The document discusses key factors for successful email marketing campaigns, including rapid deployment, lower costs, increased response rates, improved tracking and flexibility, and greater return on investment. It also covers how to use email marketing for sales, traffic building, and relationships. Additional sections provide tips on email design, creative email construction, and legal aspects of email marketing.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
Presentation on the impact of CASL and the approach to developing an effective Email Marketing program; one that engages prospects and nurtures sales leads. CASL addresses the consent aspect of your email marketing, but are you fully addressing the 3 C's - Content, Conversion and Consistency?
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
Presentation on the impact of CASL and the approach to developing an effective Email Marketing program; one that engages prospects and nurtures sales leads. CASL addresses the consent aspect of your email marketing, but are you fully addressing the 3 C's - Content, Conversion and Consistency?
How do you get the most out of email marketing and turn it into a powerful tool for your hotel?
This month's online seminar gives insight into best practice guidelines on email marketing and helps make your communications more effective. Customised and integrated email marketing campaigns allow you to build engaging and profitable relationships with your customers. We will give you tips on how to ensure you achieve the highest open rates, click-through rates and return on investment from your email marketing activity.
The recording of this session is available by emailing training@avvio.com
Sign up for more hotel marketing webinars from Avvio by emailing training@avvio.com
Want to know what is email marketing and how it helps businesses. Want to know more about email marketing features and what email it has to offer...then this is the perfect email marketing guide for you to get better understanding. (www.emailit.co)
Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator!
As a result of attending our Email Marketing and Digital Copywriting, over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
Join us to learn how to:
- Develop your content strategy
- Personalise your content: understand your audience
- Top tips for proofing your content
- SEO in your content
- Creating lead nurturing content
Email marketing secrets from iContact's Chuck Hester. Presented at REMarTech on April 28, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.
Seen differently, best practices are a race to an average. Maybe it's time to rethink your email strategy and challenge the status quo. Because, innovation happens when you try new things.
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011ion interactive
From landing pages to post-click marketing. Advanced strategies to help you increase your conversion rates from Scott Brinker (ion interactive) and Sally Lowerly (iContact).
2017 dsdet two truths and a lie - aloreLeslie Alore
Email marketing delivers the highest ROI of any other marketing channel. Email marketing is hard. By now, most marketers have figured out the secrets to doing it well. One of these statements is a lie.
By the end of this session, you’ll be able to call me out on my lies, and know:
• how to make calls to action that work and why colors matter more than you think (yes, color psychology is a thing)
• how to understand and manage your sender score – IP warming hurts
• your marketing automation tool is tricking you into sending bad emails
• what the robots that decide your email deliverability fate care about
• how great subject lines could ruin your click-through rates
How do you get the most out of email marketing and turn it into a powerful tool for your hotel?
This month's online seminar gives insight into best practice guidelines on email marketing and helps make your communications more effective. Customised and integrated email marketing campaigns allow you to build engaging and profitable relationships with your customers. We will give you tips on how to ensure you achieve the highest open rates, click-through rates and return on investment from your email marketing activity.
The recording of this session is available by emailing training@avvio.com
Sign up for more hotel marketing webinars from Avvio by emailing training@avvio.com
Want to know what is email marketing and how it helps businesses. Want to know more about email marketing features and what email it has to offer...then this is the perfect email marketing guide for you to get better understanding. (www.emailit.co)
Stuck in the slow lane with your email marketing? Get in the fast lane with CommuniGator!
As a result of attending our Email Marketing and Digital Copywriting, over 90% of previous attendees have committed to change their content marketing strategy and many have gone on to work with us further.
Join us to learn how to:
- Develop your content strategy
- Personalise your content: understand your audience
- Top tips for proofing your content
- SEO in your content
- Creating lead nurturing content
Email marketing secrets from iContact's Chuck Hester. Presented at REMarTech on April 28, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.
Seen differently, best practices are a race to an average. Maybe it's time to rethink your email strategy and challenge the status quo. Because, innovation happens when you try new things.
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011ion interactive
From landing pages to post-click marketing. Advanced strategies to help you increase your conversion rates from Scott Brinker (ion interactive) and Sally Lowerly (iContact).
