The document discusses NASA's strategies for creating effective social media presences. It explains that NASA started with flagship accounts on platforms like Twitter and Facebook in the late 2000s and grew audiences into the millions by consistently sharing great content. NASA also created niche accounts focused on specific missions and programs. The document outlines other engagement tactics NASA uses like social media events, experts interviews, contests and collaborating with brand ambassadors to spread their messages. It argues this approach helps NASA connect with non-traditional audiences and move followers from passive consumers to active advocates and collaborators.
Overview of how NASA uses social media to connect with and engage the public.
Presentation given by Stephanie Schierholz, NASA's social media manager, at the Social Media for Government conference in Washington, D.C., on July 13, 2011.
Presentation from NASA's Social Media Manager Stephanie L. Schierholz about overseeing the agency's 200+ social media accounts. Presented Oct. 4, 2011, at Ragan Communications "Communicating Your Company Story" hosted by Southwest Airlines.
Presentation at What's Next DC on Jan. 23, 2012, from NASA's Social Media Manager Stephanie L. Schierholz about how to plan and run a tweetup based on lessons learned from NASA's 31 #NASATweetup events.
Check in to the Universe: NASA and Location Based Services Foursquare and Gow...Stephanie Schierholz
Presentation NASA's Social Media Manager Stephanie L. Schierholz gave about NASA's use of location based services and social media at the Social Media World Forum in New York on Wednesday, Nov. 2, 2011.
Overview of how NASA uses social media to connect with and engage the public.
Presentation given by Stephanie Schierholz, NASA's social media manager, at the Social Media for Government conference in Washington, D.C., on July 13, 2011.
Presentation from NASA's Social Media Manager Stephanie L. Schierholz about overseeing the agency's 200+ social media accounts. Presented Oct. 4, 2011, at Ragan Communications "Communicating Your Company Story" hosted by Southwest Airlines.
Presentation at What's Next DC on Jan. 23, 2012, from NASA's Social Media Manager Stephanie L. Schierholz about how to plan and run a tweetup based on lessons learned from NASA's 31 #NASATweetup events.
Check in to the Universe: NASA and Location Based Services Foursquare and Gow...Stephanie Schierholz
Presentation NASA's Social Media Manager Stephanie L. Schierholz gave about NASA's use of location based services and social media at the Social Media World Forum in New York on Wednesday, Nov. 2, 2011.
Social networks: 8 ways to engage users with newsJD Lasica
Here's a slightly revised version of the "Social Networks: Engaging Users With News" webinar I gave to a few hundred virtual attendees when I flew out to the Poynter Institute in May. It was part of the News University course I taught under the Knight Digital Media Center leadership series.
The slideshow offers 8 different areas of social networking that news publishers (anyone from a single individual to a full newsroom) can leverage to engage people around news events in a more robust, interactive way.
Includes an overview to the social and participatory aspects of the Web, an overview of social media tools, and commonly used metrics for evaluating specific social media tools. Additionally, case examples will be provided on the use of social media in health communication and public health.
Provided for informational purposes - Many of you are aware of the prohibitions against cellular phones within Classified spaces, however you may not be aware that use of cellular phones for many common purposes outside of our spaces provides an opportunity for compromise of your location as well as of other information about you and your behaviors.
The Army has produced an excellent brief which provides information on the threat as well as tips on how to protect you and your family.
Presentation NASA's Social Media Manager Stephanie Schierholz gave at the 4th Annual Social Media for PR & Corporate Communications conference presented by Ragan Communications and PRSA in February 2011.
Social networks: 8 ways to engage users with newsJD Lasica
Here's a slightly revised version of the "Social Networks: Engaging Users With News" webinar I gave to a few hundred virtual attendees when I flew out to the Poynter Institute in May. It was part of the News University course I taught under the Knight Digital Media Center leadership series.
The slideshow offers 8 different areas of social networking that news publishers (anyone from a single individual to a full newsroom) can leverage to engage people around news events in a more robust, interactive way.
Includes an overview to the social and participatory aspects of the Web, an overview of social media tools, and commonly used metrics for evaluating specific social media tools. Additionally, case examples will be provided on the use of social media in health communication and public health.
Provided for informational purposes - Many of you are aware of the prohibitions against cellular phones within Classified spaces, however you may not be aware that use of cellular phones for many common purposes outside of our spaces provides an opportunity for compromise of your location as well as of other information about you and your behaviors.
