Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
This document discusses digital solutions and marketing strategies. It introduces topics like search engine optimization (SEO), local SEO, pay-per-click (PPC) campaigns, conversion rate optimization (CRO), and using social media for business. SEO, PPC, CRO, and social media are presented as important digital marketing strategies that work best when used together to drive traffic, increase visibility, improve conversions and build customer loyalty over time. The presentation encourages determining the best social media platforms for each business and developing a consistent content plan to spark customer interactions.
Which one works - Comparing the effectiveness of online marketing channelsJMH Consulting
Facebook, LinkedIn, Google Adwords, Display, Bing. More and more departments are using such online channels as part of their core marketing strategy. However, there are many questions about the effectiveness of each marketing channel in attracting leads and students. This presentation will review the most popular online marketing channels using actual (anonymous) data from schools. We will also discuss the effectiveness of each channel in generating awareness, leads, and enrollments. Attendees will leave with a better understanding of which online marketing platforms are most likely to add value to their programs.
Which one works - Comparing online marketing channels at ACHE National 2013JMH Consulting
This document compares the effectiveness of various online marketing channels for educational programs. It analyzes data from $430,000 spent across Google, Bing, Facebook, LinkedIn and Google Display advertising. Search marketing through Google and Bing was most effective for generating inquiries and conversions, especially for programs related to career development and research. Facebook, LinkedIn and Google Display were better for raising broad awareness due to their ability to target users based on demographics and interests. The document provides recommendations for which channels to use based on program type and goals.
This document provides an overview of online advertising. It discusses what online advertising is, including social media advertising, search advertising, rich media, and affiliate networks. The objectives of online advertising are described as brand-building, direct-response, awareness, knowledge, liking, preference, and prompting purchases. Specific techniques like brand awareness, brand knowledge and liking, brand loyalty, direct response through search and banners, using websites, and the benefits of information distribution, precision targeting, and interactivity are covered at a high level. The document also briefly discusses measuring effectiveness, limitations, additional measurement techniques, and budgeting for online advertising.
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Do more than just boost your vanity numbers. Get tools and strategies to amplify your reach to get your content in front of more people
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
This document discusses digital solutions and marketing strategies. It introduces topics like search engine optimization (SEO), local SEO, pay-per-click (PPC) campaigns, conversion rate optimization (CRO), and using social media for business. SEO, PPC, CRO, and social media are presented as important digital marketing strategies that work best when used together to drive traffic, increase visibility, improve conversions and build customer loyalty over time. The presentation encourages determining the best social media platforms for each business and developing a consistent content plan to spark customer interactions.
Which one works - Comparing the effectiveness of online marketing channelsJMH Consulting
Facebook, LinkedIn, Google Adwords, Display, Bing. More and more departments are using such online channels as part of their core marketing strategy. However, there are many questions about the effectiveness of each marketing channel in attracting leads and students. This presentation will review the most popular online marketing channels using actual (anonymous) data from schools. We will also discuss the effectiveness of each channel in generating awareness, leads, and enrollments. Attendees will leave with a better understanding of which online marketing platforms are most likely to add value to their programs.
Which one works - Comparing online marketing channels at ACHE National 2013JMH Consulting
This document compares the effectiveness of various online marketing channels for educational programs. It analyzes data from $430,000 spent across Google, Bing, Facebook, LinkedIn and Google Display advertising. Search marketing through Google and Bing was most effective for generating inquiries and conversions, especially for programs related to career development and research. Facebook, LinkedIn and Google Display were better for raising broad awareness due to their ability to target users based on demographics and interests. The document provides recommendations for which channels to use based on program type and goals.
This document provides an overview of online advertising. It discusses what online advertising is, including social media advertising, search advertising, rich media, and affiliate networks. The objectives of online advertising are described as brand-building, direct-response, awareness, knowledge, liking, preference, and prompting purchases. Specific techniques like brand awareness, brand knowledge and liking, brand loyalty, direct response through search and banners, using websites, and the benefits of information distribution, precision targeting, and interactivity are covered at a high level. The document also briefly discusses measuring effectiveness, limitations, additional measurement techniques, and budgeting for online advertising.
