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This document discusses different types of customers that salespeople may encounter and how to negotiate with each type. It identifies silent customers, women customers, anxious customers, rude customers, bargain hunter customers, argumentative customers, talkative customers, and impulsive customers. For each type, it provides a brief description and tips for how a salesperson should negotiate with and address the needs of that particular customer type. The overall message is that an effective salesperson must understand different customer personalities and be able to tailor their sales approach accordingly.











