4. Owner of Savour Foods
Mohammad Naeem Butt is a Business Icon
of the business community of Islamabad
and Rawalpindi.
He started selling pulao at cart at Gordon
College Road Rawalpindi in early 80’s.
Mohammad Naeem Butt realized the need of the
emerging customers at large. He started planning to
develop the Dining place which may fulfill the
increasing demand of the customers.
The market research was made by him based on
his personal experience and result was positive with
respect to future growth of his business.
5. BRIEF HISTORY OF SAVOUR
FOODS /BRANCHES
Our enterprising odyssey begin way back in 1988 on
Gordon College Road, Rawalpindi under the name
‘SAVOUR FOODS’.
On 7th August 2001, we inaugurated our new branch in
the Melody Food Park, Islamabad.
Our confidence propelled to new heights as our daughter
branch proud to be a resounding success and 24th March,
2005 saw the sign board of ‘SAVOUR FOODS’ hoisted
in the Blue Area, Islamabad.
6. CONTINUED….
The same year we celebrated the Nation’s Independence
Day by inaugurating yet another branch in Food Street,
Cricket Stadium Rawalpindi.
It was in this branch that we launched our new brand
‘SAVOUR KRISPO’ in 2008.
In 2010 this new brand was introduced in Gordon
College Road branch.
Hopefully, very soon the people shall experience the
mouth-watering tastes of these delights as well as our
new Chinese dishes not only in Rawalpindi and
Islamabad but also in other cities of Pakistan.
7. Managers
• Good relations with the workers (interpersonal
roles and human skills).
They have leading, motivating, organizing and
controlling qualities. They make perfect decisions,
plans and guide them according to these plans.
For our Chinese program we are selecting
managers who have most of the management
skills, who can perform most of the management
functions and roles.
8. Nature of business
Old Products:
Pulao Kabab
Zarda
Fast Food items
Ice cream
New Products:
Chinese dishes ( Chinese rice, Chinese soup and Chinese
spaghettis)
9.
10. Need and importance of adding
Chinese
People taste towards Chinese.
Many restaurants are offering now Chinese food.
Many weddings food menu, functions and parties
include Chinese food in there menu.
To increase our customers.
More productivity, profitable outcome.
11. Motto and mission statement
Motto:
“To provide quality and clean Pakistani food, fast food and
especially Chinese at reasonable prices.”
Mission Statement:
“To be leader in Quality food at most reasonable prices
and preferred choice of enthusiastic manpower”.
12. Quality of Food
Nutritious and hygienic products
Freshness, fineness and cleanness are always
taken into consideration
Not compromise on our principles of providing
hygienic food.
13. Nature of Workers
Hire
Relaxed, very friendly
Well-trained and experienced
Motivated and encouraged by
their manager for Chinese food also
14. Technology
Since 2002 mechanized rice plant system
Have competitive engineers and technology
system
Own rice processing plant
Latest plant for making shami kababs
15. We have increased output, minimize the cost by
controlling wastage.
Saving time technology, manage the high demands
of the customers.
Maintains the international hygienic standards.
16. Facilities and rewards given to
employees
Free Medical services
Provident fund
Accommodation to the lower staff
Transportation
Minimum salary 10,000
17. Services provided to Customers
Premier dining experience in elegant setting
around.
High standard friendly environment.
Delivery on demand at large scale.
Packing according to convenience.
Special orders are hosted prestigiously.
Food arrangements on the seminars and other
official meetings
20. The success of the Chinese arrival.
To introduce as many multiple dishes.
Opening of its branches in other cities of Pakistan.
To provide neat, clean and quality food in future.
To improve food requirements of foreigners.
To increase the number of customers by advertising
more.
To increase marketing share.
21. Planning
Introduce three Chinese dishes
Appoint top level manager
Head chef from china and some employers
To advertise
Different packages like:
We will serve free Chinese spaghettis
plate on buying of any Chinese item to
customers in the first week after its
inauguration.
22. Timings and code of conduct:
Working hours
Shift work
Breach
Dress code
Security and safety policy
Attendance policy
24. Delicious products
Good quality food
Quick delivery of take away
Sufficient quantity
Packing according to customer’s need and convenience
Shami kabab processing machine
Suitable locations
Management
25. WEAKNESSES
Delays in the filling of dine inn orders during Rush
hours.
Unavailability of place for large groups during rush
hours.
Limited to certain areas of Rawalpindi and
Islamabad
Conflict with Capital Development Authority
26. People of other cities like Lahore, Faisalabad and
Karachi also admire the taste and quality of Savour
foods when they visit Islamabad and Rawalpindi.
So, we can open branches in highly dense above
mentioned cities as the growth rate of our brand is
seems to be very high.
One more opportunity is that Savour foods can
introduce dishes other than Pakistani dishes like
Italian, Chinese etc. Savour Foods have
successfully introduced some of the Chinese
dishes now.
27. THREATS
Increasing inflation rate
Increased Sales Tax
High transportation cost
Economic backwardness
Law and order situation.
Changing attitude of customers
28. BCG Matrix:
BCG Stands for:
Boston Consulting Group
It is strategy tool that guides resource
allocation decision on the basis of market
share and growth rate of strategic business
unit.
BCG Matrix is composed according to
following criteria:
Market share. (measured on x-axis)
Expected future growth. (measured on y-axis)
29.
30. successful organization in twin cities (RWP & ISB).
Foods are cheap, reasonable quantity wise.
staff is friendly and helpful.
they keep a very good relation with their
employees, customers & stakeholders as well.
blend of both omnipotent view and symbolic.
It has a number of customers
