SlideShare a Scribd company logo

The Creative Ai storm

Leandro Righini
Leandro Righini
Leandro RighiniCreative Director/Filmmaker

An overview of the most important AI capabilities in marketing, advertising and content creation. I made this presentation to inform, educate and inspire people in the creative industries to familiarise themselves with the incredible toolsets that are already here and in development. I also explain how generative Ai works explore some possible new roles and business models for agencies. Hope you enjoy it!

The Creative Ai storm

1 of 26
Download to read offline
The AI Creative Storm
An overview of the most important AI capabilities in marketing,
advertising and content creation.
By Leandro Righini
Intro
AI is like a superpowered version of the cognitive skills that
humans have. It can interact with us in a way that feels
natural and can understand, learn, interpret, and reason
about complex concepts and information. And the best or
worst part depending on your own perspective is that AI can
do all these things faster and on a bigger scale than humans
can. I am personally optimistic that AI will provide tools that
increases our productivity, creativity and capabilities.
Is AI the next buzz word and is it already losing meaning?
I think its fair to say that artificial intelligence will be built
into most products, services and tools and much like the
term digital it will soon be obsolete to raise it up but for now
it's important to get a grasp of what it can offer us and what
are the opportunities.
This presentation is my attempt to provide an overview on
how generative AI works and what it offers us as well as
touching on the ethics involved in using AI.
Who am I?
My name is Leandro. Based in Helsinki, I'm a creative director
and filmmaker with a passion for technology.
As a curious and innovative thinker, I'm constantly exploring new
tools and ways to create compelling content with the help of
technology.
In the past year, I have been particularly interested in the
potential of AI and have been deep diving into its capabilities. I'm
excited to share some of what I've learned with you, as I believe
it has the power to inspire and transform the creative industries.
https://linktr.ee/leandrorighini
https://www.linkedin.com/in/leandro-righini/
How Models Work
It allows computers to create content in a way that mimics
human creativity.
• Simply put it works by using complex machine learning
models to predict the next word in a sequence or the next
image based on a prompt.
• These generative models have largely been confined to major
tech companies because training them requires massive
amounts of data and computing power. But once the core
generative model is trained and opened up to the public, it
can be “fine-tuned” for a particular purpose or niche with
much less data.
• The ease of training these models has led to people and
companies creating services using specialized models that
can be used for a wide variety of specific purposes.
• To use generative AI effectively, you still need human
involvement at both the beginning and the end of the
process.
Generative AI is already a force to be reckoned with.
Capabilities of AI
• Text generation: Large language models can generate text at
scale. This could be articles, product descriptions, blog post,
social media posts, press releases, instructions and fine tune
reports.
• Images, video and animation: AI is getting incredibly good at
making images and its rapidity improving at making videos.
• Avatars, human/face generation, Deepfakes and Clones:
You can now make or order your own virtual avatars to
represent your brand or present your product. What’s more, you
can use a voice clone filter to impersonate actors, celebrities or
distinctive voices.
Capabilities of AI
• Coding: AI's can code based on natural
language prompts (NLP). They can already
check and write code and give good
instructions on how to use it. They can also
translate code from one language to another.
• SEO: AI's can automate your SEO helping
with content, optimization and linking.
• Music: Make unique tracks based on the
tempo and tone of your video or on a prompt.
You can also generate voice artist soundalikes
that autotune to the music.

Recommended

Unlocking the Power of Generative AI An Executive's Guide.pdf
Unlocking the Power of Generative AI An Executive's Guide.pdfUnlocking the Power of Generative AI An Executive's Guide.pdf
Unlocking the Power of Generative AI An Executive's Guide.pdfPremNaraindas1
 
Generative AI, WiDS 2023.pptx
Generative AI, WiDS 2023.pptxGenerative AI, WiDS 2023.pptx
Generative AI, WiDS 2023.pptxColleen Farrelly
 
Generative AI Art - The Dark Side
Generative AI Art - The Dark SideGenerative AI Art - The Dark Side
Generative AI Art - The Dark SideAbhinav Gupta
 
Leveraging Generative AI & Best practices
Leveraging Generative AI & Best practicesLeveraging Generative AI & Best practices
Leveraging Generative AI & Best practicesDianaGray10
 
Using the power of Generative AI at scale
Using the power of Generative AI at scaleUsing the power of Generative AI at scale
Using the power of Generative AI at scaleMaxim Salnikov
 
The Five Levels of Generative AI for Games
The Five Levels of Generative AI for GamesThe Five Levels of Generative AI for Games
The Five Levels of Generative AI for GamesJon Radoff
 