Jimmy Newson — Create the Perfect Lead Magnet for Attracting Your Ideal ClientSemrush
These slides were presented at the Semrush webinar "Create the Perfect Lead Magnet for Attracting Your Ideal Client". Video replay and transcript are available at https://www.semrush.com/webinars/create-the-perfect-lead-magnet-for-attracting-your-ideal-client/
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Do more than just boost your vanity numbers. Get tools and strategies to amplify your reach to get your content in front of more people
Customer-First Marketing: How the Global Leadership Summit created a testing ...MECLABS Institute
You can just use your multi-channel marketing efforts to attract more sales and donations.
Or you can use them to attract more sales and donations while learning valuable lessons on how to better serve your customers to improve results throughout your organization.
In this session, Daniel Burstein, Senior Director, Content, MECLABS Institute, will discuss how to create a customer-first optimization and testing culture while improving experimentation results on your homepage, landing pages, emails and PPC ads with a marketing leader who has traveled down that road before you – John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).
In this session, you’ll learn how:
• The Global Leadership Summit generated an 82% increase in registration revenue through email using urgency, exclusivity appeals with alumni, content position testing, and other experiments
• Discoveries from multi-channel testing helped the Global Leadership Summit grow attendance to 400,000 people from 128 countries and 60 languages around the world.
• The Global Leadership Summit increased event registrations through PPC by 300%
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
Digital marketing is summarized as being the act of promoting a business, brand, individual or cause through various digital channels like the internet and mobile messaging platforms. It is important because more than 2 billion people now have internet access and consumers are increasingly expecting businesses to have an online presence. Creating an effective digital marketing strategy involves understanding one's business, competitors, customers and goals. A website is the most important piece of digital real estate and should be optimized for usability and search engines through on-page SEO techniques. Search engine optimization makes it easier for search engines to find and rank relevant website pages.
This document provides an overview of social media marketing. It discusses the evolution from traditional advertising to social media marketing. Social media allows for more conversational and grassroots marketing compared to push advertising. The major social network players discussed are Facebook, which is a lifestyle networking site popular among college students, and LinkedIn, which is a professional networking site used more by older professionals. The document provides tips for using social networks and discusses how social media can help businesses through brand protection, market research, sales leads, and driving demand. It promotes upcoming social media workshops from an education center.
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This document provides guidance for small businesses on developing an effective digital marketing strategy on a limited budget. It emphasizes the importance of being found online through search engine optimization of business pages and location-based listings. It also stresses the need to manage a business's digital presence by keeping information up-to-date, as data sources constantly change and a business's name, address, or phone number changes on average every 6 days. The document recommends collaborating with customers throughout their purchase process and providing an easy purchasing experience to be chosen. It includes a cost analysis comparing doing digital marketing oneself versus hiring a strategy firm.
The document provides information on how to sell search marketing to various stakeholders within a company. It discusses proving the value of search by showing metrics like the number of monthly searches on Google, and how search is important to business since many searches are driven by offline triggers. It offers solutions to common problems that may arise when selling search like CMOs being busy or coming from traditional marketing, by focusing on impact to the bottom line and showing search as part of a complete marketing picture. It also discusses selling search to internal teams by showing how direct traffic increases during other marketing campaigns.
Worldwide, over 88 billion searches are conducted on Google each month, with over 3 billion searches per day. Search is important for businesses as 2 out of 3 searches are driven by offline triggers. When selling search to CMOs and internal teams, it is important to show the impact on business metrics like revenue and ROI, compare the company's site to competitors, and show examples of search success stories. Search should be presented as part of a complete marketing picture. Objections can be addressed by managing expectations about the time it takes for SEO to be effective and positioning search as a measurable and trackable solution.
The document provides strategies for marketing internal communities to employees, including identifying superstar participants, defining target audiences, using incentives to drive participation, and holding regular online events to engage new members and share information. Case studies of Nestle, Cisco, Ace Hardware, and Wrigley demonstrate how establishing communities improved communication, increased productivity, and drove business results. The document advocates starting simply and analyzing effectiveness of different tactics to refine community marketing over time.
