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MD103
Introduction To Media
      Studies I

  Dr Trish Morgan
trish.morgan@nuim.ie
room 0.24
In this lecture
           narrative
story/plot

                  genre
narrative
           What is narrative?
What are some useful theories of narrative?

            story/plot
          What is the difference
         between story and plot?


                  genre
               What is genre?
           How is media classified?
narrative
a way of organising spatial and
   temporal data into a cause-
effect chain of events with a
beginning, a middle and end
 that embodies	 a	 judgement about
    the nature of those events
                      (Branigan, 1992: 3)
narrative
  Narrative theory suggests that
 stories, in whatever media,
and whatever culture share certain	 
             features
 However, particular media and
cultures are able or driven to
‘tell’ stories in different ways
Propp (1928)

        structuralist

 argued for the similarity of
characters and actions across
           stories
Propp (1928)

    31   functions

     character roles/
8   spheres of action
Propp (1928)
  31 functions
           move the story along


                predictable


the same act can function in different ways
to move the story along
Voldemort learns why Avada Kedavra didn’t
work on Harry and learns how to overcome it

                   predictable
               the bad guy loses

same act functioning in different ways
 Dumbledore’s Army: defiance against Ministry of Magic,
 practical defence, Dumbledore suddenly power-hungry?
8 character roles/spheres of
                action
The hero seeks something motivated by
lack - of money, a mother etc
The villain struggles against the hero
The donor prepares the hero or gives
the hero some magical object
The (magical) helper helps the hero in
the quest
8 character roles/spheres of
                  action
The princess marries the hero, often
sought for during the narrative
Her father rewards the hero
The dispatcher makes the lack known
and sends the hero off
False hero/anti-hero/usurper takes
credit for the hero’s actions or tries to
marry the princess
The villain - Voldemort
The Hero - Harry
The donor - Dumbledore
The (magical) helper - Ron, Hermione, Dobby
The princess - Ginny (later addition), also Harry’s
mother, friends
Her father - Harry’s father, Dumbledore, teachers
The dispatcher - the scar / connection with
Voldemort
False hero/anti-hero/usurper - Snape, Ministry of
Magic personnel
Joseph Campbell
Todorov
            structuralist
all stories begin with an equilibrium

 this equilibrium is disrupted by an
              event

this sets in motion another series of events

     the cycle closes with a second, but

   different equilibrium
Todorov

     not just beginning, middle and end

   judgment or labelling of the initial
              conditions

helpful to ask how else could these initial
      conditions have been set up?
     (both in fiction and factual media)
Barthes

           5   codes
activate	 or engage the user to make
         sense of the text

    2   are internal to the text

    point outwards from the text and
3     relate it to the broader culture
Internal Codes

The enigma (or hermeneutic) code sets
up and (usually) solves major puzzles


The action (or proairetic) code makes
complex actions readable through small
details
External Codes
The semic code is a set of inferences
built up around characters


The symbolic code substitutes concrete
for abstract elements


The cultural or referential code
anchors the text in its historical context
Levi-Strauss

     dependence on binary
         oppositions
one quality in the binary is less valued than the
                    other

looking further than plot events for deeper
     arrangements of themes
Structuring Oppositions:
      Afghanistan and Iraq
      East            West
     feudal         modern
   despotism       democracy
fundamentalism      freedom
 dirty weapons   surgical strikes
       evil           good
story/plot
          how stories are told
 what information is withheld or supplied?
A story is all the events in a narrative, both
the ones explicitly presented and those the
               viewer infers

    A plot is everything visibly and
    audibly present in the film before us
                   (Bordwell & Thompson, 2008: 76)
story/plot

A story can be assembled, at the end of a
                narrative


 A plot is what is constructed for us




                (Bordwell & Thompson, 2008: 76)
genre
all	 media	 is classified by:
       makers
      marketers
      reviewers
       censors
     consumers
genre
       classifications	 shape:
               status
        ability to get made
   how they are circulated
ability to withstand censorship
genre
          genre	 means	 type


     it is one of the forms of
  classification of media texts


western    romance             horror
genre
          characteristics of genres

         Settings: landscape, iconography
Characterisation: character types, what each character
                    represents
         Story: preoccupations or themes
             Filming: camera angles
       Sound: speech delivery, use/s of music
genre
        sameness

 expectation and repetition

            or

repetition with difference
light	 bulb	 joke

genre intended to produce laughter
depends on familiarity with genre

   sets up expectations of audience

  elements: light bulb + group of people
around which stereotypes exist + number
genre
   hybridity and intertextuality

some media texts can be hybrids of two
            or more genres

 producers and audiences can play with
    the conventions of these genres
genre
 genre	 can	 also	 be	 identified	 by	 ...
semantic elements: music, character
 types, familiar objects, settings

  syntactic elements: plot structure,
       character relationships

pragmatic elements: those contributed by
           fans and audiences
genre
          now seen as fluid
         romance / chick flick
   evolution from ‘knight in shining
                armour’
 now we have female hero, male
figure of interest, uncertainty,
     mistakes, coincidences
intensifies audience’s desire for them to
              get together
verisimilitude
        connection to real life
claims to higher status of genres
     based on verisimilitude

gendering of status: ‘male’ forms lay
       claim to higher status

           more ‘realistic’
           less emotional
            not ‘escapist’
verisimilitude
 cultural verisimilitude: making
  reference to social order or
       culture around them


formal verisimilitude: the conventions
    audiences have grown used to
Narrative, Plot & Genre

