The document analyzes the brand equity and market share of Shan and National masala mixes in Karachi, Pakistan. It surveyed 80 women ages 18-54 on their brand awareness, usage, and perception of the brands. Statistical analysis showed Shan had significantly higher recall, usage, and perception as the market leader compared to National. Shan's possible advantages included better taste, protective packaging technology, and greater variety of mixes. The study identified Shan as having stronger brand image and equity in the recipe masala mix category in Karachi.
A detailed analysis of Pakistan Food Industry and Pakistan Spice Industry is done using facts and figures. Along with the second part pf the project details about the strategic position of Shan Foods a Pakistani based company. Different strategies are also recommended by considering their current strategic position in Pakistan Spice Industry.
National Foods is a Pakistani food company that produces over 110 products across 13 categories. It was founded in McCormick, USA. The company uses various analytical frameworks like PESTEL analysis, Porter's Five Forces, and SWOT analysis to evaluate its macroenvironment, microenvironment, and competitive position. National Foods targets various consumer segments in Pakistan and abroad based on age. It employs integrated marketing strategies including advertising, personal selling, sales promotion, and public relations.
S.M. Ali Zaidi presented on the Pakistani spice market. India is the largest producer of spices in the world, producing over 1 million tonnes annually. Shan Foods dominates the branded spice market in Pakistan, holding a 50% market share, followed by National Foods at 35%. The total curry-based spice market in Pakistan is estimated at Rs. 10-15 billion, with 60% coming from loose, unbranded spices. Punjab and Sindh each account for 45% of the regional spice market share in Pakistan. Shan Foods saw increases in sales (35%) and profits (175%) from 2012 to 2011, while trade debts decreased by 30% and fixed assets by 5%.
The document is a marketing report submitted by a group of students to their professor. It includes the following sections:
1. An introduction and vision statement for National Foods, a food company aiming to reach Rs. 50 billion by 2020.
2. Details about the group submitting the report and an outline of the report's contents.
3. A company profile providing background on National Foods, including its product range, market coverage, and focus on developing products aligned with changing lifestyles.
4. Sections on planning strategy and goals, product development, SWOT analysis, product mix, brand identity, selection of brand, promotional strategies, distribution, and analysis/critical review.
Shaan Foods is a leading Pakistani manufacturer and exporter of packaged spices. The document provides an analysis of Shaan Foods including its history, products, target market, competitors like National Foods, and marketing strategies. It also includes a SWOT analysis, identifying strengths such as a variety of product lines and weaknesses like limited marketing campaigns. The analysis shows Shaan Foods has opportunities for international expansion while facing threats from competitors with stronger local distribution.
This document summarizes the inventory management and supply chain processes of Shan Foods Pvt Ltd, a leading spice manufacturer in Pakistan. Shan Foods manages inventories of both finished goods and packaging materials using separate MRP systems. They have in-house warehouses located in major cities and over 150 vendors to ensure availability. Shan Foods implements just-in-time inventory management and material requirements planning to reduce costs and fulfill customer demand efficiently using forecasting and production scheduling. Their inventory management system tracks key metrics to optimize inventory levels and minimize related costs.
Presentation about Shan spices(Matti UR Rehman)Matti Rehman
Shan Foods began in 1981 as a small home-based business producing spice mixes in Pakistan. It is now a global food brand with production facilities in multiple countries and distribution in over 50 countries. The company was founded by Sikander Sultan and has grown significantly under his leadership to become a market leader in Pakistan and a major exporter of spices and food products internationally. Shan Foods prides itself on using high quality ingredients and preservation techniques to deliver consistently great tasting products to consumers worldwide.
A detailed analysis of Pakistan Food Industry and Pakistan Spice Industry is done using facts and figures. Along with the second part pf the project details about the strategic position of Shan Foods a Pakistani based company. Different strategies are also recommended by considering their current strategic position in Pakistan Spice Industry.
National Foods is a Pakistani food company that produces over 110 products across 13 categories. It was founded in McCormick, USA. The company uses various analytical frameworks like PESTEL analysis, Porter's Five Forces, and SWOT analysis to evaluate its macroenvironment, microenvironment, and competitive position. National Foods targets various consumer segments in Pakistan and abroad based on age. It employs integrated marketing strategies including advertising, personal selling, sales promotion, and public relations.
S.M. Ali Zaidi presented on the Pakistani spice market. India is the largest producer of spices in the world, producing over 1 million tonnes annually. Shan Foods dominates the branded spice market in Pakistan, holding a 50% market share, followed by National Foods at 35%. The total curry-based spice market in Pakistan is estimated at Rs. 10-15 billion, with 60% coming from loose, unbranded spices. Punjab and Sindh each account for 45% of the regional spice market share in Pakistan. Shan Foods saw increases in sales (35%) and profits (175%) from 2012 to 2011, while trade debts decreased by 30% and fixed assets by 5%.
The document is a marketing report submitted by a group of students to their professor. It includes the following sections:
1. An introduction and vision statement for National Foods, a food company aiming to reach Rs. 50 billion by 2020.
2. Details about the group submitting the report and an outline of the report's contents.
3. A company profile providing background on National Foods, including its product range, market coverage, and focus on developing products aligned with changing lifestyles.
4. Sections on planning strategy and goals, product development, SWOT analysis, product mix, brand identity, selection of brand, promotional strategies, distribution, and analysis/critical review.