The document provides an overview of digital marketing and the marketing process. It discusses attracting customers through search engine optimization, search engine marketing, display advertising, and social media. It then covers converting visitors through website design and testing. Retention methods like email marketing, mobile marketing, and social media are also outlined. Analytics and testing are emphasized for improving marketing strategies.
Local search is the primary source of information for finding local businesses. Search engines are the top source for most age groups, especially younger consumers. There are many options for local search and SEO, including Google Places listings, organic search, and paid search marketing. Local SEO requires ongoing optimization of listings, content creation, and adapting to changing algorithms. Local Splash helps businesses improve their local search rankings through map and organic optimization with a performance guarantee.
Kendal Shoobridge, a marketing manager with 20 years of experience, presented a 4 step process for understanding search engines and Google. The presentation covered choosing keywords, calls to action, content marketing, case studies of Exa clients like Diadora and Pack & Send, and concluded by offering a free digital strategy consultation. The key points were understanding search engine ranking, using targeted keywords to attract relevant leads, having clear calls to action, and content marketing to generate lead forms.
Gamification is an effective digital marketing strategy that uses game mechanics like rewards, progress, and status to increase user engagement on websites. The document discusses how game designers, social networks, and airlines have successfully used these techniques to motivate people. It provides examples of companies like NBC, Chiquita, USA Networks, and Stella & Dot that have implemented gamification best practices like differentiating their content, understanding their audience, engaging users across multiple platforms, and strengthening their brand, leading to increases in key metrics like page views, time on site, and viewership.
This document discusses various personal marketing channels that companies can use, including direct mail, email, display advertising, search engine optimization (SEO), search engine marketing (SEM), and social media marketing. It provides details on how to create effective direct mail and email marketing campaigns, and highlights advantages and disadvantages of different personal marketing approaches. The best marketing strategy incorporates multiple channels, with the first steps being building a strong website and developing email and social media lists.
This document discusses a webinar on reputation management with a focus on online reviews. It explains what reputation management is, why it matters, and how to manage an agency's reputation through tools like Google Business profiles, websites, and reviews on sites like Yelp. It also discusses the importance of reviews, with over 90% of consumers reading reviews. Finally, it introduces reputation management tools from Confluency called Rep Man and a Review Generator that can help businesses monitor their online presence and generate positive reviews.
STEPHEN KRAUS - WINNING THE INTERNET: HOW THRIVING DIGITAL BRANDS USE MARKET ...Hilary Ip
The document discusses how thriving digital brands use market intelligence to succeed online. It outlines keys to winning on the internet such as dancing with digital giants, stopping flying blind without data, and connecting with millennial audiences. The presentation emphasizes that market intelligence, when integrated across organizations with senior leadership buy-in, can provide insights for growth strategies, competitive analysis, and calculating the ROI of marketing activities.
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesRob Ainbinder
A presentation for the Greensboro Chamber Tech Thursdays Series on email marketing including list growth tactics, subscriber management,effective campaign design, benchmarks. Sponsored by: BEM, Greensboro Chamber, Microsoft, and the GTCC Small Business Center.
How Top Brands Unify Social Measurement Across the Marketing StackOrigami Logic
Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis:
As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowing what to measure, and making sense of every interaction that is happening across your platforms and properties, has become an incredible, time-consuming challenge.
While social media management and execution tools provide basic reporting, modern marketing campaigns require a comprehensive and holistic approach to measurement and analysis in order to realize their full potential.
Global brands such as Visa, Intel, Pernod Ricard, and JCPenney are tackling the complexity of social by standardizing and scaling best practice measurement across paid, owned, and earned media. Tracking marketing performance across all channels and platforms in real time, they are able to assess and optimize their marketing strategies, faster.
Sign up for this webinar to learn:
- How global brands are tackling the challenge of integrated social measurement
- How to integrate paid, owned, and earned activities into a real-time command center
- How to use tags and labels within your social execution platforms (Sprinklr, Spredfast, etc.) as part of a unified measurement strategy
- How to combine social signals with other channels (web, search, display, etc.) to identify integrated engagement opportunities
The document discusses common mistakes businesses make with internet marketing and provides tips on how to effectively implement strategies like search engine optimization, social media marketing, pay-per-click advertising, email marketing, and website design. It also outlines Growthink's approach to creating customized internet marketing action plans and implementing integrated campaigns for clients. The presentation encourages attendees to contact Growthink to learn more about their services.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Customer-First Marketing: How the Global Leadership Summit created a testing ...MECLABS Institute
You can just use your multi-channel marketing efforts to attract more sales and donations.
