Passionate about economic growth through focused business development; seeking challenging employment and consultancy opportunities.

1. Joan M. Towers
5745 Moonstone Loop S.E., Salem, OR 97306
503-559-7508 (cell) * jmt@bizdevpros.com
Business Development Professional
with demonstrated successful achievement
• 25 years senior management, expertise in communications, marketing and development
• Demonstrated success with new market entry (government, domestic and international)
• Expertise with organic growth strategies: research, analysis, and strategic planning
• Outstanding networking, engagement and communication skills
PROFESSIONAL EXPERIENCE
CONSULTANT/GROWTH COACH
BIZDEVPROS, SALEM, OREGON 2008-PRESENT
Led research based market-driven product and business expansion planning, to generate new revenues and
increase profitability. Designed and conducted market research, developed entry strategies and projected
growth opportunities, based on comprehensive analysis and client’s strategic goals and business focus.
Predict workforce, equipment, sales and revenue targets for proposed business development. Identify funding
opportunities and new products based on local, regional and global market trends and analysis.
• Re-defined strategic goals for a struggling small business; provided detailed operation and customer
analysis and guidelines for retention and expansion;
• Identified strategies to increase market share for small owner operated firm, including pricing,
promotion and clarification of target markets.
• Research study demonstrated sales feasibility for new value-added product line for local agricultural
company; outlined initial marketing campaign based on gathered data, customer interviews and
competitive market analysis.
• Researched, located and prepared small business innovative research funding application (NIH
grant) for start-up biotech medical device company.
DIRECTOR OF COMMUNICATIONS, MARKETING AND DEVELOPMENT
SHANGRI-LA, SALEM, OREGON
1987-2008
Brought innovative and diverse technology/processes to marketing, communications, and
development activities to diverse human service business with annual revenues of $16 Million.
Developed, launched and led the Office of Development, Marketing Dept and Communications
Program with CEO, Board of Directors, and Program Directors to achieve strategic goals.
• Uncovered international trade opportunities, created sales and distribution channel, established
international pricing, procedures, policies and export plan: acquired first export (France).
12-09

2. • Created new products through customer engagement: designed and delivered prototype within
30 days of initial inquiry, attracted national media for unique military product.
• Designed and introduced new product line, launched new branding program, in new markets:
increased sales revenues and acquired initial federal-government (military) contract within year.
• Directed tri-county multimedia marketing campaign with committee-based, internal and
external customer: led graphic, content and video design, budget, personnel, cross-departmental
and agency communications through on-time/under budget delivery. Explosive positive reaction
from all stakeholders and end-users, led to statewide adoption by public agency.
• Renegotiated and led multi-year federally funded business expansion project: retained access to
$700,000 grant; redefined business plan, budget, infrastructure and drove project to completion:
doubled revenues, created 20+ jobs, introduced new products, and expanded market-share.
• Led funding research, proposal planning/writing and all facets of grant administration;
collaboratively raised millions of dollars for program and business growth, from individuals,
foundations, corporate and government sources.
• Member of Leadership team that transformed a failing congregate care residential institution-based
facility into the innovative, diverse human services organization it is today – recently awarded one of
Oregon’s best non-profit companies.
20 years with varied roles: Residential Director, Community Housing Director, Special Projects Director, Marketing
Director, Development Director and lastly, Director of Communications, Marketing and Development.
RESOURCE DEVELOPER
GARTEN SERVICES, SALEM, OREGON 1979-1987
Last 2 years of eight year employment, developed and managed volunteer recruitment program and
community resource development. Focused on public relations, corporate partnerships, and
fundraising. Promoted mission, recruited and trained volunteers. Conducted needs assessment,
budget development and interagency collaboration.
• Increased organizational visibility with launch of department; recruited over 100 volunteers
and raised over $25,000 (1987 value) in donations, within initial 18 months.
• As President of Mid-Valley Volunteer Manager Association, chaired public committee, with
Governor Goldschmidt staff, legislators, agencies and business representatives. Created and
directed first annual statewide volunteer recognition event at the State Capital. Acquired
resources and contributions to privately fund event, managed media and participant
communications; opened ceremony for thousands attendees representing Oregon.
• Facilitated Interdisciplinary Services Planning Team, developed monitored and managed
services for a caseload of 100 consumers with developmental disabilities.
Education
B.A. Sociology, University of New York at New Paltz
Relevant additional training and knowledge:
• Compelling communicator, including social media applications with diverse audiences;
• Prolific networker, skilled with uncovering and developing new market connections;
• Experienced with lean manufacturing, industrial design, and international trade;
• Enthusiastic researcher/developer - undaunted by challenge and driven by creative solutions.
12-09