Branded held the Digital and Music Matters event for 2012 in India, brining together the most respected individuals in the digital and broadcast industry! Attached is a wrap report filled with insights and learnings from the event!

2. EXECUTIVE SUMMARY
"Nokia Music Connects - a joint venture between Music Matters, Hong Kong and leading
Indian media company Indiantelevision.com's radioandmusic.com – had its fourth edition on
6-7 November 2012 at the ITC Grand Central, Parel, Mumbai. And by all yardsticks it was the
best ever, considering that we had a full house even during the last session on Day 2 of
India’s leading music industry get together.
The phenomenal success of the conference dedicated to the business of music surprised our
own expectations and is demonstrated in the numbers below:
Over 800 attendees
65 Speakers
27 Sponsors
16 Corporate Partners
4 Media Partners
70 Press
25Artistes
8 bands from India andAustralia over two nights (5 courtesy SoundsAustralia and 3 courtesy
ArtistAloud)
TESTIMONIALS
I want to thank you for putting up such an awesome show at Nokia Music Connect. And thank you for
making me and Hummra M, a part of it. Cheers!
--Dicky (Vikas Varma), Dicky "Speak" Pvt Ltd. Launch Pad Pvt Ltd.
Well done Anil and your entire team. It was unanimous : this edition was the best yet. More power to
you.
--Atul Churamani (OnMobile)
It was a lovely event. Thank you. Look forward to it next year.
--Richa Anand (Disney UTV)
Great Going as we spoke yesterday : all strength to each of your elbow’s Jasper & Anil and here’s to the
5th Edition :) Cheers!!!
--VjLazarus & the IMI/PPL/IPRS/MMX Family.
Thanks Guys. Really loved the entire conference and the quality of the panels. Appreciate your support.
Best wishes & a Happy Diwali too. Cheers!
--Vijay Basrur, Founder - OK Listen

3. Music business professionals came in droves and stayed engrossed over two days of Nokia Music
Connects 2012. They networked, they exchanged notes, and they learnt and went back an enriched
lot.

4. DAY ONE
The first day of the 4th Nokia Music Connects consisted of a total of 14 sessions including 3
keynotes and 6 panel discussions.
The day commenced with a Skype hook up with Bollywood actor-turned singer Priyanka
Chopra who was in a Los Angeles recording studio. She had a conversation with Viral Oza
and Devraj Sanyal. Nokia VP- Entertainment Jyrki Rosenberg gave the first keynote of the
day and was followed by an opening address from one of India’s most influential music men,
IMI chairman Vijay Lazarus.

5. DAY ONE
Mobile entertainment guru Ralph Simon then
gave the audience a Global Music Industry
Overview. This was then followed up by a
Panel Discussion on the The New Music
Ecosystem.
The session tried to cover the following issues:
Music has become an extremely dynamic
medium. How is music being delivered and
consumed worldwide? What are the trends?
Where does India stand today on the
consumption of music versus the world?
Access to the web on computer has been
overtaken by access on mobile. Globally, 26-
27 per cent of the music business is digital; in
India it is 65 per cent.
Putting the Indian music industry in
perspective, juxtaposing it against the global
music industry with trends and analysis was a
panel of industry leaders. which included:
Brian Tellis, Chairman, Fountainhead,
Hungama MD & CEO Neeraj Roy, Universal
Music MD Devraj Sanyal, Nokia
Entertainment Operations Director James
Bradbury, YouTube Head of Music APAC,
Anthony Zameczkowski, EMI Music India MD
T. Suresh.
The day continued with a Hungama Industry
Preview: Great Gigs In the Sky. With services
such as, iTunes Match, Amazon Cloud Music,
MSpot, etc. consumers are now getting access
to all the music they own on their digital devices
anywhere, anytime. To bring the new Smart
Cloud Solution to life - Hungama Smart Cloud, a
JV between Hungama and US based Catch
Media Inc. introduced to the Indian music
industry this unique product that not only makes
for an extraordinary music experience, but also
uses technology to monetise the consumers’
private libraries that have been accumulated
through various means.

