Experienced B2B Customer Centric Sales and Marketing Professional with expertise in customer service, sales processes, technology, digital marketing, sales and negotiations. Demonstrated skills in marketing, research, prospecting, networking, strategic planning and promoting products. Successful in developing strategies to attract new customers and maintain their loyalty. Computer and technology skills include: Microsoft Office Suite, Adobe Acrobat Product Suite, Salesforce.com, Social Media.
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B2B Sales and Marketing Professional
1. AMY E. FROST
416 White Oak Trace Lexington, KY 40511 859-629-2398 afrost1972@gmail.com
Experienced B2B Customer Centric Sales and Marketing Professional with expertise in customer
service, sales processes, technology, digital marketing, sales and negotiations. Demonstrated skills in
marketing, research, prospecting, networking, strategic planning and promoting products. Successful
in developing strategies to attract new customers and maintain their loyalty. Computer and technology
skills include: Microsoft Office Suite, Adobe Acrobat Product Suite, Salesforce.com, Social Media.
EXPERIENCE SUMMARY
Sixteen years B2B sales, marketing and technical experience in the commercial and industrial building
materials and construction industry.
Outstanding track record of sales and market growth, meeting or exceeding monthly, quarter & annual sales
goal targets in both mature & growth markets.
Excellent ability to cultivate and maintain customer loyalty and demand for products & services through
consistent and aggressive sales call plans.
Effectively uses pre-call sales planning and responsive follow up skills.
Excellent ability to strategize, develop and implement branding, advertising and marketing concepts.
Consistently achieves successful results by pursuing and utilizing opportunities through prospecting, making
cold calls, cross marketing and networking.
True professional with a strong business acumen, excellent communication skills, high energy, unparalleled
employer dedication and loyalty, healthy competitive spirit, self-motivated, personable, timely, reliable,
responsive, creative, honest, fun
PROFICIENCIES
B2B sales
Working from a home based office
Team builder/player
Client liaison and relationship
management
Salesforce.com
Market research
Goal setting and sales planning
Internal departmental collaboration
and coordination
Lead Generation
Microsoft Office Suite
IOS, Windows
Adobe Acrobat (XI, XI Pro, DC Pro,
Photoshop, Lightroom)
Facebook, Twitter, Instagram,
Pinterest, Google+…
Product, service, strategic presentations
and training
Social Media strategy, development,
implementation, maintenance
Branding & re-branding
Digital graphic design & digital asset
development
Vendor & supplier coordination and
management
Cost and budget management
Event planning
Product & service market penetration
strategies
Outlook, Lotus Notes, Google, Hotmail,
Yahoo
EDUCATION
Strayer University Online
MBA in Marketing (In Progress) 3.0 GPA Expected Graduation June 2017
Southern Oregon University Ashland, Oregon
Bachelor’s Degree in Business Administration 3.4 GPA Graduated December 1998
PROFESSIONAL EXPERIENCE
Stanley Security Kentucky
Architectural Consulting Representative/Specification Writer 2013 - 2014
2. Responsible for generating sales by marketing company product lines and solutions to
architectural firms and end-users for their construction projects
Team oriented selling approach, closely working with the Distribution Development Manager
(DDM) and the Kentucky End-User Consultants (EUC)
Preparation and review of construction contract documents for architects on commercial, industrial
and light-commercial new construction and renovation projects
Educating & advising architects, project managers and end-users on the capabilities, features,
benefits and requirements to integrate hardwired, wireless or stand-alone access control systems,
products and components into their construction projects
Coordination with other project consultants (Electrical Engineers, Security Consultants, Integrators
and Security and Access Control System Providers) to ensure thorough and appropriate solutions
are specified in Division 8 and 28 Sections
Provide valuable AIA CEU education courses to the architectural community
Review, track and target project leads through networking and regular review of projects in Dodge
Global Network online database
Maintain an up-to-date record of sales calls, opportunities, results and plan in company sponsored
CRM Tool, Salesforce.com
CMW Architects Lexington, Kentucky
Marketing Coordinator 2014
Coordinate, create, publish and maintain all social media pages/profiles
Coordinate the branding strategy to ensure consistency in all media, print and advertising Assist
