Nalli Silk Sarees is a 95 million dollar company founded in 1928 that sells women's clothing including sarees. It has 22 retail stores across India and plans to open 12 more. While it dominates the saree market due to its national presence, increasing growth has made management more complex. Uniform pricing across stores increased costs. Competition and a changing market with more western influences also presents challenges. The company needs to address issues like limited brand awareness, lack of promotions and discounts, and changing customer preferences to remain successful.