Or you can use them to attract more sales and donations while learning valuable lessons on how to better serve your customers to improve results throughout your organization.
In this session, Daniel Burstein, Senior Director, Content, MECLABS Institute, will discuss how to create a customer-first optimization and testing culture while improving experimentation results on your homepage, landing pages, emails and PPC ads with a marketing leader who has traveled down that road before you – John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).
In this session, you’ll learn how:
• The Global Leadership Summit generated an 82% increase in registration revenue through email using urgency, exclusivity appeals with alumni, content position testing, and other experiments
• Discoveries from multi-channel testing helped the Global Leadership Summit grow attendance to 400,000 people from 128 countries and 60 languages around the world.
• The Global Leadership Summit increased event registrations through PPC by 300%
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
Digital marketing is summarized as being the act of promoting a business, brand, individual or cause through various digital channels like the internet and mobile messaging platforms. It is important because more than 2 billion people now have internet access and consumers are increasingly expecting businesses to have an online presence. Creating an effective digital marketing strategy involves understanding one's business, competitors, customers and goals. A website is the most important piece of digital real estate and should be optimized for usability and search engines through on-page SEO techniques. Search engine optimization makes it easier for search engines to find and rank relevant website pages.
This document provides an overview of social media marketing. It discusses the evolution from traditional advertising to social media marketing. Social media allows for more conversational and grassroots marketing compared to push advertising. The major social network players discussed are Facebook, which is a lifestyle networking site popular among college students, and LinkedIn, which is a professional networking site used more by older professionals. The document provides tips for using social networks and discusses how social media can help businesses through brand protection, market research, sales leads, and driving demand. It promotes upcoming social media workshops from an education center.
LSA Bootcamp Detroit: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This document provides guidance for small businesses on developing an effective digital marketing strategy on a limited budget. It emphasizes the importance of being found online through search engine optimization of business pages and location-based listings. It also stresses the need to manage a business's digital presence by keeping information up-to-date, as data sources constantly change and a business's name, address, or phone number changes on average every 6 days. The document recommends collaborating with customers throughout their purchase process and providing an easy purchasing experience to be chosen. It includes a cost analysis comparing doing digital marketing oneself versus hiring a strategy firm.
The document provides information on how to sell search marketing to various stakeholders within a company. It discusses proving the value of search by showing metrics like the number of monthly searches on Google, and how search is important to business since many searches are driven by offline triggers. It offers solutions to common problems that may arise when selling search like CMOs being busy or coming from traditional marketing, by focusing on impact to the bottom line and showing search as part of a complete marketing picture. It also discusses selling search to internal teams by showing how direct traffic increases during other marketing campaigns.
Worldwide, over 88 billion searches are conducted on Google each month, with over 3 billion searches per day. Search is important for businesses as 2 out of 3 searches are driven by offline triggers. When selling search to CMOs and internal teams, it is important to show the impact on business metrics like revenue and ROI, compare the company's site to competitors, and show examples of search success stories. Search should be presented as part of a complete marketing picture. Objections can be addressed by managing expectations about the time it takes for SEO to be effective and positioning search as a measurable and trackable solution.
The document provides strategies for marketing internal communities to employees, including identifying superstar participants, defining target audiences, using incentives to drive participation, and holding regular online events to engage new members and share information. Case studies of Nestle, Cisco, Ace Hardware, and Wrigley demonstrate how establishing communities improved communication, increased productivity, and drove business results. The document advocates starting simply and analyzing effectiveness of different tactics to refine community marketing over time.
The document provides an overview of digital marketing and the marketing process. It discusses attracting customers through search engine optimization, search engine marketing, display advertising, and social media. It then covers converting visitors through website design and testing. Retention methods like email marketing, mobile marketing, and social media are also outlined. Analytics and testing are emphasized for improving marketing strategies.
