Mickaël Denié - 2011.02.22
tthe contex
LocalGLOBAL
LocalGLOBAL
LocalGLOBAL
GLOcal
“   Think globally, act locally                                  ”
“   Think globally, act locally                                  ”
“   Start locally, and scale globally                                        ”
d                      a is my playgroun                  Chin“   Start locally, and scale globally                       ...
d                                   a is my playgroun                          Chin“      Start locally, and scale globall...
Globalizationchanged the way we consume things
BUY   Kleenex   USE      Culture      TRASH
ingthe position
People don’t necessarily want stuffbut do want the benefits that this stuff fulfils.                   Rachel Botsman
20TH CENTURY   21ST CENTURYCREDIT         REPUTATION+              +ADVERTISING    COMMUNITY+              +INDIVIDUAL    ...
20TH CENTURY   21ST CENTURYCREDIT         REPUTATION+              +ADVERTISING    COMMUNITY+              +INDIVIDUAL    ...
DRIVERSCAUSING THE GROUNDSWELL      P2P        RESURGENCE    ENVIRONMENTAL       COST  TECHNLOGIES   Of COMMUNITY     CONC...
PRINCIPLESMAKE THE SYSTEMS WORK TRUST BETWEEN   BELIEf IN    IDLING    CRITICAL   STRANGERS     COMMONS     CAPACITY    MASS
SYSTEMS PRODUCT SERVICE   REDISTRIBUTION   COLLABORATIVE     SYSTEM           MARKET          LIfESTYLES
SYSTEMS          PRODUCT SERVICE              SYSTEM
SYSTEMS          REDISTRIBUTION             MARKET
SYSTEMS          COLLABORATIVE            LIfESTYLES
TRUST
Great opportunities in public services!
“   Start locally, and scale globally         }                              ”                             }          dist...
Where could I find trust in cities?
Where could I find trust in cities?                         Communities
NEIGHBORHOODS
SHIKUMEN   APARTMENT BLOCKS
SHIKUMEN ʯ¿âÃÅSHARING NEIGHBORHOODS
SHIKUMENAn architectural style for residential buildings in Shanghaicombining Western and Chinese elements that first appe...
SHIKUMENshare goods (public/private)trust and confidenceautoregulation
PROBLEMSWHAT’S THE CHALLENGE?     Create a public service based on Shikumen spirit          for people living in apartment...
How to build a Shikumen?
PLACEnear roadscity centeraccessible
CONfINED PLACEclose-openprivate-publicsafe
CONTROLED ACCESSmany entriesno sign up - freemonitored
SHARED INSIDE SPACEbig spacecirculationarborescence
INTERACTIONcontactmeetinglink
SPREADING EffECTword of mouthcrowdnetwork
GOALpride                        -                  Model Quarter                        -rewardshikumen-esteem
The whole Shikumen experience                                      -                                Model Quarter         ...
what is it?
Building trust online,sharing stuffs offline.
SERVICE
SERVICE
SERVICE
Start to build your local social network!
Start to build your local social network!  1. Be introduced to people who are living next to you  2. Exchange reciprocal s...
Public                   Private     no sign up            need to be sign inaccess to the platform   access to the platfo...
Public                                     Private     no sign up                              need to be sign inaccess to...
user interface
HOME
- you join the service in 2 steps- need to agree about the terms
MY NEIGHBORHOOD ACTIVITIES
ranking= total of services   x 100 = ***%         total of neighbords
Can locate where you are.
NEIGHBORHOOD PAGE
PUBLIC PROFILE PAGE
verified account
people evaluate you
OWN PRIVATE PAGE
If people get stuckenlarge their research                    get it done thanks to                                        ...
mockup
Please go to http://shikumen.mickaeldenie.fr/ to try the mockup,and follow this steps: (what is in bold works in the mocku...
If you didn’t succeed to follow the previous scenario (this is just a mockup)please go to this urls: - http://shikumen.mic...
business model
key partners                key activities              value propositions         customer relationships             cust...
what’s next?
Business Angels?Startup Accelerator?  Bootstrapping?
A Melting?
Development by myself?
Thank you for your attention.
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
End study project: Collaborative consumption and neighborhoods
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End study project: Collaborative consumption and neighborhoods

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End study project: Collaborative consumption and neighborhoods

