2. PRODUCED BY
Marina Bay Sands, Singapore, September 16-18, 2014
www.sportsmatters.asia
WHAT?
A joint venture by Branded and Campaign, Sports Matters is a conference which aims to
build the foundations for a healthy and sustainable Asian sports industry.
WHY?
Sports Matters targets the entire sports industry value chain including associations, rights
holders, sponsors, broadcasters and agencies.
WHEN?
Sports Matters will be held on 16-18 September 2014 at Marina Bay Sands during the
electric week of the Singapore F1 Grand Prix.
HOW?
Produced by Branded, (owners of Digital Matters, Music Matters and Social Matters as
well as Music Matters Live and the YouTube FanFest) and Haymarket Media (publishers
of Campaign Magazine, F1 Racing, 4-4-2 and producers of Spikes Asia creative festival).
Background

3. PRODUCED BY
Marina Bay Sands, Singapore, September 16-18, 2014
www.sportsmatters.asia
It was a fantastic two days, great people and very slick in production and delivery.
An honour for us to have been on the stage with that speaker list.
“ ”Jamie Reigle
MD APAC, Manchester United
!
420+ Attendees including:
60+ Speakers
220 Companies
20+ Countries
100+ Broadcasters
50+ Brands
12.87%'
8.31%'
13.14%'
12.06%'
7.24%'
10.72%'
0.54%'
6.70%'
13.14%'
0.54%'
3.48%'
11.25%' Agencies'4'Marke9ng/PR/Branding/Adver9sin
Brands'
Broadcasters/PlaCorms'
Government'
Legal/Professional'Services/Consul9ng'
Media/Sports'Journalists'
Sponsors'
Sports'Federa9ons/Associa9ons/Governing'B
Sports'Marke9ng/Event/Management'Compa
Stadium'Management'
Other'Rights'Holders'
Other'
Look who attended in 2013
12.87%'
8.31%'
13.14%'
12.06%'
7.24%'
10.72%'
0.54%'
6.70%'
13.14%'
0.54%'
3.48%'
11.25%' Agencies'4'Marke9ng/PR/Branding/Adver9sing/Media'
Brands'
Broadcasters/PlaCorms'
Government'
Legal/Professional'Services/Consul9ng'
Media/Sports'Journalists'
Sponsors'
Sports'Federa9ons/Associa9ons/Governing'Bodies'
Sports'Marke9ng/Event/Management'Companies'
Stadium'Management'
Other'Rights'Holders'
Other'

4. PRODUCED BY
Marina Bay Sands, Singapore, September 16-18, 2014
www.sportsmatters.asia
Look who played in 2013

5. PRODUCED BY
Marina Bay Sands, Singapore, September 16-18, 2014
www.sportsmatters.asia
The content strategy for Sports Matters continues to be developed with the participation of the Advisory Board.
The focus is ASIA. Last year's event reinforced our mission to focus on what the future of the industry will look like, who and what is
driving it and how this region contributes to the global sports industry. There are key pillars of the global sports industry and Sports
Matters will once again address each of these with an Asia-centric programme and speaker profile.
!
1. Content - football & beyond
2. Sports TV - commercial realities
3. Digital sport - online, on-demand and OTT
4. Sponsorship - including the Sponsorship Masterclass
5. Social sport & fan engagement - maintaining relevance to the millennial
6. Federations & Associations - rights, partnerships and regional events
!
Year 2 will build on the success of the inaugural and provide compelling content, a forum for ideas exchange, enhanced networking
opportunities, an element of controversy and above all, great entertainment.
!
Content Matters
The following companies are all represented at senior level on our Advisory Board:

6. PRODUCED BY
Marina Bay Sands, Singapore, September 16-18, 2014
www.sportsmatters.asia
Speakers Matter
• Stacey Allaster, Chairman and CEO, WTA"
• Giles Morgan, Global Head of Sponsorship + Events, HSBC"
• Andrew Georgiou, CEO, World Sport Group"
• Prinz Mathew Pinakatt, Global Director Alliances & Ventures, Coca-Cola"
• Andres Gonzalez, AP & MEA Sponsorships, MasterCard Worldwide
• Chris Renner, CEO, Helios Partners"
• Tan, Tong Hai, CEO, Starhub"
• CK Lee, President Sports Business Content Group, Astro"
• Annabel Pennefather, Head, Sports Law Practice Khattar Wong"
• Peter Hutton, COO, MP & Silva"
• Mike Rich, CEO, GroupM ESP"
• Simeon Dawes, SVP, Fox International Channels"
• Satyan Gajwani, CEO, Times Internet"
• Jamie Reigle, MD APAC, Manchester United"
• Greg Unsworth, TMT Leader, PwC Singapore
Sports Matters was honoured to welcome the following speakers to our inaugural event in 2013:
• Tim Holland, MD Asia, Perform"
• Patrick Murphy, President, Catalyst Marketing"
• Ben Flint, SVP, Fuse Ent"
• John Vamvakitis, Head of Sports Asia, YouTube"
• James Miner, Digital Evangelist"
• Richard Young, MD, NFL China"
• Michael Roche, Executive Director, Singapore GP"
• Hass Aminian, Regional Director, Sportfive"
• Mark Fischer, MD, UFC Asia"
• Michael Morrison, VP and GM Asia Pacific, ESPN"
• Nick Wodtke, Vice President, Content and Services, Samsung Electronics"
• Dennis Rose, Senior Vice President, Asia-Pacific and Japan, Brightcove"
• Guna Kaliannan, Director, Content Acquisition & Programming, SingTel

7. PRODUCED BY
Marina Bay Sands, Singapore, September 16-18, 2014
www.sportsmatters.asia
The Two Day Programme
Sports Matters programme has been extended:
Two plenary days of keynote interviews, panel debates and success story showcases interspersed with
TED-style thought leadership mini presentations. Breakout sessions will also be held concurrently covering
industry specific areas including sponsorship and technology.
Day 1 Plenary:
• Sports TV
• Social Sport & Fan Engagement
• Digital Sport
Breakout - Sponsorship Masterclass
"
Day 2 Plenary:
• Sponsorship
• Content
• Federations & Associations
Breakout - Technology
*topics subject to change

8. PRODUCED BY
Marina Bay Sands, Singapore, September 16-18, 2014
www.sportsmatters.asia
Sports Matters is a co-production between two leading event marketing organisations; Branded (branded.asia) and Haymarket Media,
owners of Spikes Asia, Campaign Magazine and a number of sports titles including F1 Magazine and 4-4-2 (football). Branded and
Haymarket have worked together on a number of projects including Media360, Agency of the Year and MediaWorks (below).
"
Branded CEO Jasper Donat has a wealth of sports experience having worked for Eurosport, Sports Corporation and ESPN Star Sports.
In 2002, Branded and Haymarket launched Mediaworks, Asia Pacific’s renowned bootcamp for young advertising professionals. Sold
back to Haymarket in 2008 and now into it’s 10th year, Mediaworks has also expanded into DigitalWorks and MediaWorks China.
The Partners
20142014

9. PRODUCED BY
For sponsorship opportunities call or
email Victoria on +852 2167 8040 or
victoria.pawsey@branded.asia