Local search is the primary source of information for finding local businesses. Search engines are the top source for most age groups, especially younger consumers. There are many options for local search and SEO, including Google Places listings, organic search, and paid search marketing. Local SEO requires ongoing optimization of listings, content creation, and adapting to changing algorithms. Local Splash helps businesses improve their local search rankings through map and organic optimization with a performance guarantee.
Kendal Shoobridge, a marketing manager with 20 years of experience, presented a 4 step process for understanding search engines and Google. The presentation covered choosing keywords, calls to action, content marketing, case studies of Exa clients like Diadora and Pack & Send, and concluded by offering a free digital strategy consultation. The key points were understanding search engine ranking, using targeted keywords to attract relevant leads, having clear calls to action, and content marketing to generate lead forms.
Gamification is an effective digital marketing strategy that uses game mechanics like rewards, progress, and status to increase user engagement on websites. The document discusses how game designers, social networks, and airlines have successfully used these techniques to motivate people. It provides examples of companies like NBC, Chiquita, USA Networks, and Stella & Dot that have implemented gamification best practices like differentiating their content, understanding their audience, engaging users across multiple platforms, and strengthening their brand, leading to increases in key metrics like page views, time on site, and viewership.
This document discusses various personal marketing channels that companies can use, including direct mail, email, display advertising, search engine optimization (SEO), search engine marketing (SEM), and social media marketing. It provides details on how to create effective direct mail and email marketing campaigns, and highlights advantages and disadvantages of different personal marketing approaches. The best marketing strategy incorporates multiple channels, with the first steps being building a strong website and developing email and social media lists.
This document discusses a webinar on reputation management with a focus on online reviews. It explains what reputation management is, why it matters, and how to manage an agency's reputation through tools like Google Business profiles, websites, and reviews on sites like Yelp. It also discusses the importance of reviews, with over 90% of consumers reading reviews. Finally, it introduces reputation management tools from Confluency called Rep Man and a Review Generator that can help businesses monitor their online presence and generate positive reviews.
STEPHEN KRAUS - WINNING THE INTERNET: HOW THRIVING DIGITAL BRANDS USE MARKET ...Hilary Ip
The document discusses how thriving digital brands use market intelligence to succeed online. It outlines keys to winning on the internet such as dancing with digital giants, stopping flying blind without data, and connecting with millennial audiences. The presentation emphasizes that market intelligence, when integrated across organizations with senior leadership buy-in, can provide insights for growth strategies, competitive analysis, and calculating the ROI of marketing activities.
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesRob Ainbinder
A presentation for the Greensboro Chamber Tech Thursdays Series on email marketing including list growth tactics, subscriber management,effective campaign design, benchmarks. Sponsored by: BEM, Greensboro Chamber, Microsoft, and the GTCC Small Business Center.
How Top Brands Unify Social Measurement Across the Marketing StackOrigami Logic
Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis:
As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowing what to measure, and making sense of every interaction that is happening across your platforms and properties, has become an incredible, time-consuming challenge.
While social media management and execution tools provide basic reporting, modern marketing campaigns require a comprehensive and holistic approach to measurement and analysis in order to realize their full potential.
Global brands such as Visa, Intel, Pernod Ricard, and JCPenney are tackling the complexity of social by standardizing and scaling best practice measurement across paid, owned, and earned media. Tracking marketing performance across all channels and platforms in real time, they are able to assess and optimize their marketing strategies, faster.
Sign up for this webinar to learn:
- How global brands are tackling the challenge of integrated social measurement
- How to integrate paid, owned, and earned activities into a real-time command center
- How to use tags and labels within your social execution platforms (Sprinklr, Spredfast, etc.) as part of a unified measurement strategy
- How to combine social signals with other channels (web, search, display, etc.) to identify integrated engagement opportunities
The document discusses common mistakes businesses make with internet marketing and provides tips on how to effectively implement strategies like search engine optimization, social media marketing, pay-per-click advertising, email marketing, and website design. It also outlines Growthink's approach to creating customized internet marketing action plans and implementing integrated campaigns for clients. The presentation encourages attendees to contact Growthink to learn more about their services.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
Diapositivas presentadas por Lorna Diwa, Program Manager Customer Experience Google Express, en el eCommerce Day Asunción 2015 en la plenaria "TRENDS PITCH ECOMMERCE I: eSHOPPING EXPERIENCE: ¿CUÁLES SON LAS MEJORES
ESTRATEGIAS PARA APROVECHAR EL CANAL ONLINE EN LA VENTA DE PRODUCTOS A
CONSUMIDORES FINALES?".
