Value based pricing in the capital equipment aftermarketShaun West
10th Copperberg aftermarket Conference, 2016, Weisbaden keynote presentation.
This presentation shows what is needed when you move to value-based pricing in the aftermarket. The move requires more structure in pricing than is the case with simple cost plus. Customer value pricing is about improving the customer experience with pricing and ensuring that the supplier better understands their customer's value creation process. A visual design thinking approach is used to help understand the customer and estimate their "willingness to pay".
Advanced Treatment of Oral Submucous Fibrosis by Dr. Amit T. SuryawanshiAll Good Things
This presentation is created by Face Art International Cosmetic Super speciality for “Patient education purpose”. This presentation is presented by Dr. Amit T. Suryawanshi (Oral & Maxillofacial plastic Surgeon, Dental Surgeon & Hair Transplant Specialist from University of Greifswald, Germany) at National & International level in the field of above mentioned Specialities. Hope this would somehow be helpful to you while making your presentations. All the best & your replies will be welcomed! Follow us for Future Journey towards betterment of Humanity.
Future opportunities for broadcasters enabled by personal TV systems was given by Gary Hayes, then BBC Senior Development Producer, at NAB in Las Vegas on April 2003. It covers the slow progression to on-demand, personalised capture of relevant content and gives an insight into the many new advertising models that are starting to appear on the scene now. The final slide are some future predictions for 10 years time: Postulations - PTV 10 years hence…
•Scheduled TV will mostly be limited to live sport
and news
•Distribution of TV content will be 90%
broadcast/band and wireless to PTV systems the
rest high capacity DVD
•You will have portable profiles worldwide and
will receive their content anytime/where
•All promos and ads will all be highly targeted
•Viewers will all have large home servers feeding
many displays and devices (in and out of home)
•Programmes will be made for time-shifted, large
groups of niche audiences
•Linear AV only TV will be in the minority
A Presentation About You - The Personalized AudienceGary Hayes
A presentation given as part of the the first LAMP (lamp.edu.au) residential in South Australia Oct 2005. Still highly relevant tips and techniques to make services more personally resonant with audiences/participants.
"True interactivity should require users to give something of themselves and for the ‘system’ to resonate with that. If all you ask them to put in is selecting a series of vacuous pre-built options, their engagement is minimal and all they will truly get out is a series of vacuous outcomes.”
Gary Hayes 2005 - www.personalizemedia.com
Personal not generic. The ultimate forms of service
personalization are:
• helping people connect with each other
• services that evolve and are dynamically matched and
resonate to them
• helping people understand more about themselves
A presentation about cross media given in 2000 to teams of BBC producers on a series of development labs about audience centric design and production thinking and creating compelling cross-media. It covers on-demand, mobile, social networks, on-demand - example:
What they say they want...
•I need to explore in more depth, at my own pace
•I want to ‘link’ out to more - especially around my local area
•I expect relevant facts & activities on demand - immediately
•I would like episodic rich media, video and audio
•I want to personalise my experience - choose my own routes
•Let me contribute, give my opinion to others and the makers
•I would like the producers to automatically know what I
“really” found interesting - during and for next time.
A remarkable thing about the presentation it was delivered in 2000, long before 360 thinking and social networks were the norm.
A brief overview of social web trends that we can anticipate taking up increasing air-space over the next 12 months. Some trends (e.g. Big Data) have wider implications than 'social web' but are included for completeness.
From my keynote last week at Defrag exploring how technology innovation in business today is changing dramatically and how we can get ahead of the challenge of consumer technology pouring over the firewall. Probably the most complete articulation of my CoIT thesis yet.
Advanced Social Media Techniques in Higher EducationChristopher Rice
Slidedeck for a presentation to College Business Management Institute on advanced techniques and program concepts using social media in higher education, specifically student recruitment and engagement.
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
Value based pricing in the capital equipment aftermarketShaun West
10th Copperberg aftermarket Conference, 2016, Weisbaden keynote presentation.
This presentation shows what is needed when you move to value-based pricing in the aftermarket. The move requires more structure in pricing than is the case with simple cost plus. Customer value pricing is about improving the customer experience with pricing and ensuring that the supplier better understands their customer's value creation process. A visual design thinking approach is used to help understand the customer and estimate their "willingness to pay".
