2. PROFILE
• Age- 17+
• Gender- Female
• Race- We’re aiming to appeal to all races as we do not want to discriminate, as we feel they will have similar interests
regardless of their race.
• Sexuality- We aim to target all sexualities as these again shouldn’t be segregated and your sexual orientation doesn’t
necessarily determine what magazine content they read.
• Education- In full time education, University or recently out of Education, as our magazine is a regional magazine the
people reading it would be people who are either working and live in a set region and would like to read about what's
happening locally or possibly people at university who want to do the same
• Region- Leicestershire and Rutland
• Culture- We are aiming to reach all cultures but at the same time not offend certain cultures, such as
• Likes- Keeping up to date with fashion and beauty, Feminism. Our audience is targeted at anyone as it’s a regional
magazine so they do not need to have set likes to read the magazine.
• Dislikes-
3. DEMOGRAPHICS
• Our target audience would be placed in the
D/E section, this is because the age is 17+
most will either be in full time education or at
university, possibly unemployed or in semi-
skilled work. This information means in our
magazine articles about work and school life
would be ideal. Some may also have children,
this could mean articles on places to take the
kids or places to go without them. Some of our
audience may also be in the higher end of the
chart such as A or B. Our magazine is for all
demographics as it doesn’t matter if they’re in
Education or in High management we want to
make a magazine that’s available for all, this
is because it’s a regional magazine that
everyone would benefit from.
4. PSYCHOGRAPHICS-YOUNG & RUBICAM'S 4CS
• Cross Cultural Consumer Characterisation. They
decided they could target an audience on their beliefs
rather than anything else, this is beneficial as it is
centered around Motivation and can be used to target
people across societies. Our target audience would be
“The Mainstream” because they follow brands, buy
products other people recommend, also as the audience
age starts at 17 they may be struggling with money and
be searching for “offers of value for money” This isn’t to
say that our audience can’t be from any other group but
most likely they’d be the Mainstreamer. A big Majority
may also be “The Aspirer” as they ‘respond to what
others perceive as being superficial’ and they’re driven
by others opinions on them rather than their own values
and morals. As our audience is so broad they could be
any of these, they may be a passive audience and read
what our magazine says and take it forward or they may
be active and question it.
5. USES AND GRATIFICATION THEORY
Personal identity- Using media to help us to determine who we’re.
Information- To use a piece of media to self-educate or seek advice.
Entertainment- To use media for entertainment purposes such as to feel
relaxed or fun. Social interaction- To help us make links with others and
interact with people who have either watched, read or seen the same thing
as you. Our audience would most likely use media for entertainment
purposes and information as it’ll include information about what’s
happening in their region. However they could also use it for social
interaction and personal identity, in our magazine we will may be doing
double page spreads on places to go or fashion advice so people may use the
magazine for social interaction to talk to others about things that are going
on in their region and plan trips out for them.
PIES
Personal identity
Information
Entertainment
Social Interaction