2017 dsdet two truths and a lie - aloreLeslie Alore
Email marketing delivers the highest ROI of any other marketing channel. Email marketing is hard. By now, most marketers have figured out the secrets to doing it well. One of these statements is a lie.
By the end of this session, you’ll be able to call me out on my lies, and know:
• how to make calls to action that work and why colors matter more than you think (yes, color psychology is a thing)
• how to understand and manage your sender score – IP warming hurts
• your marketing automation tool is tricking you into sending bad emails
• what the robots that decide your email deliverability fate care about
• how great subject lines could ruin your click-through rates
An Internationa Advertising & Marketing Agency- Epage global profile 2014jahangirasms
An International Marketing & Advertising agency engaged wiith various clients in Saudi Arabia, UAE and India.... Specialized in Media Buying, Digital Marketing, Social Media set up and managerment, along with Brand Activation, dry/wet sampling, Branding & Media related supplies, market research, product launches, etc., and all those remaining activities required to ensure business growth with optimum ROI.
Learn about publicly available online resources for the U.S. Supreme Court. Presentation intended for library school students but offers enough information for someone who is curious about the topic.
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Traction Conf
TractionConf.io 2017. Email is the foundation of a successful customer communication strategy and plays a vital role in driving growth and the bottom line. In this session, SendGrid CMO, Scott Heimes leverages data insights and customer examples to reveal the 5 rules for building a strong and effective email program. He'll also share actionable insights on email deliverability and demystify the art and science behind ensuring your emails get to the inbox.
Nonprofits are using email marketing to build support, rally volunteers, and give donors faster, easier, and more efficient ways to contribute.
Join us to learn best practices to strengthen your email marketing.
This presentation covers the best way to:
• Structure and send your emails
• Write compelling subject lines
• Segment and maintain your lists
• Analyze your campaigns for effectiveness
Presentation by Fathom for Tech4Good Cleveland which is an informal local group to network with colleagues and collaborate, educate, brainstorm and share best practices regarding technology in the nonprofit world. Participation in Tech4Good Cleveland events and access to its resources is entirely free. Tech4Good Cleveland is program of NTEN: The Nonprofit Technology Network. NTEN provides nonprofit professionals with technology trainings, research, and a vibrant and supportive community.
Email marketing for B2B and B2C (ecommerce)HandySends
Email marketing has been the top performance marketing channel for business for decades. and this slide share has highly actionable solutions for Email marketing for B2B and B2C eCommerce business.
Improve your email strategy by finding out what content to send, how segmentation can benefit you and what type of response to expect and how to interpret it. Presented by Matt Kalish, Small Business CRM Manager and Jo Ann Anderson, Marketing Communications Manager
Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago.
Pretty quickly, most people had a personal email address and were checking their email, making it a powerful tool to communicate with people.
What is Email Marketing?
Short for electronic mail, email is the sending of messages to one or more recipients, distributed by electronic means via the internet.
Email marketing is a digital marketing strategy that uses email to develop relationships with prospective customers and maintain and strengthen relationships with current customers.
The end goal is to influence these people to make a purchase and be ongoing customers.
Some of the benefit of email marketing to businesses include:
• Brand awareness – keeps the brand top of mind and people informed about what you offer.
• Speed – a quick output and quick response for lead generation.
• Segmentation – allows you to selectively email members of your database depending on their behaviours.
• Cost-Effective – Low cost per contact for customer acquisition. A better return on investment many other forms of marketing.
• Targeted – you are sending relevant materials to your audience.
• Customer Dialogue – encourages a two-way dialogue with customers, where communication is one way with many other marketing methods.
• Trackable – Analytics allows you to track the performance of your emails.
• Conversion - turn prospects who are interested in your industry or your products/services into customers.
• CRM – customer relationship management helps maximise the lifetime value of customers by increasing customer retention and repeat purchases.
