SHOE CITY NEWS
In the 19th                 …In the 20th, it wascentury,                 best known as homeBrockton’s                 to h...
…But these days it doesn’t even have a decent sourceof local news, information or business services…
EIntroducing Shoe City News, a citizen-powered, one-stop- shopping web and mobile platform for the creation andsharing of ...
Shoe City News serves two audiences… …Residents who need a place to create                …and businesses consume and shar...
REVENUE in first year: $50,000• Advertising: $22,500• Events: $9,000• Business services: $18,500With owner-operator workin...
Marketing                                      Plan: The                                    Medium Is The                 ...
Why        Me?• I know the landscape: I grew up in Brockton, went to Brockton  public schools and still own a house there....
Furthermore…• Competition: Weak. Regional newspaper with paltry local coverage and little  engagement, one lively website ...
The last                                  word…Shoe City News is set for launch in September 2013… How can we help make su...
SHOE CITY NEWS
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Shoe citynews pitch

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Shoe citynews pitch

  1. 1. SHOE CITY NEWS
  2. 2. In the 19th …In the 20th, it wascentury, best known as homeBrockton’s to heavyweightfactories made champ Rockyshoes for the Marciano…world…
  3. 3. …But these days it doesn’t even have a decent sourceof local news, information or business services…
  4. 4. EIntroducing Shoe City News, a citizen-powered, one-stop- shopping web and mobile platform for the creation andsharing of community news and business information and services.
  5. 5. Shoe City News serves two audiences… …Residents who need a place to create …and businesses consume and share that need ways to community news and reach them information… affordably, and the digital savvy to do so effectively.
  6. 6. REVENUE in first year: $50,000• Advertising: $22,500• Events: $9,000• Business services: $18,500With owner-operator working out of home, startup costs are minimal : $2,000operatoroperator
  7. 7. Marketing Plan: The Medium Is The Message• Process of building business, recruiting supporters is the plan• Owner/operator attends community functions to talk up platform• Use social media to get message out• Seek free media wherever possible, tap other blogs for links
  8. 8. Why Me?• I know the landscape: I grew up in Brockton, went to Brockton public schools and still own a house there.• I already have many valuable contacts in the city• I have thirty-five years’ experience in the news business, much of it local, plus new digital skills to apply• I’m committed to city and to Shoe City News, ready to work hard and sacrifice to make it work
  9. 9. Furthermore…• Competition: Weak. Regional newspaper with paltry local coverage and little engagement, one lively website with lots of opinion but no news content• Research shows need for provider of digital business services and low-cost advertising opportunities.• Design: Clean, off-the-shelf WordPress theme to start. Site will feature easy-to-use tools for contributors and supporters to post and update in real time
  10. 10. The last word…Shoe City News is set for launch in September 2013… How can we help make sure you’re aboard?
  11. 11. SHOE CITY NEWS

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