Shaan Foods is a leading Pakistani manufacturer and exporter of packaged spices. The document provides an analysis of Shaan Foods including its history, products, target market, competitors like National Foods, and marketing strategies. It also includes a SWOT analysis, identifying strengths such as a variety of product lines and weaknesses like limited marketing campaigns. The analysis shows Shaan Foods has opportunities for international expansion while facing threats from competitors with stronger local distribution.
This document summarizes the inventory management and supply chain processes of Shan Foods Pvt Ltd, a leading spice manufacturer in Pakistan. Shan Foods manages inventories of both finished goods and packaging materials using separate MRP systems. They have in-house warehouses located in major cities and over 150 vendors to ensure availability. Shan Foods implements just-in-time inventory management and material requirements planning to reduce costs and fulfill customer demand efficiently using forecasting and production scheduling. Their inventory management system tracks key metrics to optimize inventory levels and minimize related costs.
Presentation about Shan spices(Matti UR Rehman)Matti Rehman
Shan Foods began in 1981 as a small home-based business producing spice mixes in Pakistan. It is now a global food brand with production facilities in multiple countries and distribution in over 50 countries. The company was founded by Sikander Sultan and has grown significantly under his leadership to become a market leader in Pakistan and a major exporter of spices and food products internationally. Shan Foods prides itself on using high quality ingredients and preservation techniques to deliver consistently great tasting products to consumers worldwide.
The document discusses two major food companies in Pakistan - Shan Foods and National Foods. It provides an overview of their history, vision, core values, and product lines. Shan Foods was founded in 1981 and has since expanded globally, while National Foods was established earlier in 1970 and has a broader range of products, including spices, rice, pickles, salts, jams, desserts, and more. Both companies aim to provide high quality, innovative food products to delight consumers, while upholding their values of ethics, community, and customer satisfaction.
This document provides an overview of the marketing strategies and operations of National Foods Limited (NFL), a leading Pakistani food company. It discusses NFL's history, vision, product lines, marketing strategies, marketing mix, external and internal environment analysis using SWOT and BCG matrices, main competitor analysis, and advertising campaigns. The document aims to analyze NFL's business and identify opportunities to strengthen its competitive position in the Pakistani market.
Shan Foods is a rapidly growing food company present in over 50 countries. It started 25 years ago from a single small room and has grown to become one of the largest exporters of premium quality packaged spices, recipe mixes, pickles, and desserts. Shan Foods is dedicated to ensuring consistent products through well-equipped production techniques and works with quality suppliers to diligently select the best quality spices.
1. Mehran Spice & Food Industries is a leading Pakistani spice and food company established in 1975. It produces a wide range of spices, rice, pickles, and other food products.
2. Mehran's past advertising themes have focused on family gatherings and promoting their products for family meals. Recent ads featured a housewife serving meals prepared with Mehran spices to her happy, healthy family.
3. Mehran faces competition from other major Pakistani brands like National Foods and Shan Foods. It needs to improve its distribution system and address negative customer perceptions regarding its lack of advertising and positioning.
Visited National Foods Ltd to make a report for Mangement course. where we met Abdul Munam who gave us every possible ans which we needed. I must say as we studied NFL, there are running a wonderfull corporation, they know their responsibility not only to make revenue but also social and moral responsibility.
National Foods began in 1970 as a spice company in Pakistan and has since expanded to become a multinational food company with subsidiaries in Dubai, Canada, and the UK. It produces a wide variety of products including masalas, pickles, frozen meals, ketchup, jams, rice, snacks, and desserts. National Foods pursues aggressive marketing strategies through advertising, sales promotion, and a retail network of over 50,000 shops across Pakistan. While it competes with major brands like Shan Foods and Mehran Foods, National Foods has gained an edge in most areas of the food industry in Pakistan and internationally.
Tapal Danedar is the largest selling tea brand in Pakistan with a 41% market share. It is positioned as an all-purpose, quality brand that emphasizes family values, traditions, and togetherness. While Tapal Danedar is at the maturity stage of its product lifecycle and enjoys high profits, its top-of-mind awareness still lags behind competitor Lipton. The brand is seen as reliable but not necessarily superior. Consumer associations with Tapal include strength, warmth, and security.
Shan Foods manages inventory through their supply chain and inventory management departments. They have two main types of inventory - finished goods and packaging materials. Finished goods inventory aims to maintain 15 days of stock based on sales forecasts. Packaging inventory is managed through a bill of materials and material requirements planning. Managing such a large number of SKUs and inventory is challenging for Shan Foods, but they address this through tools like annual operations planning, monthly forecasting, and safety stock buffers. Key performance indicators help them evaluate inventory levels and availability.
Final Report of Gourmet:
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
The objective was to visit any well reputable, large scale organization and Analyze the HRM functions on these lines; Recruitment, Selection, Training, Appraisal, and Compensation. For the purpose, we have chosen National Foods.
National Foods is Pakistan's leading food company with over 250 products across 12 categories. It was founded in 1970 and has since expanded internationally. The company aims to provide consumers with convenient, healthy food products while maintaining traditional Pakistani flavors. National Foods focuses on innovation, quality, and customer satisfaction. It promotes its brands through various marketing campaigns including television commercials, digital recipes, and culinary travel shows. While it faces competition, National Foods maintains its leadership position across Pakistan and internationally through its wide product range and focus on its core values.
