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Founder Institute
Puerto Rico Summer 2012 Semester
August 29, 2012


Outsourcing, Partners and Suppliers…

                      Carlos González-Yanes
                          Managing Partner
          CRITERION Strategic Services Group
Why?

• Speed and Scalability
• Expertise (Hyper-especialization and
  †echnification)
• Cost Structure and Cost Reduction
• Flexibility
• Competition…
What?

• Define what is REALLY Core and Strategic.



                     Everything else is Support…



           … and can be Outsourced.
Then, what is CORE?
•   Where Competitive Advantage is.
•   Where Intellectual Property is.
•   Where Mid-term Growth is.
•   Where Flexibility, Speed and Control are game
    changers…
CORE is…
• Software Design and Architecture

• Business Intelligence / KPI Control

• “Code Integrity” and Standarization

• Corporate Strategy / Funding

• …
So, what to Outsource?
• Professional Services: Legal, Accounting, HR, …
• Marketing: SEO, SEM, Advertising, PR, Lead
  Generation, Graphic Design, …
• Technology: Infrastructure, Web Design,
  Mobile, Back-end Apps, Hosting, CDN,
  Support, Testing, …
• Operations: Administrative, General, Input
  purchases, …
Typical Enterprise App. Portfolio:
•   Portal/CMS
•   Payments/eCommerce
•   CRM/ERP
•   Project Management
•   Analytics/BI
•   Collaboration
•   Administrative

    What is the level of control that I need with these?

        Outsource the tool, but control it inhouse
Selecting Vendor
•   What service?
•   Can I start small and cheap?
•   Can it scale up?
•   How is the level of support?
•   Where will it be in 5, 10 years?
•   Support & Development Ecosystem.
How to do it?
• Identify
• Evaluate and Compare
  – Not only price
  – Trusted advisors/references
  – Expertise/specialization
  – Flexibility/Fit-to-need
• Be prepared: study the market, understand
  current prices and trends, methodologies,
  proposal structuring, mix & combos, …
How to set it up?
• Standarized, performance-based agreements
• Trials/Pilots (start with something!)
• Prizes, penalties for delays, thresholds, …
• Service Level Agreement (SLA): Quality,
  milestones, evaluation, termination, …
• Performance monitoring/dashboarding
  instead of final deliveries
• Review, review, review (weekly, monthly, Q.)
Software Development & Coding
          Employee   Contractor/F    Insourcing/lo “Near             Offshoring
                     reelance        cal Out.      shoring”*



Benefit   Control    Some Control Some Control Lower Cost            Price
                     Faster       “Packages”   Packages
                     Replacement Warranties    Joint Venture

Risk      Expensive Retention        Long Term     Language/Culture High risk for
          Rotation     Commitment    Commitment    Learning Curve   very small/lean
          Availability IP loss       Overhead      Project          businesses
                       Conflict of   Preassure     Management
                       Interest
Expertise Vendor Management, Project Management, Architecture, Web Design, Software
/ Skills  Development, Testing, Operations, Support, …
Required
                                (Availability / Cost :: High – Low)
Important:
• Use Technology to control and enhance
  Vendor/Partner relation
• Business & IT Strategies must be aligned
• Do not depend on one sole vendor but be
  careful not to overstretch
• Keep in mind that a robust communication
  structure (seriously!) has to be in place
• Never give away your IP and your Core
Thank You!
                Carlos González-Yanes




1200 Brickell Ave., Suite 1950
    Miami, FL 33131 USA
      +1-305-310-2928
carlos@criterionstrategic.com

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Carlos Gonzalez Yanes, Founder Institute

  • 1. Founder Institute Puerto Rico Summer 2012 Semester August 29, 2012 Outsourcing, Partners and Suppliers… Carlos González-Yanes Managing Partner CRITERION Strategic Services Group
  • 2. Why? • Speed and Scalability • Expertise (Hyper-especialization and †echnification) • Cost Structure and Cost Reduction • Flexibility • Competition…
  • 3. What? • Define what is REALLY Core and Strategic. Everything else is Support… … and can be Outsourced.
  • 4. Then, what is CORE? • Where Competitive Advantage is. • Where Intellectual Property is. • Where Mid-term Growth is. • Where Flexibility, Speed and Control are game changers…
  • 5. CORE is… • Software Design and Architecture • Business Intelligence / KPI Control • “Code Integrity” and Standarization • Corporate Strategy / Funding • …
  • 6. So, what to Outsource? • Professional Services: Legal, Accounting, HR, … • Marketing: SEO, SEM, Advertising, PR, Lead Generation, Graphic Design, … • Technology: Infrastructure, Web Design, Mobile, Back-end Apps, Hosting, CDN, Support, Testing, … • Operations: Administrative, General, Input purchases, …
  • 7. Typical Enterprise App. Portfolio: • Portal/CMS • Payments/eCommerce • CRM/ERP • Project Management • Analytics/BI • Collaboration • Administrative What is the level of control that I need with these? Outsource the tool, but control it inhouse
  • 8. Selecting Vendor • What service? • Can I start small and cheap? • Can it scale up? • How is the level of support? • Where will it be in 5, 10 years? • Support & Development Ecosystem.
  • 9. How to do it? • Identify • Evaluate and Compare – Not only price – Trusted advisors/references – Expertise/specialization – Flexibility/Fit-to-need • Be prepared: study the market, understand current prices and trends, methodologies, proposal structuring, mix & combos, …
  • 10. How to set it up? • Standarized, performance-based agreements • Trials/Pilots (start with something!) • Prizes, penalties for delays, thresholds, … • Service Level Agreement (SLA): Quality, milestones, evaluation, termination, … • Performance monitoring/dashboarding instead of final deliveries • Review, review, review (weekly, monthly, Q.)
  • 11. Software Development & Coding Employee Contractor/F Insourcing/lo “Near Offshoring reelance cal Out. shoring”* Benefit Control Some Control Some Control Lower Cost Price Faster “Packages” Packages Replacement Warranties Joint Venture Risk Expensive Retention Long Term Language/Culture High risk for Rotation Commitment Commitment Learning Curve very small/lean Availability IP loss Overhead Project businesses Conflict of Preassure Management Interest Expertise Vendor Management, Project Management, Architecture, Web Design, Software / Skills Development, Testing, Operations, Support, … Required (Availability / Cost :: High – Low)
  • 12. Important: • Use Technology to control and enhance Vendor/Partner relation • Business & IT Strategies must be aligned • Do not depend on one sole vendor but be careful not to overstretch • Keep in mind that a robust communication structure (seriously!) has to be in place • Never give away your IP and your Core
  • 13. Thank You! Carlos González-Yanes 1200 Brickell Ave., Suite 1950 Miami, FL 33131 USA +1-305-310-2928 carlos@criterionstrategic.com

Editor's Notes

  1. Never give away your core business or IPDon’t think short term
  2. Never give away your core business or IPDon’t think short term
  3. Never give away your core business or IPDon’t think short termIs it very especific or generic?
  4. Content delivery network (akamai)
  5. Where is your IP?
  6. Can it scale up without replacingAre there a lot of people to run it?
  7. List of suppliersGet the feel, references, call them, ask them how current are, specific expertiseBE CAREFUL OF MARKETING
  8. If they are good will say ok to performance basedAvoid single vendors
  9. Employee: Project Management, ArchitectureFreelance: Project Management, Web Design, Coding,
  10. Eg. Web Design can become legacy…Ejemplo electric socios…Ejemplo tkf directtv