Competition analaysis.docx
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Coverstory offers around 400-500 stock keeping units (SKUs) spread across categories like casual wear, work wear, occasion wear, and outwear on a seasonal basis. Dresses are typically the fastest moving category and most popular with consumers due to their designs, cuts, shapes and price points that resonate well with the Indian audience. Coverstory aims to be a leading high fashion retailer by offering high quality products at competitive prices through their physical stores and strong online presence across multiple platforms.
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Nalli Silk Sarees is a 95 million dollar company founded in 1928 that sells women's clothing including sarees. It has 22 retail stores across India and plans to open 12 more. While it dominates the saree market due to its national presence, increasing growth has made management more complex. Uniform pricing across stores increased costs. Competition and a changing market with more western influences also presents challenges. The company needs to address issues like limited brand awareness, lack of promotions and discounts, and changing customer preferences to remain successful.
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Brand x entry strategy
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- Brand X is planning to enter the saree market targeting affluent customers with mid-to-high priced sarees. They are seeking advice on market size, opportunities, competition and retail strategy.
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Market segmentation
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Proactive role of govt. in framing proper policies
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Million Dollar Jeans is a new fashion company that focuses on creating versatile, high-quality clothing for women sizes 00-24. Their mission is to promote confidence through fashion. They plan to sell jeans and other items with innovative stretch fabrics. Their marketing strategy includes social media promotion, television commercials, and hosting a nationally broadcast fashion show to showcase their line. Their goal is to reach a 2% market share, partner with retailers like Macy's, and break even by December 2016.
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Harrington Collection is considering expanding into the active wear market by launching a new line under their existing Vigor division. There are several key questions to address regarding market fit, production capabilities, retail and competitor reactions, and financial feasibility. To break even, the new product line would need to capture a sales target of [number] units based on estimated start-up, fixed, and variable costs. If demand equals Vigor's current 7% market share, the potential profit is [dollar amount or percentage]. A decision is needed on positioning, pricing, and distribution channels to leverage Harrington's brand image while attracting new customers.
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Under Armour faces low barriers to entry into the sports apparel industry due to high capital requirements, product differentiation by major competitors like Nike and Adidas, and difficulty obtaining effective distribution channels. The bargaining power of Under Armour's suppliers is high because they rely heavily on a small number of suppliers and many intellectual property rights are owned by suppliers. The bargaining power of buyers is also high since customers purchase a large portion of industry output and can easily switch between brands. Rivalry among competitors in the industry is intense due to equally balanced major competitors and high fixed costs. Under Armour differentiates itself through a focus on performance and authenticity.
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The document discusses Walmart's marketing plan to launch its own brand of affordable fashion apparel. It analyzes Walmart's strengths as the world's largest retailer with loyal customers and everyday low pricing. However, it also examines weaknesses such as increasing expenses and competition. The marketing strategies proposed include segmenting customers based on income and thriftiness, targeting urban 20-35 year olds, and implementing strategies around product, price, place and promotion.
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The document discusses the luxury goods industry. It covers industry trends like globalization and consolidation. It analyzes the industry using Porter's Five Forces model. The threats of new entrants and substitutes are high due to brand loyalty and prestige associated with luxury brands. Rivalry among existing competitors is moderate as the market is oligopolistic with a few large groups and many smaller brands. Suppliers and buyers have moderate bargaining power.
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RETAILING MANAGEMENT - Unit - 1 -OSMANIA UNIVERSITY
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Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.
[Project] Retail Management Report Brands Versus Private Labels- Fighting to Win
[Project] Retail Management Report Brands Versus Private Labels- Fighting to WinBiswadeep Ghosh Hazra
INTRODUCTION-
Private label brands are on the rise right now everywhere in the world and command a higher unit share than the strongest of national brands in 77 out of 250 product supermarket categories which is an astonishing 31% and even in 100 of those categories, Private Label comes a close second or third position. However, manufacturers do not realize that sales of private labels sales vary with the economic conditions of the country they are operating in. Their share goes up when the economy is suffering and tanks in stronger growth periods.
The proof of this claim is evident from the following fact- During the last 20 years, Private Label share of markets has averaged out at a decent 14% of the U.S dollar supermarket sales. This share was 17% during 1981-82 at the peak of the recession and in the year 1994, this share dropped to 14.8% despite receiving media adulation. Private labels have managed to pressurize strong national and international brands but brands must also assess the threats that are possible from private labels and whether they will decline or mature in the future.