Generative-AI-in-enterprise-20230615.pdf
Generative-AI-in-enterprise-20230615.pdfGenerative-AI-in-enterprise-20230615.pdf
Generative-AI-in-enterprise-20230615.pdfLiming Zhu
 
Understanding generative AI models A comprehensive overview.pdf
Understanding generative AI models A comprehensive overview.pdfUnderstanding generative AI models A comprehensive overview.pdf
Understanding generative AI models A comprehensive overview.pdfStephenAmell4
 

More Related Content

What's hot

𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐇𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐞𝐬
𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐇𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐞𝐬𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐇𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐞𝐬
𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐇𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐞𝐬VINCI Digital - Industrial IoT (IIoT) Strategic Advisory
 
The Future of AI is Generative not Discriminative 5/26/2021
The Future of AI is Generative not Discriminative 5/26/2021The Future of AI is Generative not Discriminative 5/26/2021
The Future of AI is Generative not Discriminative 5/26/2021Steve Omohundro
 
GENERATIVE AI, THE FUTURE OF PRODUCTIVITY
GENERATIVE AI, THE FUTURE OF PRODUCTIVITYGENERATIVE AI, THE FUTURE OF PRODUCTIVITY
GENERATIVE AI, THE FUTURE OF PRODUCTIVITYAndre Muscat
 
Let's talk about GPT: A crash course in Generative AI for researchers
Let's talk about GPT: A crash course in Generative AI for researchersLet's talk about GPT: A crash course in Generative AI for researchers
Let's talk about GPT: A crash course in Generative AI for researchersSteven Van Vaerenbergh
 
ChatGPT OpenAI Primer for Business
ChatGPT OpenAI Primer for BusinessChatGPT OpenAI Primer for Business
ChatGPT OpenAI Primer for BusinessDion Hinchcliffe
 
Generative AI and law.pptx
Generative AI and law.pptxGenerative AI and law.pptx
Generative AI and law.pptxChris Marsden
 
[DSC DACH 23] ChatGPT and Beyond: How generative AI is Changing the way peopl...
[DSC DACH 23] ChatGPT and Beyond: How generative AI is Changing the way peopl...[DSC DACH 23] ChatGPT and Beyond: How generative AI is Changing the way peopl...
[DSC DACH 23] ChatGPT and Beyond: How generative AI is Changing the way peopl...DataScienceConferenc1
 
How to Teach and Learn with ChatGPT - BETT 2023
How to Teach and Learn with ChatGPT - BETT 2023How to Teach and Learn with ChatGPT - BETT 2023
How to Teach and Learn with ChatGPT - BETT 2023Dominik Lukes
 
An Introduction to Generative AI - May 18, 2023
An Introduction  to Generative AI - May 18, 2023An Introduction  to Generative AI - May 18, 2023
An Introduction to Generative AI - May 18, 2023CoriFaklaris1
 
How ChatGPT and AI-assisted coding changes software engineering profoundly
How ChatGPT and AI-assisted coding changes software engineering profoundlyHow ChatGPT and AI-assisted coding changes software engineering profoundly
How ChatGPT and AI-assisted coding changes software engineering profoundlyPekka Abrahamsson / Tampere University
 
Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...
Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...
Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...Applitools
 
AI FOR BUSINESS LEADERS
AI FOR BUSINESS LEADERSAI FOR BUSINESS LEADERS
AI FOR BUSINESS LEADERSAndre Muscat
 
200109-Open AI Chat GPT-4-3.pptx
200109-Open AI Chat GPT-4-3.pptx200109-Open AI Chat GPT-4-3.pptx
200109-Open AI Chat GPT-4-3.pptxandre241421
 
The updated non-technical introduction to ChatGPT SEDA March 2023.pptx
The updated non-technical introduction to ChatGPT SEDA March 2023.pptxThe updated non-technical introduction to ChatGPT SEDA March 2023.pptx
The updated non-technical introduction to ChatGPT SEDA March 2023.pptxSue Beckingham
 
How Does Generative AI Actually Work? (a quick semi-technical introduction to...
How Does Generative AI Actually Work? (a quick semi-technical introduction to...How Does Generative AI Actually Work? (a quick semi-technical introduction to...
How Does Generative AI Actually Work? (a quick semi-technical introduction to...ssuser4edc93
 
Large Language Models - Chat AI.pdf
Large Language Models - Chat AI.pdfLarge Language Models - Chat AI.pdf
Large Language Models - Chat AI.pdfDavid Rostcheck
 
