This Slide is shows differentiation between the remarkable profits of three company I.T.C & P&G & HUL

1. 1
A 3C Report of
Submitted in partial fulfilment of the reqirements of
BBA (Retail) Program (2015-2018)
Submitted To: Prepared By:
Dr.Arvind Kumar Jain Raghav Agarwal
Shivam Choudhary
Niket Sharma
Ayush Arya
Raghav Sarpal
UNDERGRADUATE BUSINESS SCHOOL
COLLEGE OF MANAGEMENT & ECONOMICS STUDIES
UNIVERSITY OF PETROLEUM & ENERGY STUDIES
DEHRADUN
2 0 1 6

2. 2
Acknowledgement
Every assignmentbig or small is successful largelydue to
the effort of a number of wonderful peoplewho have
always given their valuableadviceor lent a helpinghand.
We sincerely appreciate the inspiration;supportand
guidanceof all thosepeoplewho have been instrumental
in makingthisproject a success.
We the students of UPES (BBA-RetailManagement),
would liketo express our specialthanks of gratitudeto
our teacher Dr.ArvindKumar Jain,who gave us the
golden opportunity to do this wonderful assignmenton
making of Synopsisand 3C Report which also helped us
in doinga lot of researchand we came to know aboutso
manynew things. We are reallythankfulto him.
We would also liketo thankthe teachersof UPES who
help us in our assignment. Last but not the least we would
also thankall our friends for their support during the
preparationof thisassignment work.

3. 3
TABLE OF CONTENT
S.No Chapters Page No

4. 4
1 Introduction
4
2 ITC Portfolio
6
3 SWOT Analysis
9
4 Competitors Introduction
11
5 Industry And Competitor Analysis
 Figs
 5 Porter model
 Graphs
14
6 Marketing Tool
 Product line
 Distribution channel
 Segment
 competitor’s
20
7 Environment Analysis
 Micro
 Macro
 The internal environment
29
8
Sustainability
34
9 Recommendation & Conclusion
35
10 References
37

5. 5
INTRODUCTION
ITC Profile

6. 6
ITC Limited is an Indian conglomerate founded on 24 August 1910. The company
(formerly known as Imperial TobaccoCompanyof India Limited) is currently
headed by Yogesh Chander Deveshwar. The company has its registered office in
Kolkata. It employs over 20,000 people at more than 60 locations across India.
ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty
Papers, Packaging, Agri-Business, Packaged Foods& Confectionery, Information
Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and
other FMCG products. While ITC is an outstanding market leader in its traditional
businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is
rapidly gaining market share even in its nascent businesses of Packaged Foods &
Confectionery, Branded Apparel, Personal Care and Stationery. It ranks third in
pre-tax profit among India's private sector corporations. ITC is one of India's
foremost private sectorcompanies with a market capitalization of over US $ 22
billion and a turnover of US $ 6 billion.
ITC is rated among the World's Best Big Companies, Asia's 'Feb. 50' and the
World's Most Reputable Companies by Forbes magazine, among India's Most
Respected Companies by Business World and among India's Most Valuable
Companies by Business Today. ITC ranks among India's `10 Most Valuable
(Company) Brands', in a study conducted byBrand Finance and published by the
Economic Times. ITC also ranks among Asia's 50 best performing companies
compiled by Business Week.ITC is one of India's most valuable and respected
corporations.
Vision statement

7. 7
Sustain ITC's position as one of India's most valuable corporations through world
class performance, creating growing value for the Indian economy and the
Company’s stakeholders
Mission statement
To enhance the wealth generating capability of the enterprise in a globalizing
environment, delivering superior and sustainable stakeholder value
Positioning statement
"Enduring Value. For the nation. For the Shareholder."
Global Player in India
 Hindustan Unilever Limited
 Procter & Gamble (P&G)
 Dabur India Limited (Dabur)
 Nestle India Limited
 Godrej Consumer Products Limited

8. 8
Product Mix of ITC
6
ITC - Business Portfolio
HOTELS
&
I.T.
FMCG
&
CIGRATES
Agri
Business

