Bata is a footwear company founded in 1894 in Czechoslovakia. It established operations in India in 1931 and began shoe manufacturing in 1936. The company is headquartered in Zlin, Czech Republic and has expanded globally over the decades. Bata's mission is to provide quality products and services to all age groups through customer involvement. Its vision is to inspire people to reach ambitiously for the future.

3. DONDA KAUSHIK 21
HIREN GORIYA 26
DHIREN GOTI 29
AXAY JASOLIYA 36
DHAMELIYA MAYUR 16

5. INTRODUCTION
• Arvind Mills is the Flagship Co. of Lalbhai Group
• Founded:1931 by:-
Kasturbhai lalbhai Narottambhai lalbhai Chimanbhai lalbhai

6. • Products: Denims,Shirtings,Knitwears
• Key People: Sanjay Lalbhai (CEO & MD) Arvind
N. Lalbhai
• Employees :26000

7. HISTORY
• Founded by Three brothers
• Share Capital of 25,25,000
• Technology purchased from England
• 1980’s crisis
• 1990’s from Domestic to Global
• International Brands

8. MISSION
• “Our Mission is to provide clothing for the
family, from every walk & stage in life, for
every occasion, with a wide range of excellent
quality fabrics and garments, that make them
look and feel good"

10. APPROACH
Strong focus on research and development for
• Process improvement
• Cost reduction
• New product development
Introduced new dyeing and processing methods for
• Denims

11. PEOPLE
• Employer of a choice is real fate.
• Development of a individual in all important.
• Proper job-satisfaction.
• Training imparted on jobs as well in class-rooms and
seminars.

12. DIVISIONS

13. DENIM
• Leading producer
• Design, Innovations & Sustainability
• World-renowned designers
• Shuttle looms for Selvedge denim
• Unique Fibers like Excel, Jute, Silk, Linen
• Indigo voiles & Handspun denim
• Organic, BCI & Sustainable denim

14. WOVEN FABRICS
• Shirting fabric and bottom weights
• 65 million meters per annum
• Host to India’s first Ammonia Mercerization
Plant
• Chemical Finishes & Mechanical Finishes
• Voiles

15. KNIT FABRICS
• Knitting- 5,000 tons per annum
• Dyeing - 1800 tons per annum
• Basic Knits: Jersey, Pique, Rib, and Interlock
• Specialty knits: Yarn-dyed, Auto stripers,
Jacquards, and Stretch fabric
• Fibres: Cotton, Excel, Viscose, Modal, Polyester
• Finishes: Mercerization, Brushing, Peaching,
Aero-finish.

16. GARMENT EXPORTS
• Bottoms: 7.2 million pieces
• Formal & Casual tops: 6 million
• Knit tops: 3.6 million
• Automated Placement Printing Machinery
• Largest washing facility
• Bohemian machines
• Skilled artisans

17. BRANDS
• Own Brands- Mainstream, Excalibur Gant
& Flying Machine
• Licensed Brands- Bridge to Luxury, U.S.A.
1949 & Energie
• Joint Venture Brands- Bridge to Luxury
& Tommy Hilfiger
• Premium- USPA, Lee, Arrow, Wrangler

19. Heat Exchangers
Maximum Size Tubesheet Thk. : 405 mm,
Tube OD/Length : 75 mm / 12 Mtrs.
Weight : 130 MT
Max tubes in a single shell - 5680
Highest Surface Area in a single shell - 3350 Sq mtrs

20. Pressure Vessels, Reactors and Columns
Maximum Size Diameter : 6000 mm
Height/Length : 62 Mtrs.
Thickness :85 mm
Weight : 165 MT

21. Centrifuges
Bottom Discharge Centrifuge Size - 36" to 60"
Volumetric capacity - 300 Ltrs to 700 Ltrs
Peeler Centrifuge Size - 36" to 60"
Volumetric capacity - 300 Ltrs to 700 Ltrs
HVC - 1400 Strach Centrifuge Volumetric capacity - 160 Ltrs to 490 Ltrs
EHC - 48" FOR DMH / DAH Top Driven - Bottom Discharge
Basket capacity - 160 Ltrs to 490 Ltrs

