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Mobile i-mode Forum

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Core concepts for content originators and providers.
1. What's all the fuss about? 2. Why is it confusing? 3. Core concepts. 4. Local direct interaction. 5. Keep it simple stupid !!

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Mobile i-mode Forum

  1. 1. Mobile i-mode Forum Core Concepts for Content Originators and Providers Walter Adamson VP Asia Pacific i-mode Content Forum Melbourne, April 2005
  2. 2. Content What's the fuss about? Why is it confusing? Core Concepts Local Direct Interaction Keep It Simple Stupid ! 2
  3. 3. What is a phone? Mobile communication ● Do Communications over the Mobile network Lifestyle Device ● Interactive experience ● Personalisation ● 3
  4. 4. Why the confusion? Technobabble ● 3G, 4G, WiMax, 2.5G, GPRS, Java, Doja Industry is “features-driven” ● Need to come back to core concepts relevant to content originators and providers 4
  5. 5. Core Concept #1 A phone is a device for mobile communication: Information + Entertainment 1. Infotainment 2. Advertising 3. Business (Enterprise) 5
  6. 6. Core Concept #2 A phone has three key assets: Infotainment 3 2 Advertising 1 Business Voice Messaging WWW Current 6
  7. 7. Core Concept #3 The phone is more powerful than your PC: Intimate ● Addictive ● Viral ● Relevant ● Presence ● 7
  8. 8. Core Concept #4 Think Integration + Community Information ► Interaction ► Integration ► Involvement 8
  9. 9. Core Concept #5 Think Global – Act Local Intimate + Addictive Integration Viral & Relevant Community Presence What's all the fuss about? M-O-N-E-Y !! 9
  10. 10. Core Concept #6 Click to action. The phone interface with voice, messaging and web provides for powerful and unique interaction: Click to phone Click to alert Click to message Click to pay Click to browse Click to personalise
  11. 11. Local direct interaction “Local” includes: Physically ● Emotionally ● Privately ● Commercially ● 11
  12. 12. Connecting directly This add connects: email ✔ website ✔ QR code ✔ Discount barcode ✔ 12
  13. 13. Carrier-independent access This phone receives: Cellular ● Broadband WiFi at 54mbps ● With seamless handover ● Independent content channels: Independent branded portals ● Payment systems ● Silk Mobile + Bango ● WideRay, Jamdat ● Content eAccess-eMobile ● 13
  14. 14. Contact Walter Adamson adamson@imodestrategy.com m: 0403 345 632 Skype: walter www.imodestrategy.com Thanks to the Australian Telecommunications CRC for their support of the i-mode Content Forum 14

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