The document provides tips and best practices for using social media for business purposes. It recommends establishing an engaging brand on social media that builds a loyal community through strategies like networking, rewarding customer referrals, incorporating different social media platforms like Facebook, Foursquare and Instagram, and integrating social media with traditional marketing. It also emphasizes the importance of human connection and manners on social media.

1. gather round boys
and girls…
social media basics
human engagement
ROI
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2. your brand = your mantelpiece!
timeless
unique
looks attractive
solid
appealing to guests
not over-cluttered
© 2012 theONswitch. Do not copy, quote, or post online without written permission.

3. think before you decorate!
allow enough time
be value-minded, but not
cheap
innovate (but just
because it’s sparkly,
doesn’t make it good)
© 2012 theONswitch. Do not copy, quote, or post online without written permission.

4. plan/pace your activities
create a production “system”
offer quirky facts
share infographics
shout-out/support
great content = the bow on
the box
© 2012 theONswitch. Do not copy, quote, or post online without written permission.

5. welcome strangers!
network
friend/follow
“gift” your prospects
© 2012 theONswitch. Do not copy, quote, or post online without written permission.

6. build a loyal community!
new customers/clients
can come from
anywhere
reward referrals/shout-
outs
© 2012 theONswitch. Do not copy, quote, or post online without written permission.

7. fa la la! sing out loud!
boomers still like human
connection
integrate social media with
traditional marketing
always be on the look-out
for new prospects
© 2012 theONswitch. Do not copy, quote, or post online without written permission.

8. mind your manners!
be respectful
share
don’t take over (or
up-end the table)
avoid family fights
© 2012 theONswitch. Do not copy, quote, or post online without written permission.

9. share travels & “family” news!
notes section on Facebook
foursquare
e-newsletters, postcards,
and event snail mail
© 2012 theONswitch. Do not copy, quote, or post online without written permission.

10. take family photos!
instagram
pinterest
video
© 2012 theONswitch. Do not copy, quote, or post online without written permission.

11. be nice, not naughty!
for example…
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12. © 2012 theONswitch. theONswitch. quote, or post quote, or post online without written permission.
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13. © 2012 theONswitch. theONswitch. quote, or post quote, or post online without written permission.
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14. © 2012 theONswitch. theONswitch. quote, or post quote, or post online without written permission.
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15. © 2012 theONswitch. theONswitch. quote, or post quote, or post online without written permission.
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16. Case Study 2: theONswitch
what’s my company brand?
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17. © 2012 theONswitch. theONswitch. quote, or post quote, or post online without written permission.
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18. • 5k+ friends
• Fan mail
• Engagement
• New clients
• Brand buzz
PLUS
• Time
• $$$$$!!!!
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19. © 2012 theONswitch. Do not copy, quote, or post online without written permission.

20. FREE sign-up!
theonswitch.constantcontact.com
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21. Nancy A. Shenker
Founder and CEO of theONswitch, and Constant Contact Local Expert | New York
nancys@theonswitch.com
facebook.com/ theONswitch2012
@theONswitch
theONswitch
theONswitch
Upcoming Seminars
facebook.com/ theONswitch2012
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Copyright © 2012 Constant
© 2012 theONswitch.
Copyright © 2012 Constant Contact, Inc.
Do not copy, quote, or post online without written permission.