9. 9
Decision Making Power
Board of directors
Managingdirectors
Group internalaudit
Businessdevelopment
department
Human resource
development
Managementservice
department
Propertydevelopment
Industry
Agribusiness&services
Workout
Research& publicrelation
Riskmanagement
Informationtechnology
Group companysecretary
Managementaccounting
Financial accounting

10. 10
Designation Holder

11. 11
SWOT ANALYSIS
Strengths:
 Managing diverse business. ITC has 105 subsidiaries connected with its
various operations.
 Wealth of local knowledge & international expertise helps it to be globally
competitive.
 High quality standard products & services
 Excellent export earnings.
 Highly professional management.
 Excellent distribution network.
 Excellent brand making capability helping it to diversify it into Retailing, IT
& Hotel segments
 Agro-export segment showing excellent growth of 28 % & earning Rs. 4
billion foreign exchange.
 A lasting impression by catchy ads.
 ITC ltd is one of the most liquid scripts in the capital market. With domestic
institutions having a considerable stake this is likely to improve liquidity in
De-mat trading.
 Good returns by way of dividend per share every year. In 31.3.2002 the
dividend declared is 13.50 Rs per share
 The lifestyle retailing segment has won acclaim & moving towards higher
sales.
 The expression greeting card is widening its base all over India & it is
available at most retail shops.
 Steady increase in the return on capital employed.
 Sophisticated research & development facilities.
Weakness:
 Diversification into various lines in which it does not have much knowledge
would be very risky proposition.
 High competition from established brands which has resulted in reduction in
profit margins.
 Steep increase in cigarette taxes has adversely affected the revenue earned.

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 Due to high price of cigarette, consumers are switching to other cheaper forms
of tobacco.
 Its hotel industry has still not created a big share in the market size.
Opportunities:
 Big untapped market available. For cigarettes, hotels, it, retail garment,
packaging & agricultural products.
 High growth potential could be achieved.
 Good source of revenue & foreign exchange available by way of exports of
agricultural products, hotels & cigarettes.
 Its competitors don’thave the financial banking like it so it can take advantage
of this.
 Proper publicity of the hotels would increase its brand image & revenue.
Threats:
 Negative publicity for smoking could affect its cigarette segment.
 Government is under huge pressure from public organizations for banning
tobacco products which could affect it adversely.
 High competition from established brands.
 Competition from unbranded products.
 Due to terrorist attacks the tourism industry has taken a backseatwhich would
affect the hotel segment.
 Poormonsoon leads to poor agricultural growth which would affect the agro-
exports.

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Competitors
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods
company, touching the lives of two out of three Indians with over 20 distinct
categories in home & personal care products and food & beverages. HUL is also
one of the country's largest exporters; it has been recognized as a Golden Super
Star Trading House by the Government of India.
HUL was formed in 1933 as Lever Brothers India Limited and came into being in
1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan
Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai,
India and has employee strength of over 15,000 employees and contributes for
indirect employment of over 52,000 people. The company was renamed in June
2007 to “Hindustan Unilever Limited”. HUL is the market leader in Indian
consumer products with presence in over 20 consumer categories such as soaps,
tea, detergents and shampoos amongst others with over 700 million Indian
consumers using its products. It has over 35 brands. It’s a company that has
consistently had the largest number of brands in the Top 50 and in the Top 10
(with 4 brands).
Hindustan Unilever's distribution covers over 1 million retails outlets across India
directly and its products are available in over 6.3 million outlets in India, i.e.,
nearly 80% of the retail outlets in India.

