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Digital City MechanicsA new system for creating jobs
What is a job? It’s changing •   No longer “at the office 40 hours” •   Computer or handheld device is the tool •   Re-edu...
Hi-Tech Jobs for Anyone? •   % who have the skill sets •   % unemployed •   % freelancers •   Digital Divide
An Infinite Problem? •   Manufacturing Service •   Affects all walks of life •   Jobs for “former” laborers •   Baby boome...
A New Model for Creating Jobs •   Not revolutionary, but obvious… •   Jobs require comfort online •   Freelance workers - ...
Picking up Where BroadbandInfrastructure Leaves off • Software infrastructure • Neighborhood bureaus, free Dashboard softw...
Community Engagement as Value-Added Differentiation •   Bureaus = community presence •   Training, workshops, tech support...
New kind                ONLINE                                                           Customizeof onlinemarketing      ...
BUSINESSSocially Conscious Sponsorships • Local industry helps local economies by paying   for online multimedia projects ...
BUSINESSHyper-Local Relationships • Build business directory with local sales & media   production people – with mini web ...
BUSINESSonline Marketplace & Classifieds • Local businesses of all types – in our online   multimedia directory • Sponsore...
Free Software, Open to All       • Community Activity streams       • online marketplace, Jobs boards, Peer         suppor...
Digital Economy Ecosystem       •   Entrepreneurial culture       •   online job market       •   Not just for companies, ...
Tech Development                    Design  Platform, Plugins              Games, Videos Interactive Content          Inte...
DCM puts deals together • Build syndicate of local investors and stakeholders • Create local subsidiary, own 51% of entity...
Digital City Mechanics • Working towards this for 20 years    –   (Odaiba, MediaBar, Trieste, SuperBowl XXXII, NOW.com, Bl...
Digital City Mechanics GigebitChallenge
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Digital City Mechanics GigebitChallenge

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Digital City Mechanics GigebitChallenge

  1. 1. Digital City MechanicsA new system for creating jobs
  2. 2. What is a job? It’s changing • No longer “at the office 40 hours” • Computer or handheld device is the tool • Re-educating our workforce • Billions spent on training and economic development = wasted!
  3. 3. Hi-Tech Jobs for Anyone? • % who have the skill sets • % unemployed • % freelancers • Digital Divide
  4. 4. An Infinite Problem? • Manufacturing Service • Affects all walks of life • Jobs for “former” laborers • Baby boomers, Moms returning to work • Re-entry, welfare recipients, laid-off workers • Non-college educated workers
  5. 5. A New Model for Creating Jobs • Not revolutionary, but obvious… • Jobs require comfort online • Freelance workers - On-demand skills • Virtual workgroups - online tools • Project based, peer network, social based • Will involve LOTS of online multimedia • Interactive multimedia + data = apps • Sustainable model
  6. 6. Picking up Where BroadbandInfrastructure Leaves off • Software infrastructure • Neighborhood bureaus, free Dashboard software • Free Community Engagement programs • Free Tech Support for Freelance workers and Community organizations • Compelling online multimedia • Comfort utilizing online technology and tools
  7. 7. Community Engagement as Value-Added Differentiation • Bureaus = community presence • Training, workshops, tech support • Multimedia content • Multimedia business directory • Real-time video help bureaus • Viral campaigns and marketing promos • Encourage startups, Independent workers • Connect the dots at the community level
  8. 8. New kind ONLINE Customizeof onlinemarketing MARKETPLACE & CLASSIFIEDS a city or SOCIALLY region CONSCIOUS HYPER-LOCAL SPONSORSHIPSRELATIONSHIPS More efficient use of economic development dollars PROGRAMS PROJECTS SERVICES
  9. 9. BUSINESSSocially Conscious Sponsorships • Local industry helps local economies by paying for online multimedia projects • Money flows through 501c3 = tax write-off • Put people to work – locally • Train workers in online job skills • Reuse content with logo on it
  10. 10. BUSINESSHyper-Local Relationships • Build business directory with local sales & media production people – with mini web commercials • Convince global brand campaigns to spend money locally • Compelling, relevant campaigns created by our marketing interns and local businesses based on sponsored themes
  11. 11. BUSINESSonline Marketplace & Classifieds • Local businesses of all types – in our online multimedia directory • Sponsored by socially conscious enterprises • Seller takes photo of their product, inputs # of inventory, $ price per unit • Provide delivery services • Transaction and reputation • Craig’s list + Angie’s list + Etsy
  12. 12. Free Software, Open to All • Community Activity streams • online marketplace, Jobs boards, Peer support • Software Infrastructure, Historical timelines • Integrated courseware, Social media aggregation, Media channels • Real-time video help – by Volunteers • Open source, open data, open standards
  13. 13. Digital Economy Ecosystem • Entrepreneurial culture • online job market • Not just for companies, but individuals • Collaboration, Communication, Commerce • Support Independent workers - Freelancers
  14. 14. Tech Development Design Platform, Plugins Games, Videos Interactive Content Interfaces,Templates I.P.TAMPA Jamaica CLEVELAND Kansas City
  15. 15. DCM puts deals together • Build syndicate of local investors and stakeholders • Create local subsidiary, own 51% of entity – 49% = local investors, execs and staff • Create accompanying 501c3 • Identify local industry to sponsor MM projects • Global brands sponsor viral campaigns - gain access to authentic hyper-local vendors and customers – Via our Biz Directory • Setup and operate Bureaus and online Marketplace – Offer community free services • Customize Citizen Dashboard to the City or Region
  16. 16. Digital City Mechanics • Working towards this for 20 years – (Odaiba, MediaBar, Trieste, SuperBowl XXXII, NOW.com, Blogging, Open Social Networking) • Helped build an industry before – (MacroMind Macromedia) • Social networking platform – (PeopleAggregator) • Open standards – (RSS, OpenID, OAuth) • Let’s do it in KC!

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