Advanced Treatment of Oral Submucous Fibrosis by Dr. Amit T. SuryawanshiAll Good Things
This presentation is created by Face Art International Cosmetic Super speciality for “Patient education purpose”. This presentation is presented by Dr. Amit T. Suryawanshi (Oral & Maxillofacial plastic Surgeon, Dental Surgeon & Hair Transplant Specialist from University of Greifswald, Germany) at National & International level in the field of above mentioned Specialities. Hope this would somehow be helpful to you while making your presentations. All the best & your replies will be welcomed! Follow us for Future Journey towards betterment of Humanity.
Future opportunities for broadcasters enabled by personal TV systems was given by Gary Hayes, then BBC Senior Development Producer, at NAB in Las Vegas on April 2003. It covers the slow progression to on-demand, personalised capture of relevant content and gives an insight into the many new advertising models that are starting to appear on the scene now. The final slide are some future predictions for 10 years time: Postulations - PTV 10 years hence…
•Scheduled TV will mostly be limited to live sport
and news
•Distribution of TV content will be 90%
broadcast/band and wireless to PTV systems the
rest high capacity DVD
•You will have portable profiles worldwide and
will receive their content anytime/where
•All promos and ads will all be highly targeted
•Viewers will all have large home servers feeding
many displays and devices (in and out of home)
•Programmes will be made for time-shifted, large
groups of niche audiences
•Linear AV only TV will be in the minority
A Presentation About You - The Personalized AudienceGary Hayes
A presentation given as part of the the first LAMP (lamp.edu.au) residential in South Australia Oct 2005. Still highly relevant tips and techniques to make services more personally resonant with audiences/participants.
"True interactivity should require users to give something of themselves and for the ‘system’ to resonate with that. If all you ask them to put in is selecting a series of vacuous pre-built options, their engagement is minimal and all they will truly get out is a series of vacuous outcomes.”
Gary Hayes 2005 - www.personalizemedia.com
Personal not generic. The ultimate forms of service
personalization are:
• helping people connect with each other
• services that evolve and are dynamically matched and
resonate to them
• helping people understand more about themselves
A presentation about cross media given in 2000 to teams of BBC producers on a series of development labs about audience centric design and production thinking and creating compelling cross-media. It covers on-demand, mobile, social networks, on-demand - example:
What they say they want...
•I need to explore in more depth, at my own pace
•I want to ‘link’ out to more - especially around my local area
•I expect relevant facts & activities on demand - immediately
•I would like episodic rich media, video and audio
•I want to personalise my experience - choose my own routes
•Let me contribute, give my opinion to others and the makers
•I would like the producers to automatically know what I
“really” found interesting - during and for next time.
A remarkable thing about the presentation it was delivered in 2000, long before 360 thinking and social networks were the norm.
A brief overview of social web trends that we can anticipate taking up increasing air-space over the next 12 months. Some trends (e.g. Big Data) have wider implications than 'social web' but are included for completeness.
From my keynote last week at Defrag exploring how technology innovation in business today is changing dramatically and how we can get ahead of the challenge of consumer technology pouring over the firewall. Probably the most complete articulation of my CoIT thesis yet.
Advanced Social Media Techniques in Higher EducationChristopher Rice
Slidedeck for a presentation to College Business Management Institute on advanced techniques and program concepts using social media in higher education, specifically student recruitment and engagement.
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
Semantic Web SEO: Using Linked Data and schema.org to improve Library Reach a...Patrick OBrien
Semantic Web SEO is characterized by a number of concepts that help achieve the goals of increasing library reach by making digital collections more accessible and visible. Intelligent search engines will seek and utilize well-structured linked data that improves processing efficiency and the ability to return more accurate results and a richer search experience for users. Semantic search places less importance on the wording of a query and uses probabilities and algorithms to determine intent of the user. In this workshop we demonstrate how linked data concepts and Schema.org can be incorporated into digital libraries to improve search engine contextual understanding of collections and deliver a better experience to their users.
SEO requires tools to measure the effect of your efforts and the value it produces. We will provide a framework and a Google Analytics Scorecard that digital repository collection managers, libraries and their funders can use as a baseline for making informed decisions and tracking progress toward the goal of increasing access and visibility of digital libraries.