14. 14
Procter & Gamble Co. (P&G)is an American company based in Cincinnati, Ohio
that manufactures a wide range of consumer goods. In India Proctor& Gamble
have two subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home
Products Ltd.
P&G Hygiene and Health Care Limited is one of India's fastest growing Fast
Moving Consumer Goods Companies with a turnover of more than Rs. 500 crores.
It has in its portfolio famous brands like Vicks & Whisper. P&G Home Products
Limited deals in Fabric Care segment and Hair Care segment. It has in its kitty
global brands such as Ariel and Tide in the Fabric Care segment, and Head &
Shoulders, Pantene, and Rejoice in the hair care segment.
Procter & Gamble entered Indian markets in 1951 with Vicks ProductInc. USA,
branch of P& G.
Procter & Gamble India since then has launched Whisper - the breakthrough
technology sanitary napkin, Ariel detergent, Ariel super soaker, Pantene Pro-V
shampoo, Head & Shoulders shampoo, Tide Detergent Powder - the largest selling
detergent in the world. In 2003, Procter& Gamble Home Products Limited
launched Pampers - world's number one selling diaper brand.
Today, Proctor& Gamble is the second largest FMCG Company in India after
Hindustan Lever Limited.

15. 15
INDUSTRY & COMPETITION
ANALYSIS

16. 16
Competitive Analysis
ITC can be compared with its competitors on basis of:
 Financial Report
 Market Share
Comparison of Financial Report
Financial year Hindustan Lever Ltd.
(in crores)
ITC
(in crores)
P&G
(in lakhs)
2012-13 3797.67 7418.39 20322
2013-14 3867.49 8785.21 30202
2014-15 4315.26 9607.73 42324
HUL
34%
ITC
29%
NESTLE
8%
BRITANNIA
6%
DABUR
4%
OTHERS
19%
MARKET SHARE OF FMCG COMPANIES IN
INDIA

17. 17
Market Share
FMCG (2012)
Hindustan unilever ITC P&G Nestle
FMCG (2013)
Hindustan Unilever ITC P&G Nestle
FMCG(2014)
Hindustan Unilever ITC P&G Nestle

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Near competitors of ITC (FMCG):
From the charts drawn below, it becomes obvious that following are the competitors
of ITC:
 HUL
 P&G
H P&G
HUL
ITC
DISTRIBUTION M
CHANNEL
L
H M L
BRAND IMAGE
H ITC
QUALITY P&G,HUL
M
L
H M L
INNOVATION

19. 19
5 Porter’s Model
Potential Entry Of new competitors
 FMCG Industry does not have any measures which can controlthe entry of
new firms.
 The resistance is very low and the structure of the industry is so complex
that new firms can easily enter and also offer tough competition due to cost
effectiveness. Hence potential entry of new firms is highly viable
Rivalry among competing firms

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 In the FMCG Industry, rivalry among competitors is very fierce.
 There are scarcecustomers because the industry is highly saturated and the
competitors try to snatch their share of market.
 Market Players use all sorts of tactics and activities from intensive
advertisement campaigns to promotional stuff and price wars etc. Hence the
intensity of rivalry is very high.
Potential Development of Substitute Products
 There are complex and never ending consumer needs and no firm can satisfy
all sorts of needs alone. There are plenty of substitute goods available in the
market that can be re- placed if consumers are not satisfied with one.
 The wide range of choices and needs give a sufficient room for new product
development that can replace existing goods. This leads to higher
consumer's expectation.
Bargaining power of Suppliers
 The bargaining power of suppliers of raw materials and intermediate goods
is not very high.
 There is ample number of substitute suppliers available and the raw
materials are also readily available and most of the raw materials are
homogeneous.
 There is no monopoly situation in the supplier side because the suppliers are
also competing among themselves.
Bargaining power of Consumer
 Bargaining power of consumers is also very high. This is because in FMCG
industry the switching costs ofmost of the goods is very low and there is no
threat of buying one productover other.
 Customer are never reluctant to buy or try new things off the shelf

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4P’s OF MARKETING
PRODUCT COMPARISION
BRAND ITC HUL P&G
DEODORANTS OLD SPICE AXE ENGAGE
SOAPS VIVEL LUX PEARS
SHAMPOOS FIAMA DI-
WILLS
LOREAL PARIS HEAD&SHOULDERS

22. 22
Marketing Policy of ITC:
Segmentation:

