Telenor has been operating since 1855 in Norway and now operates in 13 countries worldwide. It has over 164 million subscribers globally and is the 2nd largest mobile operator in Pakistan. Telenor uses various marketing strategies like internet, mobile, email, and social media marketing to engage customers and promote its services. It focuses on supply chain management to efficiently source raw materials from suppliers and deliver products and services to customers.

2. TOPIC
 THE TELENOR
GROUP

3. The Telenor Group
Leader
TOQEER NASEER
GROUP MEMBERS
RUKSANA HAQUE
AQEEL UR RHEMAN
YAQOOB KHAN
submitted to
SIR NASIR ALI KHAN

4. Chief Executive Officer (CEO)
JOHN FREDRICK
BAKSAAS
Since 21-June-2002
telenor
the smart call

5.  History
 Started in Norway 1855
 Providing services in 13 Countries worldwide
 7th largest mobile operator
 164 millions subscribers in the world
 Its operating March 2005
 Across Pakistan more then 200 franchises.
 2nd largest service provider in the Pakistan.
The Telenor Group

6.  Internet Marketing
 Internet marketing is growing.
 Most popular company in world wide
 Internet is helping to keep update their customer
about their service .
 Gives the adds.
 Its helps to keep in touch.
The Telenor Group

7.  Websites
 Company owned website
 They share information about their services on the
website.
 That’s make reliable in the eye of the customer.
 Use other website for advertising.
 Most popular sites which have heavy traffic.
 Classified website which work for c2c
The Telenor Group

8.  Mobile Marketing
 In Pakistan 118.31 million people Use mobile.
 Offer different products and services.
 They entertain their customer.
 like listen music, video and Game.
 We can transfer money on the one click by easy
paisa.
 Give chance to Win different products.
 Coupons and giving discount to purchase
products.
The Telenor Group

9.  Search engine optimization (SEO)
 91% of internet user use a search engine
 Google have 70% of the search marketing share
accounting to 70.77% of all us searcher
 Use the different keywords
The Telenor Group

10.  Affiliate Marketing:
 Affiliate Marketing is also describe in two way
 Cost per action:
 Sometimes known as Pay Per Action or PPA;
also Cost Per Conversion.
 Where the advertiser pays for each specified
action.
 Revenue sharing
 The sharing of profit and losses among different
 groups.
 One form shares between the general partner.
 Another form shares with a company's employees.
The Telenor Group

11.  E-mail marketing
 Email marketing is directly marketing.
 It’s build loyalty, trust, or brand awareness.
 it can be done to either sold lists or current
customer database.
 The purpose of acquiring new customers
 Convincing current customers to purchase
 Adding advertisements.
The Telenor Group

12.  Social media marketing
 Consumers share via the Internet.
 Social networking websites allow to build
relationships.
 They can communicate with consumers directly.
 Social networking sites act as word of mouth
 Social media attract their customer and make new
customer online.
 There are some social media Website like: Face
 book, Twitter, LinkedIn, Google+. YouTube etc.
The Telenor Group

13.  Supply chain management
Telenor has an important role to play in the
societies
• Telecommunications has shows to give positive
impacts on economic growth in all societies.
• telenor has responsibility to ensure that work
condition,safety,security and environmental standard
are satisfactory .
• The same apply equally to our operations as well as
to our suppliers and subcontractors.
The Telenor Group

14. A supply chain consists of
Supplier Manufacturer Distributor Retailer Customer
Upstream
Downstream
Telenor - aims to Match Supply and
Demand, profitably for products and
services
SUPPLY SIDE DEMAND SIDE
Achieves
The right
Product
Higher
Profits
The right
Time
The right
Customer
The right
Quantity
The right
Store
The right
Price =++ ++ +
The Telenor Group

15. Flows of supply chain
TELENOR SC is big:
Telenor group has also very huge supply chain for his
product to sell Because it works on all over the country
and maintain his quality and services.
◦ Variety of products/services
◦ Spoiled customer
◦ Multiple owners (Procurement, Production, Inventory,
Marketing) / multiple objectives
◦ Globalization
Supplier Customer
Material
Information
Fund
s
The Telenor Group

16. Important activities include in supply
chain management
• Sourcing
• Suppliers
 Raw material
 Organization
 Pricing
 Distributor
 Whole seller
 Retailer
 Consumer
 Integration
 Recommendations
The Telenor Group

17. Sourcing
 Telenor sourcing strategies
◦ Set of processes required to
purchase goods and -services in a
supply chain
◦ Supplier selection, single vs. multiple
suppliers, contract negotiation.
◦ Supplier evaluation and selection.
◦ Procurement process.
The Telenor Group

18. Suppliers
The 2nd step of the supply chain is
supplier. Supplier who supply the
raw martial to the any company.
 Telenor group link with the very good
supplier who provide raw martial to
them and give on time.
 Telenor take booster, towers, cards
in the foam of raw martial to their
suppliers.
The Telenor Group

19. Raw material
Raw material is very imported part of the
any kind of business it is the first step of Supply
chain.
 Telenor purchase best quality of raw material form
their supplier to give best quality service to their
customers.
 They purchase in raw material like towers ,
booster, cards etc.
 They maintain their quality of service and don’t
comprise on that.
The Telenor Group

20. Organization
Supply chain management strategy relates to
procurement, transportation, storage and delivery.
Telenor strategy.
◦ e.g. Never use more than 1 supplier for every input
◦ e.g. Never expedite orders just because they are late
◦ e.g. Always use domestic suppliers within the sales
season not in advance.
The Telenor Group

21. Telenor desire
 Understand the customer Wishes
 Understand the Capabilities of your SC
 Match the Wishes with the Capabilities
 Challenge: How to meet extensive Wishes with limited
Capabilities.
pricing
Telenor Pricing strategies
◦ Pricing determines the amount to charge customers
in a supply chain
◦ Pricing strategies can be used to match demand
and supply
◦ Use pricing strategies to improve efficiency and
responsiveness
The Telenor Group

22. Distribution
 Partners of Telenor use their own distribution channels
for selling their services.
 Telenor’s distribution channels are informed and
updated on partners solution due inform and customers
according to their needs.
Customers
Telenor’s Customer Relationship Management:
Advantages of CRM
 Growth in numbers of customers.
 Long term profitability and sustainability.
 Increased customer satisfaction, because they are
getting exactly what they want.
 Repeat purchasing.
The Telenor Group

23. Integration
 Integration is the central theme in SCM
 Building synergies by integrating business
functions, departments and companies
The Telenor Group

24.  Recommendations:
 It is leading in 2nd position In the Pakistan.
 First one is the MOBILINK.
 Mobilink target in Pakistan business class and
give best quality services.
 They can be improve them self little bit more.
 Some time sim signal drop in some places.
 The cost is little bit expensive.
 Use other Marketing strategy.
The Telenor Group