Natural and Technological Environment
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This document discusses the natural and technological environment and their impact on marketing. It outlines three trends in the natural environment: growing shortages of raw materials, increased pollution, and increased government intervention in natural resource management. It also discusses environmental sustainability and developing strategies that support indefinite economic growth within planetary limits. Additionally, it covers how new technologies create opportunities for new products and markets for marketers, though every new technology replaces an older one. Radio frequency identification is provided as an example and how it can be embedded in products to track them and reduce staffing needs for manual inventory checks.
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This document discusses natural and technological environments and their impact on innovation and business. It covers several topics:
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This document discusses rights and duties. It defines rights as entitlements that come from laws or universal moral standards. Rights give individuals freedom of choice and empowerment to pursue their interests without interference from others. Duties are sometimes interchangeable with obligations. While individuals have rights, they also have corresponding duties. The document then provides examples of rights afforded to Filipino citizens and students' rights and duties according to the Students' Manual. Key rights discussed include the right to vote, access to records, and freedom of expression. Duties include enabling children to obtain education and cooperating with school implementation.
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Natural and Technological Environment
- 1. Natural and Technological Environment Chapter 3: objective 3
- 2. Natural Environment Natural resources that are needed as inputs by marketers or that are affected by marketing activities.
- 3. 3 trends of Natural Environment: 1st trend - growing shortages of raw materials 2nd trend - increased pollution 3rd trend - increased government intervention in natural resource management
- 4. Environmental sustainability Developing strategies and practices that create a world economy that the planet can support indefinitely.
- 5. Technological Environment Forces that create new technologies creating new product and market opportunities New technologies can offer exciting opportunities for marketers Every new technology replaces an older technology
- 6. RFID (Radio Frequency Identification) • Is a transmitter that can be embedded in the products you buy • A technology to track products through various points in the distribution channel • the chain’s RFID stores require 20–30 percent fewer staff because employees don’t have to spend five or more hours a day doing manual inventory checks