This document discusses optimizing online sales funnels. It suggests knowing your business and users, identifying critical user journeys, leading buyers through the sales process, measuring key metrics to drive improvement, and testing what is not known. The key to success is having a single, clear user path from awareness to purchase with guided steps and calls to action. Metrics should be monitored to pinpoint issues and test potential solutions to increase conversion rates and revenue.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
Beyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMXJennifer Wong
Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 800 million active users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let you advertise your own web page or even your own Facebook page or event. Twitter and LinkedIn offer similar programs.
Trends in B2B Marketing: 7 Key Insights from the 'How B2B Marketing is Changi...Hannah Flynn
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions.
Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face.
Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.
Simply Measured provides a full-funnel social analytics solution to help marketers measure the impact of social media across their entire marketing funnel, from awareness to conversions. It offers listening tools to analyze social conversations, engagement tools to measure performance across channels, and web analytics to track content sharing and social referrals. The solution aims to provide marketers with a unified view of social metrics and insights from impressions to conversions in order to optimize strategies and prove social's impact. Pricing starts at $199 per month and packages are customized based on user needs and goals.
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
Within the last few years Social Media Marketing has continued to grow exponentially. While participating in social media used to be optional, it has now become a key channel for business to engage their consumers in. Connie Bensen explores 8 key areas where brands can harness social media marketing.
This document provides an overview of various online marketing strategies including SEO, PPC, social media marketing and mobile marketing. It discusses how to implement SEO by setting up analytics, keyword research and on-page optimization. It also covers how PPC works, how to calculate ROI and improve quality score. Additionally, it summarizes how to setup social media profiles, engage audiences and measure success. Lastly, it touches on optimizing websites for mobile, trends in mobile usage and improving the mobile user experience.
This document discusses online political advertising trends and how to effectively implement an online advertising campaign. It notes that political campaigns will spend an estimated $160 million on online advertising in 2012, up significantly from 2008. It provides examples of different types of online ads like text, display, video and social media ads. It also discusses how to set goals and budgets, identify targets, create ad creatives, and measure results. The document promotes a company called ElectionMall that provides software and services to help political campaigns manage online advertising and communications.
Dave Ruberto-do you make these internet marketing mistakesDave Ruberto
The document discusses common mistakes businesses make with internet marketing and provides tips for doing it right. It covers mistakes in areas like website design, search engine optimization (SEO), social media, pay-per-click (PPC) advertising, and email marketing. The key recommendations are to take an integrated approach across marketing channels rather than focusing on just one, and either handling marketing in-house or outsourcing it depending on available resources and commitment. The presentation provides online tools and resources for internet marketing and offers a consultation to discuss customizing a marketing plan.
This document discusses effective content marketing strategies and provides recommendations. It begins by highlighting the benefits of content marketing over other digital marketing channels like paid ads and SEO. It then recommends capturing leads through content like ebooks on landing pages. The document also stresses the importance of promoting and distributing content on blogs, social media, and other channels. It provides ideas for the types of content that should be created at different customer journey stages. Finally, it compares options for investing in content marketing versus other alternatives like hiring additional salespeople.
This document discusses various aspects of digital marketing. It defines digital marketing as promoting brands online using the internet and digital communication. It then lists different types of digital marketing like content marketing, social media marketing, email marketing, etc. The document further discusses different digital marketing channels like SEM, SEO, SMM and provides examples. It also outlines the steps to an effective digital marketing strategy - defining goals, audience, testing channels, analysis and adaptation. Finally, it discusses benefits of digital marketing like increased reach, engagement, ROI and more.