Microsoft + OpenAI: Recent Updates (Machine Learning 15minutes! Broadcast #74)
Microsoft + OpenAI: Recent Updates (Machine Learning 15minutes! Broadcast #74)Microsoft + OpenAI: Recent Updates (Machine Learning 15minutes! Broadcast #74)
Microsoft + OpenAI: Recent Updates (Machine Learning 15minutes! Broadcast #74)Naoki (Neo) SATO
 

What's hot (20)

𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐇𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐞𝐬
𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐇𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐞𝐬𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐇𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐞𝐬
𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐇𝐨𝐰 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐞𝐬
 
The Future of AI is Generative not Discriminative 5/26/2021
The Future of AI is Generative not Discriminative 5/26/2021The Future of AI is Generative not Discriminative 5/26/2021
The Future of AI is Generative not Discriminative 5/26/2021
 
GENERATIVE AI, THE FUTURE OF PRODUCTIVITY
GENERATIVE AI, THE FUTURE OF PRODUCTIVITYGENERATIVE AI, THE FUTURE OF PRODUCTIVITY
GENERATIVE AI, THE FUTURE OF PRODUCTIVITY
 
Let's talk about GPT: A crash course in Generative AI for researchers
Let's talk about GPT: A crash course in Generative AI for researchersLet's talk about GPT: A crash course in Generative AI for researchers
Let's talk about GPT: A crash course in Generative AI for researchers
 
ChatGPT OpenAI Primer for Business
ChatGPT OpenAI Primer for BusinessChatGPT OpenAI Primer for Business
ChatGPT OpenAI Primer for Business
 
Generative AI and law.pptx
Generative AI and law.pptxGenerative AI and law.pptx
Generative AI and law.pptx
 
[DSC DACH 23] ChatGPT and Beyond: How generative AI is Changing the way peopl...
[DSC DACH 23] ChatGPT and Beyond: How generative AI is Changing the way peopl...[DSC DACH 23] ChatGPT and Beyond: How generative AI is Changing the way peopl...
[DSC DACH 23] ChatGPT and Beyond: How generative AI is Changing the way peopl...
 
Unlocking the Power of ChatGPT
Unlocking the Power of ChatGPTUnlocking the Power of ChatGPT
Unlocking the Power of ChatGPT
 
What is ChatGPT Used for ?
What is ChatGPT Used for ?What is ChatGPT Used for ?
What is ChatGPT Used for ?
 
How to Teach and Learn with ChatGPT - BETT 2023
How to Teach and Learn with ChatGPT - BETT 2023How to Teach and Learn with ChatGPT - BETT 2023
How to Teach and Learn with ChatGPT - BETT 2023
 
An Introduction to Generative AI - May 18, 2023
An Introduction  to Generative AI - May 18, 2023An Introduction  to Generative AI - May 18, 2023
An Introduction to Generative AI - May 18, 2023
 
How ChatGPT and AI-assisted coding changes software engineering profoundly
How ChatGPT and AI-assisted coding changes software engineering profoundlyHow ChatGPT and AI-assisted coding changes software engineering profoundly
How ChatGPT and AI-assisted coding changes software engineering profoundly
 
Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...
Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...
Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...
 
AI FOR BUSINESS LEADERS
AI FOR BUSINESS LEADERSAI FOR BUSINESS LEADERS
AI FOR BUSINESS LEADERS
 
200109-Open AI Chat GPT-4-3.pptx
200109-Open AI Chat GPT-4-3.pptx200109-Open AI Chat GPT-4-3.pptx
200109-Open AI Chat GPT-4-3.pptx
 
The updated non-technical introduction to ChatGPT SEDA March 2023.pptx
The updated non-technical introduction to ChatGPT SEDA March 2023.pptxThe updated non-technical introduction to ChatGPT SEDA March 2023.pptx
The updated non-technical introduction to ChatGPT SEDA March 2023.pptx
 
Is AI generation the next platform shift?
Is AI generation the next platform shift?Is AI generation the next platform shift?
Is AI generation the next platform shift?
 
How Does Generative AI Actually Work? (a quick semi-technical introduction to...
How Does Generative AI Actually Work? (a quick semi-technical introduction to...How Does Generative AI Actually Work? (a quick semi-technical introduction to...
How Does Generative AI Actually Work? (a quick semi-technical introduction to...
 
