The document provides a market research report on galvanized sheets produced by Tata Steel under their Tata Shaktee brand. It analyzes the market share of Tata Shaktee and its competitors in the Jharkhand region for different sheet thicknesses. Key findings include: 1) Tata Shaktee has the largest market share for sheets between 0.3-0.45mm thickness but competitors like Bhushan Steel dominate below 0.3mm. 2) Monthly sales data shows Tata Shaktee sells 462 tonnes compared to its largest competitors Bhushan Steel's 130 tonnes. 3) Dealer networks show Shri Ram sales territory has more

1. Market Research on Galvani zed sheets of TATA Shaktee
Presented By:
Sandip Kumar
MMM-B
Roll No-41
Page 1

2. Vital information related to Galvanized Corrugated Sheets
•Research conducted only in Jharkhand region
•This research was conducted as TATA STEEL is
looking to launch its GC Sheet below .30 under its
brand name Tata Shaktee.
•TATA Shaktee is available in the market with its
range from .30 to .80mm
•Before the launch of the product the company wanted
to know about the market share of its competitors for
below .30mm.
Page 2

3. Important information about TATA Shaktee
TATA Shaktee is the TATA Steel’s flagship brand in the field of
galvanized corrugated sheets
TATA Shaktee was launched in the year 2000
Promises longevity and strength
Products manufactured under brand name Tata Shaktee of
various range are as follows:
Page 3

4. Tata Shaktee Standard 800mm GC sheet
•Tata Shaktee GC sheets give you the twin benefits of superior quality and
super savings. The advantages of using Tata Shaktee 800mm GC sheets over
ordinary GC sheets are listed below:
•Even corrugations of the Tata Shaktee GC sheets ensure perfect
overlapping, which results in perfect weatherproofing. There is no
unwanted moisture or particle retention and this prevents corrosion rising
from overlapping.
•The length of the sheet is equal to the standard specified length, giving you
true value for money.
•High tensile strength of Tata Shaktee GC sheets (approx. 700 mpa) ensures
greater resistance to natural forces like hailstorms and other external forces
Page 4

5. Tata Shaktee GC sheets – ( 910 mm)
•Tata Shaktee presents 910 mm GC sheets in the Indian market.
With 13 corrugations and a width of 910 mm, Tata Shaktee GC
sheets give you the added benefit of superior quality at super
savings while building your house. The advantages of using the
superior 910 mm (13 corrugations) over standard 800 mm (11
corrugations) GC sheets are many.
•With this improved quality of sheets comes better features for
example:
•Lesser number of sheets required
•Fewer joints required
•Fewer seepage points and last but not the least greater savings.
Page 5

6. Tata Shaktee Wider GC sheet – (1220mm)
•Tata Shaktee brings you the widest, most economical GC sheets in the
Indian Market. With 15 corrugations and a width of 1220 mm. Tata
Shaktee GC sheets give you the added benefits of superior quality and
super savings while building your house. The advantages of using the
superior 1220mm (15 corrugations) Tata GC sheets over Standards 840 mm
sheets (11 corrugations) GC sheets are listed below.
•With this improved quality of sheets comes better features for example:
•Lesser number of sheets required
•Fewer joints required
• Fewer seepage points and last but not the least greater savings.
• But with another feature added to it i.e
•Fewer accessories required
Page 6

7. COMPETITORS OF TATA SHAKTEE
I. BHUSHAN POWER & STEEL LIMITED
II. ESSAR STEEL
III.SAIL
IV.JINDAL VISHWAS GC SHEETS
V. HULAS STEEL(NEPAL)
Page 7

8. Objective of the project
•To know the market of its product TATA SHAKTEE GC sheet
with other companies.
•To know about the response of the consumers beforehand ,if
Tata Shaktee launches its product range below .30mm thickness.
•To analyze the collected data and provide suggestions to the
company about the opportunities and threats.
•To find out if the introduction of a product below .30mm has
acceptance in the market or not.
•To find out the sales of TATA SHAKTEE GC sheet tonne’s wise
Page 8

