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Indblik i hvordan B&O Play arbejder med PR.
The integrated Campaign: Pantone annual color launching AshurAnqiHe
This is 01 Social media episode, made by Ashur ( Anqi He) // There are three episodes which introduce the Pantone market campaign, including integrated campaign and social media campaign. The deck shown would be episode one; Episode two and three will be shown in the LinkedIn article and Instagram Series of Memes.
The main aim of making the Pantone episode is to apply the marketing strategy and digital marketing skills into real business society.
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?Geoffrey Igharo
our company is on Facebook, Twitter, LinkedIn, Slideshare. Thinking about adding blogs. Need more articles and videos on your website. And it all needs to work together.
Slowly, you’re realising that you’re now in the publishing business, but you can’t go much further - at least not the way you’ve been doing it so far. What now?
We examine how leading companies are using a content-rich approach to communicate effectively, and then offer a roadmap for building publishing skills and capacity in your organization.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Anton Greiffenbergs, Global PR & Communication Manager - B&O Play, præsentation til Meltwaters morgenseminar i København maj 2015.
Indblik i hvordan B&O Play arbejder med PR.
The integrated Campaign: Pantone annual color launching AshurAnqiHe
This is 01 Social media episode, made by Ashur ( Anqi He) // There are three episodes which introduce the Pantone market campaign, including integrated campaign and social media campaign. The deck shown would be episode one; Episode two and three will be shown in the LinkedIn article and Instagram Series of Memes.
The main aim of making the Pantone episode is to apply the marketing strategy and digital marketing skills into real business society.
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?Geoffrey Igharo
our company is on Facebook, Twitter, LinkedIn, Slideshare. Thinking about adding blogs. Need more articles and videos on your website. And it all needs to work together.
Slowly, you’re realising that you’re now in the publishing business, but you can’t go much further - at least not the way you’ve been doing it so far. What now?
We examine how leading companies are using a content-rich approach to communicate effectively, and then offer a roadmap for building publishing skills and capacity in your organization.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
6 big differences between good & great social media marketersFalcon.io
If your idea of marketing entails dropping the occasional blog post and hoping it makes a splash, you may need to rethink your strategy. Taking your social marketing from good to great means always being on your A-game.
In this webinar you'll discover:
- How to get organized and save hours of work
- How to grow an audience, regardless of budget
- What great marketers focus on beyond just metrics and numbers
Hi. My name is Thao. I'm from Vietnam and I'm living in Ireland. Experienced marketer with 6 years of expertise in B2B and B2C marketing, specializing in strategic planning, market research, digital strategy, content creation, and campaign management. Holds a master's degree in Sustainable Development and has a proven track record of boosting engagement and lead generation through successful campaigns and in-depth market insights.
Creating an effective PR foundation and strategies Hariom Sharan
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There is no doubt that Netflix is doing a great job with social media, not only on their social media platforms but also with positive feedback from their customers. We analyzed four main social media platforms for Netflix, which are Instagram, Twitter, Facebook, and YouTube, among which Instagram has the highest opportunity and popularity.
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
- Strategies for effective cross-channel social media optimization.
- How to ensure brand consistency across channels and teams.
- How to engage with an increasingly diverse audience.
Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
Social Marketing Program for Lynx ResearchMindy Tan
Worked with Lynx Research Consultancy to identify two potential markets, identify the pain points of marketing officers in these industries through social listening, and design a private virtual community for these target audiences. Proposed a marketing plan with expected ROI as part of Digital, Social and Mobile Marketing course at Medill.
ISS Social Media Seminar :: Slides on Facebook: It's Not Enough To Be Liked, ...NUS-ISS
ISS Social Media (Re) Connections Seminar, 11 April 2014
Presentation by Lee Kai Xin, Director, Wild Interactive
"Facebook: It's Not Enough To Be Liked"
Sue's portfolio is a brief demonstration of her accomplishments at two Fortune 300 global companies (APPLE, AGCO), start-ups and as a marketing consultant. Recognized by professional associations for innovation and execution of B-to-B social media and global product branding and market segmentation. Integrated, compelling corporate messages deployed via all internal and external communications channels resulting in consistent over-achievement of business objectives.