Attendees of this workshop will gain knowledge in the following areas:
1. A basic understanding of Semantic Web SEO and its two most important concepts for digital repositories.
2. A baseline Google Analytics dashboard to support pre/post funding decisions and the knowledge to get started
3. Simplifying the setup and administration of Google Analytics and Google Webmaster for their entire organization and their stakeholders
4. A basic understanding of how to incorporate Schema.org and linked data into a digital repository
Session Leaders:
Kenning Arlitsch, Montana State University
Patrick OBrien, Montana State University
Handout 2: Innovation Generation Broadband Policy SummitDouglas K. Hartman
This pdf file is handout 2 from Douglas K. Hartman's presentation on 'Revolutionizing Our Minds With Digital Education' at the Innovation Generation Broadband Policy Summit in Washington, DC, Wednesday, April 29, 2009.
The first International Space Station component, the Russian Zarya module, was launched in November 1998. In the 15 years since, NASA and its global partners have built a world class orbiting laboratory, establishing a continuous human presence in space since 2000 and paving the way for future exploration beyond.
We're celebrating this milestone with an infographic showcasing some of the amazing and surprising facts about humanity's home away from Earth, but there's much more to learn. For the latest news, features and videos from orbit, visit http://www.nasa.gov/station. You can also find out how to see the station yourself at http://spotthestation.nasa.gov or watch live station video at http://www.nasa.gov/iss-stream.
Credit: NASA/Gary Daines
Learn about how NASA is using Google+ Hangouts to chat face to face with your audience while thousands more can tune into watch the conversation live on Google+ or YouTube. Using Google+ Hangouts helps NASA broadcast from different locations without much preparation with a lower resource burden.
Given at the Federal Social Media Community of Practice event, July 30, 2013, exploring NASA's successes on Google+ using the Hangout On Air feature to connect with new audiences.
Hanging Out on Google+ with NASA has allowed you to get a unique perspective on America's space agency. This presentation explores how NASA conducts Google+ Hangout events. Google+ Hangouts have embedded the taxpaying public into mission operations, breathtaking scientific discoveries, and agency events like never before. From Hangouts with Astronauts on the International Space Station to preparations for flying a scientific aircraft through a hurricane, NASA's use of Google+ Hangouts have brought out of the world experiences to large audiences.
Presentation at What's Next DC on Jan. 23, 2012, from NASA's Social Media Manager Stephanie L. Schierholz about how to plan and run a tweetup based on lessons learned from NASA's 31 #NASATweetup events.
Presentation from NASA's Social Media Manager Stephanie L. Schierholz about overseeing the agency's 200+ social media accounts.
Presented Oct. 4, 2011, at Ragan Communications "Communicating Your Company Story" hosted by Southwest Airlines.
Overview of how NASA uses social media to connect with and engage the public.
Presentation given by Stephanie Schierholz, NASA's social media manager, at the Social Media for Government conference in Washington, D.C., on July 13, 2011.
A comprehensive, detailed look at the final space shuttle mission, STS-135 on Atlantis. The press kit provides a space shuttle history and insight into activities for each of the 12 days of the mission and objectives. It introduces the crew members, Commander Chris Ferguson, Pilot Doug Hurley, and Mission Specialists Sandy Magnus and Rex Walheim. A look at the payload and experiments is included.
http://www.nasa.gov/pdf/566071main_STS-135_Press_Kit.pdf
A two-page summary of NASA's final space shuttle mission, Atlantis' 12-day flight to the International Space Station, scheduled to launch July 8. Atlantis' crew members are Commander Chris Ferguson, Pilot Doug Hurley, and Mission Specialists Sandy Magnus and Rex Walheim.
http://www.nasa.gov/pdf/558175main_STS135%20Mission%20Summary-4.pdf
This presentation provides an overview of NASA's Science Mission Directorate that carries out the agency's missions for Earth science, heliophysics, astrophysics, and planetary sciences.
http://science.nasa.gov/
This wall chart shows the complete history of all the space shuttle missions of Atlantis, Challenger, Columbia, Discovery and Endeavour during the program.
Information about NASA's space shuttle fleet and orbiters Atlantis, Endeavour and Discovery. The fact sheet also includes information about modifications and upgrades that have been made to the shuttles.
