1. Digital City Mechanics
A new system for creating jobs

2. What is a job? It’s changing
• No longer “at the office 40 hours”
• Computer or handheld device is the tool
• Re-educating our workforce
• Billions spent on training and economic
development = wasted!

3. Hi-Tech Jobs for Anyone?
• % who have the skill sets
• % unemployed
• % freelancers
• Digital Divide

4. An Infinite Problem?
• Manufacturing Service
• Affects all walks of life
• Jobs for “former” laborers
• Baby boomers, Moms returning to work
• Re-entry, welfare recipients, laid-off workers
• Non-college educated workers

5. A New Model for Creating Jobs
• Not revolutionary, but obvious…
• Jobs require comfort online
• Freelance workers - On-demand skills
• Virtual workgroups - online tools
• Project based, peer network, social based
• Will involve LOTS of online multimedia
• Interactive multimedia + data = apps
• Sustainable model

6. Picking up Where Broadband
Infrastructure Leaves off
• Software infrastructure
• Neighborhood bureaus, free Dashboard software
• Free Community Engagement programs
• Free Tech Support for Freelance workers and
Community organizations
• Compelling online multimedia
• Comfort utilizing online technology and tools

7. Community Engagement as Value-
Added Differentiation
• Bureaus = community presence
• Training, workshops, tech support
• Multimedia content
• Multimedia business directory
• Real-time video help bureaus
• Viral campaigns and marketing promos
• Encourage startups, Independent workers
• Connect the dots at the community level

8. New kind ONLINE
Customize
of online
marketing
MARKETPLACE &
CLASSIFIEDS
a city or
SOCIALLY
region
CONSCIOUS
HYPER-LOCAL SPONSORSHIPS
RELATIONSHIPS
More efficient
use of
economic
development
dollars
PROGRAMS PROJECTS SERVICES

9. BUSINESS
Socially Conscious Sponsorships
• Local industry helps local economies by paying
for online multimedia projects
• Money flows through 501c3 = tax write-off
• Put people to work – locally
• Train workers in online job skills
• Reuse content with logo on it

10. BUSINESS
Hyper-Local Relationships
• Build business directory with local sales & media
production people – with mini web commercials
• Convince global brand campaigns to spend
money locally
• Compelling, relevant campaigns created by our
marketing interns and local businesses based on
sponsored themes

11. BUSINESS
online Marketplace & Classifieds
• Local businesses of all types – in our online
multimedia directory
• Sponsored by socially conscious enterprises
• Seller takes photo of their product, inputs # of
inventory, $ price per unit
• Provide delivery services
• Transaction and reputation
• Craig’s list + Angie’s list + Etsy

12. Free Software, Open to All
• Community Activity streams
• online marketplace, Jobs boards, Peer
support
• Software Infrastructure, Historical timelines
• Integrated courseware, Social media
aggregation, Media channels
• Real-time video help – by Volunteers
• Open source, open data, open standards

13. Digital Economy Ecosystem
• Entrepreneurial culture
• online job market
• Not just for companies, but individuals
• Collaboration, Communication, Commerce
• Support Independent workers -
Freelancers

14. Tech Development Design
Platform, Plugins Games, Videos
Interactive Content Interfaces,Templates
I.P.
TAMPA Jamaica CLEVELAND Kansas
City

15. DCM puts deals together
• Build syndicate of local investors and stakeholders
• Create local subsidiary, own 51% of entity
– 49% = local investors, execs and staff
• Create accompanying 501c3
• Identify local industry to sponsor MM projects
• Global brands sponsor viral campaigns - gain access to authentic
hyper-local vendors and customers
– Via our Biz Directory
• Setup and operate Bureaus and online Marketplace
– Offer community free services
• Customize Citizen Dashboard to the City or Region

16. Digital City Mechanics
• Working towards this for 20 years
– (Odaiba, MediaBar, Trieste, SuperBowl XXXII, NOW.com, Blogging, Open Social Networking)
• Helped build an industry before
– (MacroMind Macromedia)
• Social networking platform
– (PeopleAggregator)
• Open standards
– (RSS, OpenID, OAuth)
• Let’s do it in KC!