Strategic Management PPT, A class project of SM on Dalda Foods, in included introduction, vision, mission, all matrices, swot analysis and Recommendations
The document is a marketing plan report for a new women's crossbody handbag produced by the company "Fashionable Life". It includes an executive summary, table of contents, and sections on the company/product overview, advertising, competition, SWOT analysis, market segmentation, distribution, expenses/financial analysis, and conclusion. The report was created using both primary and secondary research to develop an effective marketing strategy to promote the new product.
Nestle is a leading global food and beverage company that has been operating for over 150 years. It has operations across 86 countries with 487 factories worldwide. In Pakistan, Nestle started as a joint venture in 1988 and has since expanded its product portfolio and built several new factories. The company's vision is to be the leading health, wellness and nutrition company by meeting the needs of consumers of all ages through innovative products. Its core values include leading a motivated workforce, delivering shareholder value through growth, and playing a responsible role in society and the environment.
National foods, Financial Management ReportMuhammad qayum
- National Foods Limited is a Pakistani company that began in 1970 as a spice company and has since expanded into various food products. It has a vision to become a Rs. 50 billion company by 2020.
- The company has various brands including recipe mixes, pickles, ketchup, fruit drinks, and salt. According to reports, ketchups and recipe mixes have seen significant sales growth in recent years due to marketing campaigns. Fruit drinks and salt have also performed well.
- Financial forecasts predict that sales will increase by 21% in 2016 compared to 2015. Expenses are also expected to rise but gross profit is forecast to increase. The income statement projects a continued rise in operating profit and earnings per share.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
1) K&N's is a leading poultry producer in Pakistan established in 1964 with a vision to provide better nutrition through chicken production and processing.
2) K&N's has a market share of around 70% in ready-to-cook foods and uses various marketing strategies like impulse purchases and distribution channels to supermarkets and own stores.
3) Promotional strategies include advertisements targeting different groups, sales promotions, and maintaining competitive prices through strategies like quantity discounts and freight absorption.
This document presents research on laptop brand awareness and consumer preference in India. It includes an introduction describing the problem statement and target market. Literature on the Indian laptop market and brand dimensions is reviewed. The research methodology outlines objectives to study consumer behavior, identify popular brands, and evaluate factors influencing purchase decisions. Data was collected through surveys in Salt Lake sector-V. Results found Dell, Lenovo, and Apple to be the most satisfied and preferred brands due to quality, battery life, and reliable service. Limitations included a small sample size and regional scope.
Comparison between brands Nestle and Cadbury Rupal Tiwari
Nestlé is a global Swiss company operating in over 80 countries with around 254,000 employees. It is a leading food and beverage company with a wide range of brands across categories like milk products, beverages, prepared dishes, and chocolate. Cadbury is a British confectionery company and the largest in the world, with a strong regional presence in beverages and a variety of chocolate and candy brands enjoyed globally. Consumer research found that people generally prefer Cadbury's Dairy Milk due to its flavor, taste, quality, and crunchy texture, though Nestlé remains popular as well due to brand recognition and variety.
The document discusses two major food companies in Pakistan - Shan Foods and National Foods. It provides an overview of their history, vision, core values, and product lines. Shan Foods was founded in 1981 and has since expanded globally, while National Foods was established earlier in 1970 and has a broader range of products, including spices, rice, pickles, salts, jams, desserts, and more. Both companies aim to provide high quality, innovative food products to delight consumers, while upholding their values of ethics, community, and customer satisfaction.
This document provides an overview of the marketing strategies and operations of National Foods Limited (NFL), a leading Pakistani food company. It discusses NFL's history, vision, product lines, marketing strategies, marketing mix, external and internal environment analysis using SWOT and BCG matrices, main competitor analysis, and advertising campaigns. The document aims to analyze NFL's business and identify opportunities to strengthen its competitive position in the Pakistani market.
Shan Foods is a rapidly growing food company present in over 50 countries. It started 25 years ago from a single small room and has grown to become one of the largest exporters of premium quality packaged spices, recipe mixes, pickles, and desserts. Shan Foods is dedicated to ensuring consistent products through well-equipped production techniques and works with quality suppliers to diligently select the best quality spices.
1. Mehran Spice & Food Industries is a leading Pakistani spice and food company established in 1975. It produces a wide range of spices, rice, pickles, and other food products.
2. Mehran's past advertising themes have focused on family gatherings and promoting their products for family meals. Recent ads featured a housewife serving meals prepared with Mehran spices to her happy, healthy family.
3. Mehran faces competition from other major Pakistani brands like National Foods and Shan Foods. It needs to improve its distribution system and address negative customer perceptions regarding its lack of advertising and positioning.
Visited National Foods Ltd to make a report for Mangement course. where we met Abdul Munam who gave us every possible ans which we needed. I must say as we studied NFL, there are running a wonderfull corporation, they know their responsibility not only to make revenue but also social and moral responsibility.
National Foods began in 1970 as a spice company in Pakistan and has since expanded to become a multinational food company with subsidiaries in Dubai, Canada, and the UK. It produces a wide variety of products including masalas, pickles, frozen meals, ketchup, jams, rice, snacks, and desserts. National Foods pursues aggressive marketing strategies through advertising, sales promotion, and a retail network of over 50,000 shops across Pakistan. While it competes with major brands like Shan Foods and Mehran Foods, National Foods has gained an edge in most areas of the food industry in Pakistan and internationally.
