The document provides 5 tips for increasing foot traffic to museums in 2013: 1) Get the word out through various marketing channels like social media, brochures, and local media. 2) Let the community see the museum by having executives visible at community events. 3) Host evening events with appetizers and activities. 4) Make non-members jealous by showcasing exclusive member benefits. 5) Get young people excited by creating interactive spaces catered to social media where they can learn and share their experience. The document promotes a communications firm that can help museums implement these tips.

1. 5 Ways to Increase Foot Traffic to
Your Museum in 2013
Presentation by:
“Maximize your message. Elevate your cultural voice.”

2. #1: Get the Word Out!
How will people find out about your museum? You have to
tell them! There are so many ways to spread the word;
use what works best for you.
Brochures Facebook
Rack Cards Twitter
Flyers Instagram
E-blasts Pinterest
Local Media Outlets YouTube
Local Media Outlets
Community Partners
Did you know that nearly 50% of Americans have smart phones? MissionKey Communications shows its
clients how to reach their audiences where they are. (Source: Pew Internet & American Life Project.)

3. #2: Let Your Community See You
The best way to build relationships is in person. Let your community
know that your museum cares about them. Make sure your executive
director is visible at community meetings and gatherings, even if he/she
is not asked to give a keynote address. Visibility is key.
MissionKey Communications works with its clients to position their executive directors and senior staff to
demonstrate their involvement with the community.

4. #3: Host an Evening Event
Make it easy for visitors to come in after
work! Host an evening hours event with
light appetizers and allow guests to tour
the galleries, mix and mingle.
MissionKey Communications recently conducted public relations and community outreach for an after-
hours museum event with live music and spoken word performances that was one of our client’s
signature events in 2012.
Photo by zole4/Courtesy FreeDigitalPhotos.net

5. #4: Make Non-Members Jealous
What benefits do you offer your members?
Free admission? VIP Events? Behind the scenes tours
with the curator? Lunch with the executive director?
Showcase what you do. Make those “on the outside”
eager to get involved!
MissionKey Communications works with clients to develop and showcase their exclusive
members-only offerings in a compelling way that encourages others to join.
Photo Courtesy theroxyonsunset.com

6. #5: Get Young People Excited
Teens and young adults are one of
your museum’s most important
audiences. If they enjoy their museum
experience, they will share with their
friends, family and the world (thanks
social media!). These are your next
generation of donors.
Create interactive spaces where young
people can gather, learn, take
pictures, Tweet, etc.
Did you know that 74% of millennial donors (ages 20-35) said they would share a nonprofit’s “cool events” on
Facebook? MissionKey Communications works with clients to engage young audiences.
(Source: The Millennial Impact Report 2012)
Photo by Ambro/Courtesy FreeDigitalPhotos.net

7. Need Help to Implement
These Steps?
Contact us:
Samantha McCoy
Founder & President
MissionKey Communications, LLC
443.574.4138
info@missionkeycommunications.com
@missionkeycomm
#MuseumPR