Large Language Models - Chat AI.pdf
Large Language Models - Chat AI.pdfLarge Language Models - Chat AI.pdf
Large Language Models - Chat AI.pdf
 
Microsoft + OpenAI: Recent Updates (Machine Learning 15minutes! Broadcast #74)
Microsoft + OpenAI: Recent Updates (Machine Learning 15minutes! Broadcast #74)Microsoft + OpenAI: Recent Updates (Machine Learning 15minutes! Broadcast #74)
Microsoft + OpenAI: Recent Updates (Machine Learning 15minutes! Broadcast #74)
 

Similar to The Creative Ai storm

Role, application and use cases of ai-ml in next-gen social networks (1)
Role, application and use cases of ai-ml in next-gen social networks (1)Role, application and use cases of ai-ml in next-gen social networks (1)
Role, application and use cases of ai-ml in next-gen social networks (1)prachi gupta
 
An open letter to marketers, AI won’t steal your job
An open letter to marketers, AI won’t steal your jobAn open letter to marketers, AI won’t steal your job
An open letter to marketers, AI won’t steal your jobDarcie Thompson-Fields
 
Artificial Intelligence threaten or benefit the designers?
Artificial Intelligence threaten or benefit the designers?Artificial Intelligence threaten or benefit the designers?
Artificial Intelligence threaten or benefit the designers?Elsner Technologies Pty. Ltd.
 
What's Next: Ogilvy x Google Chatbots Partnership
What's Next: Ogilvy x Google Chatbots PartnershipWhat's Next: Ogilvy x Google Chatbots Partnership
What's Next: Ogilvy x Google Chatbots PartnershipOgilvy Consulting
 
Join Team Thrillophilia
Join Team ThrillophiliaJoin Team Thrillophilia
Join Team ThrillophiliaAbhishek Daga
 
How to build a generative AI solution?
How to build a generative AI solution?How to build a generative AI solution?
How to build a generative AI solution?Benjaminlapid1
 
Rick Nucci (Founder/CEO, Guru) - AI, Hype, And The Future Of Humanity
Rick Nucci (Founder/CEO, Guru) - AI, Hype, And The Future Of HumanityRick Nucci (Founder/CEO, Guru) - AI, Hype, And The Future Of Humanity
Rick Nucci (Founder/CEO, Guru) - AI, Hype, And The Future Of HumanityBusiness of Software Conference
 
Digital Assistants: Creating Consumer Connections through Voice Search
Digital Assistants: Creating Consumer Connections through Voice SearchDigital Assistants: Creating Consumer Connections through Voice Search
Digital Assistants: Creating Consumer Connections through Voice SearchClark Boyd
 
How Can AI Transform the Software Development Process?
How Can AI Transform the Software Development Process?How Can AI Transform the Software Development Process?
How Can AI Transform the Software Development Process?Capital Numbers
 
How AI is Impacting User Experience (UX)
How AI is Impacting User Experience (UX)How AI is Impacting User Experience (UX)
How AI is Impacting User Experience (UX)Vbout.com
 
AI Recruitment - How Businesses Are Winning the Race for the Talent
AI Recruitment - How Businesses Are Winning the Race for the TalentAI Recruitment - How Businesses Are Winning the Race for the Talent
AI Recruitment - How Businesses Are Winning the Race for the TalentSkyl.ai
 
digital marketing agency | ecommerce SEO packages | ecommerce SEO | digital a...
digital marketing agency | ecommerce SEO packages | ecommerce SEO | digital a...digital marketing agency | ecommerce SEO packages | ecommerce SEO | digital a...
digital marketing agency | ecommerce SEO packages | ecommerce SEO | digital a...Adam Bailey
 
How to build a generative AI solution From prototyping to production.pdf
How to build a generative AI solution From prototyping to production.pdfHow to build a generative AI solution From prototyping to production.pdf
How to build a generative AI solution From prototyping to production.pdfStephenAmell4
 
Top AI Tools For Image Generation.docx
Top AI Tools For Image Generation.docxTop AI Tools For Image Generation.docx
Top AI Tools For Image Generation.docxorage technologies
 
Google Cloud GenAI Overview_071223.pptx
Google Cloud GenAI Overview_071223.pptxGoogle Cloud GenAI Overview_071223.pptx
Google Cloud GenAI Overview_071223.pptxVishPothapu
 
Understanding the power of YouAi MindStudio.pdf
Understanding the power of YouAi  MindStudio.pdfUnderstanding the power of YouAi  MindStudio.pdf
Understanding the power of YouAi MindStudio.pdfisamusak
 

Similar to The Creative Ai storm (20)

Role, application and use cases of ai-ml in next-gen social networks (1)
Role, application and use cases of ai-ml in next-gen social networks (1)Role, application and use cases of ai-ml in next-gen social networks (1)
Role, application and use cases of ai-ml in next-gen social networks (1)
 
Andy Roy - Conversational AI - Why We Must Build.pdf
Andy Roy - Conversational AI - Why We Must Build.pdfAndy Roy - Conversational AI - Why We Must Build.pdf
Andy Roy - Conversational AI - Why We Must Build.pdf
 
Generative AI
Generative AIGenerative AI
Generative AI
 
An open letter to marketers, AI won’t steal your job
An open letter to marketers, AI won’t steal your jobAn open letter to marketers, AI won’t steal your job
An open letter to marketers, AI won’t steal your job
 
Artificial Intelligence threaten or benefit the designers?
Artificial Intelligence threaten or benefit the designers?Artificial Intelligence threaten or benefit the designers?
Artificial Intelligence threaten or benefit the designers?
 