Tapal Danedar is the largest selling tea brand in Pakistan with a 41% market share. It is positioned as an all-purpose, quality brand that emphasizes family values, traditions, and togetherness. While Tapal Danedar is at the maturity stage of its product lifecycle and enjoys high profits, its top-of-mind awareness still lags behind competitor Lipton. The brand is seen as reliable but not necessarily superior. Consumer associations with Tapal include strength, warmth, and security.
Shan Foods manages inventory through their supply chain and inventory management departments. They have two main types of inventory - finished goods and packaging materials. Finished goods inventory aims to maintain 15 days of stock based on sales forecasts. Packaging inventory is managed through a bill of materials and material requirements planning. Managing such a large number of SKUs and inventory is challenging for Shan Foods, but they address this through tools like annual operations planning, monthly forecasting, and safety stock buffers. Key performance indicators help them evaluate inventory levels and availability.
Final Report of Gourmet:
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
The objective was to visit any well reputable, large scale organization and Analyze the HRM functions on these lines; Recruitment, Selection, Training, Appraisal, and Compensation. For the purpose, we have chosen National Foods.
National Foods is Pakistan's leading food company with over 250 products across 12 categories. It was founded in 1970 and has since expanded internationally. The company aims to provide consumers with convenient, healthy food products while maintaining traditional Pakistani flavors. National Foods focuses on innovation, quality, and customer satisfaction. It promotes its brands through various marketing campaigns including television commercials, digital recipes, and culinary travel shows. While it faces competition, National Foods maintains its leadership position across Pakistan and internationally through its wide product range and focus on its core values.
Strategic Management PPT, A class project of SM on Dalda Foods, in included introduction, vision, mission, all matrices, swot analysis and Recommendations
The document is a marketing plan report for a new women's crossbody handbag produced by the company "Fashionable Life". It includes an executive summary, table of contents, and sections on the company/product overview, advertising, competition, SWOT analysis, market segmentation, distribution, expenses/financial analysis, and conclusion. The report was created using both primary and secondary research to develop an effective marketing strategy to promote the new product.
Nestle is a leading global food and beverage company that has been operating for over 150 years. It has operations across 86 countries with 487 factories worldwide. In Pakistan, Nestle started as a joint venture in 1988 and has since expanded its product portfolio and built several new factories. The company's vision is to be the leading health, wellness and nutrition company by meeting the needs of consumers of all ages through innovative products. Its core values include leading a motivated workforce, delivering shareholder value through growth, and playing a responsible role in society and the environment.
National foods, Financial Management ReportMuhammad qayum
- National Foods Limited is a Pakistani company that began in 1970 as a spice company and has since expanded into various food products. It has a vision to become a Rs. 50 billion company by 2020.
- The company has various brands including recipe mixes, pickles, ketchup, fruit drinks, and salt. According to reports, ketchups and recipe mixes have seen significant sales growth in recent years due to marketing campaigns. Fruit drinks and salt have also performed well.
- Financial forecasts predict that sales will increase by 21% in 2016 compared to 2015. Expenses are also expected to rise but gross profit is forecast to increase. The income statement projects a continued rise in operating profit and earnings per share.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
1) K&N's is a leading poultry producer in Pakistan established in 1964 with a vision to provide better nutrition through chicken production and processing.
2) K&N's has a market share of around 70% in ready-to-cook foods and uses various marketing strategies like impulse purchases and distribution channels to supermarkets and own stores.
3) Promotional strategies include advertisements targeting different groups, sales promotions, and maintaining competitive prices through strategies like quantity discounts and freight absorption.
This document presents research on laptop brand awareness and consumer preference in India. It includes an introduction describing the problem statement and target market. Literature on the Indian laptop market and brand dimensions is reviewed. The research methodology outlines objectives to study consumer behavior, identify popular brands, and evaluate factors influencing purchase decisions. Data was collected through surveys in Salt Lake sector-V. Results found Dell, Lenovo, and Apple to be the most satisfied and preferred brands due to quality, battery life, and reliable service. Limitations included a small sample size and regional scope.
Comparison between brands Nestle and Cadbury Rupal Tiwari
Nestlé is a global Swiss company operating in over 80 countries with around 254,000 employees. It is a leading food and beverage company with a wide range of brands across categories like milk products, beverages, prepared dishes, and chocolate. Cadbury is a British confectionery company and the largest in the world, with a strong regional presence in beverages and a variety of chocolate and candy brands enjoyed globally. Consumer research found that people generally prefer Cadbury's Dairy Milk due to its flavor, taste, quality, and crunchy texture, though Nestlé remains popular as well due to brand recognition and variety.
This document provides an overview of branding concepts including definitions of a brand, reasons for branding, psychology of branding, brand awareness, brand elements, types of brands such as national brands and luxury brands, and branding strategies. It defines a brand as a name, term, design or feature that distinguishes a seller's products. Brands help identify products and protect buyers and sellers. Effective branding can increase sales of associated products. Branding strategies discussed include company branding, individual branding, attitude branding, no-brand branding, destination branding, nation branding, crowd-sourcing branding, multi-branding, premium branding, private branding, and mixed branding.
