Presented at Fox Parrack Singapour's Inside Knowledge Seminar, 17th June 2010. Marketers have been clamouring to acquire knowledge and ideas on how to turn Social Media trends into tangible business value. With all the hype, discussion, tools, and possibilities it can become confusing and hard to find a focus that actually drives measurable results. This session will focus on two simple but critical Social Media practices that a typical marketer must master and offers a clear set of instructions on how to take pragmatic action. The speakers have agreed to share their presentations on the basis that if you use any element of these presentations, please reference them as the source.

1. 1 Two Social Media Practices Marketers Must Master Paul Reader Senior Business Development Manager

2. The Current Situation 2

3. Social Media Trends 3

4. Social Media Trends 4

5. Social Media Trends 5

7. Where do I go from here? Is social media resource intensive? Do you feel stretched to be successful? Would you benefit from focus? 7

8. Opportunity for Focus 8

9. Propensity to Forward Recommendations 9

10. Average Social Network Size 10

11. Extended Reach Potential 11 6,000,000 50,000

12. Social Media Integration Trends 12

13. Social Media Measurement Trends 13

14. Two Social Media Practices to Master Extend marketing reach by driving “social sharing” Measure the effectiveness of investments in social media 14

15. Drive Social Sharing

16. Push Viral via Social Sharing 16 Tap into social media channels by sharing content

17. Push Viral via Social Sharing Add “Tweet This” or “Share This” links to your emails/landing pages

18. Sharing Is Caring

19. Publish Email as RSS

20. Publish RSS in Email 20 Bring the conversation to your audience through RSS Feeds

21. Measure Social Media Impact

22. Social Media Reporting

23. Corporate Blog Reporting

24. Social Media Measurement Dashboards

25. Social Media Activity In CRM

26. Positive Impacts From Social Sharing

27. Focus on Success 27

28. Social Media Results Roche “Cell Death Tour” Adds 8000 leads TD Garden Golden Ticket Lines at 7am for 12pm event Concur: True Tales Campaign 900 qualified leads

29. Practical Steps Forward 29

30. Practical Steps Forward Make sure your marketing platform empowers multi-channel social sharing Make sure your marketing platform can track inbound inquiries from social media links Make sure your marketing platform can track activity from inquiry to closed business Start using consistent metrics to measure the business impact Adjust and refine your practices Start simple and evolve over time 30