NASA created this infographic about the space shuttle orbiter to illustrate its length, weight, astronauts transported, and miles flown per orbiter.
Learn more at http://www.nasa.gov/externalflash/the_shuttle/ and http://www.nasa.gov/shuttle
NASA press kit for the Expedition 27 and 28 crews and missions aboard the International Space Station. Expedition 27 crew began with the Soyuz undocking on March 16, 2011. Three new crew members arrived April 6, 2011.
Expedition 28 begins with the Soyuz undocking May 23, 2011. Three new crew members will arrive on a Soyuz set to launch June 7.
http://www.nasa.gov/mission_pages/station/expeditions/expedition27/index.html
http://www.nasa.gov/mission_pages/station/expeditions/expedition28/index.html
More from NASA - National Aeronautics and Space Administration (20)
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
2. www.NASA.gov:
Annual Sessions and 240.0 85
Customer Satisfaction
Sessions (Millions)
Traffic to www.NASA.gov increased 200.0 Customer Satisfaction
ten-fold from 2003 to 2012.
In the same period, the global online 160.0 80
population increased about three-fold,
indicating the growth in traffic to
NASA’s website was real growth, not
just a reflection of more people getting 120.0
online.
NASA’s customer satisfaction scores 80.0 75
(measured by an online survey)
climbed steadily through the decade
reaching levels closer to successful
commercial websites than to 40.0
government websites.
0.0 70
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
3. 3.5
3.0
Mobile.nasa.gov
The mobile version of the NASA
website was introduced in late 2.5
2010, but configuration changes in
early 2012 lead to ten-fold increase in
traffic. At right are the monthly visits 2.0
(Millions)
to mobile.nasa.gov in 2012.
1.5
1.0
0.5
0.0
4. 100%
Reaching
Target 90%
Audiences
In 2003, the NASA 80%
Administrator
directed the Office 70%
of Public Affairs and
the CIO to use
NASA’s website to 60%
reach three primary
target audiences: 50%
the general
public, K-12 students
and K-12 teachers. 40% Other
Contractor/Sub
Over the 30% PI/Co-I/team member
years, proportion of News Media
members of the 20% NASA Employee
target audience has
College Student/Educator
grown to more than
K-12 Educator
70 percent of the 10%
site’s total audience. K-12 Student
General Public
0%
2004 2005 2006 2007 2008 2009 2010 2011 2012
5. Missions
Images
Reason for Visiting
News and Features
Users have said continuously that
their primary interests are
Universe
mission coverage imagery and
video. Traffic statistics bear this
Other
out.
Shuttle and Space Station
From 2011 to 2012, the broader 2011
“Missions” category gained over Solar System
Shuttle and Station.
Multimedia
Aeronautics
2012
Earth
6. • Amazon.com: 89 • CNN.com: 75
• NASA: 82 • All eGov sites: 74
• Google: 82 • NYTimes.com: 74
• Barnes and Noble: 82 • All federal sites: 72
• eBay: 81 • YouTube: 73
• Bing: 81 • All public sector: 71
• Netflix: 81 • All websites: 69
• Google+: 78 • Huffpost: 69
• Wikipedia: 78 • Pinterest: 69
• Yahoo: 78 • Twitter: 64
• MSN: 78 • Facebook: 61
* December 2012 from the Foresee Results online survey.
7. Customer Satisfaction Benchmarks*
• Nhlbi.nih.gov: 87 • All eGov sites: 75
• Cancer.gov: 83 • Fed. dept. main sites: 74
• CDC.gov: 82 • All federal sites: 73
• USCIS (Spanish): 82 • All public sector: 72
• NASA: 81 • All websites: 69
• USCIS (English): 81
• 27 others: ≤ 80
* Fourth quarter 2012 from the Foresee Results online survey.
13. 800
www.NASA.gov 700
Page Views
600
Reflects all downloads of
HTML files for the year.
500
The most consistently
popular pages remain
the image and video 400
galleries, the multimedia
page, and the section
pages for the missions in 300
the news that year.
200
The only pure feature
story to make the list
was the “2012 won’t be
Doomsday” explainer in 100
2011 and 2012.