This document discusses how tracking the right marketing data across key channels can help marketers make better informed decisions. It recommends tracking basic data like email opens and click-through rates, website traffic sources and pages visited, webinar registrations and attendance, and social media engagement. The document also suggests aligning a company's data strategy with its marketing objectives like lead generation, revenue goals, and customer retention. Finally, it provides examples of how to use multichannel data to determine the most effective campaigns, marketing channels, and vehicles for acquiring leads and driving conversions.
Similar to Navigating the Complex Landscape of B2B Attribution - SLC|SEM (20)
This document provides a summary of Navah Hopkins' presentation at the Utah Digital Marketing Collective on unlocking ROI from any budget. The presentation covered:
1) Questions to ask clients to establish a performance baseline, such as which parts of the business are most valuable and if leads are equal.
2) Common causes of poor performance related to inadequate budgets, including wasted spend, budgets not aligned with campaign structures, and losing impression share to rank.
3) Strategies for getting the most out of an existing budget, including adjusting bids and targets, prioritizing high-value areas, and exploring alternative platforms like Bing.
4) Signs an account is performing well and winning, and questions
This document summarizes the welcome and agenda for the January 15, 2020 Utah Digital Marketing Collective event. It introduces Darin Berntson as the president of the board and lists the other board members. The agenda includes announcements from two presenters, Jesse Semchuck and Jeff Allen, as well as a Q&A session with both presenters. The document provides details on upcoming events, membership benefits and how to get involved in the Utah DMC community through their Slack channel or by using the #UTAHDMC hashtag. It also lists sponsorship opportunities and thanks attendees for joining.
The document summarizes the agenda and activities for a Utah Digital Marketing Collective (UTAHDMC) event on November 20, 2019. It includes:
- Welcome messages from the UTAHDMC President and board members.
- The event agenda which features presentations from Emma Franks and Andrea Cruz, as well as a Q&A session.
- Announcements about upcoming events, membership benefits, jobs, and opportunities to network and get involved in the UTAHDMC community.
The document summarizes two presentations given at a Utah Digital Marketing Collective event on October 16, 2019. The first presentation by Adam Bridegan of Rhone discussed strategies for Black Friday 2019, emphasizing the need to be proactive rather than reactive. He suggested exploring new advertising channels, optimizing websites, investing in video, and continuously testing campaigns. The second presentation by Pierson Krass of Lunar Solar Group addressed how to succeed with digital advertising as costs rise. He stressed the importance of continuous testing, bringing new content into campaigns frequently, and using data to make decisions.
This document summarizes a presentation given to the Utah Digital Marketing Collective (#UTAHDMC) on September 18, 2019. The presentation included two speakers:
Duane Brown discussed how to create high-converting landing pages by connecting the page to the brand, understanding that people are not rational decision makers, conducting customer research, writing effective copy, and designing the layout.
Frederick Vallaeys then spoke about how automation and machine learning are changing pay-per-click (PPC) marketing. He argued that humans will still play important roles as "PPC doctors" to prevent bad interactions, "PPC pilots" to monitor automations, and "PPC teachers" to provide business
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
Dennis Yu
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, or drive awareness of a new product.
You don't have to be a programmer, have a big budget, or have a lot of marketing experience. This is about using the "dollar a day" technique to make Facebook work for you. Also known as the "influence the influencer" or "Inception" approach, these 6 phases are evergreen, meaning you can let them run forever.
In this session, we will share examples of applying these techniques and the strategy behind them.
Susan Wenograd
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.
Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.
Marcus Sheridan
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to not only meet the demands of today's buyer but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results.
See what type of video content does and does not move the needle in terms of sales and revenue.
Discover how to integrate video into the sales process to improve closing rates while decreasing sales cycles.
Learn how to set up an in-house "media company" and engage your team in the process.
And much, much more!
This document discusses influencer marketing and how building real relationships with trusted customers can be more effective than simply paying influencers. While reach does not equal influence, influencers can act as media channels if brands empower real customers to promote their brand and support them even when that strategy does not scale. The key is developing personal relationships with consumers who are emotionally invested in the brand rather than solely financial relationships with influencers.
