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Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
The document outlines two essential social media practices for marketers: driving social sharing to extend marketing reach and measuring the effectiveness of social media investments. It highlights trends in social media integration and emphasizes the importance of using consistent metrics to track impact and adapt strategies over time. Practical steps are provided to empower multi-channel sharing and improve tracking of inquiries and leads generated through social media efforts.
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Two Social Media practices marketers must master. Paul Reader, Senior Business Development Manager, Eloqua. Inside Knowledge Seminars June 2010
- 1. 1Two Social MediaPractices Marketers Must MasterPaul ReaderSenior Business Development Manager
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- 7. Where do Igo from here?Is social media resource intensive?Do you feel stretched to be successful?Would you benefit from focus?7
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- 9. Propensity to ForwardRecommendations9
- 10. Average Social NetworkSize10
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- 12. Social Media IntegrationTrends12
- 13. Social Media MeasurementTrends13
- 14. Two Social MediaPractices to MasterExtend marketing reach by driving “social sharing”Measure the effectiveness of investments in social media14
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- 16. Push Viral viaSocial Sharing16Tap into social media channels by sharing content
- 17. Push Viral viaSocial SharingAdd “Tweet This” or “Share This” links to your emails/landing pages
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- 20. Publish RSS inEmail20Bring the conversation to your audience through RSS Feeds
- 21. Measure Social MediaImpact
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- 24. Social Media MeasurementDashboards
- 25. Social Media ActivityIn CRM
- 26. Positive Impacts FromSocial Sharing
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- 28. Social Media ResultsRoche“Cell Death Tour” Adds 8000 leadsTD Garden Golden TicketLines at 7am for 12pm eventConcur: True Tales Campaign900 qualified leads
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- 30. Practical Steps ForwardMakesure your marketing platform empowers multi-channel social sharingMake sure your marketing platform can track inbound inquiries from social media linksMake sure your marketing platform can track activity from inquiry to closed businessStart using consistent metrics to measure the business impactAdjust and refine your practicesStart simple and evolve over time30
Editor's Notes
- #7 The plethora of tools that allow us to publish information, form opinions, tag, rank, and categorize, is what we all know as social media
- #17 Are you watching “the conversation” about your products? Are you “tweeting” about an upcoming event to drum up extra registrations? Which of your blogs are driving the most traffic to your website? Do you even know where to start?If you are looking to tap into social media channels to reach more buyers, Eloqua’s new social media sharing and reporting capabilities make it easy to reach and influence prospects, amplify the impact of your campaigns and measure the social activity of your efforts. Step 1: Share and Be Shared: Allow your prospects to easily share and post your content within their social networksThrough Eloqua’s easy to use WYSIWYG editors, a marketer can quickly add a shareable link to an email or landing page and extend the reach of their programs
- #21 Intensify your campaigns by bringing “the conversation” to your audience. Share the latest twitter searches or blog postings with your audience by incorporating an RSS feed into your campaigns