0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Page Views (Millions) 102 410 488 518 409 505 689 562 668 616
14. 2003 2004 2005 2006
1 NASA Home Page 63,200 NASA Home Page 105,768 NASA Home Page 129,681 NASA Home Page 111,199
2 News Highlights 4,708 MER Interactive 20,078 Return to Flight Interactive 14,308 NASA TV Page 20,110
3 NASA 45th Interactive 2,880 VSE Interactive 5,934 NASA TV Page 12,764 Shuttle Main Page 16,524
4 NASA Today 2,165 Image Gallery 5,406 Return to Flight Main Page 12,423 News Highlights 6,444
5 Image Gallery 1,818 News Highlights 5,267 Image Gallery 7,720 Multimedia Highlights 6,404
6 Multimedia Highlights 1,764 Cassini Main Page 4,189 KSC Home Page 6,892 Image Gallery 6,212
7 MER Interactive 1,128 Multimedia Highlights 3,238 Cassini Main Page 6,366 Mission Highlights 5,009
8 Mission Highlights 892 NASA TV Page 3,118 Deep Impact Main Page 6,075 KSC Home Page 4,681
9 Columbia Main Page 828 Mission Highlights 2,843 VSE Anniversary Interactive 5,850 STS-121 Interactive 4,647
10 Video Gallery 684 MER Main Page 2,651 News Highlights 5,562 STS-115 Interactive 4,311
11 Highlights 660 For Kids / Games 2,078 Multimedia Highlights 5,306 ISS Main Page 3,831
12 Multimedia Downloads 595 Video Gallery 1,516 Mission Highlights 4,147 Exploration Main Page 3,692
13 About Highlights 570 For Kids Main Page 1,460 Deep Impact Images 3,443 Video Gallery 3,570
14 Universe Features 531 Cassini Interactive 1,401 Deep Impact Interactive 2,618 Kids Club 3,192
15 NASA TV on the Web 507 Highlights 1,394 Video Gallery 2,475 Shuttle Launch Page 2,553
Figures are in thousands
15. 2007 2008 2009 2010
1 NASA Home Page 103,293 NASA Home Page 145,949 NASA Home Page 199,266 NASA Home Page 206,045
2 Shuttle Main Page 15,495 NASA TV Page 15,650 NASA TV Page 24,929 NASA TV Page 13,323
3 NASA TV Page 14,525 Shuttle Main Page 13,467 Shuttle Launch Blog 23,309 Shuttle Main Page 8,573
4 Video Gallery 9,529 Mars Phoenix Main Page 10,631 Shuttle Main Page 20,670 Launch Schedule 5,869
5 Image Gallery 7,510 Video Gallery 7,881 Video Gallery 8,213 Video Gallery 4,558
6 Multimedia Highlights 5,317 Image Gallery 6,202 Shuttle Landing Blog 5,465 Image Gallery 4,531
7 News Highlights 5,178 Kids Club 5,095 ISS Main Page 5,212 Image of the Day 3,589
8 ISS Main Page 4,843 Image of the Day 4,970 Image Gallery 5,060 Kids Club 3,410
9 Mission Highlights 4,107 ISS Main Page 4,624 Launch Schedule 5,017 ISS Main Page 3,366
10 Kids Club 3,877 Missions Main Page 4,265 Image of the Day 4,898 News Topics 3,102
11 KSC Home Page 3,818 KSC Home Page 3,432 Kids Club 4,674 Missions Main Page 2,835
12 For Kids Page 2,731 Launch Schedule 3,293 Missions Main Page 4,383 Shuttle Station Topics Page 2,812
13 Launch Schedule 2,013 Multimedia Main Page 3,206 Shuttle Station Topics Page 4,017 Solar System Topics Page 2,399
14 HQ Home Page 1,968 News Topics 3,201 Multimedia Main Page 3,438 Multimedia Main Page 2,398
Shuttle Station Topics
15 Shuttle Launch Page 1,967 Page 3,036 KSC Home Page 3,315 Universe Topics Page 2,205
Figures are in thousands
16. 2011 2012
1 NASA Home Page 211,607 NASA Home Page 200,772
2 NASA TV Page 14,919 MSL Main Page 18,349
3 Video Gallery 12,820 Video Gallery 17,023
4 Shuttle Main Page 10,949 2012 Feature 14,970
5 Launch Schedule 4,602 NASA TV Page 11,898
6 Image of the Day 3,790 Image of the Day 6,048
7 Image Gallery 3,779 MSL Multimedia Gallery 5,432
8 Shuttle Station Topics Page 3,078 News Topics 5,161
9 Kids Club 2,937 Image Gallery 4,746
10 ISS Main Page 2,832 Solar System Topics Page 3,274
11 Solar System Topics Page 2,667 ISS Main Page 3,093
12 2012 Feature 2,617 Microgravity (Angry Birds) 3,022
13 News Topics 2,500 Mars Main Page 2,940
14 News Releases 2,343 News Releases 2,910
15 Universe Topics Page 2,319 Universe Topics Page 2,909
Figures are in thousands
17. Live Events
Since moving to a more robust
infrastructure in 2003, NASA.gov has
carried more than 60 live events that Most Visits*
have at time driven traffic to more
than 100 times higher than normal Curiosity landing 6-Aug-2012 14,798,362
levels.
