The document discusses an SDN-based approach aimed at improving the measurement and optimization of adaptive bitrate (ABR) video quality for cable operators as they migrate to IP video services. It highlights the challenges posed by increasing video traffic and varying user quality of experience (QoE) across network segments, emphasizing the need for better tools to analyze and enhance QoE. The proposed architecture utilizes software-defined networking to provide more insights into user experiences and facilitate optimal network resource allocation to improve overall video delivery quality.