22. MANUFACTURING
Plate Bending Machine Drilling machine
• Up to 100 mm thick Plates width upto 3 meters • Up to 50 mm thick Plates width upto 3 meters
• Up to 25 mm thick Plates width upto 3.5 meters

23. Boring
Boring & Turning with
copy Turning
Horizontal Boring & Milling
1700 mm dia * 1000mm
ht - 1 No.
800 mm stroke spindle
dia 125 mm - 1 No

24. ORGANIC COTTON PROJECT & BCI
• Organic Cotton Project was born from a need to create value through innovation across the
supply chain particularly in the area of raw material – cotton.
• Organic Cotton Farming
• Better Cotton Initiative (BCI)

25. RECENT NEWS
• Arvind Lifestyle Brands acquired
Debenhams, Nautica & Next
• Arvind mills: from near bankruptcy
to reinvention

27. Future Plans
• Revenue set to grow at 20%
• Share of brands and retailing in revenues to
be around 40%
• Share of domestic revenue to increase to 75%
from current 65%
• To add 100 millions metric fabric
manufacturing capacity : cap ex Rs.850 crores
• To open 300 exclusive stores in next 3 years

28. QUALITY POLICY
• Standard Products both in National and
International Markets
• Improve Quality By strengthening relationship
with both customers and suppliers
• Regular feedback from customers
• Special training to employees
• ISO 9001:2000 standards to ensure quality

29. FACILITIES
• Plant in Navsari (Gujarat, India) with installed
capacity of 20 million meters per annum
• Latest equipments for Yarn manufacturing
(Schlafhorst , Zinser , Marzolli, Murata
Trutzschler and Rieter)

30. • Dyeing (Morrison-USA and Sucker-Muller
Germany)
• Weaving (Tsudakoma, Picanol) and Finishing
(Morrison-USA)

32. Vision
GROWTH THROUGH
VALUE CREATION

33. Company Profile :
 Industry: Retail
 Type: Convenience Store
 100% Subsidiary Of Relaince
Industries Ltd
 Chairman & Managing
Director: Mukesh Ambani
 Founded: 30th October 2006
 Headquarter: Mumbai
 453 Stores pan India
 Average Area: 1100-7500 sqft
 Turnover- 2083 Crs
 Net Loss -135 Crs

34. Business Model
Store Size – Small & Medium Store
Merchndise – Food & FMCG Products
Investment Per Store – Rs 5 To 6 Million
Catchment Area – 2 To 3 Sq Km Radius
Market Positioning – Convinence Store

36. 36
Inefficient Agriculture Supply Chain in India

37. 37
Reliance Fresh : Supply Chain Model
Model 1: First Reliance Fresh Model

38. 38
Reliance Fresh : Supply Chain Model
Model 2: Wholesale Trading Model (WTS)

39.  Supply Chain Model

40. Operational Startegy
Branded
Direct Approach To Manufacturer
Private Lable
Backward Integration Strtegy
Local Vendor Developement With Focus On
“GOOD QUALITY AT CHEAP PRICE”
Example : Buying Bakery Prodcuts From Tihar
Jail

41. Retail Mix – Reliance Fresh

42. Product Range:ONLY VEGETERIAN
 Fresh Vegetables & Fruits
 Staple
 Processed Food
 Beverages
 Personal & Home Care
 Dairy Products

43. MERCHANDISE DETAILS
Product width:
Fruits,Vegetables, Juices and other FMCG
Products.
Product length:
Fruits and vegetables both Indian and imported are
available.
FMCG Product length:
Personnel & Home care

44. Place:
Located in small commercial complexes close to
Residential areas
Observation: Close to cross roads
Metro & Tier I Cities

45. Pricing:
Low prized private labels
Perishable merchandise are put on discount of 20% after 4
pm every day
Discount on bulk buying
 Revises the rate list sent by the head office.