The document provides an analysis of competitors for an upcoming multi-brand fashion retail store. It outlines the objectives to understand competitors' positioning, assortments, pricing, and promotions. It describes limitations in timing and confidential data access. A methodology is defined involving industry definition, competitor determination, success factors, and customer preferences. Competitors are analyzed based on positioning, products, pricing, promotions, and personnel. Recommendations are provided regarding positioning, products, and pricing for the new store.
The document provides an overview of Nike and Adidas, two major sportswear brands. It discusses their histories, products, endorsements, marketing strategies, revenues, and SWOT analyses. Key points covered include Nike being founded in 1964 and becoming the largest sportswear brand globally. Adidas was founded in 1949 and is the largest sportswear brand in Europe. Their product lines, endorsements of athletes, and competitive positions are analyzed and compared.
This document provides an abstract and table of contents for a thesis that analyzes and compares Nike and Adidas commercials using multimodal and branding theories. The thesis aims to determine which multimodal choices each company uses to communicate their branding strategies and identify similar and different personality traits portrayed in their product and value commercials. It will analyze two commercials from each company - Nike's "Master Accuracy" and "Is Talent All It Takes?" commercials and Adidas' "The Spark" and "Chelsea FC" commercials. The analysis will apply social semiotics, film theory, and branding concepts. It also outlines the responsibilities of the two student authors and provides background on the structure and delimitations of the
The document discusses and compares the marketing strategies of Nike and Adidas. It notes that while Nike remains the global leader in sportswear, Adidas is growing rapidly and becoming a strong competitor. Both companies focus on innovation, sponsoring athletes, and expanding internationally. However, Nike's strategy emphasizes aggressive celebrity sponsorships, while Adidas focuses more on sponsoring major events. Sustainability is also a key concern, with both aiming to produce more environmentally friendly products and reduce their carbon footprints over time.
This document discusses various concepts related to products and product management. It begins by defining what a product is and categorizing products as tangible or intangible goods and services. It then discusses key product attributes and classifications such as consumer versus business products, durable versus non-durable goods, and convenience, shopping, specialty and unsought products. The document also covers topics like a company's product mix, width, length and depth. It discusses factors that influence changes to a product mix and outlines the new product development process in 7 steps. Finally, it provides an overview of a product's life cycle stages from development through decline and the associated marketing objectives and strategies at each stage.
This document summarizes a research report that compares the brands Shan and National for recipe masala mixes in Pakistan. The report analyzed data from 80 respondents through a questionnaire. Key findings include:
- Shan was the most recalled brand at 46.3%, compared to National at 12.5%
- TV ads were the most effective promotion at 80% awareness
- 68.8% of respondents use Shan most frequently, compared to 28.8% for National
- Biryani masala mix was the most commonly used product at 51.2% usage
- Taste and aroma were considered the most important brand aspect by 65% of respondents.
A Study on Customer Satisfaction towards Skincare products - ProjectRaja Adapa
This document provides details of a study on customer satisfaction with skin care products from Himalaya Herbal Healthcare in Kakinada, India. The study used a questionnaire to collect primary data from 60 customers who were randomly selected. Most respondents were ages 20-25 or over 30, male employees who use Himalaya's face wash daily and have been satisfied with the products for solving skin problems. The majority purchase Himalaya products for their natural qualities and safe reliability at moderate prices and recommend them to others.
The document discusses confidence interval estimation and hypothesis testing. It introduces key concepts such as point estimates, interval estimates, confidence intervals, null and alternative hypotheses, significance levels, test statistics, decision rules, and p-values. Examples are provided to illustrate how to construct confidence intervals for means and proportions, determine sample sizes, and conduct hypothesis tests for single means using z-tests and t-tests.
The document summarizes research on consumer buying behavior for new cars. It describes the research objectives, questionnaire design, sample characteristics of customers from 5 major car companies in India, and data analysis using ANOVA, regression, and factor analysis. The analysis found significant differences between the 5 car companies and that the regression model was not a good fit. Factor analysis yielded a KMO value indicating poor common variance. The conclusion discusses findings on timing of orders and influences on men and women buyers.
The purpose of the document was to summarize strategies, results and points of view that had been discussed previously for a marketing team review and discussion.
The document reports on a study of consumer behavior towards shampoo brands in Ludhiana, India. Key findings include:
1) 100 respondents use shampoo, with 28% preferring Dove and 18% H&S. 48% were self-influenced in purchase.
2) 60% use shampoo 1-2 times/week. 64% prefer 100-250ml packages. 90% saw ads on TV.
3) 26% liked Dove ads best. 62% were satisfied with their shampoo while 36% were highly satisfied.
Bruce Ingraham (Ingraham Consulting) gave a talk on Satisfaction and Loyalty at the SF Data Mining event: http://www.meetup.com/Data-Mining/events/68283282/
A study on customers' satisfaction towards pride of cowsPraful Umarkar
This document summarizes a study on customer satisfaction towards Pride of Cows milk. The study found that 83% of customers were extremely satisfied with the quality of the product. However, 5% were dissatisfied with packaging and 6% with delivery issues. Quality was the most important factor for customers choosing the brand. The main reason for customer churn was a rise in price. The study recommends improving delivery, addressing billing issues, and providing a logical explanation for price increases to improve customer retention.