Mars, Spirit landing 4-Jan-2004 5,550,495
The smooth handling of such large LCROSS lunar impact 9-Oct-2009 5,447,329
events, some of them unplanned, has
become the trademark of NASA.gov. STS-135 Launch 8-Jul-2011 4,866,453
All but one have been carried with no
Deep Impact 1-Jul-2005 4,321,237
major technical issue.
Venus Transit 1-Jun-2012 4,260,380
Astrophysics Life Press Conference 1-Dec-2010 3,862,436
Mars, Oppurtunity landing 1-Jan-2004 3,714,963
STS-125 Launch 1-May-2009 3,653,205
STS-114 Launch 1-Jul-2005 3,561,779
* During the 48 hours surrounding peak traffic.
20. Search Satisfaction Rises
as Rate of Searches Falls
30.0% 80
Search
A combination of quantitative and 79
qualitative data shows that users are 25.0%
generally satisfied. They are using 78
search less frequently, but they are
Search Queries as Pctg. of All Visits
Search Satisfaction (from online survey)
happier with it. 77
20.0%
The last redesign, released in late 76
2007, accelerated both trends.
15.0% 75
74
10.0%
73
72
5.0%
71
0.0% 70
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
21. Search Terms
There remains some dissatisfaction with
search, for which there are several
factors:
• NASA has a broad array of online
content (1,600 websites; 200,000+ Distinct Search Terms
pages on www.nasa.gov alone)
• There is no overarching information 2003 250,903
architecture organizing that content
• Content is often placed online with 2004 371,220
no regard for search-engine
optimization 2005 684,997
2006 692,166
Users enter hundreds of thousands of
distinct search terms each year, though
2007 679,687
only a handful account for 1 percent or
more of all queries. (See following
tables.) 2008 348,307
2009 365,262
The bulk of NASA’s online content focuses
on current missions, news and 2010 409,305
multimedia. There may not be much
content available on a particular topic, 2011 368,311
and NASA’s distributed web and lack of
an overall search strategy makes it hard
2012 359,914
to find.