The Army has produced an excellent brief which provides information on the threat as well as tips on how to protect you and your family.
Presentation NASA's Social Media Manager Stephanie Schierholz gave at the 4th Annual Social Media for PR & Corporate Communications conference presented by Ragan Communications and PRSA in February 2011.
NASA: Collaborative Innovation for 2014 Open Innovation ConferenceBeth Beck
NASA: Collaborative Innovation Communities of Practice: presentation for 2014 Open Innovation Conference in Baltimore sponsored by American Leaders. Includes findings from Beth's PhD research.
Celebrate 60 Years of Earth Observations with NASANCIL - STAR_Net
In its 60 year history, NASA has spent a great deal of time looking outward to find and learn about planets in our solar system and beyond. This Earth Day, however, our focus turns to the numerous NASA missions that study the planet that we live on and help us understand the Earth’s complex, dynamic systems. Join STAR Net, Marilé Colón Robles (NASA) and Jessica Taylor (NASA) to learn how you can celebrate Earth Day with NASA with programming ideas for children, teens, and adults!
The Mars Program Planning Group wanted a way to engage and inform the public about the progress of Mars exploration, so an idea forum was launched using IdeaScale technology where users could ask questions and share ideas.
Learn how
- 1,300 citizens signed in and engaged in just three months
- Visitors made suggestions, but also asked and answered questions
- The Mars Forum kept the conversation going and developed new, rich, targeted content
The theme of Galaxy Forum Japan this year is 21st Century Frontiers of Astronomy and Observation. The event will be held at the NAOJ Large Seminar Room and 4D2U Dome Theater. Seating is on a first come first serve basis (limited to 80 participants). Most of the presentations and discussion will be in Japanese. Here is a link to a local website devoted to the event (http://moonstation.jp/ja/events/Galaxy_Forum/).
Similar to Creating Social Media Worth Following at NASA (20)
The first International Space Station component, the Russian Zarya module, was launched in November 1998. In the 15 years since, NASA and its global partners have built a world class orbiting laboratory, establishing a continuous human presence in space since 2000 and paving the way for future exploration beyond.
We're celebrating this milestone with an infographic showcasing some of the amazing and surprising facts about humanity's home away from Earth, but there's much more to learn. For the latest news, features and videos from orbit, visit http://www.nasa.gov/station. You can also find out how to see the station yourself at http://spotthestation.nasa.gov or watch live station video at http://www.nasa.gov/iss-stream.
Credit: NASA/Gary Daines
Learn about how NASA is using Google+ Hangouts to chat face to face with your audience while thousands more can tune into watch the conversation live on Google+ or YouTube. Using Google+ Hangouts helps NASA broadcast from different locations without much preparation with a lower resource burden.
Given at the Federal Social Media Community of Practice event, July 30, 2013, exploring NASA's successes on Google+ using the Hangout On Air feature to connect with new audiences.
Hanging Out on Google+ with NASA has allowed you to get a unique perspective on America's space agency. This presentation explores how NASA conducts Google+ Hangout events. Google+ Hangouts have embedded the taxpaying public into mission operations, breathtaking scientific discoveries, and agency events like never before. From Hangouts with Astronauts on the International Space Station to preparations for flying a scientific aircraft through a hurricane, NASA's use of Google+ Hangouts have brought out of the world experiences to large audiences.
Presentation at What's Next DC on Jan. 23, 2012, from NASA's Social Media Manager Stephanie L. Schierholz about how to plan and run a tweetup based on lessons learned from NASA's 31 #NASATweetup events.
Presentation from NASA's Social Media Manager Stephanie L. Schierholz about overseeing the agency's 200+ social media accounts.
Presented Oct. 4, 2011, at Ragan Communications "Communicating Your Company Story" hosted by Southwest Airlines.
