Hannelore Grams, Head of Digital & Social Media, Greater China, Nestlé presents her experiences working with Nestlé and the wonderful new experiences their Social CRM is able to provide their customers.
Creating Remarkable Customer Experiences at Your EventHubb
When you create a remarkable customer experience for attendees at your events, they become your best marketers. In this fun and engaging session, you will learn why there's no such thing as an "offline" experience anymore, simple ways that companies can improve customer experience at events to create raving fans, and why your customers crave 1-to-1 engagement - especially in social media. Filled with tons of real-life examples, this webinar will leave you inspired to make 2019 the year of remarkable customer experiences.
Learn how to share your stories and photos to make an emotional connection with your donors. View "Powerful Storytelling," packed with practical tips to help you tell stories that engage and motivate.
Two Social Media practices marketers must master. Paul Reader, Senior Busines...Fox Parrack Singapour
Presented at Fox Parrack Singapour's Inside Knowledge Seminar, 17th June 2010.
Marketers have been clamouring to acquire knowledge and ideas on how to turn Social Media trends into tangible business value. With all the hype, discussion, tools, and possibilities it can become confusing and hard to find a focus that actually drives measurable results. This session will focus on two simple but critical Social Media practices that a typical marketer must master and offers a clear set of instructions on how to take pragmatic action.
The speakers have agreed to share their presentations on the basis that if you use any element of these presentations, please reference them as the source.
Webinar: Your Store on Social
More Leads Through Social Media Integration
Description:
Before they visit your store, Internet savvy car shoppers spend up to 11 hours online researching you. They bypass the Yellow Pages and cable ads to see what their Social network says about your reputation and inventory. Next to the Internet, a referral from friends and family is the single most-influential source leading to your store. When word-of-mouth is the way customers buy, Social Media is word-of-mouth digitized. Social Media is where buying decisions happen.
To get Social leads in your store, you need a Social strategy. Engaging your staff in the Social Media process increases your chances of success ten-fold. Sales close when a prospect is ‘warm’ or ‘hot’ due to social relationship development.
Have you made a Social Media marketing plan that integrates into your daily operation? Where does your staff fit into that strategy? Communication between your fans and your store is vital. Internal communication is key.
During this webinar you’ll learn specific Social Media strategies you’ll take back to your store and use immediately:
1. How to build your fan base quickly to generate leads
2. 2-step Social marketing process that engages fans with relevant content.
3. Simple techniques to manage Social Media effectively
4. Why getting buy in and engagement from your staff is vital to your success
5. Why a “Launch it and Leave” mentality will harm your reputation forever
Dealers have an opportunity to create a bond with their customers that’s never been available before. To manage Social Media means to embrace a very lucrative tool, a tool that drives business to your store.
Join 30-year car business veteran & Social Media expert Kathi Kruse from Kruse Control Inc. as she shares Social integration secrets that attract eager, qualified leads to your dealership.
Creating Remarkable Customer Experiences at Your EventHubb
When you create a remarkable customer experience for attendees at your events, they become your best marketers. In this fun and engaging session, you will learn why there's no such thing as an "offline" experience anymore, simple ways that companies can improve customer experience at events to create raving fans, and why your customers crave 1-to-1 engagement - especially in social media. Filled with tons of real-life examples, this webinar will leave you inspired to make 2019 the year of remarkable customer experiences.
Learn how to share your stories and photos to make an emotional connection with your donors. View "Powerful Storytelling," packed with practical tips to help you tell stories that engage and motivate.
Two Social Media practices marketers must master. Paul Reader, Senior Busines...Fox Parrack Singapour
Presented at Fox Parrack Singapour's Inside Knowledge Seminar, 17th June 2010.
Marketers have been clamouring to acquire knowledge and ideas on how to turn Social Media trends into tangible business value. With all the hype, discussion, tools, and possibilities it can become confusing and hard to find a focus that actually drives measurable results. This session will focus on two simple but critical Social Media practices that a typical marketer must master and offers a clear set of instructions on how to take pragmatic action.
The speakers have agreed to share their presentations on the basis that if you use any element of these presentations, please reference them as the source.