46. SWOT Analysis

47. Strength:
Strong Financial s Of Holding Company &
Brand
Private Label Sale – Reliance Select
Contract Farming
Network – 1600 channels in villages
Backward Integration Strategy

48. Weakness:
 Poor inventory control
 Less Innovative Promotional Scheme
Lack Of Use Of Advance Of Information Technology
Lack Of Facilities To Customers like Parking,Compact
Layout etc

49. Opportunities:
 Increase In Net Margin
 Untapped Rural Market Potential
 Sale of Reliance Select products In Open Market
 Expansion In Metro & Tier Cities

50. Threats:
 Domestic Competitors like Big Bazar
Brand Cautious Customers
Opposition From Unorganized Retailers
Employee Attrition Rate
Change In FDI Norms in Retail Sectors

51. Presented by: Naresh Bangeja
Roll No. 3
Class: BBA (3rd year)
Retail Management
Submitted To:
Mrs. Preeti Jog

52. m
• Type
• Founded
• Headquarters
• Industry
• Products
• Promoter
• Parent
• Punch line
• Website
• Hypermarket
• 2001
• Jogeshwari, Mumbai
• Retail
• Department, Grocery store
• Kishore Biyani
• Pentaloon Retail India Ltd
• “Is se sasta aur achha kahin
nahi!”
• www.bigbazzar.com

53. Continued
Big Bazaar wins CNBC Awaaz Consumer
Awards for the third consecutive year.
Adjudged the
Most preferred Multi Brand Food &
Beverage Chain,
Most Preferred Multi Brand Retail Outlet
and
Most Preferred Multi Brand One Stop Shop

54. Continued
You will get around 1,70,000 products at 6- 60 % discount. At
Big Bazaar,
you will get: A wide range of
Products at 6 – 60 % lower than the corresponding
market price.

55. Retailer Type
• Big Bazar is a hypermarket combining a supermarket and
a department store.
• The result is an expansive retail facility carrying a wide range of
products under one roof, including full groceries lines and general
merchandise.
• It allows customers to satisfy all their routine shopping needs in one
trip.

56. Customer
Service• Limited
• Self Service
• Customization

57. Target Market
• Big Bazar targets higher and upper middle class customers
• The large and growing young working population is a preferred
customer segment
• Big Bazar specially targets working women and home makers

58. Product Assortments
• Large number of categories
• Brand options
• Local brands
• Diverse merchandise
• customized

59. Service mix
People
• Well trained staff at stores to help people with their purchases
• Well-dressed staff improves the overall appearance of store.
• Use scenario planning as a tool for quick decision making multiple
counters for payment, staff at store to keep baggage and security
guards at every gate, makes for a customer-friendly atmosphere.

60. Service mix
Process
• Big Bazaar places a lot of importance on the process right from the purchase to the
delivery of goods. When customers enter the stores they can add the products they
which to purchase in their trolley from the racks. There are multiple counters where
bill can be generated for purchases made. Big Bazaar also provides delivery of
products over purchases of Rs. 1000.

61. Service mix
Physical Evidence
• Products in Big Bazaar are properly stacked in appropriate racks. There are
different departments in the store which display similar kind of products.
Throughout the store there are boards/written displays put up which help in
identifying the location of a product. Moreover boards are put up above the
products which give information about the products, its price and offers. Big Bazaar
stores are normally „U shaped‟ and well planned & designed

62. Store Atmosphere
• Multiple clusters/mini bazars
• Different sections selling different categories
• U-Shaped

63. New Tactics
• Guerilla marketing strategies – 3 cheeky ad campaigns which surely
catch one‟s attention
• Taking on the biggies like Shoppers Stop, Lifestyle and TATA‟s
Westside
• “Keep West-aside. Make a smart choice!”
• “Shoppers! Stop. Make a smart choice!”
• “Change your Lifestyle. Make a smart choice!”

64. Location
• Big Bazar initially identifies future growing areas.
• Acquires such areas at an early stage before the real estate value
booms.
• Selects the low cost Locations
• Big Bazar is located at high traffic area of Vashi Station, Which is
the centre of Navi mumbai
• Big Bazar (Vashi) has been designed in such a way that it should
look crowded.
• It is situated at one of the best locations of the city.

