The natural and technological environments present opportunities for development, while economic, social, political, and government factors enable development. Innovation provides competitive advantages and determines success or failure. There are several common reasons for new product failures, including unappealing designs, redundant offerings, excessive competitiveness, ignorance of market conditions, poor technology, and high prices. Advances in information and communications technology are revolutionizing marketing and business operations through tools like the internet, websites, and digital networks that change how companies connect with customers and manage orders, production, and partnerships. Technology transfer involves communicating relevant knowledge from one entity to another and can occur at operational, duplicative, adaptive, or innovative levels that range from basic manufacturing to independent research and development.