23. 23
Targeting: All sets of customers including rural people, farmers, cigarette
smoking people, students, etc.
Positioning:
ITC’s pricing strategy:
The pricing of the company is such that it caters to the need of all income groups of
people but special provision has been kept for Low and middle income group, and
their pricing are competitive with respect to other players like Britannia, Parle and
Brisk farm. The company follows the Going rate pricing that is the price of the
productdepends upon the competitors price. The firm chooses pricing more or less
the same as Market leader.
ITC’s Promotional activities
A particular budget is allocated for the promotion of the products. The local
promotion scheme is decided by the Area Sales Managers.
ITC’s Distribution
Buoyed by a strong distribution network ITC is likely to retain its market share in
the cigarettes business; the ban on advertisements is likely to work in favor of ITC.
The company's reliable distribution network also ensures superior inventory
turnover than its peers.

24. 24
STRATEGIES
P&G
• Delight the consumer with sustainable innovation that improves the
environment profile of their products.
• Improve children live through P&G’s socialresponsibility program.
• Improve the environmental profile of P&G’S ownprofile.
HUL
• Focuses onshort supply chain for distribution.
• Building markets & building brands.
• Uses direct selling channel, franchisee to reach everyone.
 Project Shakti, partnership with self-help groups of rural women & covers
5000 village of 52 districts from different- different states
 Appointed 6000 sub-stockists that directly cover 50000 villages & 250
million customers.
 Integrate economic, environmental & social objectives with business
agenda.

25. 25
Product line
P&G
 Detergents- tide, Ariel
 Health care- Vicks, whisper
 Beauty care- Olay
 Hair care- Pantene, head & shoulder
 Devices-Duracell
 Oral care- Oral B toothbrushes.
 Air care- Ambipure
 Male grooming- Old spice, Gillette range of products
HUL
 Soaps-Lux, Pears, Lifebuoy, Dove, Rexona, Breeze.
 Laundry- Surf-Excel, Wheel.
 Skin care- Fairlovely, ponds, Vaseline.
 Hair care- Sun silk, clinic plus.
 Oral care- Pepsodent, Closeup
 Deodorants- Axe, Rexona.
 Colour Costemetics- Lake

26. 26
Distribution network of FMCG
MANUFACTER PLANT
To
C/F
To
DISTRIBUTOR
To
OUTLETS/ SHOPS
To
END CONSUMER/ USER
P&G Distribution
 P&G keeping broaden the market by slashing its no. of distributors down to
one-tenth of its size.
 85% of its sales come from the top 30 towns & its current volume did not
justify a large distributor network.
 So P&G will now have one distributer who will operate like superstockist,
which help to replenish its distributors more frequently and reduce their
average stocklevel.
 P&G keep growing on ROI (Return on Investment) which resulted in each
distributer trying to extend its reach to push up volumes.
 With a limited number of distributers, P&G will also not need to invest in
C&F agents.
 P & G follows wholesale format of distribution for Vicks.
 P&G is giving 6% margin to the distributor

27. 27
 P & G is spending 30-35 % of its sales in Advertisement and Promotion
which is highest in the industry, HUL expends only 15% of sales on
Advertisement and Promotion.
HUL Distribution
At present, HLL's products, manufactured across the country, are distributed
through a network of about 7,000 redistribution stockiest covering about one
million retail outlets. Extending availability Data on rural consumer buying
behavior indicates that the rural retailer influences 35% of purchase occasions.
Therefore, sheer productavailability can determine brand choice, volumes and
market share.
HLL used the principle of project stream line .The principle of Project Streamline
is to leverage our scale and organizational synergy to increase reach in rural
markets.
The pivot of Streamline is the Rural Distributor (RD), who has15-20 rural sub-
stockiest attached to him. Each of these sub-stockiestis located in a rural market.
The sub-stockiestthen performs the role of driving distribution.
Project Streamline was conceptualized to significantly enhance controlon the rural
supply chain through a network of rural sub-stockiest, who are based in these very
villages.
As part of the project, higher quality servicing, in terms of frequency, credit and
full-line availability, would be provided to rural trade. Thereby, giving us a
substantial competitive edge over the next decade
The role performed by the Redistribution Stockiest has also undergone changes
over the years.
Financing stocks, providing manpower, providing service to retailers,
implementing promotional activities, extending indirect coverage, reporting sales
and stockdata, screening for transit damages are some of the functions performed
by the RS today.