A comprehensive, detailed look at the final space shuttle mission, STS-135 on Atlantis. The press kit provides a space shuttle history and insight into activities for each of the 12 days of the mission and objectives. It introduces the crew members, Commander Chris Ferguson, Pilot Doug Hurley, and Mission Specialists Sandy Magnus and Rex Walheim. A look at the payload and experiments is included.
http://www.nasa.gov/pdf/566071main_STS-135_Press_Kit.pdf
A two-page summary of NASA's final space shuttle mission, Atlantis' 12-day flight to the International Space Station, scheduled to launch July 8. Atlantis' crew members are Commander Chris Ferguson, Pilot Doug Hurley, and Mission Specialists Sandy Magnus and Rex Walheim.
http://www.nasa.gov/pdf/558175main_STS135%20Mission%20Summary-4.pdf
This presentation provides an overview of NASA's Science Mission Directorate that carries out the agency's missions for Earth science, heliophysics, astrophysics, and planetary sciences.
http://science.nasa.gov/
This wall chart shows the complete history of all the space shuttle missions of Atlantis, Challenger, Columbia, Discovery and Endeavour during the program.
Information about NASA's space shuttle fleet and orbiters Atlantis, Endeavour and Discovery. The fact sheet also includes information about modifications and upgrades that have been made to the shuttles.
NASA created this infographic about the space shuttle orbiter to illustrate its length, weight, astronauts transported, and miles flown per orbiter.
Learn more at http://www.nasa.gov/externalflash/the_shuttle/ and http://www.nasa.gov/shuttle
NASA press kit for the Expedition 27 and 28 crews and missions aboard the International Space Station. Expedition 27 crew began with the Soyuz undocking on March 16, 2011. Three new crew members arrived April 6, 2011.
Expedition 28 begins with the Soyuz undocking May 23, 2011. Three new crew members will arrive on a Soyuz set to launch June 7.
http://www.nasa.gov/mission_pages/station/expeditions/expedition27/index.html
http://www.nasa.gov/mission_pages/station/expeditions/expedition28/index.html
NASA press kit for the final flight of space shuttle Endeavour on the STS-134 mission to the International Space Station.
http://www.nasa.gov/mission_pages/shuttle/shuttlemissions/sts134/index.html
Atlantis was NASA's fourth space shuttle orbiter to join the fleet at Kennedy Space Center in Florida. Atlantis also is known inside the space agency by its designation Orbiter Vehicle-104, or OV-104.
Learn more at http://www.nasa.gov/shuttle
Endeavour was NASA's fifth and final space shuttle orbiter to join the fleet at Kennedy Space Center in Florida. Endeavour also is known inside the space agency by its designation Orbiter Vehicle-105, or OV-105.
Learn more at http://www.nasa.gov/shuttle
Discovery was NASA's third space shuttle orbiter to join the fleet at Kennedy Space Center in Florida. Discovery also is known inside the space agency by its designation Orbiter Vehicle-103, or OV-103.
Learn more at http://www.nasa.gov/shuttle
More from NASA - National Aeronautics and Space Administration (20)
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Creating Social Media Worth Following at NASA
1. National Aeronautics and Space Administration
Creating Social Media Worth Following at NASA
John Yembrick and Jason Townsend, Office of Communications
2. National Aeronautics and Space Administration
Start by sharing content where your audience is…
2
http://www.nasa.gov/connect
3. National Aeronautics and Space Administration
Start sooner, experiment, build your audience
In 2008, @MarsPhoenix was the 5th most popular Twitter account with ~75,000 followers
http://www.nasa.gov/connect
4. National Aeronautics and Space Administration
Try new things to see if they work
In 2009, @Astro_Mike sent the first tweet from space on the Hubble Telescope servicing mission
4
http://www.nasa.gov/connect
5. National Aeronautics and Space Administration
Integrate social into your website
In 2009 and ongoing to present, NASA.gov has added new sharing buttons, tweet boxes, account
listings, etc. to make it easy for followers to find and share your social media content.
5
http://www.nasa.gov/connect
6. National Aeronautics and Space Administration
Integrate social into Mobile Apps
In 2009 and ongoing to present, the NASA app has featured social media content from
YouTube, Twitter, Facebook, Flickr, and more – making it easier for followers to find your new
content.
7. National Aeronautics and Space Administration
Use Milestones to Add Value
Launched in 2010 with
a check in from the
International Space
Stations, NASA on
Foursquare is now
followed by 450,000+
We provide check in tips at locations around the world to show
the NASA connection to places in your own backyard.
7
http://www.nasa.gov/connect
8. National Aeronautics and Space Administration
Seek Out New Platforms to Find New Audiences
Joined Google+ in Nov.