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017HighRoad Solution
Clothes go out of style. Haircuts & facial hair go out of style. Shoes go out of style. Style is everything and especially in digital. Think about it—fonts, images, website layout—they all have a style that tells the user whether your organization “gets it” or not. We update our website before our email templates even though email is the #1 communication device that’s representing your organization’s brand to the member. For many of us, our emails are extremely out of date and need a makeover! Join this webinar to learn the looks and techniques that make people view your email as befitting a vibrant community.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Email Marketing Course: HubSpot Academy [ALL YOU NEED]Milap Bhanderi
This document is designed with a view to spread knowledge regarding Email Marketing and its different concepts like Open rate, Click rate, CTA, Email Deliverability and what affects those concepts. In this document, you will have each and every chapter of HubSpot Academy Email Marketing Certificate Course(2018) and that too in very simple and understandable language and point-to-point notes with diagrams.
Let’s look at how business owners can write B2B sales emails. Please note that this article is dedicated to B2B emails specifically. All of the following recommendations are based on our B2B marketing experience.
https://belkins.io/how-to-write-b2b-sales-email
Free Webinar: E-Mail Blasts Made Easy: Best Practices Revealed!June Bachman
Email marketing remains the most effective online marketing way to directly reach your prospects and clients. Join Wendy and June of bWyse to explore strategies for improving your open rates, customer engagements and how to grow your contact lists. Register to attend our FREE webinar and learn how to create professionally designed, effective email marketing campaigns that drive more traffic to your website.
At the end of our edutainment workshop you will:
-Understand the tools for designing emails
-Be able to grow your contact database
-Know how to leverage social media with your email
-Have an email marketing strategy you can implement
-Understand the different types of email campaigns
-Be able to improve sales conversions through email
-And much, much more!
Email marketing allows you to easily keep in touch with your customers. It is one of the most effective ways to retain your customer base. Join us to learn the key leverage points for a successful email marketing campaign.
2. 5 key factors driving the email revolution
1 Rapid Deployment
email dramatically decreases the amount of time it takes marketers to develop and
deploy a direct marketing campaign.
2 Lower Cost of Delivery
email marketing campaigns eliminate postage, paper and printing that, according to
Forrester Research, account for 60% of the cost of a direct mail marketing campaign.
3 Increased Response Rates
The targeted and personalized nature of permission based email marketing
campaigns generates significantly higher response rates than traditional direct
marketing campaigns.
4 Improved Tracking and Analysis, Flexibility, Manageability
email marketers can easily retrieve and analyze campaign results and frequently
change their marketing campaigns in response to market factors and consumer
feedback.
5 Greater Return on Investment
The cost-effectiveness, speed of delivery and increased response rates associated
with email marketing campaigns result in a greater return on investment than
traditional direct marketing campaigns.
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3. How to use email marketing?
Sales Generation Traffic Building Relationship mkt
E-MAIL MARKETING
Promo‟s E-newsletters
ACTIVATE THE CLIENT MARKET ACTIVATE PROSPECT MARKET
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4. Belgian Email Marketing Benchmarks
Absolute metrics and figures delivered by:
WDM/Permesso.be
Neckermann
Mobistar
Concentra
EmailGarage
Rabobank
De Persgroep
Addemar
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12. The anatomy of an email
The constitution of an email is determined by
3 main parts:
• The address fold
• The Johnson Box
• The body of the email
Every one of these 3 items will have a major
impact on the success of your email campaign.
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13. The address fold
The address fold holds 4 main components:
• The from address
• The from name
• The reply address
• The subject line
Each of these 4 components have a particular impact on the success of your email
marketing campaign.
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14. The from address & from name
The from Address
• The from address is a brand builder
• Using the same from address in every campaign will have an impact on the
reputation of your IP. People will have the ability to white list you according to
the from address.
• Using a personalized from address can have a positive impact on how people
perceive your brand. This is mainly true for B2C campaigns.
The from Name
• The from name is even more a brand builder. It mostly caries the name of the
company.
• If possible, personalize the from name as if it is coming from a real person. This
will have a positive impact on the brand perception.
10 October 2012 | 14
15. The reply address & subject line
The reply address
• It is important to use a valid reply address instead of the well-known no-reply.
People can react via a reply (and you certainly do not want to lose that).
• In the case of a malfunctioning of, e.g. the unsubscribe mechanism, not having a
no-reply is crucial. It is a common practice to ask for an unsubscribe via a simple
reply. A no-reply function will only motivate the receiver to hit the spam button.