28. 28
The RS was required to provide the distribution units to the company salesman.
The RS financed his stocks and provided warehousing facilities to store them. The
RS also undertook demand stimulation activities on behalf of the company.
The RS would be able to provide customer service only if he was serviced well.
This knowledge led to the establishment of the "Company Depots" system. This
system helped in transshipment, bulk breaking, and as a stockpoint to minimize
stock-outs at the RS level.
In the recent past, a significant change has been the replacement of the Company
Depot by a system of third party Carrying and Forwarding Agents (C&FAs). The
C&FAs act as buffer stock-points to ensure that stock-outs did not take place.
The C&FAsystem has also resulted in costsavings in terms of direct
transportation and reduced time lag in delivery. The most important benefit has
been improved customer service to the RS.
Certain C&FAs were selected across the country to act as mother depots. Each of
them has a minimum number of JIT depots attached for stock requirements. All
brands and packs required for the set of markets which the MD and JITs service in
a given area are sent to the mother depot by all manufacturing units. The JITs draw
their requirements from the MD on a weekly or bi-weekly basis.

29. 29
ENVIRONMENT
ANALYSIS

30. 30
The MICRO Factors
Stakeholders:
As organization requires greater inward investment for growth they faceincreasing
pressure to move from private ownership to public. However this movementunleas
hes the forces of shareholder pressure on the strategy of organizations. Satisfyingsh
areholder needs may result in a change in tactics employed by an organization. The
Company sees no conflict between the twin goals of shareholder value enhancement
and societal value creation. The challenge lies in fashioning a corporatestrategy that
enables realization of these goals in a mutually reinforcing and synergistic manner.
244,65,39,845 Ordinary Shares of the Company, representing 64.79% of the
Company's paid up capital, as on 11th September, 2009 are in dematerialized form.
The paid-up share capital of the Company is Rs.377, 62, 86,590(Rs.377.63 crores)
divided into 377, 62, 86,590 Ordinary Shares of the face value of Re 1/- each.
Supplier:
Raw materials, intermediates and the final product Sourcing/distribution in
widespread across the Country Few items have more than 1 supplier for the raw
Material e.g. filter rods can be sourced from Mumbai, Bangalore or Devas in MP.
Huge supply-demand network for cigarette business,
Which must operate in the cost optimal way to maximize the profits. Few
segments are particular to factories e.g. King-size.
Consumer:
Organisations survive on the basis of meeting the needs, wants and providing benef
its for their customers.
Failure to do so will result in a failed business strategy. Its businesses and brands
are focused almost entirely on the Indian markets, and despite being most well-
known for its tobacco brands such as Gold Flake, the business is now diversifying
into new FMCG (Fast Moving Consumer Goods) brands in a number of market
sectors.

31. 31
The Macro Factors
This includes all factors that can influence and organization, but that are out of their
direct control. A company does not generally influence any laws (although it is
accepted that they could lobby or be part of a trade organization). It is continuously
changing, and the company needs to be flexible to adapt. There may be aggressive
competition and rivalry in a market. Globalization means that there is always
the threat of substitute products and new entrants. The wider environment is also
ever changing, and the marketer needs to compensateforchanges in culture, politics,
economics and technology.
Economic Factors:
Marketers need to consider the state of a trading economy in the short and long-
terms. This is especially true when planning for international marketing. India has
been one of the best performers in the world economy in recent years, but rapidly
rising inflation and the complexities of running the world’s biggest democracy are
proving challenging. India’s economy has been one of the stars of global economics
in recent years, growing 9.2% in2007 and 9.6% in 2006. Growth had been supported
by markets reforms, huge inflows of FDI, rising foreign exchange reserves, both an
IT and real estate boom, and a flourishing capital market.
Socio-Cultural Factors:
The social and cultural influences on business vary from country to country. It is
very important that suchfactors are considered Envisioning a larger societal purpose
has always been a hallmark of ITC. Following are the factor which should be kept
in mind while doing business in India:
1. India, being a multi-cultural and multi-religious society, celebrates holidays and
festivals of various religions
2. India is one of the most religiously diverse nations in the world, with some of the
most deeply religious societies and cultures. Religion still plays a central and
definitive role in the life of most of its people.