2011 as the 1st federal
government agency
Currently we’re circled by
325,000+ users
8
http://www.nasa.gov/connect
9. National Aeronautics and Space Administration
Use the Platforms to Share Your Story
In 2012, NASA checked
the Mars Curiosity rover
into Gale Crater on
Mars to kick off the 23-
month mission of the
exploration of Mars.
The rover check ins
share new locations it is
exploring with
Foursquare
users, embedding them
along for the ride.
9
http://www.nasa.gov/connect
10. National Aeronautics and Space Administration
So what happened?
@NASA on Twitter
• 2009 - ~1,000 followers
• Today - ~3.4 million followers
• 43 astronauts on Twitter
• @Astro_Mike has 1.2 million
followers
NASA Page on Facebook
• 2009 - ~150,000 likes
• Today - ~1.6 million likes
NASA Page on Google+
• 2009 – Didn’t exist!
• Today – We’re in ~325,000 circles
• Astro. Ron Garan is in 2+ mil. circles
NASA on Foursquare
• 2009 – Didn’t exist!
• Today - ~450,000 followers
10
http://www.nasa.gov/connect
11. National Aeronautics and Space Administration
How did this happen?
• Provide GREAT content that will get people talking.
• Social media is a conversation – spend as much time
listening as you do speaking.
• If you start a conversation, participate in it;
don’t start it and walk away.
• Ask for and enable feedback – provide calls to action;
respond to mentions on Twitter; leave comments on
blogs, Facebook, etc.
11
http://www.nasa.gov/connect
12. National Aeronautics and Space Administration
How do we generate content?
Harness the power of the flagship Create a ecosystem of niche, single-
agency accounts purpose accounts
• Carefully curate this and reach the largest • Curated by embedded account managers
number of social media followers specializing on a particular mission, topic, or
• Provide a well-rounded view of everything program
NASA has going on • Develop followings of users interested in a
• Shine light onto things that are unlikely to particular slice of the NASA pie
make news otherwise • Allow for experimentation and trying out new
ideas
We do big things from the top-down AND from the bottom-up.
http://www.nasa.gov/connect
13. National Aeronautics and Space Administration
We Keep it Simple: Use Existing Ways to Engage
• Webchats
• Ustream chats
• Tweetchats
• Google+ hangouts
• Comment forums
• Web Streams
• News Conferences
• Ask a scientist events
• Public Events/Outreach activities
• Tours and open houses
• Online contests and submissions
• Expert interviews on other media
and social media sites
• #Hashtags
• Etc…
13
http://www.nasa.gov/connect
14. National Aeronautics and Space Administration
We Take it Offline: NASA Socials
• NASA has had great
success with inviting our
social media fans to in-
person, behind-the-
scenes opportunities at
NASA centers and
facilities
• Events range from two
#NASASocial
hours to two days in
length
14
http://www.nasa.gov/social
15. National Aeronautics and Space Administration
We Make Events Special and Memorable
Provide unique or exclusive:
Information
Speakers
Access
Setting
15
http://www.nasa.gov/social
16. National Aeronautics and Space Administration
We Create Brand Ambassadors
Participants come from local Converts casual space
communities and go home enthusiasts into
sharing NASA content within collaborators who want to
their circles of influence share what NASA is doing
16
http://www.nasa.gov/social
17. National Aeronautics and Space Administration
But Why? How does this help?
• Spreads the word as widely as possible by going directly
to members of the public to tell your own story
• As news organizations cut staff and trim coverage, we get
more news coverage…
…in more places, especially smaller, local outlets
• The diversity of participants helps connect us to non-
traditional audiences to further share our message
• We get impactful in-person AND virtual participation
leading to significant levels of worldwide…
ENGAGEMENT
http://www.nasa.gov/social
18. National Aeronautics and Space Administration
But Why? It Moves Followers From…
ADVOCATES, AMBASSADORS, CREATORS,
Fans, Followers, Consumers
COLLABORATORS
http://www.nasa.gov/social
19. National Aeronautics and Space Administration
“You may not have a spaceship, but your
company has a fan base. They won't think of
themselves as fans until they're in a room with
like-minded people. They won't think of
themselves as members of a community until
YOU bring them together.”
- David Rosen, @davidhrosen
(group VP, Makovsky + Company)
http://www.nasa.gov/connect
20. Follow the social media team at @NASASocial for the
latest opportunities to connect and collaborate with NASA
Your Title Here 20
http://www.nasa.gov/connect