What's Next: Ogilvy x Google Chatbots Partnership
What's Next: Ogilvy x Google Chatbots PartnershipWhat's Next: Ogilvy x Google Chatbots Partnership
What's Next: Ogilvy x Google Chatbots Partnership
 
2021 copy ai Product Overview
2021 copy ai Product Overview2021 copy ai Product Overview
2021 copy ai Product Overview
 
Join Team Thrillophilia
Join Team ThrillophiliaJoin Team Thrillophilia
Join Team Thrillophilia
 
How to build a generative AI solution?
How to build a generative AI solution?How to build a generative AI solution?
How to build a generative AI solution?
 
Rick Nucci (Founder/CEO, Guru) - AI, Hype, And The Future Of Humanity
Rick Nucci (Founder/CEO, Guru) - AI, Hype, And The Future Of HumanityRick Nucci (Founder/CEO, Guru) - AI, Hype, And The Future Of Humanity
Rick Nucci (Founder/CEO, Guru) - AI, Hype, And The Future Of Humanity
 
Digital Assistants: Creating Consumer Connections through Voice Search
Digital Assistants: Creating Consumer Connections through Voice SearchDigital Assistants: Creating Consumer Connections through Voice Search
Digital Assistants: Creating Consumer Connections through Voice Search
 
How Can AI Transform the Software Development Process?
How Can AI Transform the Software Development Process?How Can AI Transform the Software Development Process?
How Can AI Transform the Software Development Process?
 
How AI is Impacting User Experience (UX)
How AI is Impacting User Experience (UX)How AI is Impacting User Experience (UX)
How AI is Impacting User Experience (UX)
 
AI Recruitment - How Businesses Are Winning the Race for the Talent
AI Recruitment - How Businesses Are Winning the Race for the TalentAI Recruitment - How Businesses Are Winning the Race for the Talent
AI Recruitment - How Businesses Are Winning the Race for the Talent
 
digital marketing agency | ecommerce SEO packages | ecommerce SEO | digital a...
digital marketing agency | ecommerce SEO packages | ecommerce SEO | digital a...digital marketing agency | ecommerce SEO packages | ecommerce SEO | digital a...
digital marketing agency | ecommerce SEO packages | ecommerce SEO | digital a...
 
How to build a generative AI solution From prototyping to production.pdf
How to build a generative AI solution From prototyping to production.pdfHow to build a generative AI solution From prototyping to production.pdf
How to build a generative AI solution From prototyping to production.pdf
 
Top AI Tools For Image Generation.docx
Top AI Tools For Image Generation.docxTop AI Tools For Image Generation.docx
Top AI Tools For Image Generation.docx
 
Is Your Content Engine Ready For AI? - Andrew Hall, Canto
Is Your Content Engine Ready For AI? - Andrew Hall, CantoIs Your Content Engine Ready For AI? - Andrew Hall, Canto
Is Your Content Engine Ready For AI? - Andrew Hall, Canto
 
Google Cloud GenAI Overview_071223.pptx
Google Cloud GenAI Overview_071223.pptxGoogle Cloud GenAI Overview_071223.pptx
Google Cloud GenAI Overview_071223.pptx
 
Understanding the power of YouAi MindStudio.pdf
Understanding the power of YouAi  MindStudio.pdfUnderstanding the power of YouAi  MindStudio.pdf
Understanding the power of YouAi MindStudio.pdf
 

Recently uploaded

Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
 
GroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdfGroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdfSocial Samosa
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersVbout.com
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfwomenworldmagazine
 
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdfThe Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdfwomenworldmagazine
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?Andreas Kennardi Julianto
 
Resume Karina Perez | Digital Strategist
Resume Karina Perez | Digital StrategistResume Karina Perez | Digital Strategist
Resume Karina Perez | Digital StrategistKarina Perez
 
PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationPPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationAnu Adegbola
 
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Ahmad El-Saeed
 
Presentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptPresentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptFalak Naaz
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsمعا الى الافضل
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertzTheseo Expertz
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyAdriannaBednarz
 
Assignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxAssignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxDeanClark42
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkSearch Engine Journal
 