9. Research Methodology
Descriptive Research
Primary Data
1.Observative Method
2.Questionnaire
3.Interview Method
Sampling Unit
May be geographical one such as state ,district or village
Size Of The Sample
118 under 2 distributors
Page 9

10. Area Of Survey
In and around Jharkhand region
Data Analysis
Microsoft Office
Page 10

11. DATA RESULTS & INTERPRETATION
140
126
120
100
80 Tata Shaktee
Bhushan Steels
60 Jindal Steels
48 Sail
44
38 Others
40 35 33
28 28
25
18 17
20 13 14 13 13 13
10 7.5
6 4 6 5 4 4
0 0 0
0
below 0.3 0.35 0.4 0.45 0.5 0.6 0.7 0.8
.30
Page 11

12. Monthly sale of products in tonnes width wise
Name of the Tata Bhushan Jindal Sail Others Total
company Shaktee
Below .30 - 48 tonnes 53 tonnes 3 tonnes 6 tonnes 110
.30mm 165 tonnes 28 tonnes 13 tonnes 4 tonnes 18 tonnes 188
.35 mm 55tonnes 13 tonnes 2 tonnes 3 tonnes 4 tonnes 57
.40mm 59 tonnes 14 tonnes 3 tonnes 2 tonnes 38 tonnes 101
.45mm 53 tonnes 6 tonnes -- -- 10 tonnes 44
.50mm 43 tonnes 7.5 tonnes 2 tonnes — 17 tonnes 60
.60mm 36 tonnes 5 tonnes -- -- 13 tonnes 43
.70mm 22 tonnes 4 tonnes -- -- -- 17
.80mm 19 tonnes 4 tonnes -- -- -- 17
Total 462 130 73 12 106 783
Page 12

13. Dealers and Non-Dealers territory wise
90 84
80
No of Dealers and Non-Dealers
70
60
50 45 Dealers
39 Non-Dealers
40 34
total
30
20 18 16
10
0
Pasa sales Shri Ram sales
Page 13

14. Market share of Shri-Ram sales
.70mm .80mm
3% 4%
.60mm
7% .30mm
27% .30mm
.50mm .35mm
11% .40mm
.45mm
.50mm
.45mm .60mm
10%
.70mm
.80mm
.35mm
20%
.40mm
18%
Page 14

15. .80mm
4% Market share of Pasa sales
.70mm
4%
.60mm .30mm
7% 23% .30mm
.35mm
.50mm .40mm
10%
.45mm
.50mm
.45mm .60mm
.35mm .70mm
14%
19%
.80mm
.40mm
19%
Page 15

16. Type of Shops
90
80
80
70
60
No of shops
50
40 38 Type of Shops
30
20
10
0
Exclusive Multi Brand
Page 16

17. Customers you deal in with
80 76
70
60
Number of Customers
50
40
Customers you deal in with
30 27
20
13
10
2
0
Industrial household retailers others
buyers Consumers
Page 17

18. Preference of customers
120
Number of Dealers and Non-Dealers
100 97
80
60
Preference of customers
40
21
20
0
Gc sheets Asbestos
Page 18

19. Competitors of TATA Shaktee
80
70
70
Number of dealers and non dealers
60
50
40 37 Other companies Selling GC
Sheets
30
20
10
6
3 2
0
jindal Bhushan sail hi-tech Others
Page 19

20. Other products
60
54
Number of dealers and non dealers selling
50
42
40
other products
30
Other products
20
12
10
10
0
Rod Asbestos cement others
Page 20

21. Basis of purchase
90
82
Prefernce shown by the customers before
80
70
60
purchasing
50
Quality
40 36 price
30
20
10
0
Quality price
Page 21

22. sale of sheets regionwise for below .30mm
90
79
80
No of dealers and Non-dealers
70
60
50
39 sale of sheets regionwise
40 for below .30mm
30
20
10
0
Rural urban
Page 22

23. sales for below .30 by other companies
80
70 67
60
50
No of Dealers
40 sales for below .30 by
31 other companies
30
20 16
10
4
0
Jindal Bhushan sail Others
Page 23