European Markets have seen quite success with Private Label Brands and compared to USA supermarkets which has only 15% of their sales come from Private Label Brands, European supermarkets has 54% of their sales from PLBs. This is because in Europe, the television markets are highly regulated and hence advertising is limited. Also, grocery chains dominate the entire European landscape and hence retailers hold more power in relation to manufacturers than in the United States of America.Retail Industry
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Veet is analyzing its strategic retail planning process to expand its market reach. It currently targets young female professionals and students aged 16-35 but sees opportunities to grow. A SWOT analysis revealed strengths in its brand image and distribution but weaknesses in limited market share due to similar products. Threats include safety concerns over chemicals. Opportunities exist in better rural awareness and brand extensions. The strategic plan is to establish a wider presence across socioeconomic classes through smaller affordable SKUs in local stores, influencer marketing on TikTok and TV, and introducing at-home hair removal services post-Covid.
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Preserve the luxury or extend the brand.
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Armani Marketing Analysis
This document provides information about the luxury fashion brand Giorgio Armani. It discusses Armani's position as a leading fashion house in Europe, its brand extension model, competitors like Yves Saint Laurent and Gucci, and the tendency of market growth in the luxury fashion sector. The document also summarizes Armani's market share, revenues over time which have increased from $209 million in 1985 to $1.6 billion in 2005, and its diverse product portfolio. Additionally, it performs a SWOT analysis of Armani and discusses its target demographics including business class, higher income groups, and celebrities. The one-year marketing campaign focuses on new segments, distinctive products, emerging Asian markets, and
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Primark is expanding into Canada by opening its first store at Yorkdale Mall in Toronto in Summer 2017. Primark originated in Ireland and operates 293 stores across Europe selling affordable fashion. It aims to target Canadian millennials through social media promotion and word of mouth while maintaining low prices through efficient operations. Primark will face competition from H&M, Zara and others but sees opportunity in the growing Canadian apparel market and increasing millennial population. It plans to establish brand awareness and gauge market response before potentially expanding further.
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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- 1. How many SKUs/ product categories do Coverstory as a brand offers? Which are the typically fastermoving categoriesandwhy? Cover Story offer a complete wardrobe solution for every fashionable woman. Our offerings include something for everyone with multiple options across casual wear, work wear, occasionwear and outwear etc. Typically, in a season, we introduce 400-500 SKU’s spread across different categories. They make sure that they have fresh designs in our stores every week and that is why each customer would have reasons to come back to us and never leave disappointed. Cover story dresses are the fastest moving category – most popular with consumers. Their dresses have clicked well with the Indian audience given the cuts, shapes and price points .As a category, it is fast growing with the target audience and at Cover Story the options provided within this category carry the touch of femininity they are looking for. Competition Analysis CoverStory Strengths 1. Competitive Pricing - Price matters regardless of the product. The company strives to becomeleading high end fashion retailer and cost- effectiveness of the fast fashion model to offer high-quality products at a cheaper price. 2. Strong Online Channels - Companies who use the internet more wisely and effectively have a significant advantage in the digital age. Cover story has a significant online following across many platforms, which is channelled to increase sales through e-commerce Coverstory Weaknesses 1. Lack of mobile website – They are currently available only on Instagram. They don’thave any specific website to cater the need of tech- driven customers. 2. Less Physicalpresence - Cover story has a presence in only 12 cities across India at shop-in-shop and exclusive outlets. The company lack global presence.
- 2. 3. Niche Market – They have a limited subsetwith a market of certain group of people with particular taste, price and a quality. They focus only on Women apparels and they are not covering the large chunk of market share acquired by men’s and children apparel. Coverstory Opportunities 1. Diversify Products - Retailers who carry a wide range of goods are reliable and successful. By expanding its productline to include sportswear, cover story can increase its bottom line. 2. Focus on emerging market - From Asia to Africa, the growing middle- class in emerging markets presents fashion retailers like Cover story with the greatest potential for growth. 3. Mobile versionof website – They can increase their online presence by creating a website for their brand. Coverstory Threats 1. Intense Competition– Cover story is facing stiff competition from new and old brands like Zara, H&M, Forever New and so on. Competitors are all seeking to increase market share and reduce demand for Cover story’s products. 2. Global Pandemic - In the event of another global pandemic in the future, lockdowns and quarantine could disrupt the flow and reduce Cover story sales and profits. 3. Increase in Counterfeits - With the global trade in counterfeit goods on the rise, profits from Cover story may suffer in the future.