Trends, Travel, Consumer, Behaviour

1. Trend- and user driven innovation

3. ”It is not the strongest of the species that
survive, nor the most intelligent, but the
one most responsive to change.”
Charles Darwin

4. Markedet opplever en akselererende endringstakt
1940 -1970 1970 -1990 1990 -

5. What is a ‘trend’?
Main Entry: trend
Function: noun
Date: 1777
1 :
a line of general direction or movement <the trend of the coast turned toward
the west>
2
a : a prevailing tendency or inclination : DRIFT
b : a general movement : SWING <the trend toward suburban living>
c : a current style or preference : VOGUE <new fashion trends>
d : a line of development : APPROACH
3 :
the general movement in the course of time of a statistically detectable
change; also : a statistical curve reflecting such a change
synonym see TENDENCY
© Merriam Webster
5

6. Society and culture changes
on many levels
Type of society
Mega Trend
Consumer Trend
Fads & Fashion

7. Both individuals,
organisations and
companies are
influenced by Driving forces and
Culture and society
Mega Trends
driving forces
Politics and
Technology and
legislation
Science
Market and
Environment and
category
resources
Demography and
Economy
population

8. Both individuals,
organisations and
companies are
Driving forces
influenced by and
Culture and society
driving forces Mega Trends
Technology
and
Science
Politics and
legislation
Environment
and
resources
Market and
category
Economy
Demography and
population

9. Individual Online
Educated
Urban
More
Older
International

10. ...and their longings
and aspirations are
changing…
Driving forces and
Culture and society
Mega Trends
New possibilities
Politics and
Technology and
legislation
Science
Market and
Environment and
category
resources
Demography and
Economy
population

11. We suggest you
work with trends
and insight in a
structured
Driving forces and
Culture and society
fashion…
Mega Trends
New possibilities
Politics and
Technology and
legislation
Science
New
solutions
Market and
Environment and
category
resources
Demography and
Economy
…so you can population
create new
solutions for new
needs.

12. 9%
34%
34%
13.5%
2.5%
Rogers, E. M (1962)

13. Consequences
Opportunities
New solutions
Consumer trend and tendencies
Changes in consumer longings
MegaTrend
MegaTrend MegaTrend
MegaTrend MegaTrend

14. Innovate by using trends
+ =
All new ideas are made by
Idea = p (K+I)
connecting two existing ideas
“Fredrik Härén”
in a new way…

15. Time poor consumers seek quick
solutions for wellbeing
Trend: Speed Wellness 15

16. 2007 var året da…
© Bengal as

17. 2008 var året da…
© Bengal as

18. 09
© Bengal as

29. Konversasjon er fremtiden:
Innhold, Kommunikasjon, Involvering, Kreativitet

39. Staycation eller Vacation

45. WhosHere iPhone app that knows where you
are, shows you other users nearby, and lets
you chat with them.
Asking what they used ”WhosHere” for?
My first response came from someone named Bridget, who, according to her
profile, at least, was a 25 year-old woman with a proclivity for scarves. quot;To find
sex, asshole,quot; she wrote.
quot;I'm sorry? You mean it's for finding people to have sex with?quot; I zapped back.
quot;Yes, I use it for that,quot; she wrote. quot;It's my birthday,quot; she added.
quot;Happy birthday,quot; I offered.
quot;Send me a nude pic for my birthday,quot; she replied.

51. Springwise’s latest findings

59. http://www.youtube.com/watch?v=ob_vNlHnDaY

60. Bengal tror fremdeles på den kunnskapsrike og bevisste og
deltakende forbruker i 2009;
1. Deler noe interessant gratis
2. Tenke på å delta i dialogen
3. Supernormal for å redusere økonomisk og sosial risiko
4. Blikket innover mot seg selv og sine
5. Levetidsbetraktninger er med i beregningen
6. Kunnskap fra alternative kilder.

61. Anna Gilpin
NETT: www.bengal.as
BLOG: www.bengal.blogg.no/blogg/
TWITTER: www.twitter.com/annanip