32. 32
3The demographicsof Indiais remarkablydiverse.India’spopulation of approximatel
y1.17 billion people (estimate for July, 2009) consists ofapproximately one-sixth of
the world’s population4.India is a young country with an average age between 23-
24 years. As a corporatecitizen with enduring relationships in rural India, ITC has a
history of collaboration with communities and government institutions to enhance
farm productivity and the rural resource base. ITC’s commitments in agricultural
R&D and knowledge sharing have spanned vital aspects of competitiveness –
efficient farm practices, soil and water management.
Technology factor:
Technology is vital for competitive advantage, and is a major driver of globalization.
Technology in India accounts for a substantial part of the country's GDP and
export earnings while providing employment to a significant number of its tertiary
sector workforce. Technically proficient immigrants from India sought jobs in the
western world from the 1950s onwards as India's education system produced more
engineers than its industry could absorb. India’s growing stature in the information
age enabled it to form close ties with both the United States of America and the
European Union
 IT plays a very critical role in driving the ITC business strategies.
 IT is an enabler of the business process to ensure business growth through
efficient management of operations in the value chain.
 IT creates new business process orrestructure the current business process to
enhance customer service availability, efficient manufacturing / supply chain
operations etc.

33. 33
Political factors:
The political arena has a huge influence upon the regulation of businesses, and the
spending power ofconsumers and other businesses. TheIndian polity is increasingly
seen by political observers as the problem. When populist political appeals stir the
passions ofthe masses, government institutions appear less capable than ever before
of accommodating conflicts in a society mobilized along competing ethnic and
religious lines.
Budget impact:
 Among the FMCG stocks Marico and ITC are the biggest gainers. Marico has
added 7.3% to Rs 77. ITC has surged 7% to Rs 212, after no change in excise
cuts on cigarettes
 Due to Govt. new conditions ITC Maurya winning the 'Best eco-friendly hotel
– Special Prize' award by the Ministry of Tourism, Government of India.
The internal environment
All factors that are internal to the organization are known as the 'internal
environment'. They are generally audited by applying the 'Five Ms' which are
 Men,
 Money,
 Machinery,
 Materials and
 Markets.
The internal environment is as important for managing change as the external. As
marketers we call the process ofmanaging internal change 'Internal marketing.'
Men:
ITC employs over 25,000 people at more than 60 locations across India.
TheCompanycontinuously endeavors to enhance its wealth generating capabilities i
n a globalizingenvironment to consistently reward more than 3, 53,000
shareholders, fulfill the aspirations of its stakeholders and meet societal
expectations.

34. 34
Money:
ITC is one of India's foremost private sectorcompanies with a market
capitalization of nearly US $ 14 billion and a turnover of over US $ 5 billion. ITC
is one of the country's biggest foreign exchange earners (US $ 3.2 billion in the last
decade).
Machinery:
ITC is using world class machinery so that they can match with demand of the
market. Their most of the facilities are fully automated.
Materials:
ITC is using quality raw material so that they can give world class quality product
to their customers. They are very selective while selecting supplier for them.
Markets:
Its businesses and brands are focused almost entirely on the Indian markets, and
despite being most well-known for its tobacco brands suchas Gold Flake, the
business is now diversifying into new FMCG (Fast Moving Consumer Goods)
brands in a number of
marketsectors - including cigarettes, hotels, paper, agriculture, packaged
foods and confectionary, branded apparel, personal care, greetings cards,
Information Technology, safety matches, incense sticksand stationery.