24. Name of the company For below .30 mm
Bhushan steel 31
Jindal Steel 67
Sail 4
Others 16
Page 24

25. Peak season for sales
70
60
Number of dealers and non dealers
60
50 49
40
Peak season for sales
30
20
10 7
2
0
Jan-Mar Apr-June July-sep Oct-Dec
Page 25

26. Preference based on Thickness
60 55
Number of Dealers and Non-dealers
50
40
30
20 15 16 Preference based on
14
Thickness
9
10 5
3
1
0
Page 26

27. Sales for .2mm
90
80 78
No of dealers and non-dealers
70
60
50
39 Sales for .2mm
40
30
20
10
0
0
Tata Bhushan Jindal
Page 27

28. Sales for .25mm
60
Preference shown by dealers and non dealers
53
50
42
40
30
Sales for .25mm
20
10
2 1
0
Jindal Bhushan Hi-Tech Sail Page 28

29. .30 mm
120
100.5
100
sales in tonnes
80
60
.30 mm
40
28
18
20 13
4
0
Tata Bhushan Jindal Sail Others
Shaktee Steels Steels
Page 29

30. Name of the company For .30 mm
Tata Shaktee 100.5
Bhushan steel 28
Jindal Steel 13
Sail 4
Others 18
Page 30

31. .35 mm
80 74.5
70
60
50
40
30 28 .35 mm
20 18
13
10 4
0
Tata Bhushan Jindal Sail Others
Shaktee Steels Steels
Page 31

32. Name of the company For .35 mm
Tata Shaktee 74.5
Bhushan steel 13
Jindal Steel 2
Sail 3
Others 4
Page 32

33. .40mm
120
100 95.5
Sales in tonnes
80
60
.40mm
38
40
20 14
3 2
0
Tata Bhushan Jindal Sail Others
Shaktee Steels Steel
Page 33

34. Name of the company For .40 mm
Tata Shaktee 95.5
Bhushan steel 14
Jindal Steel 3
Sail 2
Others 38
Page 34

35. .45mm
50
45.5
45
40
Sales in Tonnes
35
30
25
20 .45mm
15
10
10
6
5
0 0
0
Tata Bhushan Jindal Sail Others
Shaktee Steel Steel
Page 35

36. Name of the company For .45 mm
Tata Shaktee 45.5
Bhushan steel 6
Jindal Steel
Sail
Others 10
Page 36

37. .50mm
60
54
50
Sales in Tonnes
40
30
.50mm
20 17
10 7.5
2
0
0
Tata Bhushan Jindal Sail others
Shaktee Steel Steel
Page 37

38. Name of the company For .50 mm
Tata Shaktee 54
Bhushan steel 7.5
Jindal Steel 2
Sail
Others 17
Page 38

39. .60mm
35
29.5
30
25
Sales in Tonnes
20
15 13 .60mm
10
5
5
0 0
0
Tata Shaktee Bhushan Jindal Steel Sail others
Steel
Page 39

40. Name of the company For .60 mm
Tata Shaktee 29.5
Bhushan steel 5
Jindal Steel
Sail
Others 13
Page 40

41. .70 mm
18
17
16
14
12
Sales in Tonnes
10
8 .70 mm
6
4
4
2
0 0 0
0
Tata Shaktee Bhushan Jindal Steel sail Others
Steels
Page 41

42. Name of the company For .70 mm
Tata Shaktee 17
sBhushan steel 4
Jindal Steel _
Sail _
Others _
Page 42

43. .80 mm
10
9
9
8
7
Sales in Tonnes
6
5
4
4 .80 mm
3
2
1
0 0 0
0
Tata Bhushan Jindal sail Others
Shaktee Steels Steel
Page 43

44. Name of the company For .80 mm
Tata Shaktee 9
Bhushan steel 4
Jindal Steel _
Sail _
Others _
Page 44

45. Acceptance by customers
120
No of dealers and non-dealers
101
100
80
60 Acceptance by
customers
40
20 17
0
Yes No
Page 45

46. Brand Image
90
81
80
No of dealers and non dealers
70
60
50
40 37 Brand Image
30
20
10
0
Yes No
Page 46

47. .25 mm
400
Bhushan
Essar Steels, 330
Steels, 360
Price List of TATA Shaktee and its Competitors
jindal Steels, 350
350
300
250
200
.25 mm
150
100
50
Tata Shaktee, 0
0
Tata Shaktee jindal Steels Bhushan Steels Essar Steels Page 47