Raport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdfRaport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdfagatadrynko
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfwomenworldmagazine
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification CourseAdriannaBednarz
 
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 202420240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 2024Typhon 666
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfJuan Renteria
 

Recently uploaded (20)

Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
 
GroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdfGroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdf
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your Followers
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdf
 
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdfThe Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
 
Resume Karina Perez | Digital Strategist
Resume Karina Perez | Digital StrategistResume Karina Perez | Digital Strategist
Resume Karina Perez | Digital Strategist
 
PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationPPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
 
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
 
Presentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptPresentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf ppt
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profits
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital Strategy
 
Assignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptxAssignment 5 - Task 1.pptx
Assignment 5 - Task 1.pptx
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven Framework
 
Raport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdfRaport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdf
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification Course
 
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 202420240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdf
 

The Creative Ai storm

  • 1. The AI Creative Storm An overview of the most important AI capabilities in marketing, advertising and content creation. By Leandro Righini
  • 2. Intro AI is like a superpowered version of the cognitive skills that humans have. It can interact with us in a way that feels natural and can understand, learn, interpret, and reason about complex concepts and information. And the best or worst part depending on your own perspective is that AI can do all these things faster and on a bigger scale than humans can. I am personally optimistic that AI will provide tools that increases our productivity, creativity and capabilities. Is AI the next buzz word and is it already losing meaning? I think its fair to say that artificial intelligence will be built into most products, services and tools and much like the term digital it will soon be obsolete to raise it up but for now it's important to get a grasp of what it can offer us and what are the opportunities. This presentation is my attempt to provide an overview on how generative AI works and what it offers us as well as touching on the ethics involved in using AI.
  • 3. Who am I? My name is Leandro. Based in Helsinki, I'm a creative director and filmmaker with a passion for technology. As a curious and innovative thinker, I'm constantly exploring new tools and ways to create compelling content with the help of technology. In the past year, I have been particularly interested in the potential of AI and have been deep diving into its capabilities. I'm excited to share some of what I've learned with you, as I believe it has the power to inspire and transform the creative industries. https://linktr.ee/leandrorighini https://www.linkedin.com/in/leandro-righini/
  • 4. How Models Work It allows computers to create content in a way that mimics human creativity. • Simply put it works by using complex machine learning models to predict the next word in a sequence or the next image based on a prompt. • These generative models have largely been confined to major tech companies because training them requires massive amounts of data and computing power. But once the core generative model is trained and opened up to the public, it can be “fine-tuned” for a particular purpose or niche with much less data. • The ease of training these models has led to people and companies creating services using specialized models that can be used for a wide variety of specific purposes. • To use generative AI effectively, you still need human involvement at both the beginning and the end of the process. Generative AI is already a force to be reckoned with.
  • 5. Capabilities of AI • Text generation: Large language models can generate text at scale. This could be articles, product descriptions, blog post, social media posts, press releases, instructions and fine tune reports. • Images, video and animation: AI is getting incredibly good at making images and its rapidity improving at making videos. • Avatars, human/face generation, Deepfakes and Clones: You can now make or order your own virtual avatars to represent your brand or present your product. What’s more, you can use a voice clone filter to impersonate actors, celebrities or distinctive voices.
  • 6. Capabilities of AI • Coding: AI's can code based on natural language prompts (NLP). They can already check and write code and give good instructions on how to use it. They can also translate code from one language to another. • SEO: AI's can automate your SEO helping with content, optimization and linking. • Music: Make unique tracks based on the tempo and tone of your video or on a prompt. You can also generate voice artist soundalikes that autotune to the music.
  • 7. 24 June 2022 5 Dec 2022 Prompt: Mandela as a superhero Prompt: Mandela as a superhero It’s happening so fast.