35. 35
Sustainability of ITC
ITC is committed to sustain its position as one of India's most valuable
corporations through world-class performance, creating growing value for the
Company's stakeholders and the Indian economy. Over the last decade, Total
Shareholder Returns, measured in terms of increase in market capitalization and
dividends, grew at a compound rate of over 30% per annum, placing ITC among
the foremost in the country in terms of efficiency in servicing financial capital. ITC
aims to sustain its premier market standing and leadership position in each of the
business segments.
Sustainability reporting by corporateis of significant relevance and meaning in
these times of escalating global opportunities and challenges. Business leadership
worldwide is confronted with the realization that the limits to sustainable growth
will be determined less by access to financial capital and more by the commitment
to preserve and augment social and ecological capital. Given the growing influence
of corporations in driving economic, environmental and social change, investors
and other stakeholders will expect the highest standards of ethics, transparency,
sensitivity and responsiveness from corporate. It is my belief that stakeholders,
including consumers, will increasingly raise the bar of expectation in relation of
sustainable development
ITC dedicates this Reportto the cause of the Bharat Nirman programme initiated
by the Prime Minister as a leading symbol of public-private partnership in India's
development. It also acknowledges the contribution made by the employees of the
ITC Group, whose initiative and commitment have enabled the Company make
great strides in its sustainability performance.

36. 36
Recommendation
 Improved security for hotel guests.
 Floor access control in hotels through key card system.
 Precision analysis of products in Food Business.
 Process optimization for product development in Food Business.
 Automation of lighting controls.
 Use of Solar energy for hot water generation and outside area
illumination.
 Installation of PNG (Piped Natural Gas) fuelled generator sets and
PNG fired calendar and tumbler drier machines in hotel laundries.
 Improvements to reduce heat gain/cooling losses from building
envelops in hotels.
 Impact of measures for reduction of energy consumption
and consequent impact on the cost of production of goods.

37. 37
CONCLUSION
 ITC promoting their brands through advertisement campaign as well as door
to door promotion.
 ITC is also focusing on Retailers and Wholesalers to promote their brand.
 The demand of their product in very low, because people don’t know about
their brands very well.
 ITC knows their strength and weakness in the personal care market, so they
are applying new concept to overcome their weaknesses.
 ITC now offering more margins, exiting offers and long credit period to
retailers and wholesalers
 Advertisement for the Aashirvaad Atta is found to be ineffective and
infrequent. So, the company can comeup with an aggressive advertisement to
attract the Indian housewife as they are found to be the decision maker in the
buying of Atta.
 The company can come up the concept of forming a Retail chain of Food
products across all over India as it is follows the marketing strategy of
Umbrella branding. In such retail chains all the food division products can be
sold at the discounted rate, as more and more products are coming under the
Umbrella products like food processing.
 The company can approach the government or distributing their products in
Military canteens and can sell them to organization that provides the afternoon
meals to the children as a part of mid-day meal scheme.

38. 38
REFRENCES
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 State of Competitiveness - Essays - Qztezeezoo
 Competitive Analysis Of Itc Free Essays 1 - 20
 Competitive Analysis Of Itc Hotels Free Essays 1 - 20
 Competitive Analysis Of Itc Hotels Free Essays 1 - 20
 ITC: Key Metrics and Competitive Analysis for ITC Holdings - Disinvest
 COMPETITOR ANALYSIS for ITC finalized
 Scribed
 Share Price of ITC Ltd., Real Time Quotes, Live Share Prices | Follow ITC Ltd. on ET
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 ITC Competitors - Compare ITC Ltd with Competitors
 Indian tobacco company
 Indian tobacco company
 Hindustan Unilever Limited (HUL)
 ITC: Cash Flow Statements, recent and historical, for ITC Holdings - Wikinvest
 information flow on ITC - Google Search