6. DAY ONE
The 2nd Panel Discussion of the day The Emerging
Online Streaming Services was moderated by Indian
Television Dot Com Groups CEO – Anil Wanvari. The
session attempted to understand the promise of online
streaming services, the business models, their
investability, the problems they are facing, and what is
needed to help them deliver on the promise. The
esteemed Panelists included: Co-founder of
Dhingana.com, Swapnil Shinde, head of digital at
Saregama, R. Madhusudan, Artist Aloud AVP Soumini
Sridhara Paul, VP of Lightspeed Venture Partners
Anshoo Sharma, Head of Digital at Maxus South Asia
Unny Radhakrishnan, Head of Partners and Alliance at
Qanawat Taj Yargatti, and Founder & CEO of Infibeam
Vishal Mehta.
The third Keynote was delivered by The Hon
Simon Crean MP – Minister for Regional
Australia, Regional Development and Local
Government and Minister for the Arts who gave
the perspective on how and why the Australian
government is promoting its music globally. He
highlighted that the racial incidents in Australia
have forced the government to promote its
culture even more aggressively in India to soften
the image blow that it received.
The day’s 3rd Panel Discussion was moderated
by Atul Churamani the Content Head of
OnMobile and addressed the issue of some
savvy film producers who have begun retaining
the rights to their own music and not signing
them away to labels. Among these figure: UTV,
YRF and Eros. The Panelists on The New Breed
session were: Director, Audio & Music of
DisneyUTV Lavina Tauro, the CFO of Eros
Kamal Jain, Music Business Head of Saregama,
Adarsh Gupta, and MD of Universal Music
PublishingAchille Forler

7. DAY ONE
The day carried on with Ralph Simon
interviewing Michael Chugg
IT’S ONLYROCK ‘N ROLL
A pioneer of the Australian music industry and
one of the world’s most prominent rock
promoters, Michael Chugg shared his
experiences working with the world’s biggest
acts, discussed the current state of the
international touring market, and expounded on
the future of live music in theAsian region.
The issue of falling VAS revenues and ways to
revive them was then discussed by an eminent
panel which was moderated byAnil Wanvari.
The Panelists were: COO, Hungama Mobile
Albert Almeida, Head of Digital and Business
Development for India & SAARC for Universal
Music Group, Ashish Joshi, MD of Unisys Group
Shelley Chaudhary, CEO of PPL Vipul Pradhan,
Director of Operator Channel for Nokia, Nikhil
Mathur, Director Strategy and Innovation of IMI
Mobile Siva Sivaramakrishnan
The Next Panel Discussion of the day was a Country
Focus onAustralia
Six and Not Out!
Australia is a large country with a small population who
love music! Australians love it live and they love digital.
The panel shared their tricks and tips on how to navigate
and active opportunities in Australia – now the sixth
largest recorded music market in the world and growing.
The Panelists included International Director of APRA |
AMCOS Scot Morris, Director of the AU Review Larry
Heath, Artist/Tour Manager of Fidelity Corp – Tank, A&R
Manager of EMIAustralia and Director of Stage Mothers
Glenn Dickie, and Executive Producer of Sounds
Australia Millie Millgate.

8. DAY ONE
The last Panel Discussion of the day was
focused on Electronic Dance Music: Living it
up. Electronic dance music has long been a live
music phenomenon, but this genre has recently
become main stream. The panel was moderated
by Soumini Sridhara Paul - AVP - Artist Aloud,
with the Panelists being the Head of Digital
Strategy, Development & Operations of Ultra
Music – Dan Ghosh-Roy, MD of Incentive Music
Nick Halkes, Founder and Director of Milton
ArcherAndrew Jackson.
The day ended with an electrifying Artiste
Keynote delivered by Adnan Sami, who
sportingly sang one of his romantic singles when
requested to do so by the attentive audience.

9. DAY TWO
The second day of Nokia Music Connects 2012
commenced with a Keynote from Guy Fletcher
Chairman, Performing Rights Society (UK).
This was then followed by a very insightful
discussion on the live business between Vijay
Nair, CEO, OML Entertainment and Anil
Wanvari.
This was followed by an extremely interesting
Panel Discussion: Lessons from Publishing
moderated by Atul Churamani. Churamani had
some of the world’s leading publishers to discuss
what the Indian publishing industry can learn from
their international counterparts and vice-versa.
The Panelists on this session were: EVP Asia
Pacific Region and Industry Affairs of Universal
Music Publishing International Andrew Jenkins,
SVP - International Legal and Business Affairs for
Warner Chappel Music (UK) Jane Dyball, SVP –
International for Sony/ATV Music Publishing Guy
Henderson, Director of Business Affairs for Nokia
Jonathan Dworkin.