Monetizing and delivering the most value for your branded content sponsor starts with planning and adopting the best practices related to Social Branded Content.
Guest: Serena Ehrlich, Director, Social and Evolving Media at Business Wire
What PR professionals will learn:
Simple ways to get your story noticed
Why data is your friend
How to choose the metrics that matter most
Social Media Marketing Trends 2017 by SocialbakersJeraldine Phneah
Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
Meltwater Morgenseminar: PR og Aller ved Kasper KankelborgMeltwater
Få tips af Kasper Kankelborg, Kommunikationschef hos Aller Media, til hvordan du effektivt understøtter virksomhedens kommercielle aktiviteter samtidigt med, at der på et strategisk plan arbejdes målrettet med at styrke virksomhedens omdømme.
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If your idea of marketing entails dropping the occasional blog post and hoping it makes a splash, you may need to rethink your strategy. Taking your social marketing from good to great means always being on your A-game.
In this webinar you'll discover:
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In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
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Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
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Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
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ISS Social Media Seminar :: Slides on Facebook: It's Not Enough To Be Liked, ...NUS-ISS
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
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2. HVEM
ER
VI?
•
12y
Crea<ve
@
numerous
DK
Ad
agencies
•
6y
Director
@
MSLGroup
Denmark
•
1y
Global
PR
&
Communica<on
@
B&O
PLAY
Anton Greiffenberg
Global
PR
&
Communica<on
Manager
B&O
Play
Caroline Heegaard
Marke<ng
Manager
Denmark
Meltwater
Feel
free
to
connect
with
us
on
LinkedIn
•
7y
Research
&
analysis
within
marke<ng
and
communica<ons
•
Offline/digital
comm.&marke<ng
strategies
•
1y
Marke<ng
Manager
@
Meltwater
11. Challenges
• BANG
&
OLUFSEN
heritage
equals
high
price
• Low
brand
awareness
(16%
aided
in
recent
survey)
Opportuni<es:
• BANG
&
OLUFSEN
heritage
equals
high
quality
• Rapid
expansion
of
PLAY
porholio
• Almost
instant
likeability
when
tes<ng
CHALLENGES
AND
OPPORTUNITIES
13. MAIN
MARKETING
TOOL
• Press
releases
for
new
products,
updates
and
brand
• Products
for
Test
&
Review
• Seeding
to
bloggers,
ambassadors
and
influencers
• Compe<<ons
• Events
14. Social
Media
The
Journal
–
printed
+
blog
More
than
1.8
mio
copies
Facebook
83.000
Instagram
31.000
TwiBer
4.4000
PR
NewsleBer
40.000
subscribers.
CONTENT
SHARING
15. STRATEGY
Unique
selling
points
Quality
of
sound
Simple
design
Sense
of
cralmanship
17. STRATEGY
Tradi3onal
(70%),
Social
Media
(20%)
and
Endorsers
(10%)
Tech
(reviews)
Lifestyle
(design)
Fashion
(styling)
18. KPIs
• Reach
50%+
of
Tier
1
media
• Create
traffic
to
beoplay.com
and
SoMe
• Secure
quality
rather
than
quan<ty
• Increase
brand
awareness
(long
term)
20.
1. Pitch
to
selected
media
incl.
T&R
2. Update
of
stakeholders
3. Global
press
launch
to
relevant
media
4. Follow-‐up
with
T&R
and
compe<<ons
5. Seeding
to
bloggers,
ambassadors
and
influencers
6. Newsle_er
and
blog
CAMPAIGN
PLAN
27. RESULTS
AFTER
THREE
MONTHS
Google
analy3cs
&
Meltwater
76%
website
traffic
increase
first
two
weeks
PR
driven
traffic
to
website
540%
165.000.000
total
impressions
524
online
ar<cles
65+%
reach
of
Tier
1
media
on
A
markets
59
media
reviews
29. With
more
than
50.000
units
sold
worldwide
aler
just
three
months
the
A2
is
the
fastest
selling
product
ever
in
the
history
of
Bang
&
Olufsen
IN
SHORT