Robert Brady
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Go beyond SpyFu/SEMrush/iSpionage with your competitive research. This session will specifically discuss the following:
Using scripts to pull Auction Insights data automatically from Google Ads, graph it & help you easily identify major shifts in competitor behavior
Getting into competitors’ best audiences so they basically gift wrap their best stuff and send it to you
Researching your competitors Facebook advertising efforts to keep your social game on point
Tapping into the new Bing Competition tab
Level up your competitive research by attending this session.
This document summarizes Neil Patel's presentation on the future of digital marketing. Some key points include:
1) Marketing is becoming omni-channel, with different channels providing varying returns on investment. User metrics and branding will become more important than search engine rankings.
2) Personalization, such as chat and product tours, can significantly increase conversions rather than traditional tactics like popups.
3) To succeed, marketers need to continuously learn from the best in the industry through mentorship and by analyzing what high performing competitors are doing.
Michelle Morgan
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.
Ian Lurie
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Marketing. Dungeons & Dragons. They aren’t that different. Seriously: Follow Ian on this quick romp through the world of role-playing games and how they teach you to be a better marketer.
Session Takeaways:
What a “niche” really looks like
Basic marketing math (what’s a click worth?)
Why return on time invested is the most important marketing metric
The best thing about marketing
Duane Forrester
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
How Machine Learning is Changing the Landscape of Search, Discovery and Engagement
Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.
Drew Breunig
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow.
Session Takeaways:
Learn how a phone figures out where it is and how that data is shared
Understand what location data can and can't do, so you can decide if it's relevant to your needs
See how marketers are using location data today to increase the relevancy of their campaigns
Discovery how you can leverage this data tomorrow
Dan Gingiss
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers.
For our June 2019 event, Search Social & Attribution, we had two fantastic speakers.
Dale Nguyen presented: Developing a Data-Driven Link Building Strategy Using Google, Competitor, & Industry Insights
Francois Goube presented: What I learned from crawling 10 billions of Pages and analyzing 5 Trillions of log lines.
For full recaps of this and past events, head on over to utahdmc.org
This document provides an agenda and notes for a Utah Digital Marketing Collective event. It includes announcements for upcoming events, a list of attendees checking in, and details of the evening's agenda. The agenda includes presentations from Mark Irvine on making search and social advertising work better together, and Simon Poulton on understanding the incremental impact of digital marketing through attribution modeling. There are also announcements about membership benefits, sponsorship opportunities, and jobs posted to the Utah DMC job board. The event is aimed at sharing knowledge and networking among digital marketing professionals in Utah.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
2. About Aaron
• 15 years building software
• 4 years at Microsoft on Bing Ads
• Started Bizible 4 years ago
• Graduated Techstars; raised $10M
• Also night janitor at Bizible; love
bourbon a little too much
8. Top of mind metrics
You need to know:
• Average time from first click to closed deal
• Lead to opportunity rate and opportunity to customer
rate by marketing source
• Opportunities needed to hit revenue goal
Problem Measure Peril Attribution
13. •Our research found big differences in first and last touch
attribution...
2.5X
Social
1.6X
Direct
1.4X
Search
Problem with single touch
Problem Measure Peril Attribution
14. Key transitions in buying journey
Channel
Action
First Touch
• Social
• Organic
Search
Visit
• Retargeting
• Content
Lead
Created
• PPC
• Email
Opportunity
Created
Last Touch
Problem Measure Peril Attribution
17. Problem Measure
Not all marketing touches are equal
Events &
Conferences
Display Ad
Impression
Peril Attribution
18. Recap
• Track first click data
• Get agreement on the key touchpoints
• Measure post-lead marketing touches
• Use account-based attribution
Problem Measure Peril Attribution
20. First
Key transitions in buying journey
Problem Measure Peril Attribution
Last
Visit OpportunityLead
21. Action
First Touch
Lead Opportunity
Last Touch
The Researcher The Users The Budget Authority
One Account
Visit
Account based attribution
Problem Measure Peril Attribution
22. W-shaped attribution
30%30%30%
1 2 31. First touch that created the
first (anonymous) visit
1. The touch that converted
the visitor into a lead
1. The touch that converted
the lead into a sales
opportunity, and sales
teams become engaged
Problem Measure Peril Attribution