National Foods is Pakistan's leading food company established in 1990. It has over 110 domestic products and 100 international products sold in over 35 countries. The company has 6 manufacturing plants and 4 warehouses in Pakistan employing over 1500 people. National Foods' vision is to become a 50 billion rupee company by 2020 through new product launches domestically and internationally. The document proposes launching new soup mix products under the National brand called "National Cup Soups" and "Family Soups" targeted towards health-conscious customers, children, patients, and those wanting to lose weight. The soups will be marketed through various channels like stores, hospitals, and gyms and promoted using advertisements, sponsorships, and commercials.

1. Assalam
-o-
Aliakum
Nosheen Mehfooz
MBA 2nd Semester

2. NATIONAL FOODS
Change Management & launch New Product

3. Introduction
 Initiated in 1990
 Pakistan’s leading multi-category Food Company
 An international brand sold in over 35 countries.
 Over 110 products domestically
 Over 100 different internationally.
 More than 1500 employees.
 6 manufacturing units and 4 warehouses across Pakistan.

4. Vision Statement
• “To be a Rs.50 billion food company by the year 2020 in the convenience food segment
by launching products and services in the domestic and international markets that
enhance lifestyle and create value for our customers through management excellence at
all levels.

5. Product Line
 Chinese Sauces
 Desserts
 Health Foods
 Jams and Jellies
 Ketchups and sauces
 Pickles
 Raj Masala
 Snacks
 Spices
 Salt

6. New Product Launch
National soup mix:
I will introduce National Cup and Family Soups.

7. Reason of this Product
Suddenly Feel So Hungry: For Weight loss:

8. Vision Statement:
“Provide Healthy Food in The World and People Neglect the
Snacks and Enjoying Healthy Life”
Target Customer:
Our target customers are working people, children,
patients, fatty people that are think about reduce
weight.

9. Marketing Mix:
Product:
Family and Cup
Soup are used as a
snack and Wight
lose.
Price:
Cup soup = 10
Rupees, Family
Soup = 80 Rupees
Place:
• Super shop
• Retail shop
• Nearby of big
resident area
• Nearby Hospitals
and Gym
Promotion:
• Newspaper Ad
• TV commercial
• Billboard
• Sponsorship

10. SWOT Analysis:
Strength:
• A perfect
alternative for
“Homemade
Soup”.
• Extended product
line with user
friendly name.
• Good food is main
property.
• Strong Mother
Brand.
Weakness:
• Seasonal
• Rare in rural
market.
Opportunities:
• Growing market
share.
• Healthier soups.
Threats:
• Presence of local
competitors.
• Maggi, Knorr,
Lipton.
• Pricing
competition.

11. Market Segmentation:
Geographic
• Pakistan
• Urban Area
Demographic:
• Every age
• Male and female
• Middle to High
income group
Psychographic:
• Attitude and belief