This document summarizes market research conducted on galvanized corrugated sheets produced by Tata Shaktee in the Jharkhand region of India. The research was conducted to understand the market share of competitors for sheets below 0.30mm thickness as Tata Steel intends to launch a new product in that range. The research analyzed sales data of Tata Shaktee and competitors like Bhushan Steel, Essar Steel, and Jindal Vishwas. It provided recommendations such as maintaining good relationships with dealers, providing higher margins to dealers, and using innovative marketing campaigns to promote the new thinner product.

1. Market Research on Galvani zed sheetsof TATA Shaktee Presented By:SandipKumarMMM-BRoll No-41

2. Vital information related to Galvanized Corrugated SheetsResearch conducted only in Jharkhand region

3. This research was conducted as TATA STEEL is looking to launch its GC Sheet below .30 under its brand name Tata Shaktee.

4. TATA Shaktee is available in the market with its range above .30 and till .80mm

5. Before the launch of the product the company wanted to know about the market share of its competitors for below .30mm.Important information about TATA ShakteeTATA Shaktee is the TATA Steel’s flagship brand in the field of galvanized corrugated sheetsTATA Shaktee was launched in the year 2000Promises longevity and strengthProducts manufactured under brand name Tata Shaktee of various range are as follows:

6. Tata Shaktee Standard 800mm GC sheetTata Shaktee GC sheets give you the twin benefits of superior quality and super savings. The advantages of using Tata Shaktee 800mm GC sheets over ordinary GC sheets are listed below:

7. Even corrugations of the Tata Shaktee GC sheets ensure perfect overlapping, which results in perfect weatherproofing. There is no unwanted moisture or particle retention and this prevents corrosion rising from overlapping.

8. The length of the sheet is equal to the standard specified length, giving you true value for money.

9. High tensile strength of Tata Shaktee GC sheets (approx. 700 mpa) ensures greater resistance to natural forces like hailstorms and other external forces Tata Shaktee GC sheets – ( 910 mm)Tata Shaktee presents 910 mm GC sheets in the Indian market. With 13 corrugations and a width of 910 mm, Tata Shaktee GC sheets give you the added benefit of superior quality at super savings while building your house. The advantages of using the superior 910 mm (13 corrugations) over standard 800 mm (11 corrugations) GC sheets are many.

10. With this improved quality of sheets comes better features for example:

11. Lesser number of sheets required

12. Fewer joints required

13. Fewer seepage points and last but not the least greater savings.Tata Shaktee Wider GC sheet – (1220mm)Tata Shaktee brings you the widest, most economical GC sheets in the Indian Market. With 15 corrugations and a width of 1220 mm. Tata Shaktee GC sheets give you the added benefits of superior quality and super savings while building your house. The advantages of using the superior 1220mm (15 corrugations) Tata GC sheets over Standards 840 mm sheets (11 corrugations) GC sheets are listed below.

14. With this improved quality of sheets comes better features for example:

15. Lesser number of sheets required

16. Fewer joints required

17. Fewer seepage points and last but not the least greater savings.

18. But with another feature added to it i.e

19. Fewer accessories requiredCOMPETITORS OF TATA SHAKTEEBHUSHAN POWER & STEEL LIMITEDESSAR STEELSAILJINDAL VISHWAS GC SHEETSHULAS STEEL(NEPAL)

20. Objective of the projectTo know the market of its product tatashakteegc sheet with other companies.

21. To know the market if it comes with a product range below .30mm thickness.

22. To analyze the collected data and provide suggestions to the company about the opportunities and threats.

23. To understand the dealers and non-dealers, take their opinions and suggestions.

24. To find out if the introduction of a product below .30mm has acceptance in the market or not.

25. To find out the sales of tatashakteegc sheet tonneswiseResearch MethodologyDescriptive ResearchPrimary Data1.Observative Method2.Questionnaire3.Interview MethodSampling UnitMay be geographical one such as state ,district or villageSize Of The Sample118 under 2 distributors

26. DATA ANALYSIS, RESULTS & INTERPRETATION

27. Monthly sale of products in tonnes width wise

28. Dealers and Non-Dealers territory wise