65. Advantages
• The economics of production with the large run sizes.
• The smooth and efficient running of the business.
• The economics in transportation.
• The advantage of price discounts by bulk purchasing.
• Faster and adequate service to the customers and,
• Profit from speculation in the market where price are
expected to rise.

66. Some Notables
• Product categories in Big Bazaar
• Location of Big Bazaar
• Types of inventories maintained.
• Decision of how inventories are maintained
• Reorder points of inventories
• Uncertain demands of customers
• Supply chain of perishable and imperishable goods
• Area of Maintenance
• Quality of Food-items

67.  Introduction to inventory:
An inventory can be defined as a stock of goods which is held for
the purpose of future production or sales. The stock of goods may
be kept in the following forms:
1. Raw Materials
2. Partly finished goods
3. Finished goods
4. Spare parts etc.
The objective of an inventory problem is to minimize the total
(actual or expected) cost or to maximize (actual or expected)
profit.
• Variables in an inventory problem :
The variables associated with the inventory problems are
classified into two categories.
 The Controlled variables
 The uncontrolled variables

68. • Cost Variables (or the costs) involved in Inventory
Problems:
 Holding or storage cost
 Set up (or replacement or ordering) cost
• Besides these cost variables there are other
variables that may not be controlled in an inventory
problem:
 Demand
 Lead Time
 Amount Delivered
• Need of Inventory:
 To decrease the setup and shortage costs.
 To meet demand on time to earn goodwill.
 For smooth running of the business.

69. Notations
Some general notations used in inventory models:
 r = Demand rate.
 K = Production rate.
 C = Average total cost per unit time.
 t = Time interval between two consecutive replenishments of
inventory.
 z = Order level or stock level use the following general notations in
inventory models:
 I = the cost of carrying one rupee in inventory for a unit time.
 C1 = Holding cost per unit time.
 C2 = Storage cost per unit time.
 C3 = Set up cost per production run.
 q = Lot size per production run. (I.e. The quantity produced per pro
 L = lead time.
 q*, t*, z* = Optimal values of q, t, z respectively for which the cost C
is minimum.

70. Some important formulas to solve

71. “Our Customer is Our Master”

72. History
Bata first established itself in India in 1931
and commenced manufacturing shoes in
Betanagar in 1936. At that time the Bata
Shoe Organization was headquartered in
the Czechoslovak town in Zlin, the
residence of Thomas Bata, the founder of
the organization.

73. Evolution
• 1894 T.& A. Bata Shoe Company registered in
Zlin, Czechoslovakia by the siblings Tomas, Anna
and Antonin Bata
• 1895 Tomáš Bata takes over the company
leadership alone
• 1897 Tomas introduces the “Batovka”
• 1909 First export sales and first sales agencies in
Germany, in the Balkans and in the Middle East
• 1925 The Bata School of work founded
• 1929-1931 factories in Swiss, Germany, England,
France, Yugoslavia, Poland, Holland, the USA and
India
• 1934-1937 factories in Holland, in the Dutch
Indies, in Singapore and in France in 1937

74. Mission
Bata will provide its products and services
to all the age groups in the community.
Will also provide the finest quality through
customer involvement.

75. Vision
Vision is that ignite spark that can inspire
and energise people to do better.
The focus of vision is to reach out hungrily
for the future and drag it into the present.