This spam function is an important factor on measuring the reputation of your IP.
The subject line
• The subject line is the most important component of your address fold.
• Include a clear call to action in your subject line.
• Using values, discounts, urgency or exclusive deals will increase the effectiveness
of your subject line.
• Consider the subject line as a Twitter post. It has to be short, effective and
teasing.
• The subject line is what makes you open the email and start reading it.
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16. Measuring the effectiveness of the
address fold.
• To measure the effectiveness of your address fold you will have to look at the
unique opened ratio of your email marketing campaign.
• The easiest way is to take the number of sent emails, subtract the bounces, and
finally measure the number of opens on the remaining number of emails.
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17. The Johnson box
The Johnson box is the aria that is exposed when opening your email and looking at
the preview pane. This space will therefore determine if people will keep on reading
your email message.
• Be aware of the 5-30 rule. You only have 5 seconds to convince your reader to
keep reading your email 30 seconds longer. All this takes place in the Johnson
box.
• The Johnson box must therefore include a clear call-to-action.
Do I have to read, click, fill in a survey, buy or register for an event?
• Be sure to include several links in your Johnson box.
• If possible, start your message with a name personalization.
• Be sure not to use an image only banner, or people will only see a red cross of
images disabled in it.
• Therefore, always include text links in your Johnson box.
• In newsletters, it is also advised to include bookmarks in the Johnson box. These
bookmarks are text links referring to the actual content of the email. They are
also considered to give you an instant impression of the exact content of the
email.
10 October 2012 | 17
18. Measuring the effectiveness of the
Johnson box.
• The Johnson box is typically one of the most difficult areas to measure.
Measuring the effectiveness of your Johnson box will require some analytical
insights on your data.
• To closest you can get in measuring the effectiveness of the Johnson box is to
look to the opened ratio and to look to the actual click-through ratio of the
email. Also the click-through within this area is to be taken into account.
• If your opened ratio is significantly higher than your click-through ratio, this
could indicate that your Johnson box wasn’t clear enough and people weren’t
motivated to go through the actual body of the email, or that the actual content
of the email wasn’t relevant enough.
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19. The body of the email
The email body is certainly the most important element of your email campaign. It is
this space that will determine the final effectives of your email marketing campaign.
The email body is all about relevance - bringing the right message to the right person
at the right moment and in the right tone of voice.
• The only purpose of the email body is to generate a click; the actual message has
to be written on a landing page.
• Make your body copy scanable by using white spaces and using bold and italic to
emphasis relevant items.
• The body message should fulfill the promise you made in your Johnson box.
• Include several links in your email body.
• When using links, try not to use the “read more” principle, but include a real call
to action in that link.
• Images should only be used with moderation and only if they give added value to
the content
• Your email body content should be readable and make sense even with disabled
images.
10 October 2012 | 19
20. Measuring the effectiveness of email
body.
• The effectiveness of the email body is measured by the actual unique click-
through.
• Take the number of unique opens on your message and compare this with the
unique click-through of the message. If the gap between unique opened and
unique click-through is too high, your message was not relevant enough or the
structure/programming went wrong.
10 October 2012 | 20
21. Email Design Tips
• Keep HTML emails to 500-600 pixels in width
• Design your emails with a minimum of images
• The use of flash and JavaScript in emails is not advised
• Beware of special characters in your emails
• It is not advised to use attachments
• Always use a valid & consistent reply address
• If possible use sniffing
• Do not design and send your email as one big image !!
• Make first URL & CTA visible without scrolling
• Don’t forget the preview pane
10 October 2012 | 21
22. Email Design Tips
Subject line: tell, don‟t sell!
• Is your from name recognizable?
• Is the key message clear in the first 50-60 characters?
• Does it describe what the email is about?
• Does it describe how the reader will benefit when he opens the email?
• Does it entice readers to open the email?
10 October 2012 | 22
24. Creative ways to construct winning emails
There must be a difference
Between high & low click through
Between high & low sales conversion
Between high & low customer brand experience
Between high & low audience email acceptance
What are the tricks?
