ENTERPRISE SOCIAL INTELLIGENCE
DIGITAL RESPONSE TRACKING
Craft Better Digital Campaigns With
a Deep View of the Social Response
Measuring Activity Doesn’t Guide Action
Most brands are investing significant resources in content
marketing and social community management – whether
through brand pages on Facebook, Google+, Twitter, YouTube,
or Pinterest or on their own web properties. However, the
metrics available to measure the impact of content marketing—
views, “likes,” shares, comments, and combined measures such
as People Talking About This (PTAT)—provide little guidance as
to why a particular digital strategy worked or missed the mark.
Digital marketers need intelligence that is actionable and that guides them to future success.
Understand Reach, Relationships, Relevancy, and Response
NetBase’s digital response tracking solution offers a business-ready template to monitor and
measure activity on leading social networks as well as company-owned public forums or blogs.
Built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and
web-based application builder, the solution gives digital marketers instant analytics showing them:
How their messages are spreading
Who is driving the conversations and when they are happening
Which messages are resonating
What sentiments and emotions they are generating
BENEFITS
MAKE FASTER COURSE
CORRECTIONS that
improve engagement levels
and resulting revenue
INCREASE CAMPAIGN
REACH by identifying key
influencers and prospects
ENGAGE MORE PEOPLE
by speaking the
customer’s language
UNDERSTAND deep social
response to campaigns
Use this information to make informed course corrections that put content marketing
campaigns on the best path to success.
Fine-tune Your Digital Response KPIs
The NetBase digital response tracking solution
measures digital activity (“likes,” comments, shares,
etc.) as well as net sentiment, likes and dislikes, and
even emotions expressed in commentary. It also
provides metrics on influential authors and influencers,
including demographic insights. With the NetBase
enterprise social intelligence platform, you can quickly
create custom dashboards that fine-tune these metrics to track the Key Performance Indicators
(KPIs) that make the most sense for your company and your digital strategy.
Benchmark Against Your Competitors and Analyze Trends
NetBase makes it easy to create dashboards and reports that compare your brand’s metrics to
competitors. And up to one year of social data is always available so that you can look at digital
response trends in a historical context.
Track All of Your Social Channels in One Place
The NetBase solution operates across all of your digital channels—Facebook, Google+, Twitter,
Pinterest, and public-facing corporate web properties—so that you can measure and report on
success more efficiently. At the same time, you can create distinct metrics for each site (e.g.
Facebook versus Twitter) in order to reflect its unique interaction patterns. You display these
metrics on one or more dashboards.
KEY FEATURES
Measure and compare
digital response in real-time:
reach, net sentiment, likes
and dislikes, emotions,
and behaviors expressed
in commentaries
Benchmark against
the competition
Identify influential authors
and their profiles, including
gender and age if avaialble
Create dashboards
for specific digital
marketing audiences
Review actual conversation
verbatims on-demand