22. 2003 2004 2005 2006 2007
mars 1.61% mars 0.62% mars 0.91% mars 1.08% mars 1.41%
picture+of+the+day 0.88% columbia 0.29% pluto+ 0.48% pluto 0.51% moon 0.65%
hubble 0.67% hubble 0.28% world+wind 0.38% moon 0.47% iss 0.53%
moon 0.51% moon 0.28% hubble 0.36% pluto+ 0.43% saturn 0.53%
jobs 0.40% pluto 0.27% moon 0.35% hubble 0.42% hubble 0.49%
Mars 0.38% wallpaper 0.26% apollo 0.27% iss 0.34% planets 0.48%
pictures 0.38% saturn 0.24% columbia 0.27% saturn 0.34% nasa+tv 0.43%
columbia 0.37% apollo 0.23% saturn 0.26% planets 0.33% jupiter 0.42%
apollo 0.35% jupiter 0.22% planets 0.23% jupiter 0.29% pluto 0.41%
jupiter 0.32% cassini 0.21% Mars 0.22% nasa+tv 0.28% sun 0.36%
23. 2008 2009 2010 2011 2012
mars 4.11% mars 3.32% mars 2.11% elenin 2.04% curiosity 2.09%
nibiru 1.98% 2012 2.15% jupiter 2.00% mars 1.55% mars 1.99%
nasa tv 1.88% nasa tv 1.97% saturn 1.36% 2012 1.10% 21 december 2012 1.38%
space shuttle 1.32% jupiter 1.47% 2012 1.29% moon 1.00% 2012 1.11%
moon 1.23% moon 1.39% earth 1.24% games 0.90% moon 0.92%
2012 end of
jupiter 1.19% the world 1.28% sun 1.21% sun 0.89% sun 0.91%
saturn 1.19% saturn 1.27% venus 1.17% saturn 0.76% end of the world 0.86%
nasa pictures 1.18% games 1.16% neptune 0.93% uars 0.76% nibiru 0.75%
ufo 1.14% hubble 1.13% mercury 0.91% jupiter 0.70% december 21 2012 0.71%
planet x 1.13% venus 0.96% games 0.87% mercury 0.63% venus 0.66%
2012 “Doomsday” query
24. Top Videos
2010 – 2013 2010
Asteroid 2005 1.2 million NASA Sees Fast- 298,152
Videos YU55 Moving Solar Flare
Since switching the VMIX service in Complex Solar 291,577
2010, NASA editors have uploaded Eruption
more than 6,000 videos, more than 7
Seven Minutes of 1 million Fermi/Bubbles in 238,795
per business day. Terror the Milky Way
Black Hole Eats Star 957,826 Supernova/Black 232,464
Hole Animation
Curiosity’s Descent 843,166 NASA Examines 147,228
New Forms of Life
Having a Solar Blast 737,106
– Zoom
2011 2012
Asteroid 2005 925,290 Seven Minutes of 991,871
Total 137 Billion
YU55 Terror
Loads
Black Hole Eats Star 881,410 Curiosity’s Descent 838,032
Having a Solar Blast 689,650 GRAIL video of 632,733
moon’s far side
SDO Catches 396,026
Plays 78.7 million Black Marble 843,166
Comet Passing Sun
SDO Captures X1.9 322,815 Sunspot 1429: Two 427,308
Plays completed 45.5 million Solar Flare X-class Flares
Unique Plays 67.9 million
25. www.NASA.gov: Sources of traffic
100%
90%
80%
Other
70% Social media
Slashdot
60%
Drudge Report
CNN.com
50%
Bing
40% MSN
Yahoo
30%
Other nasa.gov sites
Google
20%
No referral (net)
10%
0%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
No referrals: Direct visits from bookmarks, e-mail links or RSS servers, or from sites
that mask their identities.
26. www.NASA.gov: Sources of traffic (excluding “no referrals”)
100%
90%
80%
70% Other
Social media
60% Slashdot
Drudge Report
50% CNN.com
Bing
40% MSN
Yahoo
30% Other nasa.gov sites
Google
20%
10%
0%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
27. 14,000,000
12,000,000
Social media referrals
Though social media channels are
designed to take NASA content off the
10,000,000
site, they are growing as a source of
traffic.
8,000,000 Bitly
% of all % of all Pinterest
sessions referrals Tumblr
Twitter
6,000,000
Reddit
2008 0.37 0.71 Facebook
4,000,000
2009 1.36 2.20
2010 2.78 4.22 2,000,000
2011 3.24 6.46
0
2012 5.06 9.86 2008 2009 2010 2011 2012
28. 90
Facebook
Sharing from NASA.gov 80 Twitter
via Social Media Other
Facebook and Twitter are the primary 70
venues people use to share content
directly from www.NASA.gov.
60
Facebook started out as the dominant
Percent of Total
service, but Twitter has recently pulled 50
even.
