The document discusses developing digital services for local communities that are still underdeveloped. It proposes a solution called Nearhood that would collect and refine locally relevant information from municipalities, news sources, associations, residents, and local businesses in one place. This would provide a local website for every city district and village that residents and organizations could use to share information and find local services and events, and businesses could use as an affordable marketing channel.

1. nearhood
making local
communities flourish
BORNLOCAL

2. We live in a
globalized world.
Yes, but...

3. Our daily

surroundings
still play a major €
role. In our lives
– and in the
economy.
“ 60%
Nearly
of the economy
is rooted in
—Schuman, Michael H. "The Competitiveness of
Local Living Economies". Post Carbon Institute 2010
place”

4. Yet, digital services for
local communities are
still very much
under-
developed.

5. You’ve found an abandonend bike in your yard:
how do you reach out to your neighborhood
to check if it belongs to someone nearby?
Photo: (cc) owenfinn16 http://www.flickr.com/photos/yokohamarides/

6. Your hairdressing salon in the local mall is out of bookings for
the whole afternoon: how do you send out a message to
people nearby that you have half-price special starting now?

7. We spend a major part of
our time around the
place where we live.
 50%
Yet we have no efficient
means to keep up with

our surroundings – or to
discuss local topics.

8. City planning, police and other public
authorities generate lots of information
about local issues – but to keep up with
that information flow as residents, we
would need to follow dozens of different
channels.

9. For companies there’s a
huge variety of digital
channels in general and
ways of segmenting
customers based on age,
profession, gender, etc.
But for a local business to
reach out to local residents,
the only real means today
are still the old-fashioned
print and direct marketing.

10. OUR SOLUTION:
All locally relevant information in one place.
municipality
news
associations
sources
nearhood
other
residents online
services
local
businesses

11. Nearhood collects & refines local content
EDITORIAL
COMPILATIONS
  
AUTOMATED COMPILATIONS
  
CONTENT FEED
 
 
INFORMATION CHAOS

12. A local website for ...for both daily
every city district and weekly use
and village...

13. For residents
❙ Channel for sharing local
observations & concerns
and nurturing the local
community
❙ Way to find out about local
services, organizations and
events
❙ Possibility to influence the
municipality and local
businesses

14. For organizations
❙ Cost-free channel for
reaching the local
residents

15. sanom.at
For businesses
❙ Affordable, local, real-time
marketing channel
❙ Marketing messages as
conversational medium –
building more sustainable and
profitable customer
relationships
❙ Conversational messages
from local businesses are not
perceived as pushy as
traditional display-ads

16. For businesses
❙ All businesses also get a
page in service directory
displaying the key facts and
summing up all the
messages from the business

17. For hyperlocal platforms, the game
is still open – especially in Europe
FB-
groups
Patch hyperloc.
blogs
Next- local
door papers
Every-
block
And we have two major
differentiators in our advantage...

18. 
1
TOR #
DIFFE
RENTIA local
PRODUCER

Selected from curating
local activists
moderating
community support
contact for businesses
revenue sharing

19. 2
NTIATOR #
DIFFERE
ECOSYSTEM
of local services
We open up our service
via APIs for other digital
local services...
...to mutually share user
bases and jointly create
an active & sustainable
ecosystem of local
services.

20. Nearhood’s unique positioning
ONE-TO-MANY
local
papers
hyp.loc.
blogs
Patch
UNREFINED JOURNALISTICALLY
INFORMATION REFINED CONTENT
FB-
groups
Next- near-
door hood
SOCIAL,
MANY-TO-MANY

21. Major business potential in local comms
170 M€
Total revenue
of local printed
newspapers in
Finland in 2010
Ad sales for local newspapers in Finland
5–50 € per resident
per year

22. 3
Let’s say
we aim at
€ per resident
per year
in 80 á 10.000
areas residents
That
already
equals 2,4 M€
Just in Finland, in a few biggest cities

23.  done:  to do:
so far with our own for these we will need
financing & work outside investments
basic service further development
infrastructure of the service
technical prototype a real public launch in
running in couple of selected areas
areas

24. We have a highly skilled & experienced team
Lari Lohikoski Miemo Penttinen
❙ Digital experience since mid-1990’s, ❙ 15 years of digital agency background
experienced in all aspects of creating has built a skill set ranging from strategic
and leading a successful digital thinking to comprehensive design skills
consumer business. and excellent technological
❙ Founder of leading Finnish online understanding
auction Huuto.net (1999-2008) ❙ Most recently worked as Design Director
❙ More recently Program Director of at one of the oldest & largest digital
Helsinki Digibusiness Cluster agencies in Finland, Frantic (2007-2012)
❙ Worked as design lead in major projects
for eg. MTV3, Nokia, Helsingin Sanomat
Lari is CEO of the
Miemo is responsible of
company, and is
design of the service and
developing the
front-end programming
technical back-end

25. Thanks!
Check out the demo at:
❙ www.sanom.at
Be in touch:
❙ lari@bornlocal.fi
❙ miemo@bornlocal.fi
❙ www.bornlocal.fi
BORNLOCAL