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Narrative, Plot & Genre

  • 1. MD103 Introduction To Media Studies I Dr Trish Morgan
  • 3. In this lecture narrative story/plot genre
  • 4. narrative What is narrative? What are some useful theories of narrative? story/plot What is the difference between story and plot? genre What is genre? How is media classified?
  • 5. narrative a way of organising spatial and temporal data into a cause- effect chain of events with a beginning, a middle and end that embodies a judgement about the nature of those events (Branigan, 1992: 3)
  • 6. narrative Narrative theory suggests that stories, in whatever media, and whatever culture share certain features However, particular media and cultures are able or driven to ‘tell’ stories in different ways
  • 7. Propp (1928) structuralist argued for the similarity of characters and actions across stories
  • 8. Propp (1928) 31 functions character roles/ 8 spheres of action
  • 9. Propp (1928) 31 functions move the story along predictable the same act can function in different ways
  • 10. to move the story along Voldemort learns why Avada Kedavra didn’t work on Harry and learns how to overcome it predictable the bad guy loses same act functioning in different ways Dumbledore’s Army: defiance against Ministry of Magic, practical defence, Dumbledore suddenly power-hungry?
  • 11. 8 character roles/spheres of action The hero seeks something motivated by lack - of money, a mother etc The villain struggles against the hero The donor prepares the hero or gives the hero some magical object The (magical) helper helps the hero in the quest
  • 12. 8 character roles/spheres of action The princess marries the hero, often sought for during the narrative Her father rewards the hero The dispatcher makes the lack known and sends the hero off False hero/anti-hero/usurper takes credit for the hero’s actions or tries to marry the princess
  • 13. The villain - Voldemort The Hero - Harry The donor - Dumbledore The (magical) helper - Ron, Hermione, Dobby The princess - Ginny (later addition), also Harry’s mother, friends Her father - Harry’s father, Dumbledore, teachers The dispatcher - the scar / connection with Voldemort False hero/anti-hero/usurper - Snape, Ministry of Magic personnel
  • 15. Todorov structuralist all stories begin with an equilibrium this equilibrium is disrupted by an event this sets in motion another series of events the cycle closes with a second, but different equilibrium
  • 16. Todorov not just beginning, middle and end judgment or labelling of the initial conditions helpful to ask how else could these initial conditions have been set up? (both in fiction and factual media)
  • 17. Barthes 5 codes activate or engage the user to make sense of the text 2 are internal to the text point outwards from the text and 3 relate it to the broader culture
  • 18. Internal Codes The enigma (or hermeneutic) code sets up and (usually) solves major puzzles The action (or proairetic) code makes complex actions readable through small details
  • 19. External Codes The semic code is a set of inferences built up around characters The symbolic code substitutes concrete for abstract elements The cultural or referential code anchors the text in its historical context
  • 20. Levi-Strauss dependence on binary oppositions one quality in the binary is less valued than the other looking further than plot events for deeper arrangements of themes
  • 21. Structuring Oppositions: Afghanistan and Iraq East West feudal modern despotism democracy fundamentalism freedom dirty weapons surgical strikes evil good
  • 22. story/plot how stories are told what information is withheld or supplied? A story is all the events in a narrative, both the ones explicitly presented and those the viewer infers A plot is everything visibly and audibly present in the film before us (Bordwell & Thompson, 2008: 76)
  • 23. story/plot A story can be assembled, at the end of a narrative A plot is what is constructed for us (Bordwell & Thompson, 2008: 76)
  • 24. genre all media is classified by: makers marketers reviewers censors consumers
  • 25. genre classifications shape: status ability to get made how they are circulated ability to withstand censorship
  • 26. genre genre means type it is one of the forms of classification of media texts western romance horror
  • 27. genre characteristics of genres Settings: landscape, iconography Characterisation: character types, what each character represents Story: preoccupations or themes Filming: camera angles Sound: speech delivery, use/s of music
  • 28. genre sameness expectation and repetition or repetition with difference
  • 29. light bulb joke genre intended to produce laughter depends on familiarity with genre sets up expectations of audience elements: light bulb + group of people around which stereotypes exist + number
  • 30. genre hybridity and intertextuality some media texts can be hybrids of two or more genres producers and audiences can play with the conventions of these genres
  • 31. genre genre can also be identified by ... semantic elements: music, character types, familiar objects, settings syntactic elements: plot structure, character relationships pragmatic elements: those contributed by fans and audiences
  • 32. genre now seen as fluid romance / chick flick evolution from ‘knight in shining armour’ now we have female hero, male figure of interest, uncertainty, mistakes, coincidences intensifies audience’s desire for them to get together
  • 33. verisimilitude connection to real life claims to higher status of genres based on verisimilitude gendering of status: ‘male’ forms lay claim to higher status more ‘realistic’ less emotional not ‘escapist’
  • 34. verisimilitude cultural verisimilitude: making reference to social order or culture around them formal verisimilitude: the conventions audiences have grown used to