Customer satisfaction at vishal mart icfaiHormaz Patel
The document is a survey report on customer satisfaction of Vishal Mart store. Some key findings from the survey are:
1) Most customers visit the store 1-2 times per month and are satisfied with the quality of goods and customer service.
2) However, over half of customers are unaware of promotional schemes and many feel the store is too far outside the city.
3) The report recommends increasing advertising of schemes, improving the staff dress code, and expanding product varieties especially branded clothing.
This document summarizes a research study on consumer attitudes and motivations regarding environmentally friendly products. The study used a survey of 105 graduate students to examine key factors in consumer intentions to purchase environmentally friendly products. The results found that price and availability were the most important motivators, followed by awareness of environmental issues and information access. The study suggests marketers should focus on competitive pricing, wide distribution, and raising awareness through promotions. Policymakers should focus on education to increase issue awareness and influence attitudes.
Female Facial Cleanser Usage in ThailandDI Marketing
The survey found that Nivea, Bioré and Pond's are the top 3 most well-known facial cleanser brands in Thailand. Nivea has the largest market share at 21%. TV commercials are the most effective channel for increasing brand awareness. Most consumers choose brands based on their ability to deeply remove dirt. However, 22% were unhappy with their current brand's inability to effectively tighten pores. The majority of consumers buy facial cleansers at grocery stores and apply the products 2 times per day.
The document discusses various methods of measurement and scaling, including assigning numbers or symbols to characteristics according to rules, and placing objects on a continuum to indicate their relative positions. It describes different types of scales such as nominal, ordinal, interval, and ratio scales, and compares comparative scaling techniques like paired comparisons that involve direct object comparisons to noncomparative techniques like continuous and itemized rating scales that evaluate objects individually.
The document reports on statistical tests performed on survey data related to brand characteristics of L'Oreal. Key findings include:
- Ethnicity was found to influence familiarity with the L'Oreal brand, with the white ethnic group being most familiar.
- Statistically significant relationships were found between ethnicity and attitudes of the brand being good, likeable, and desirable. Spend category was also related to attitudes of the brand being high quality, attractive, and desirable.
- Relationships were investigated between demographic variables (ethnicity, spend category) and variables measuring brand awareness, attitudes toward the brand and products, desirability, behavioral tendencies, and value proposition. Many significant relationships were found using
This document summarizes the evaluation of a sales campaign model that has been in use since 2011. It analyzes customers divided into deciles based on their score from the model. It shows that precision and lift increase significantly with higher scores, with over a tripling of sales for the top decile. The model score is then used to sort customers for subsequent campaigns to increase sales and reduce costs by focusing on higher-scoring customers with higher response rates.
We had to choose any FMCG products.(We chose Noodles as our product category)
Conducted online survey to know the preferences of consumers.
We got 1000 responses.
After collecting the data, we used statistical tests such as T-Test, F-Test and ANOVA on the data to find out the most preferred noodle brand in the market.
Report on Factors affecting female brand preference on shampoo industrybhumi3
- The document summarizes research on factors influencing female brand preferences for shampoo in India. It discusses the major players in the Indian shampoo industry, brand loyalty levels, and preferred attributes.
- Brand loyalty is found to be quite low, ranging from 11-24% across major brands. The most preferred brand is Dove, chosen by 21% of respondents.
- When evaluating brands, respondents rated attributes like suiting their hair, making hair shine, good fragrance, and availability as most important factors on a scale of 1-5.
Positive and Negative Word of Mouth are not Necessarily OppositesBSI
- Positive WOM tends to be more rational and considered, focused on service quality, and has a longer-term impact. Negative WOM is more emotional, driven by anger and dissatisfaction, and has a shorter-term but larger impact on changing views.
- The study analyzed 92 critical incidents of positive and negative WOM, finding negative WOM was more emotional and focused on dissatisfaction, while positive WOM was more cognitive and focused on service quality. Negative WOM was also more likely to change the receiver's opinion.
- Factors like organizational advocacy, fear of intruding, credibility concerns, and cumulative positive experiences can prevent the passing on of negative WOM or lessen its impact. Mem
Premier Aviation Services (PAS) is the National Marketing Company for Amadeus in Pakistan. It provides advanced technology solutions for travel agencies, airlines, hotels, and other travel industry players. PAS has experienced success in recent years, with its distribution and IT solutions businesses contributing to increased revenue and total segments. However, it also faces challenges such as needing continuous improvement, studying competitors' strategies, and reducing costs. Its main competitors in Pakistan are Galileo and Abacus. PAS remains committed to delivering quality products and services to become a brighter, bolder, and better choice for the travel industry.
DayDreamHolidays.com is launching an online hotel and flight booking portal in Pakistan. It aims to capture 2 million customers over the next year with 50% sales growth in year 1 and 100% in year 2. A large marketing campaign utilizing social media will introduce this new product. The portal will allow one-stop booking of hotels, flights and packages. No major competitors currently exist in Pakistan. The presentation outlines objectives, strategies, tactics and a 3-year budget with marketing expenses estimated at 12.5% of annual sales. It projects strong returns on investment and marketing contribution over the 3 years.