48. 0.3
600
tata
shaktee, 518 bhushan, 500
Price list of TATA Shaktee and Its
500 essar, 465
jindal, 480
400
Competiotors
300
0.3
200
100
0
tata shaktee jindal bhushan essar
Page 48

49. 0.4
Tata
1000 Shaktee, 951
Price list of TATA Shaktee and its Competitors
900
800 Jindal
Steels, 680 Bhushan
700 Steels, 700
Essar
600 Steels, 620
500
0.4
400
300
200
100
0
Tata Shaktee Jindal Steels Bhushan Steels Essar Steels
Page 49

50. .50mm
1200
Price List of TATA Shaktee and its competitors
Tata
Shaktee, 1038
1000
Bhushan
Jindal Steels, 800 Steels, 890 Essar Steels, 750
800
600
.50mm
400
200
0
Tata Shaktee Jindal Steels Bhushan Steels Essar Steels
Page 50

51. Market Share for .30mm Sheet
Sail
2%
Others
Jindal Steels 9%
7%
Tata Shaktee
Bhushan Steels
Bhushan Jindal Steels
Steels
15% Sail
Tata Shaktee Others
67%
Page 51

52. Market Share for .35 mm sheet
Sail
6%
Jindal Steels
4%
Tata Shaktee
Bhushan
Steels Bhushan Steels
24% Jindal Steels
Sail
Tata Shaktee
Others
66%
Page 52

53. Market Share for.40mm Sheets
Others
Tata Shaktee
38%
Tata Shaktee Bhushan Steels
43% Jindal Steel
Sail
Others
Bhushan
Sail Steels
2% 14%
Jindal Steel
3%
Page 53

54. Market Share for.45mm sheets
Others
Sail 23%
0%
Tata Shaktee
Jindal Bhushan Steel
Steel Jindal Steel
0% Bhushan Steel
Tata Shaktee Sail
14%
63% Others
Page 54

55. Market share for.50mm Sheets
others
29%
Tata Shaktee
Bhushan Steel
Sail Jindal Steel
0% Tata Shaktee Sail
55%
Jindal others
Steel Bhushan
3% Steel
13%
Page 55

56. Market Share for.60mm Sheets
others
30%
Tata Shaktee
Bhushan Steel
Jindal Steel
Tata Shaktee Sail
Sail 58% others
0% Bhushan
Steel
Jindal Steel 12%
0%
Page 56

57. sail
Jindal
Steel
0% Market Share for.70 mm Sheets
0% Others
0%
Bhushan Steels
24% Tata Shaktee
Bhushan Steels
Jindal Steel
sail
Others
Tata Shaktee
76%
Page 57

58. Jindal Steel Market Share .80 mm Sheets
0%
sail
0% Others
0%
Bhushan Steels Tata Shaktee
24% Bhushan Steels
Jindal Steel
sail
Others
Tata Shaktee
76%
Page 58

59. TOTAL MARKET SHARE
106
12
TATA SHAKTEE
BHUSHAN
73 50%
JINDAL
SAIL
OTHERS
130
Page 59

60. Recommendations
•The company should maintain good relationship with dealers.
•The company should provide some more margin to dealers because if it
happens then the dealers will be initiated to sell more and motivated.
•There should be more promotional awareness.
•There should be maintain a gap between dealers in the same region.
•While introducing Gc sheets below .3mm Tata Shaktee should use more
innovative marketing campaigns
Page 60

61. LIMITATION OF THE PROJECT
•THE study based on information gathered by me. The suppliers of the
information may not have divulged relevant and elaborated details and
hence, there is a possibility of inaccuracy.
•Many questions were not responded among the sample.
•There may be some consciously misrepresented the truth.
•Government Intervention on Dealers and Customers
•Lack of cooperation shown by respondents
•Some respondents were hesitant in sharing of actual facts
•Seasonal variations in different areas and seasonal influence on the
sale of products
Page 61

62. Thankyou Sir
Page 62