  • 10. ChatGPT allows users to have natural and engaging conversations with the chatbot. Some potential uses for ChatGPT include customer service chatbots, virtual assistants, and language translation. Some Go-To AI Tools for Content Creation Jasper & Copy AI are standout writing apps. The heart of good content is in the writing and these tools + your own expertise are the start of your content workflow. Midjourney is an incredible tool for creating images. It’s a general model so I use it for quick image creation, ideation, as well as for creating seed images for use in Stable Diffusion. RunwayML is an online editing suite that is daily adding to its arsenal of Magic AI tool. Its useful for everything from rotoscoping, motion tracking, image creation, inpainting, out-painting, audio cleaning, color correcting. I love this Runway and use it everyday.
  • 11. Synthesia: Create videos from plain text in minutes starring an talking AI avatar. More Go-To AI Tools for Content Creation Stable Diffusion is an open-source image diffuser that acts as the base for a lot of experimental services. With stable diffusion you can train models, make images, restyle video, do video animation, in-painting and out-painting and a lot of niche services – downsize it’s a bit technical and you have to deal with some coding. Play.ht offers high quality AI voices for your videos, podcasts and presentations. Some of them are great, some are ok, but overall, a really useful service with an easy-to-use UI. Voice AI is an app with a active community training voice clones. I’m not sure how the legality of it works but its really interesting and fun to play with and it allows you to filter your voice in real time which is great for doing demo voice overs in different voice styles. Need a PC though.
  • 12. Marketing/sales Chatbots ChatGPT CharacterAI​ Chatsonic Askjinni Images Dalle Astria Midjourney Stable Diffusion InvokeAI Synthesia RunwayML Podcastle FlexClip Pictory Toonly Design AI Video Jasper copyai Rytr Article Forge AI Writer Copysmith WriteSonic Peppertype Ink for All Closers Copy Frase AdZis Quillbot Grammarly Writing Descript Otter.ai Fireflies.ai Fathom Transcription Durable SurferSEO Outranking Sapling Growbots On-Page.ai WriteCream Ocoya ManyChat WriterZen Crayon Gong Audio Play.ht voice.ai Voicemaker beathoven Tome MS designer Beautiful Design Note: this is just a small selection of popular tools. There are many niche services and tools still out there so start exploring. AI Tools for Marketing - Dec ‘22
  • 13. • Personalization: Generative AI can be used to create personalized advertisements or marketing materials that are tailored to individual customers or target audiences. For example, a generative AI system could create a personalized email marketing campaign that is based on a customer's past purchase history or interests. • Content creation: Generative AI can be used to create original content for marketing and advertising campaigns. This can include things like product photography, brand storytelling, video content, social media posts and content, product descriptions, or even entire websites. • Targeting: Generative AI can be used to analyze data about consumers and create targeted advertising campaigns based on that analysis. This can allow marketers to reach the right audience with the right message at the right time. • Efficiency: Generative AI can also be used to streamline and automate certain aspects of the marketing and advertising process, allowing companies to be more efficient and effective in their campaigns. Transformation of Marketing and Advertising
  • 14. The role of Creative Agents A creative agent will be highly skilled in the use of natural language processing (NLP) will be trained in various specialized artificial intelligence (AI) tools. They may also have access to an AGI (Artificial General Intelligence) assistant, which is a type of AI that is designed to be capable of learning and adapting to a wide range of tasks and contexts, in order to help with ideation and planning. With the aid of AI, this creative agent is able to produce a range of content, including strategy, copy (written content), images, design, and other types of content. This means that they are able to use their expertise in NLP and their familiarity with AI tools to create high-quality, engaging, and effective content that is tailored to their audience. The use of an AGI assistant can also help them to come up with new ideas and approaches, allowing them to stay ahead of the curve and remain creative and innovative in their work. AI + Creative
  • 15. • The agency works with the client to understand their business goals, target audience, and helps define the creative direction. • The creative director at the agency then uses this information to guide the development of a specialized AI model that is trained on the client's data. This model is designed to produce various types of advertising assets, such as copy, images, videos, and more. • The agency employs creative agents, who are responsible for managing the AI model and ensuring that it’s producing high-quality assets that align with the client's vision/goals. • The creative agents work closely with the creative director to review and refine the output of the AI model, as needed. • The agency then uses the assets produced by the AI model to execute marketing campaigns for the client, using various channels such as social media and paid advertising. • The agency tracks the performance of these campaigns and provides regular reporting to the client, highlighting key metrics such as reach, engagement, and conversion rates. Agency + AI Hybrids
  • 16. AI is a tool, not a threat: use it to your advantage • Stay up-to-date with the latest AI technologies and how they are being used in your industry • Develop a diverse skill set: in addition to your core skills, it can be helpful to develop technical skills related to AI and data analysis. This will allow you to use AI-powered tools and platforms and understand how to interpret and use the data they produce. • Focus on creative problem-solving: While AI can handle many routine tasks, it is still not as good as humans at creative problem-solving. By focusing on this aspect of your work, you can differentiate yourself and add value to your team or organization. • Embrace the benefits of AI: Instead of seeing AI as a threat, try to see it as an opportunity. AI can help you streamline your work and allow you to focus on the most creative and strategic aspects of your job. • Collaborate with AI: By working with AI, you can leverage its strengths and enhance your own skills and expertise.