10. DAY TWO
The day carried on with its 3rd Keynote:
Lessons from Gaming where Vishal Gondal –
MD – DisneyUTV Digital delivered a
presentation which spelt out how the gaming
industry reinvented itself in the face of the digital
challenge. His view was that the music industry
can take a few tips from gaming and emerge
stronger than ever. This was closely followed by
a discussion between him andAnil Wanvari.
Following which we had an electrifying interview
of Steve Lillywhite conducted by Ralph Simon.
Having produced albums for U2, The Killers,
Jason Mraz, Dave Mathews Band, the Rolling
Stones and many more, Grammy Award winning
producer Steve Lillywhite discussed his
illustrious career producing some of rock’s
greatest artistes.
The 2nd Panel Discussion of the day endeavored
to answer the question: Is the Media Segmenting
Music? It was moderated by Soumini Sridhara
Paul - AVP - Artist Aloud and its endeavour was to
try and gauge whether radio, TV, and other media
were providing adequate platforms to niche music
genres.
The Panelists for the session included: the CEO of
Dicky "Speak" Pvt Ltd and Partner of Think Tank
Launch Pad Vikas Verma, SVP & Business Head of
Digital Media & New Business for Radio City
Rachna Kanwar, Head of Programming for 9XO -
9XMedia Luke Kenny.

11. DAY TWO
The next Panel Discussion of the day was The Creative
View on the Copyright Act moderated by Atul
Churamani.
What is the perspective of the various creative
communities on the recent Copyright Act amendments
and what are their expectations from it?
The Panelists included: CEO of PPL Vipul Pradhan,
CEO of IPRS Rakesh Nigam, Media & Entertainment
Lawyer from Anand and Anand Rahul Ajatshatru,
Executive Director - Writer and Publisher Relations,
Europe & Asia of BMI Brandon Bakshi, and Music
Composer Ram Sampath.
The last Panel Discussion for NMC 2012 was:
The Emerging Retail Outlet moderated by Atul
Churamani. What is retailing music going to be
like in the future, keeping in mind developments
as far as physical and digital outlets are
concerned? What are the trends? These
questions were answered by the Panelists
amongst whom figured MD of Rhythm House
Mehmood Curmally, Business Head of Sony
DADC Home Entertainment Rajat Kakar,
Director of GiriTrading,T.S. Ranganathan Giri.
The next Keynote of the day was Monetising
Piracy delivered by The IMI Secretary General
Savio D’Souza where he highlighted how an
untapped resource like pirate retailers can be
licensed to deliver revenues for music labels and
how internet piracy is being tackled.

12. DAY TWO
PARTIES & NETWORKING
The day ended with an extremely informative
interview of Talvin Singh conducted by Anil
Wanvari entitled Taking India To The World.
There were plenty of networking opportunities at NMC2012 where guests partied with zeal
and gusto, be it the opening night at Shiros, the performances at the ITC Grand courtesy
Artist Aloud, or the closing party held at Hard Rock Caf where Australian bands gave
electrifying performances courtesy SoundsAustralia.
e

13. PARTIES & NETWORKING
COUNTRY FOCUS: AUSTRALIA
The country focus this year at Nokia Music Connects was on the land Down Under: Australia.
Not only did we have The Hon Simon Crean MP – Minister for Regional Australia, Regional Development
and Local Government and Minister for the Arts give us his take on the role of government in music and
culture and how the Australian Government is working to help promote music from Down Under across the
globe, but we also had an Australian panel “Six and Not Out!” with a lively discussion on the various
opportunities that lie in the Australian Music Industry which is the sixth largest recorded music market in the
world and growing.
We also had the pleasure of having Michael Chugg
- a pioneer of theAustralian Music Industry and one
of the world’s most prominent rock promoters - in
an interview with Ralph Simon where he shared his
experiences of working with some of the worlds
biggest acts and also gave his insights into how the
Indian live music space can progress to new
horizons.

14. COUNTRY FOCUS: AUSTRALIA
A BIG THANK YOU TO OUR SPONSRS, PARTNERS AND MEDIA
The 4th edition of Nokia Music Connects saw an array ofAustralian bands giving electrifying
performances at the Hard Rock Cafe on the 7th of November (courtesy SoundsAustralia).
The bands included Karnivool, Big Scary,TheAston Shuffle, Jinja Safari and Sheppard.
Arts Minister Simon Crean said the concert
brought music lovers from Australia and India
together in a new level of cultural exchange and
cooperation. “It will strengthen our creative bonds
and provide a focus for cultural diplomacy and
people-to-people links to build on our longstanding
relationship with India.”, highlighted Crean.

15. A BIG THANK YOU TO OUR SPONSORS, PARTNERS AND MEDIA
Title Partner Endorsed & Supported By In Partnership with
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Lanyard Partner Endorsed & Supported By
Supporting Partners
Media Partners PR Partner Co - Produced By
VIP Lunch Partner
Opening Party Partner
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Session Partner
Music Channel Partner Entertainment Partner