  1. 1. Mickaël Denié - 2011.02.22
  2. 2. tthe contex
  3. 3. LocalGLOBAL
  4. 4. LocalGLOBAL
  5. 5. LocalGLOBAL
  6. 6. GLOcal
  7. 7. “ Think globally, act locally ”
  8. 8. “ Think globally, act locally ”
  9. 9. “ Start locally, and scale globally ”
  10. 10. d a is my playgroun Chin“ Start locally, and scale globally ”
  11. 11. d a is my playgroun Chin“ Start locally, and scale globally ” all do som ething smEasier to
  12. 12. Globalizationchanged the way we consume things
  13. 13. BUY Kleenex USE Culture TRASH
  14. 14. ingthe position
  15. 15. People don’t necessarily want stuffbut do want the benefits that this stuff fulfils. Rachel Botsman
  16. 16. 20TH CENTURY 21ST CENTURYCREDIT REPUTATION+ +ADVERTISING COMMUNITY+ +INDIVIDUAL SHAREDOWNERSHIP ACCESS= =HYPER COLLABORATIVECONSUMPTION CONSUMPTION
  17. 17. 20TH CENTURY 21ST CENTURYCREDIT REPUTATION+ +ADVERTISING COMMUNITY+ +INDIVIDUAL SHAREDOWNERSHIP ACCESS= =HYPER COLLABORATIVECONSUMPTION CONSUMPTION
  18. 18. DRIVERSCAUSING THE GROUNDSWELL P2P RESURGENCE ENVIRONMENTAL COST TECHNLOGIES Of COMMUNITY CONCERNS CONSCIOUSNESS
  19. 19. PRINCIPLESMAKE THE SYSTEMS WORK TRUST BETWEEN BELIEf IN IDLING CRITICAL STRANGERS COMMONS CAPACITY MASS
  20. 20. SYSTEMS PRODUCT SERVICE REDISTRIBUTION COLLABORATIVE SYSTEM MARKET LIfESTYLES
  21. 21. SYSTEMS PRODUCT SERVICE SYSTEM
  22. 22. SYSTEMS REDISTRIBUTION MARKET
  23. 23. SYSTEMS COLLABORATIVE LIfESTYLES
  24. 24. TRUST
  25. 25. Great opportunities in public services!
  26. 26. “ Start locally, and scale globally } ” } district city
  27. 27. Where could I find trust in cities?
  28. 28. Where could I find trust in cities? Communities
  29. 29. NEIGHBORHOODS
  30. 30. SHIKUMEN APARTMENT BLOCKS
  31. 31. SHIKUMEN ʯ¿âÃÅSHARING NEIGHBORHOODS
  32. 32. SHIKUMENAn architectural style for residential buildings in Shanghaicombining Western and Chinese elements that first appeared in the 1860s.
  33. 33. SHIKUMENshare goods (public/private)trust and confidenceautoregulation
  34. 34. PROBLEMSWHAT’S THE CHALLENGE? Create a public service based on Shikumen spirit for people living in apartment blocks.
  35. 35. How to build a Shikumen?
  36. 36. PLACEnear roadscity centeraccessible
  37. 37. CONfINED PLACEclose-openprivate-publicsafe
  38. 38. CONTROLED ACCESSmany entriesno sign up - freemonitored
  39. 39. SHARED INSIDE SPACEbig spacecirculationarborescence
  40. 40. INTERACTIONcontactmeetinglink
  41. 41. SPREADING EffECTword of mouthcrowdnetwork
  42. 42. GOALpride - Model Quarter -rewardshikumen-esteem
  43. 43. The whole Shikumen experience - Model Quarter -
  44. 44. what is it?
  45. 45. Building trust online,sharing stuffs offline.
  46. 46. SERVICE
  47. 47. SERVICE
  48. 48. SERVICE
  49. 49. Start to build your local social network!
  50. 50. Start to build your local social network! 1. Be introduced to people who are living next to you 2. Exchange reciprocal service with your neighbors 3. Boost the social relationships within your district
  51. 51. Public Private no sign up need to be sign inaccess to the platform access to the platform participate
  52. 52. Public Private no sign up need to be sign inaccess to the platform access to the platform participate } transparency build trust
  53. 53. user interface
  54. 54. HOME
  55. 55. - you join the service in 2 steps- need to agree about the terms
  56. 56. MY NEIGHBORHOOD ACTIVITIES
  57. 57. ranking= total of services x 100 = ***% total of neighbords
  58. 58. Can locate where you are.
  59. 59. NEIGHBORHOOD PAGE
  60. 60. PUBLIC PROFILE PAGE
  61. 61. verified account
  62. 62. people evaluate you
  63. 63. OWN PRIVATE PAGE
  64. 64. If people get stuckenlarge their research get it done thanks to community service
  65. 65. mockup
  66. 66. Please go to http://shikumen.mickaeldenie.fr/ to try the mockup,and follow this steps: (what is in bold works in the mockup, otherwise it’s description)1. Scroll the page, guess what the service is about2. Then, you want to see if your neighborhood is active, so you click on “my neighborhood activities” button3. There is a map, and you can locate yourself, in order to define your neighborhood. Click on the “locate me” button(the map should load, and display your district)4. Below, there is a frame with different tabs. Your place tab shows you the top active neighbors, the new neighborsand the last services done in your district. The worldwide tab shows you the top sharing neighborhoods, the top activeneighbors and the new neighbors in the world. If you want to search and know more about a neighborhood, click on the “+”tab.5. When you’re on the worldwide tab, you can click on one of the neighborhood. for example, on Brooklyn.6. You can click on view all, if you want to see more7. Then, in «Top active neighbors», click on Andrew Borovsky to access to his profile8. Now, you decide to sign in to the service (no need email or password, just click in sign in)9. Here, you are on your own page. The map shows you your neighbors who’re asking a service. If you want, you canreply to them by proposing a service in exchange.10. Click on the other tab, to see what your neighbors are willing to do for you (their replies about what you’ve asked)
  67. 67. If you didn’t succeed to follow the previous scenario (this is just a mockup)please go to this urls: - http://shikumen.mickaeldenie.fr/ - http://shikumen.mickaeldenie.fr/my_neighborhood_activities.php - http://shikumen.mickaeldenie.fr/neighborhood/Brooklyn_NYC-US.php - http://shikumen.mickaeldenie.fr/_/andrew_borovsky.php - http://shikumen.mickaeldenie.fr/_/mickael_denie.php
  68. 68. business model
  69. 69. key partners key activities value propositions customer relationships customer segments communities > trust platform development sharing/ renting / swaping / trading / ... neighbors free service networking between neighbors town council town council reduction of town council’s cost advertisers key resources channels targered local ads software developers url designers sms via mobile phonecost streams REVENUE STREAMS platform development fees for ad space data storage costs (images/textes/...) subsidy form town council
  70. 70. what’s next?
  71. 71. Business Angels?Startup Accelerator? Bootstrapping?
  72. 72. A Melting?
  73. 73. Development by myself?
  74. 74. Thank you for your attention.

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