  • 17. Ethical considerations of AI Some of the ethical considerations that should be taken into account include: Transparency: It is important to be transparent about the use of AI in content creation and to clearly label AI-generated content as such. This helps to ensure that readers or viewers are aware of the source of the content and can make informed decisions about its reliability and credibility. Accountability: It is important to hold those who use generative AI accountable for the content they create. This includes ensuring that AI-generated content is accurate and does not mislead or deceive people and holding those who use AI to produce fake or misleading content accountable for their actions. Responsible use: It is important to use generative AI responsibly and to consider the potential impacts of this technology on individuals, communities, and society as a whole. This includes considering the potential risks and benefits of using generative AI, as well as the ethical implications of using this technology.
  • 18. Drawbacks of using AI One potential drawback of using generative AI for content creation is the risk of creating misleading or fake content. Generative AI algorithms are able to produce large amounts of realistic-looking content quickly, but this content may not always be accurate or reliable. For example, AI-generated news articles or social media posts could contain false or misleading information that could be used to manipulate public opinion or deceive people. Another potential drawback is the potential for AI to replace human jobs in the creative industries. As AI algorithms become more advanced, they may be able to perform tasks that were previously carried out by humans, such as writing articles, creating social media posts or doing voice overs. This could lead to job loss and disruption in the industry, as well as potential ethical concerns about the use of AI in place of human labour.
  • 19. How to train a Generative AI Model An example of how you would train a generative AI model to create music: 1.Collect music samples: First, you will need to gather a large dataset of music samples that you want the model to learn from. These could be MIDI files or audio recordings of songs in a specific genre, for example. 2.Pre-process the data: You will then need to prepare the data by formatting it in a way that can be used to train the model, such as converting audio files to spectrograms or quantizing MIDI files into a series of notes and durations. 3.Choose and set up a model: Next, you will need to choose a type of model to use and set it up with the right layers and settings. 4.Train the model: Once the model is set up, you can start training it using the pre-processed data. This will involve feeding the data into the model and using a special computer program to adjust the model's settings so that it can learn to create new music. 5.Test the model: After training the model, you can test it by having it generate new music and listening to see how well it does. 6.Make improvements: If the model doesn't create good music, you can try adjusting its settings or adding more data to try again. I hope this helps! Let me know if you have any questions. Collect music samples Clean and explore Data Process the Data Choose and Set up Model Train the model Test the model Make Improvements Deploy model
  • 20. Image credit https://dugas.ch/artificial_curiosity/img/GPT_architecture/in_out.png How AI’s write so well Writing They are not actually that intelligent. They have a huge dataset and well trained ability to predict the next words. Basically an AI predicts the next word in a sequence based on the words that come before it using a technique called "sequence generation". The AI can then use this prediction to generate a complete piece of text that is coherent and flows naturally.
  • 22. AI Poetry and Art Dead Robot Society is a TikTok project that reimagines old Masters with new technology. All the poems, art, animation and voices are made with AI. I originally started this project to test and understand the ability of Copy.ai. It very quickly became a full workflow using Midjourney for images, RunwayML for animation, Descript for captions, PlayHT for AI voices, VoiceAI for voice cloning. My voice - style of Morgan Freeman My voice - style of Oprah Winfrey AI Voice AI Voice
  • 23. AI Scene Mixer – Top Gun AI Scene Mixer is a YouTube project that remixes movie scenes and trailer in different artstyles. The goal isn’t to do it perfectly. I’m more interested in how well you can easily remix video images into new styles – for me this is a real indicator on how we are progressing towards remixable and personalised movies and content. Imagine just being able to drop yourself into a movie or deciding you want to watch Lord of the Rings with a female Frodo. This is an example of a remix of Top Gun.
  • 24. Fail  Prompt: advertising photo of a perfect mom with her family at dinner
  • 25. No AI’s were harmed in the making of this presentation. All images in this presentation are AI-generated images that were created by the me using my own original prompts. I also used ChatGPT and copy.ai as writing assistants, to help with organising my thoughts and expressing some of my ideas.
  • 26. Thanks for reading! I hope you enjoyed reading through my presentation as much as I enjoyed creating it. I am extremely excited and inspired by the incredible tools that are now available to us in the creative world. I have seen a huge increase in my own creative output and productivity thanks to the use of AI, and I can't wait to see what the future holds for this exciting field. Overall, I believe that AI has the potential to be a powerful labor-saving tool for the creative industries, but it’s important to remember that it is only a tool and should be used in combination with human creativity and intuition. With the right balance of technology and artistry, we can achieve truly incredible things. If you found this useful or interesting, please consider sharing it on LinkedIn, or if you or your team is interested in consultation or collaboration, please feel free to get in touch. All the Best Leandro Righini