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Brand vs. Growth
Brand & Growth Hacking -An oxymoron?
HELLO
Launch Plans
GTM Plan
Contribution to
narrative, market
Educational
Messaging
Align with PR
Segmentation
Strategy
Assets
Events
Top Differentiators
Positioning
Timing
Community
Managing customer
feedback
Product Briefs
Marketing Plans
Community Prep
Target Customers
Plan B needs?
Coverage
@nazilaherself
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MARKETING
@nazilaherself
LOVE
@nazilaherself
Customer Respect
@nazilaherself
Connection
@nazilaherself
Think of a product
you truly love.
@nazilaherself
What do you love
about this product?
@nazilaherself
helps me
understands me
means a lot
to me
@nazilaherself
@nazilaherself
Mega Brands Me
@nazilaherself
@nazilaherself
BUILDING
Love
1
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Value
1 2
@nazilaherself
Value Customer
1 2 3
@nazilaherself
Value Customer Context
1 2 3 4
@nazilaherself
Value Customer Context Tribe
@nazilaherself
Brand Marketing
vs.
Performance Marketing
@nazilaherself
Building an iconic company
@nazilaherself
WHAT DOES YOUR CUSTOMER LOVE
ABOUT YOUR PRODUCT?
@nazilaherself
Selling an outcome
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“Salt in the salt-shaker”
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Done the right way….
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Organizational Challenges
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