DayDreamholidays.com is launching an online hotel booking and tour package website in Pakistan. The marketing plan has three main objectives: 1) satisfy customer needs with a one-stop solution for hotel and flight bookings, 2) become the market leader in the online travel space, and 3) increase brand visibility. Strategies include developing strong relationships and an easy-to-use website. Tactics involve promotional activities like advertising, public relations, and direct marketing. The budget allocates funds across various promotional channels to achieve sales growth targets.
The document analyzes various financial ratios for Engro Foods Limited for the years 2008, 2009, and 2010 to evaluate the company's liquidity, asset usage, profitability, and financial position. It calculates 13 key ratios including current ratio, quick ratio, return on assets, return on equity, and profit margin. The ratios provide insights into Engro Foods' ability to meet short-term obligations, efficiency in using assets, and effectiveness in generating profits.
To find the total sales for the two years, we add the matrices:
A + B = [30 40 42]
[15 40 36]
[23 50 15]
MBA (Evening) Page 17
Application of Matrix Multiplication
Matrix multiplication is useful in many business applications such as:
1. Inventory Management:
- Matrix multiplication can be used to calculate the total value of inventory after applying
markups or discounts.
2. Financial Modeling:
- Matrix multiplication is used to project future values like sales, profits, assets etc. based
on estimated growth rates.
3. Production Scheduling:
- Matrix multiplication helps determine optimal production quantities by
1. PAF-KARACHI INSTITUTE OF
ECONOMICS & TECHNOLOGY
Brand Equity Of
Course Facilitator: Sir Rizwan Farooqui Shan & National
Class ID # 55488 Masalah
Final Project (Fall 2011)
Group Participants:
Toufeeq Ahmed (55302) Application of Statistics &
Sadia Iftikhar (55502) Inferences Tools
Abdul Waseem (55475)
Nazakat Ali (55447)
Javed Mehmood (55286) Charlie Group
2. INTRODUCTION
Problem Statement Objectives
This research is based on To identify the market
the five tested and leader in Recipe
Masala Mix and its
validated constituents of benefits
brand equity. The current
To examine the most
issue contains the brand successful Recipe
image / equity and Masala
marketing mix of Recipe To compare the Brand
Masala Mix. image, Brand loyalty
and brand usage of
Shan & National
To investigate the
customer loyalty and
satisfaction with brand
3. METHODOLOGY
Target Population: Females of age 18 to 54 years
Sampling Technique: Simple Random Sampling
Sample Size: 80 females of different areas of Karachi
who use Recipe Mix Masala
Interviewing Methodology: close ended Questionnaire
Hypothesis:
Shan is the market leader in recipe Masala Mix
industry with strong brand image and brand usage.
Biryani Recipe Masala has more usage rate than
other recipe Masala
4. BRAND AWERNESS/ RECALL
When do you hear the word “Recipe Mix
Masala” which brands can you easily recalls?
Recall
S. No. Brand Frequency Percentage
1 Shan 37 46.3%
2 National 10 12.5%
3 Both 33 41.3%
Total 80
Comment:
46.3% customers can recall Shan more easily as compare to National 12.5%, but
41.3% customers can recall Shan and National both.
5. BRAND AWERNESS/ RECALL
On the basis of above data researcher claim that recall of Shan masala is greater than
National. Is there enough evidence to support the claim at α = 0.05 and also fine 95%
confidence interval for the difference of proportions.
Solution:
n1 80 n2 80
Step 4: Reject the null hypothesis, because when
0.46 0.12
we draw the graph, the calculated z value falls
0.29 0.71 in the critical region
0.54 0.88
(it is just a sample graph)
Step 1:
H0: p1 = p2
H1: p1 > P2
Step 2:
Since α = 0.05 Critical
Value are 1.65
Step 3: If we put the all values in the above mention formula then we
find that Calculated Z Value is 4.7 that is greater than Critical value.
6. BRAND AWERNESS/ RECALL
Step 5: It is concluded that there are not enough evidence to accept the null hypothesis
that P1 is equal to P2. So we will accept the alternative hypothesis that P1 is greater than P2.
Estimation of Two proportions:
If we put the values in the above mention formula of Estimation for the difference of two
proportions then we find that 0.21 < P1 –P2 < 0.47
Since 0 is not contained in the interval, the decision is to reject the Null hypothesis.
Comment:
From hypothesis testing it is prove that Shan has better recall than National. Possible reason
could be that people like the taste of Shan and use it more than national or it could be
possible that advertisements and promotional campaign of Shan is more better and
stronger than National.
7. BRAND USAGE
Which Brand of Recipe Mix Masala do you
use most?
Brand Usage
S. No. Brand Frequency Percentage
1 Shan 55 68.8%
2 National 23 28.8%
3 Both 2 2.5%
Total 80
Comment:
68.8% people are user of Shan and 28.8% of National, only 2.5% use both brands.
8. BRAND USAGE
Researcher found that 55 out of 80 randomly selected women use Shan masala and 23 out
of 80 randomly selected women use National masala
1. Is there a significant difference in the proportions at the 0.05 significant level?
2. Also find the 95% confidence of interval for the difference of proportions.
n1 80 n2 80
0.68 0.28
0.48 0.52
0.32 0.72
Step 1:
H0: p1 = p2
H1: p1 ≠ P2
Step 2:
Since α = 0.05 Critical Value are ± 1.96
Step 3:
RESULT
Z Calculated Value 5.5258
Two-tailed P-Value < 0.0001
95% confidence intervals
Maximum/ upper 0.5419
Minimum/ lower 0.2581
The two samples are significantly different.