76. India
• Bata Shoe Company Private Limited in
1931
• Operation in Konnagar (near Calcutta)
• Changed its name to Bata India Limited
in 1973
• ISO: 9001 certification.
• Largest retailer and Leading
manufacturer
• 30,000 dealers

78. Bata Shoe Organization (BSO)
• Operations across 5 continents
• Managed by 3 regional Meaningful
Business Units (MBUs)
Bata Europe, Lausanne, Switzerland
Bata Emerging Markets, Singapore
Bata Branded Business, Best, Holland

79. The MBU approach
• Provides quality resources
• Support in key areas
Product Development
Sourcing
Marketing

80. Strategy
• Share the same leadership points
• Product concept development
• Constant improvement of business
processes

81. Today
• Serves 1 million customers per day
• Employs more than 40,000 people
• Operates 5000 retail stores
• Manages a retail presence in over 70
countries
• Runs 33 production facilities across 22
countries

82. Brands
• Bata
• Bata Industrials
• Bubblegummers
• Baby Bubbles
• Comfit
• Eco Fit
• Marie Claire
• North Star
• Patapata
• Power
• Sandak
• Sundrops
• Weinbrenner

84. SWOT ANALYSIS
STRENGTHS
The brand Bata is closely identified with footwear by consumers.
Six manufacturing locations enable the Company to schedule production to meet demand
for a large number and varied categories of footwear.
Beinga part of the Bata Shoe Organization gives the Company access to new designs,
brands and production technologies.
WEAKNESSES
The Company has a large labour force resulting in high employee costs.
The Company has been in existence for more than seven decades and faces a challenge in
switching to new production technologies.

85. OPPORTUNITIES
India is a very large market and offers good demand potential for footwear which is an
item of mass consumption 
Low per-capita footwear consumption in India provides opportunity to the Company which
has large production capacity spread over six locations The Company sees potential in
leveraging the Bata brand for marketing other merchandise consumer products.
THREATS
The Company faces competition from the unorganized market which is able to sell
footwear at low cost due to lower overheads and manufacturing costs Opening of the Indian
market to imports has resulted in the Company facing competition from cheap imports

87. INTRODUCTION TO
WOODLAND
• Aero club launched Woodland shoes in 1992.
• Woodland stands for spirit of adventure. These shoes have been
advertised to communicate this spirit.
• Woodland has successfully brought together the power of the
human will and the rewards of the discovery.
• Woodland product push the boundaries of innovation so that the
customer can explore new product , style and innovative design.
It has mainly focused on trekking shoes.
• Inspired by nature, woodland design helps its customer to face
the challenges thrown up by mother nature . Therefore Ad’s
made the Woodland be called as the SUV of Indian shoes.
• The woodland tree logo defines the spirit of adventure and its
commitment of environment .woodland itself is very unique in its
category. woodland product is available through 300plus
exclusive stores 3000 plus multi brand outlet across the globe.

88. Mission of the brand
• Woodland’s defination of quality demands that
any footwear should br long lasting and strong.
• It should be as light as possible, supple, feel dry
and comfortable against the skin and be easy to
care for.

89. Target market
• The target market of the Woodland shoes is
Youth
or the adventure loving people.
•Woodland brought with, an innovative collection
designed to provide rock climbers, backpackers,
hikers, trail runners and outdoor lovers.
• Woodland stands for the spirit of adventure. It
gives the toughness to the customers

90. Woodland’s Strategy for Success
•Woodland differentiated itself early on being a
rugged, outdoor leather shoe brand, the kind
usually preferred by adventurists.
•Being a new category, it picked up as a fashion trend among
the youth.
•Woodland has always been an outdoor and adventure
brand with close association with nature and environment.
•Woodland wants to drives the brand through promotions
but also through their processes and practices.

91. About BATA
• Incorporated as Bata Shoe Company Private Limited
in 1931, the company was set up initially as a small
operation in Konnagar (near Calcutta) in 1932.
• Bata India is the largest company for the Bata Shoe
Organization in terms of sales pairs and the second
largest in terms of revenues.
• It has more than 1200 stores across the Country.
• First manufacturing facility in Indian shoe industry to
ISO : 9001certification.
• Company went public in 1973 and change its name to
BATA INDIA limited.

92. VISION :
• Grow as dynamic , innovative and
market driven manufacturer and
distributor, with footwear industry while
maintaining a commitment to the
country, culture, and environment in
which the company operate.

93. MISION :
• To be successful as the most dynamic,
flexible and market responsive
organization, with footwear as its core
business.

94. 94
QUESTION ROUND