Webinar: Your Store on Social
More Leads Through Social Media Integration
Description:
Before they visit your store, Internet savvy car shoppers spend up to 11 hours online researching you. They bypass the Yellow Pages and cable ads to see what their Social network says about your reputation and inventory. Next to the Internet, a referral from friends and family is the single most-influential source leading to your store. When word-of-mouth is the way customers buy, Social Media is word-of-mouth digitized. Social Media is where buying decisions happen.
To get Social leads in your store, you need a Social strategy. Engaging your staff in the Social Media process increases your chances of success ten-fold. Sales close when a prospect is ‘warm’ or ‘hot’ due to social relationship development.
Have you made a Social Media marketing plan that integrates into your daily operation? Where does your staff fit into that strategy? Communication between your fans and your store is vital. Internal communication is key.
During this webinar you’ll learn specific Social Media strategies you’ll take back to your store and use immediately:
1. How to build your fan base quickly to generate leads
2. 2-step Social marketing process that engages fans with relevant content.
3. Simple techniques to manage Social Media effectively
4. Why getting buy in and engagement from your staff is vital to your success
5. Why a “Launch it and Leave” mentality will harm your reputation forever
Dealers have an opportunity to create a bond with their customers that’s never been available before. To manage Social Media means to embrace a very lucrative tool, a tool that drives business to your store.
Join 30-year car business veteran & Social Media expert Kathi Kruse from Kruse Control Inc. as she shares Social integration secrets that attract eager, qualified leads to your dealership.
Digital and Music Matters 2012 Wrap ReportBranded Ltd
Branded held the Digital and Music Matters event for 2012 in India, brining together the most respected individuals in the digital and broadcast industry! Attached is a wrap report filled with insights and learnings from the event!
During Branded's 2013 Social Matters event in partnership with Ogilvy, Scott Monty, Global Head of Social Media at Ford explains how Ford and other influential brands use and create excellent content to drive their marketing.
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
Hybrid Reality: Digital Shaping the World, Social Matters HK 2014Branded Ltd
"If Facebook was a country": Which of our identities really matter in the future?
- How is social media driving new identities?
- What does the new face of global identity look like?
- Why has "civicism" has replaced nationalism?
Speaker: Parag Khanna, Managing Partner, Hybrid Reality
Measuring and defining social success - Social Matters HK 2014Branded Ltd
Measuring and defining social success: How is my social media presences aligned with my business goals?
- How does one ensure that our brand is using social media to the full extent possible?
- How do we ensure our top executives are visible in social to achieve our business goals?
- How should marketers translate insights from different aspects of social challenge into a single strategy that addresses a business ambition?
Speaker: Ronita Mitra, Senior Vice President — Brand Communication & Insights, Vodafone India
Interviewed by: Kunal Jeswani, Chief Digital Officer, Ogilvy & Mather India
Research Matters: Understanding Consumption of Digital MediaBranded Ltd
At Digital Matters 2013, Steve Garton, previous Managing Director of Media at Ipsos presented the a brand new world where we will need to learn to cope with super abundance - tools, choices, apps move to one touch actions combined with the visualisation of information that change our lives moving forward.
Digital and Music Matters 2012 Wrap ReportBranded Ltd
Branded held the Digital and Music Matters event for 2012 in India, brining together the most respected individuals in the digital and broadcast industry! Attached is a wrap report filled with insights and learnings from the event!
Vice, Vice Baby: What is the commercial benefit of great social content?
• Why should brands invest in creating content?
• What type of content is the most readily shared?
• How can brands create video content that leads to deeper customer engagement?
• What are brands doing to create content to support thought leadership?
Partnering with a Publisher - Alex Light
Coca-Cola: Social Storytelling, Social Matters Hong Kong 2014Branded Ltd
Based on your brand's social character and my target audience's online interests, passions and behaviours, what experiences should be offered?
How do brands find the influencers who are right for their community and
audience?
Building a content ecosystem: How do brands build a social content ecosystem and what are the business outcomes?
- How do I create content to engage in real time conversations to drive business objectives?