the principal and associate architects with RFP submittals and proposals
Sales calls, prospecting and follow up to all existing and potential clients
Anderson Communities Kentucky
Freelance Project Oriented Marketing Coordinator/Consultant 2013-2014
Developed, implemented and maintained 13 Facebook pages, 3 Twitter pages, Google + pages, 2
Instagram pages, a LinkedIn business page and a Pinterest page
Created and implemented a re-branded HTML email signature for all company employees
Coordinated and managed a ribbon cutting ceremony and event for the Anderson Communities
New Home Store including procuring guest speakers, creating and sending out invitations,
obtaining raffle gifts from local small businesses, decorating, working with caterers, campaigning
in social media channels and writing a press release
Successfully redesigned and re-branded all print assets and signage
Coordinated and developed a photography strategy and worked with the photographer in multiple
sessions to obtain a strong and effective inventory of digital prints to be used in multiple company
online and internal resources
Owens Corning North American Building Materials East Kentucky Region
Senior Area SalesManager 2012 - 2013
Exponential results in first 8 months of employment with growth in revenue of 169%
Unparalleled growth in the contractor network with growth in purchases of $700,000 to $3.3 million
Successfully penetrated the market with a unique and valuable service differentiation strategy that
set the company and the products apart from the competition
Complimented by customers often for reliability, quick responsiveness and effective customer
advocacy
2013 Pinnacle Award Nominee
Talent Attach United States
Contracted Director Of Operations/Client Relations 2012
Designated main contact for all athletes, celebrities, major brands and key local & national clients
(references available upon request)
Creative Director: coordinating with graphic designers, programmers, coders, creative team. And
partners
Maintained a thin budget for all freelance expenditures including: Graphic Designers,
Programmers, Developers, Coders and Creative Team
3. Consulted each client on the ability, limitations and profitability potential of each Social Media Site
(including: Facebook, LinkedIn, Twitter, Yelp, Google+, Pinterest, Instagram, Urbanspoon,
Foursquare); Search Engine Optimization (SEO) and Google and Internet ADWORDS
Assa Abloy Electromechanical Security (EMS) Group Kentucky, SW Ohio, Southern and Central Indiana, West Virg
Security Consulting Representative 2008 - 2011
Significantly exceeded territory and sales goals 2 out of 3 years with all 5 product lines of
electronic security door hardware
Earned a strong reputation of excellence in customer service, knowledge, follow-up, support,
honesty, loyalty and consistency
Customer and market demand growth for product lines realized through multiple customer focused
activities including, hands-on training classes, joint calls and customer appreciation events with
wholesale and distribution accounts
Ingersoll Rand Security Technologies (now Allegion) East Kentucky Region
Account Manager and Specifications Consultant 2004 - 2008
Exceeded territory and sales goals 3 of 4 years with all 11 product lines of mechanical door
hardware products and electronic access control products & software
Successfully penetrated the Kentucky Architectural market in first year and became one of the
most well known and in-demand specification writer and consultants in the Eastern Kentucky
market
Active and valuable member of the American Institute of Architects (AIA), Construction Specifier’s
Institute (CSI), Kentucky School Plant Manager’s Association (KSPMA) and the Door Hardware
Institute (DHI)
Ingersoll Rand Security Technologies New York City, West Chester and Rockland County, NE New Jersey
End-User Consultant/Distribution/ Wholesale Account Manager and Territory Manager 1999 - 2004
Continually exceeded leader expectations in ability, effectiveness and dedication
Successfully converted 3 major school districts from competitive key systems to Schlage Lock
Company
Penetrated the New York City market with active participation in the American Institute of
Architects (AIA), the Construction Specifier’s Institute (CSI), the Door Hardware Institute (DHI) and
New York Superintendents of Buildings & Grounds Association (NYSBGA)
VOLUNTEER WORK
2014 Shevan Akers City Council Re-election Campaign Lexington, Kentucky
2014 Susan Westrom State Representative Re-election Campaign Lexington, Kentucky
Town Branch Trail Organization Lexington, Kentucky
Elected Board Member 2014 - Current
Lexington Local Social Club - Community Facebook Page Lexington, Kentucky
Founder, Manager, Administrator 2012 - Current