Digital City MechanicsA new system for creating jobs
What is a job? It’s changing • No longer “at the office 40 hours” • Computer or handheld device is the tool • Re-educating our workforce • Billions spent on training and economic development = wasted!
Hi-Tech Jobs for Anyone? • % who have the skill sets • % unemployed • % freelancers • Digital Divide
An Infinite Problem? • Manufacturing Service • Affects all walks of life • Jobs for “former” laborers • Baby boomers, Moms returning to work • Re-entry, welfare recipients, laid-off workers • Non-college educated workers
A New Model for Creating Jobs • Not revolutionary, but obvious… • Jobs require comfort online • Freelance workers - On-demand skills • Virtual workgroups - online tools • Project based, peer network, social based • Will involve LOTS of online multimedia • Interactive multimedia + data = apps • Sustainable model
Picking up Where BroadbandInfrastructure Leaves off • Software infrastructure • Neighborhood bureaus, free Dashboard software • Free Community Engagement programs • Free Tech Support for Freelance workers and Community organizations • Compelling online multimedia • Comfort utilizing online technology and tools
Community Engagement as Value-Added Differentiation • Bureaus = community presence • Training, workshops, tech support • Multimedia content • Multimedia business directory • Real-time video help bureaus • Viral campaigns and marketing promos • Encourage startups, Independent workers • Connect the dots at the community level
New kind ONLINE Customizeof onlinemarketing MARKETPLACE & CLASSIFIEDS a city or SOCIALLY region CONSCIOUS HYPER-LOCAL SPONSORSHIPSRELATIONSHIPS More efficient use of economic development dollars PROGRAMS PROJECTS SERVICES
BUSINESSSocially Conscious Sponsorships • Local industry helps local economies by paying for online multimedia projects • Money flows through 501c3 = tax write-off • Put people to work – locally • Train workers in online job skills • Reuse content with logo on it
BUSINESSHyper-Local Relationships • Build business directory with local sales & media production people – with mini web commercials • Convince global brand campaigns to spend money locally • Compelling, relevant campaigns created by our marketing interns and local businesses based on sponsored themes
BUSINESSonline Marketplace & Classifieds • Local businesses of all types – in our online multimedia directory • Sponsored by socially conscious enterprises • Seller takes photo of their product, inputs # of inventory, $ price per unit • Provide delivery services • Transaction and reputation • Craig’s list + Angie’s list + Etsy
Free Software, Open to All • Community Activity streams • online marketplace, Jobs boards, Peer support • Software Infrastructure, Historical timelines • Integrated courseware, Social media aggregation, Media channels • Real-time video help – by Volunteers • Open source, open data, open standards
Digital Economy Ecosystem • Entrepreneurial culture • online job market • Not just for companies, but individuals • Collaboration, Communication, Commerce • Support Independent workers - Freelancers
Tech Development Design Platform, Plugins Games, Videos Interactive Content Interfaces,Templates I.P.TAMPA Jamaica CLEVELAND Kansas City
DCM puts deals together • Build syndicate of local investors and stakeholders • Create local subsidiary, own 51% of entity – 49% = local investors, execs and staff • Create accompanying 501c3 • Identify local industry to sponsor MM projects • Global brands sponsor viral campaigns - gain access to authentic hyper-local vendors and customers – Via our Biz Directory • Setup and operate Bureaus and online Marketplace – Offer community free services • Customize Citizen Dashboard to the City or Region
Digital City Mechanics • Working towards this for 20 years – (Odaiba, MediaBar, Trieste, SuperBowl XXXII, NOW.com, Blogging, Open Social Networking) • Helped build an industry before – (MacroMind Macromedia) • Social networking platform – (PeopleAggregator) • Open standards – (RSS, OpenID, OAuth) • Let’s do it in KC!