What makes the difference between “huge success” and “not
bad”
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25. There must be a difference
Step #1
Look at & learn from magazine
covers
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26. Learn from magazine covers
Overkill of messages
Attract audience attention
Instant interaction
+ 50 years experience
10 October 2012 | 26
27. Learn from magazine covers
2 key message + a few supporting 6 equal visual messages
“What‟s in it for me”? = anwer at a glance “What‟s in it for me”? = not appealing enough
Design supporting the message One-size-fits-all design
10 October 2012 | 27
28. Learn from magazine covers
Multiple anchors & scanable design Low text accessibility
Only relevant words: facts, figures & benefits Title is not clear enough, not tangible
Good balance between image and copy Less clearer link between image & title
10 October 2012 | 28
29. There must be a difference
Step #2
Treat your email like a magazine
cover
10 October 2012 | 29
31. Construct winning emails
Navigation
including links to high valued sections & CIC
10 October 2012 | 31
32. Construct winning emails
Image + copy + key benefits
- only relevant, differentiating facts &
figures
- use of short headlines
Black & white lifestyle images
of moving people
to support the product
pictures, not distract from them
Support the product offer by
value added messages
10 October 2012 | 32
37. Lessons learned
- Your email = like a magazine cover
Limit copy to the essence
Focus on the key proposition
Invite reader to discover & to participate
Balance between copy & design
- Know who you are talking to
- Create a persona
- Talk to thém
- Define your campaign objective
Sales promo, informational news, emotional product launch,…
Create multiple formats, supporting 1 brand
E 10 October 2012 | 37
38. Always keep in mind…
Step #3
Email your audience.
Not yourself.
Not your boss.
10 October 2012 | 38
39. Legal aspects
In spamming issues, the European legislator has chosen for the
opt-in system. This means that commercial prospection is only
allowed when the recipient has given his explicit permission to
receive such communication.
Email addresses collected before the opt-in law became effective
in March 2003, can be contacted once more to obtain the
permission of the consumer. The preconditions are that the email
addresses were collected in a bona fide way, that the message
itself is non-commercial and that the consumer has the
opportunity to give his prior permission to receive commercial emails until
December 31st, 2003
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40. Legal aspects
Three obligations in Opt-in
• Prior consent
• Mandatory information
• Possibility to be removed from the commercial mailing list
ATTENTION!
The opt-in laws of the recipient's country apply
10 October 2012 | 40
41. Legal aspects
Two exceptions in Opt-in:
1. Own clients provided
• The information was collected directly from the addressee as
part of the sale of a product or service
• The contact information is only used for similar products and
services provided by the company itself
• At the moment of collection of the information, the client needs
to be able to object easily and at no cost to any further use of
its information
2. Communication to legal entities provided:
• The contact details are unpersonal (info@emailgarage.com)
• The products or services promoted are intended for the legal
entity and not for any other person
10 October 2012 | 41
42. Legal aspects
Mandatory information in Opt-in
• Each commercial mailing needs to be clearly identified as being
« publicity » and identify who send the mailing (you may not hide this
information, nor use the identity of a third party)
• Each addressee needs to be informed that at all times it can object
easily and at no cost to any further mailings; of the electronic means to
object (e.g. via e-mail, via a hyperlink, website)
Example : Text at the end of each e-mail:
“EmailGarage respects your privacy. You can ask not to receive the
EmailGarage communication at any time. You can do this by clicking
here,"Unsubscribe". Thereafter, you will no longer receive any
unsolicited communication from EmailGarage.”
10 October 2012 | 42
43. Legal aspects
Possible sanctions for spam
• Not mentioning the mandatory information: fine of 250 – 10.000 EUR
• No prior authorisation: fine of 250 – 250.000 EUR
(in case of bad faith the fine may be doubled)
• Possible emotional or commercial damages
10 October 2012 | 43
44. Thank you
eTale BVBA
Kenny Van Beeck
kenny@etale.be
tel + 32 476 29 95 49
http://www.etale.be
http://www.linkedin.com/in/kennyvanbeeck
http://twitter.com/Kvanbeeck
10 October 2012 | 44