9. BRAND USAGE
Step 4: Reject the null hypothesis, since the calculated z value falls in the critical
region .
(it is just a sample graph)
2.5% 2.5%
-1.96 1.96
Step 5: It is concluded that there are not enough evidence to accept the null
hypothesis because Z calculated value falls under rejected region.
Comments:
From hypothesis testing and confidence interval it is prove that there is a significant
difference between proportions of Shan and national. And if we see the percentage of
usage rate, we conclude that Shan has more customer as compare to national.
Following could be reasons of this
1. Better taste of Shan as compare to National
2. Better technology (Shan is using V lock technology that helps to keep the freshness
and taste of masala inside and protect it from humidity)
3. Same price
4. Shan has more variety of recipe mix
10. BRAND IMAGE
Which Brand of Recipe Mix Masala do you
consider as the market leader ?
Successful Brand
S. No. Brand Frequency Percentage
1 Shan 58 72.5%
2 National 17 21.3%
3 Both 5 6.3%
Total 80
Comments:
72.5% customers consider Shan as a market leader in recipe mix industry and 21.3%
customers consider National, whereas 6.3% customers consider both Shan and
National as market leader.
11. BRAND IMAGE
72% women of a sample 80 consider the Shan masala as a market leader and 17 out of 80
women consider the National as a market leader of Recipe mix. Is there a significant
difference in the proportions of two samples. Also find the 95% confidence interval for Shan
masalah..
Solution: Step 4: Reject the null hypothesis, since the calculated z
value falls in the critical region (it is just a sample graph)
n1 80 n2 80
0.72 0.21
0.46 0.54
0.28 0.79
Step 1:
2.5% 2.5%
H0: p1 = p2
H1: p1 ≠ P2 -1.96 1.96
Step 2:
Since α = 0.05 Critical Value are ± 1.96
Step 3: Step 5: It is concluded that there are not
enough evidence to accept the null
hypothesis that P1 is equal to P2. So we will
accept the alternative hypothesis that P1 is
not equal to P2.
If we put the all values in the above mention formula then we
find that calculated z value is 6.47 that is greater than Critical
value.
12. BRAND IMAGE
Estimation for Shan:
As we have to calculate the confidence of interval just for Shan masala so here we will
use single proportion formula for estimation i.e.
Solution: Comments:
From hypothesis and confidence interval it can be concluded that
n 80 most of people consider the Shan as a market leader. It is because
0.72 from above two question questions we have concluded that shan
0.28 has better recall and usage rate as compare to national. We have
α 0.05 studied in marketing “the brand that has more consumers will be
the market leader”.
If we Put all these values in formula we get answer 0.62 < P < 0.82
Therefore, one can say with 95% confidence that true percentage of people
who consider shan as a market leader is between 62% and 82%.
13. SUCCESSFUL PRODUCT
Which Product/ Recipe do you use most?
Successful Recipe 50
S. No. Product Frequency Percentage 40
1 Biryani 41 51.2% 30
2 Qorma 14 17.1% 20
10
3 Nihari 10 12.2%
0
4 Karahi 9 11.4%
5 Other 7 8.1%
Total 80
Comment:
Biryani Masala is number one with the usage rate 51.2%, Qorma on 2nd with
17.1%, Nihari on 3rd with 12.2%, Karahi on 4th with 11.4%, and usage of other
Masala is 8.1%.
14. SUCCESSFUL PRODUCT
It is Claim that biryani masala is the most successful product of recipe mix with the usage
rate at least 50% as compared to other recipe masala. A Sample of 80 randomly
selected women was asked about most consumable Masala, in which 41 answered with
Biryani masala. At α = 0.05 test the claim that biryani masala has usage rate at least 50%.
Solutions:
n 80
0.51
0.49
p 0.5
q 0.5
α 0.05
Step 1: H0: p ≥ 0.5
H1: p < 0.5
Step 2: since α = 0.05 critical value is 1.65
Step 3: put all the above mention values in the following formula
Then z calculated = 0.090
Step 4: Accept the null hypothesis, since the calculated z value falls in
non-critical region (it is just a sample graph)
15. SUCCESSFUL PRODUCT
Step 5: It is concluded that there are enough evidence to accept the null hypothesis
that usage rate of biryani masala is greater than or equal to 50%
Estimation:
0.40 < p < 0.69
Put the values in the above mention formula to calculate the 95% confidence interval.
Hence one can say with 95% confidence that true percentage of biryani masala consumption
is 40% and 69%.
Comments:
From hypothesis testing and confidence interval we can conclude
that biryani masala is more successful product among all other
recipe mix masala. Reason could be that people like rice dishes
more as compare to other dishes. There could be one more reason
that sample data was collected from different areas of Karachi.
And we know that Karachi weather is different from other cities and
it is an urban city where most of work done is in offices. So it could
be possible that Karachi people prefer rice as they are light and
digest easily. It could be possible if we survey to other cities of
Pakistan, people may not like biryani or rice dishes.
16. Conclusion of the Research
From all above data and analysis we can easily
conclude that Shan better recall and consumption rate
due to its taste and products variety. And because of
this people consider it as a market leader as well.
Regarding products range, we can conclude that
Biryani Masala is most successful product.