40
30
20
10
0
2010 2011 2012
29. 2010
Sharing from Type Shares Clicks
www.NASA.gov Face in Space Interactive 6,211 0
In late 2010, NASA.gov started using NASA Home Page 6,386 1,189
the AddThis service to allow users to Image of the Day Gallery Multimedia 3,557 701
NASA Sets News Conference on Astrobiology
share NASA content through social Discovery (HQ) Media Advisory 3,369 14,081
media services. Though social media is Multimedia
designed to put content where users NASA TV 3,137 1,350
are, sharing from NASA’s site brought a NASA's Space Rock Interactive 2,122 0
NASA Research Discovers Life Built with Toxic
net return of visits back to the site. Chemicals Feature 2,086 5,700
Space Shuttle Main Page 1,536 577
Unique Earthquake May Have Shortened Earth's Day Feature 1,318 15
Shares of Clicks content 2012: Beginning of the End or just Another Day Feature 1,017 688
NASA back to pieces Watch the Skies! Meteors Feature 773 1,273
content site shared
Clicks Shares
NASA Sets News Conference on Astrobiology Media Advisory
Discovery (HQ) 14,081 3,369
NASA Research Discovers Life Built with Toxic
2010 98,086 65,194 660 Chemicals Feature 5,700 2,086
Media Advisory
NASA Announces Chandra News Conference 4,522 593
Cumulonimbus Cloud over Colombia Image 3,313 87
2011 258,369 314,673 2,571 NASA Sets News Conference on Astrobiology Media Advisory
Discovery (ARC) 2,495 363
Lunar Eclipse: Up All Night Chat 1,539 428
NASA TV 1,350 3,137
Fermi Finds Giant Structure Feature 1,296 428
2012 555,965 578,173 3,352
Watch the Skies! Meteors Feature 1,261 780
First Potential Habitable Exoplanet Feature 1,207 688
30. Content Type Shares Clicks back to NASA.gov
NASA Home Page 43,996 2,778
NASA TV Main Page 10,376 12,587
Image of the Day Gallery 6,002 7,700
2012: Beginning of the End or Just Another Day? Feature 4,188 11,772
Kepler Confirms its First Planet Feature 4,132 7,387
Hurricane Irene News Page 3,722 11,006
Space Shuttle Main Page 3,562 3,192
NASA TV in HD on Ustream 2,979 2,211
UARS Mission Ends Feature 2,248 4,303
ISS Crew Views Shuttle Landing Feature 1,571 4,958
Clicks back to NASA.gov Shares
NASA Imagery of the Japanese Earthquake Image Gallery 21,723 200
NASA TV Main Page 12,587 10,376
2012: Beginning of the End or Just Another Day? Feature 11,772 4,188
Hurricane Irene News Page 11,006 3,722
Image of the Day Gallery 7,700 6,002
Kepler Confirms its First Planet Feature 7,387 4,132
Aurora Australis from Space Feature 5,298 380
ISS Crew Views Shuttle Landing Feature 4,958 1,571
Major Winter Storm Takes Aim at Central U.S. Feature 4,425 594
UARS Mission Ends Feature 4,303 2,248
31. Type Shares Clicks
2012: Beginning of the End or Just Another Day? Feature 32,985 61,249
NASA TV Main Page 10,436 13,180
12-21-2012 Just Another Day Podcast 4,254 11,936
New York City on Sept. 11, 2011 Image Feature 1,846 9,886
Space Shuttle Discovery to Fly Over Washington Media Advisory 172 8,662
Hubble Sees Red Giant Blow a Bubble Image Feature 1,082 8,241
Mars Science Lab Mission Page 7,682 7,682
Angry Birds Space Feature 6,635 6,635
Moon and ISS Image Feature 6,061 6,061
Image Gallery
Shares Clicks
NASA Home Page 73,829 5,104
2012: Beginning of the End or Just Another Day? Feature 32,985 61,249
NASA TV Main Page 10,436 13,180
Image of the Day Gallery 7,913 5,474
Curiosity Raw Images Page Image Gallery 5,455 5,136
Mars Science Lab Mission Page 7,682 7,682
Angry Birds Space Feature 6,635 6,635
NASA TV in HD on Ustream 4,722 4,312
Blue Marble Feature 4,278 5,431
12-21-2012 Just Another Day Podcast 11,936 4,254
32. HTML Pages and Related Files in NASA.gov CMS
(as of Dec. 31 each year)
Content 700,000
Publishing
600,000
Publishing has been
fairly steady for the
last four years. Editors 500,000
have published about
20,000 web pages
and 100,000 400,000
associated files each
year. HTML
300,000
Related Files
200,000
100,000
0
2007 2008 2009 2010 2011 2012
HTML 58,552 163,465 182,248 202,603 220,081 239,229
Related Files 153,120 189,131 305,252 397,052 501,402 601,007