Speaker: Pratik Thakar, Vice President - Asia Pacific Creative & Content Excellence, The Coca-Cola Company
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
Estée Lauder - Social and luxury: Challenges and opportunities for high-end b...Branded Ltd
High-end, luxury brands like Estée Lauder are some of the most innovative users of social media for marketing and consumer outreach. See how Estée Lauder is using Social to address challenges and create opportunities, as presented at Branded's 2013 Conference, Social Matters
Digital and Music Matters 2012 Wrap ReportBranded Ltd
Branded held the Digital and Music Matters event for 2012 in India, brining together the most respected individuals in the digital and broadcast industry! Attached is a wrap report filled with insights and learnings from the event!
During Branded's 2013 Social Matters event in partnership with Ogilvy, Scott Monty, Global Head of Social Media at Ford explains how Ford and other influential brands use and create excellent content to drive their marketing.
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
Hybrid Reality: Digital Shaping the World, Social Matters HK 2014Branded Ltd
"If Facebook was a country": Which of our identities really matter in the future?
- How is social media driving new identities?
- What does the new face of global identity look like?
- Why has "civicism" has replaced nationalism?
Speaker: Parag Khanna, Managing Partner, Hybrid Reality
Measuring and defining social success - Social Matters HK 2014Branded Ltd
Measuring and defining social success: How is my social media presences aligned with my business goals?
- How does one ensure that our brand is using social media to the full extent possible?
- How do we ensure our top executives are visible in social to achieve our business goals?
- How should marketers translate insights from different aspects of social challenge into a single strategy that addresses a business ambition?
Speaker: Ronita Mitra, Senior Vice President — Brand Communication & Insights, Vodafone India
Interviewed by: Kunal Jeswani, Chief Digital Officer, Ogilvy & Mather India
Research Matters: Understanding Consumption of Digital MediaBranded Ltd
At Digital Matters 2013, Steve Garton, previous Managing Director of Media at Ipsos presented the a brand new world where we will need to learn to cope with super abundance - tools, choices, apps move to one touch actions combined with the visualisation of information that change our lives moving forward.
Digital and Music Matters 2012 Wrap ReportBranded Ltd
Branded held the Digital and Music Matters event for 2012 in India, brining together the most respected individuals in the digital and broadcast industry! Attached is a wrap report filled with insights and learnings from the event!
Vice, Vice Baby: What is the commercial benefit of great social content?
• Why should brands invest in creating content?
• What type of content is the most readily shared?
• How can brands create video content that leads to deeper customer engagement?
• What are brands doing to create content to support thought leadership?
Partnering with a Publisher - Alex Light
Coca-Cola: Social Storytelling, Social Matters Hong Kong 2014Branded Ltd
Based on your brand's social character and my target audience's online interests, passions and behaviours, what experiences should be offered?
How do brands find the influencers who are right for their community and
audience?
Building a content ecosystem: How do brands build a social content ecosystem and what are the business outcomes?
- How do I create content to engage in real time conversations to drive business objectives?
Speaker: Pratik Thakar, Vice President - Asia Pacific Creative & Content Excellence, The Coca-Cola Company
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
Estée Lauder - Social and luxury: Challenges and opportunities for high-end b...Branded Ltd
High-end, luxury brands like Estée Lauder are some of the most innovative users of social media for marketing and consumer outreach. See how Estée Lauder is using Social to address challenges and create opportunities, as presented at Branded's 2013 Conference, Social Matters
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
5. ž Find the right platform
ž knowing your consumer
ž Tell a coherent story
ž Short-term wins vs. long-
term investments
6. Challenges:
ž Find the right platform
ž knowing your consumer
ž Tell a coherent story
ž Short-term wins vs. long-
term investments
Opportunities:
ü Faster & lighter
ü More efficient
ü Better tailored
ü Additional insights
ü Social to sales
conversion %
7.
8. Hannelore Grams
Head of Digital Marketing & Social Media GCR
@ Nestle
Wechat: HanneGrams
Twitter: hdesertg
Linkedin: HanneGrams
Contact: hannelore.grams@cn.nestle.com